Mon., Nov. 23, 2015
DDB Grabs Grupo ABC
By Jon Gingerich
DDB Worldwide Communications Group — a division of Omnicom — is slated to acquire Grupo ABC, Brazil’s largest independent advertising and marketing network.
Wed., Aug. 12, 2015
Sloane, Kekst in Dow's AgroFresh Sale
By Editorial Staff
Sloane & Company and Kekst and Company worked M&A PR for Dow Chemical's $810M sale of its AgroFresh specialty chemicals business to Boulevard Acquisition Corp., a publicly traded investment vehicle of Avenue Capital Group.
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January, 2016 Editorial Calendar:
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March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
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November: Technology PR
December: Entertainment & Sports PR
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How To Hire A PR Firm
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
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O'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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