Most women dislike gender-targeted ads, according to a recent national survey that sought to analyze how different marketing channels influence the engagement and purchasing decisions of female consumers.
There’s been a lot of talk recently about “integrated” communications. Yet many so-called integrated agencies treat digital, earned media and sponsored content as separate disciplines with separate P&Ls. (1 reader comment)
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.