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Facebook will continue to dominate the U.S. digital ad market this year, with display ad-related revenues expected to jump more than 32 percent, according to a recent eMarketer ad spending forecast.
An increase in public affairs and financial communications activity in FTI Consulting’s Strategic Communications operation helped the Washington-based corporate services company report revenue gains for 2016's fourth quarter as well as the year overall.
More and more marketing content will be analyzed by artificial intelligence applications, making it vital to consciously develop content that engages and can be interpreted by humans and machines alike. (1 reader comment)
Operating behind the scenes for years, the legal cannabis industry has finally gone mainstream, and startups representing every point in the cannabis ecosystem are now seeking counsel from PR firms for everything from earned media programs to branding, strategy and research services in a bid to align this burgeoning sector with its surging demand.
Themes of health and wellness dominate the headlines in January, and it can be a tough month for PR pros to secure press coverage and roll out a winning strategy that stands out from the clutter.
Three subsidiaries owned by ad/PR holding company WPP were issued subpoenas by the U.S. Department of Justice’s Antitrust Division, following similar December summonses issued to conglomerates Omnicom, Publicis and Interpublic regarding price-fixing practices within the ad industry.
Companies looking for more consistent and authentic ways to engage with audiences are now recognizing how important storytelling is to their success. (1 reader comment)