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Category: Marketing CommunicationsReturn to Latest News
Fri., Sep. 9, 2016
2020 Census Shifts $415M Pact to Young & Rubicam
By Editorial Staff
 
censusThe Census Bureau has awarded its $415M integrated communications account to WPP’s Young & Rubicam, following a competitive review that started last December.
Category: Marketing Communications
Wed., Aug. 31, 2016
Moroch Acquires Stake in Bond PR
By Editorial Staff
 
bondMoroch Holdings, the parent to 35-year-old Dallas marketing communications agency Moroch Partners and other firms, has acquired a minority stake in New Orleans-based Bond PR & Brand Strategy, which is merging with Moroch's southeast operation as Bond Moroch.
Category: Marketing Communications
Tue., Aug. 30, 2016
Native Ads Get More Clicks in 2016
By Jon Gingerich
 

PolarA recent report examined click-through rates and the average time spent looking at native ads, and how that content is currently performing across devices and various publisher verticals.

Category: Marketing Communications
Wed., Aug. 24, 2016
WPP Sees Solid Gains for PR, PA in First Half '16
By Editorial Staff
 
martin sorrellWPP reported PR and public affairs revenues climbed 8.8% in the first half of 2016 to $661.1M while revenues across the agency conglomerate saw a 5.2% rise to nearly $9.4B.
Category: Marketing Communications
Fri., Jul. 29, 2016
'Challenging Quarter' for MDC
By Editorial Staff
 
MDC PartnersMDC Partners reported second quarter revenue inched up 0.1% to $337M in a "challenging quarter" as the New York-based PR and marketing group lowered guidance for the year.
Category: Marketing Communications
Thu., Jul. 28, 2016
FTI Strategic Comms Revenue Climbs 15% in Q2
By Editorial Staff
 
ftiFTI Consulting strategic communications revenue climbed 15.1% in the second quarter to $49.9M as public affairs and financial communications assignments buoyed the unit.
Category: Marketing Communications
Fri., Jul. 22, 2016
Publicis Sees Sluggish North America in Q2
By Editorial Staff
 
Publicis WorldwidePublicis posted second quarter revenue of €2.4B euro, up 0.9% over a year earlier, as exchange rates took a 3.5% bite and European and emerging market growth offset slower business in North America.
Category: Marketing Communications
Thu., Jul. 21, 2016
Rising Revenues Continue at IPG
By Jon Gingerich
 
IPGInterpublic for the second quarter of 2016 revealed a trend of continuing gains in revenues and income.
Category: Marketing Communications
Thu., Jul. 14, 2016
Omnicom PR Revenues Inch Along in Q2
By Editorial Staff
 
omnicomSecond quarter PR revenue at Omnicom rose 1.1% to $349.6M over a year earlier, the holding company reported today. Organic growth in the segment was essentially flat at 0.1%.
Category: Marketing Communications
Wed., Jul. 13, 2016
Walmart Shops at Publicis
By Editorial Staff
 
WalmartPublicis and Walmart have forged a deal for the French marketing conglomerate to serve as agency of record for the retailer's advertising work.
Category: Marketing Communications
Wed., Jun. 29, 2016
MDC Acquires Forsman & Bodenfors
By Editorial Staff
 
Van Damme epic splitMDC Partners has acquired Sweden's Forsman & Bodenfors, the creative agency that won the top PR prize at the Cannes Lions competition this month.
Category: Marketing Communications
Wed., Jun. 29, 2016
Study Highlights Earned Mediaís Increased Presence in Marketing Efforts
By Jon Gingerich
 
OutsellResearch recently commissioned by PR Newswire offers some insight into earned media’s increased impact on marketing initiatives.
Category: Marketing Communications
Wed., Jun. 29, 2016
Next Fifteen: Brexit Impact Modest
By Editorial Staff
 
Next15Next Fifteen Communications Group, the London-based holding company of agencies like M Booth, Text100 and Bite, downplayed the impact of the UK's plans to exit the European Union and said it may stand to benefit.
Category: Marketing Communications
Thu., Jun. 16, 2016
Brands Arenít Attracting Millennials
By Jon Gingerich
 
GallupMillennials exhibit a lack of enthusiasm toward brands, and are more likely than other generations to exhibit outright antipathy toward them, according to a new Gallup report.
Category: Marketing Communications
Wed., Jun. 15, 2016
Mike Rowe Becomes Americaís Conscience
By Ronn Torossian
 
ronn torossianHow Mike Rowe has reinvented himself from everyone’s favorite blue collar TV host to America’s advocate for common sense.
Category: Marketing Communications
Mon., Jun. 13, 2016
Online Ad Revenues Hit Q1 Record
By Jon Gingerich
 
IABU.S. digital advertising revenues accounted for nearly $16 billion in 2016’s first quarter, according to a report by the Interactive Advertising Bureau.
Category: Marketing Communications
Wed., Jun. 8, 2016
Multicultural Content Marketing for Millennials
By Josť Villa
 
Jose VillaDeveloping useful, valuable content is critical when reaching out to Millennial audiences in the Asian, African American and Hispanic markets.
Category: Marketing Communications
Wed., Jun. 8, 2016
Shareholders Rebuke Sorrell on Pay
By Editorial Staff
 
Martin SorrellOne-third of WPP shareholders voted against CEO Martin Sorrell's $102M compensation package, a symbolic pushback against the marketing conglomerate's founder and chief. (1 reader comment)
Category: Marketing Communications
Wed., Jun. 1, 2016
Strategic Narrative Marketing: An Introduction
By Guy Murrel
 
Guy MurrelA new, higher-level approach to messaging that goes beyond 
storytelling and provides a strategic narrative that guides all forms of marketing. (1 reader comment)
Category: Marketing Communications
Wed., May 25, 2016
rbb Rides Acquisition Wave with Ad Shop Addition
By Jon Gingerich
 

rbb Communicationsrbb Communications has acquired Miami-based ad and marketing company OutOfTheBlue Advertising.

Category: Marketing Communications
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Sep. 26, 2016
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Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

Wed., Sep. 14
Benefits of Working for a Small Agency
By Gabrielle JasinskiGabrielle Jasinski

Mon., Sep. 12
Part-Time CFOs a Solid Bet for PR Firms
By Rick Gould
Rick Gould

Mon., Sep. 12
What ‘Ailes’ Trump Might Get Him Elected
By Joe Honick
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Thu., Sep. 8
And the Cable Babel Continues
By Arthur Solomonarthur solomon

Wed., Sep. 7
Selling Fashion via Facebook Video Storytelling
By Stephanie SiewertStephanie Siewert

Wed., Sep. 7
The Decline of the Editorial Calendar
By Jon Schubin
Jon Schubin

Tue., Sep. 6
ROI in Today’s Communications Landscape
By Nicole Moreo
Nicole Moreo

Tue., Sep. 6
Happy Labor Day! People Rent Homes, Cars to Survive
By Jack O'Dwyer
Jack O'Dwyer

Tue., Sep. 6
Anticipating Drama for the Presidential Debates
By Joe Honick
Joe Honick

*Find more commentary & prof. development under these categories:
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PR RFPs:
Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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2016 Editorial Calendar:
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