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Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year.
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
APCO Worldwide has added Kelly Mullens Brown as a senior director for corporate brand strategy. She's a veteran of Apple, Ryan Seacrest Enterprises and Sitrick And Company.
A focus on the positive is key to successful communications about retirement issues, according to a new study from investment managers Capital Group and market research firm Escalent.
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Kate Cusick, who most recently was senior partner/global marketing chief at Porter Novelli, will join Brunswick Group on May 16. Based in New York, she will head global marketing.
How one marketing method can get your brand off the ground with the media, ensure your company’s sustainable growth and expand the breadth and impact of media coverage, relationships and other key objectives.
Precision Strategies has named Deanna Williams, who was Macy's media relations director, senior VP in its communications practice.
CHS Inc, the giant agribusiness cooperative, has named Kirstie Foster as senior VP, marketing communications.
Ivan Pollard, most recently chief marketing officer at General Mills, has joined The Conference Board as head of its marketing & communications center.
Petco's chief marketing officer Tariq Hassan is heading to McDonald’s, where he will take on the role of chief marketing and digital customer experience officer of its US flagship.
Kimberley Goode has signed on as chief communications and social impact officer at BMO Financial Group, which is North America's eighth-largest bank with $950B in assets.
50 percent of consumers admit their perceptions of a company are affected by corporate branding efforts such as advertisements regarding a company’s values.
Good communications has been critical for companies during COVID-19. As we move into a post-pandemic world, here’s what PR and marketing professionals can do to keep those newfound seats at the table.
Claudine Patel takes chief marketing officer post at Post Consumer Brands, owner of cereals such as Grape-Nuts, Alpha-Bits, Shredded Wheat and PEBBLES.
Accenture veteran Teresa Poggenpohl joins struggling Unisys Corp. as CMO/senior VP-marketing & communications.
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