Edelman leads the way again with $874.9M in net fees, but there was some jostling at the top. W2O Group ($122.7M) bumped APCO ($120.6M) down to third and several newcomers made the top ten.
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Transactions between AT&T and Time Warner, Microsoft and LinkedIn, and 21st Century Fox and Sky accounted for $153.9 billion.
Mergers and acquisitions continue to be a strategy for companies to gain market share, acquire talent and expand offerings. For the decision-makers behind the scenes, however, it’s important to plan an effective communications strategy to guide the organization through planned change.
Brunswick Group and FTI Consulting led global M&A PR advisors for the first half of 2016, according to mergermarket.
Conyers Park Acquisition Corp., the Greenwich, Conn., blank check company of former Gillette CEO James Kilts eyeing $350M in an IPO, is working with Brunswick Group on the PR front.
Sard Verbinnen & Co. and ICR are advising Revlon's $870M acquisition of Elizabeth Arden.
Stanton PR & Marketing, Brunswick Group and Joele Frank are advising Symantec's $4.65B acquisition of Blue Coat Systems in a deal underscoring the importance of cybersecurity amid high-profile breaches.
JAB Holding Co., the acquisitive European investment fund, is relying on Abernathy MacGregor Group for PR support in its $1.35B acquisiton of donut giant Krispy Kreme.