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Category: Marketing CommunicationsReturn to Latest News

FTC Puts Influencers in the Crosshairs

Fri, Apr. 21, 2017

By Jon Gingerich

Kim Kardashian promoting Duchesnay’s antinausea drug DiclegisThe Federal Trade Commission sent out more than 90 letters in April to prominent influencers, detailing how any material connection those third-party spokespersons have with brands should be disclosed when promoting or endorsing products on social media. (1 reader comment)

Category: Marketing Communications

IPG Posts Q1 Revenue Gains

Fri, Apr. 21, 2017

By Jon Gingerich

IPGInterpublic today reported revenue and operating income gains for the first quarter of 2017, with the holding company's CMG portfolio of marketing and communications firms serving as one of the standout performers for the period.

Category: Marketing Communications