August issue will feature articles & profiles from leaders in these areas -- Contact Jon Gingerich
|Category: Marketing Communications||Return to Latest News|
Nearly half of hiring managers working at advertising and marketing agencies expressed difficultly recruiting professionals to fill vacancies across various creative positions, according to a recent employment outlook survey. (2 reader comments)
Alissa Blate, who served as executive VP-global brand marketing & communications at MWWPR, left the independent shop in March following a 20-year stint to establish her own firm. (1 reader comment)
A recent survey of agency hiring practices shows that more than three quarters — or 76 percent — of companies said they find PR and communications agencies primarily through word-of-mouth recommendations from peers.
What if PR agencies offered not just integrated marketing, but integrated business solutions designed to help clients identify high-potential prospects and stay one step ahead of their customers’ needs? This is a conversation that needs to happen if we want to be true communication leaders.
Text100 has been named agency of record for Mercedes-Benz's North American research and development division, in a bid to tout the German automaker’s recent forays into autonomous driving.
The Federal Trade Commission sent out more than 90 letters in April to prominent influencers, detailing how any material connection those third-party spokespersons have with brands should be disclosed when promoting or endorsing products on social media. (1 reader comment)
Interpublic today reported revenue and operating income gains for the first quarter of 2017, with the holding company's CMG portfolio of marketing and communications firms serving as one of the standout performers for the period.
Brands, like sports teams, risk the possibility of fading away after a successful season. Here are several lessons brands can take from the Chicago Cubs on remaining innovative with a follow-up product launch or campaign.
Facebook will continue to dominate the U.S. digital ad market this year, with display ad-related revenues expected to jump more than 32 percent, according to a recent eMarketer ad spending forecast.
An increase in public affairs and financial communications activity in FTI Consulting’s Strategic Communications operation helped the Washington-based corporate services company report revenue gains for 2016's fourth quarter as well as the year overall.