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Category: Marketing CommunicationsReturn to Latest News
Fri., Apr. 10, 2015
Huntsworth Profit Falls $88M in 'Turbulent' Year
By Greg Hazley
 
huntsworthUK-based Hunstworth reported an $87M loss for 2014 as revenue slipped to $242M in an "unusually turbulent" year of "fundamental change" that saw the exit of CEO Peter Gummer, amid other changes.
Category: Marketing Communications
Thu., Apr. 9, 2015
On Misdirection...
By James Randi
 
james randiMagicians and conjurors rely on the art of misdirection. Language, a key PR tool, plays a large part of the process of misdirection.
Category: Marketing Communications
Wed., Apr. 8, 2015
Freberg, 'Father of Funny Ads,' Dies at 88
By Kevin McCauley
 
Stan Freberg, whom Advertising Age called the father of funny commercials and one of the 20th Century's most influential admen, died April 7 in Santa Monica. He was 88.
Category: Marketing Communications
Mon., Mar. 9, 2015
WPP PR Slides in 2014, Tops $1.3B
By Greg Hazley
 
wppWPP posted 2014 PR and public affairs revenue down 3.1% at $1.3B.
Category: Marketing Communications
Tue., Feb. 24, 2015
OSU Recruits Comms Support
By Greg Hazley
 
beaverOregon State University is calling for agency proposals to evaluate its revised integrated marketing communications plan, installed in 2013 with the banner "Beaver Nation."
Category: Marketing Communications
Tue., Feb. 24, 2015
Revenue Climbs, Loss Trimmed at MDC
By Greg Hazley
 
MDC Partners posted a fourth quarter revenue increase of 17.5% to $339.9M as net loss was trimmed by more than $67M to $26.8M.
Category: Marketing Communications
Thu., Feb. 19, 2015
FTI Strategic Communications Revenue Falls in Q4
By Greg Hazley
 
steven gunbyFTI Consulting today reported fourth quarter 2014 strategic communications revenue fell 1.2% to $46.3M as president/CEO Steven Gunby expressed "disappointment" for the period.
Category: Marketing Communications
Tue., Feb. 17, 2015
Publicis Acquires Content Shop
By Kevin McCauley
 

relaxnewsPublicis Groupe is acquiring Relaxnews, developer of an online platform combining leisure content, data and services for brands, blogs and media, for $17M.

Category: Marketing Communications
Tue., Feb. 10, 2015
Omnicom PR Revenues Soar in Q4
By Greg Hazley
 
omnicomOmnicom's PR operations soared eight percent to $368.1M in the fourth quarter of 2014, an 8.5% organic climb across units like Ketchum, FleishmanHillard, Porter Novelli and Brodeur.
Category: Marketing Communications
Thu., Jan. 29, 2015
Next Fifteen to Raise $6.5M for Acquisitions
By Greg Hazley
 
nfNext Fifteen Communications Group, citing strong growth, particularly in the US, said it will sell more than three million shares to raise £4.3M ($6.5M) for digital acquisitions and investments in the US and UK.
Category: Marketing Communications
Wed., Jan. 28, 2015
Ad Age Declares PR Man Diamond Executive Gold
By Kevin McCauley
 
harris diamondAdvertising Age has named PR veteran Harris Diamond its "executive of the year" for his leadership of Interpublic's McCann Worldgroup operation, which has 23,000 staffers.
Category: Marketing Communications
Wed., Dec. 3, 2014
Provoking Disruptions in Consumer Behavior
By Tom Tardio
 
Tom TardioToday’s media environment is characterized by product saturation, information overload, and 24/7 connectivity. More than ever, communications professionals need a progressive approach that incites change in consumer purchasing behavior.
Category: Marketing Communications
Tue., Nov. 25, 2014
Creston Sees First Half Gains
By Greg Hazley
 
crestonLondon-based marketing conglomerate Creston reported today half-year revenue for the period ended Sept. 30 rose five percent to £37.3M ($58.6M).
Category: Marketing Communications
Wed., Nov. 12, 2014
Army Recruits Agencies
By Greg Hazley
 
armyThe US Army has issued an open call for mid-sized and large agencies capable of contributing to its nine-figure recruitment and retention advertising and marketing account.
Category: Marketing Communications
Fri., Nov. 7, 2014
Havas Q3 Growth Hits 6%
By Greg Hazley
 
Paris-based marketing conglomerate Havas reported third quarter organic growth of 6% to top $554M, including 4.7% grwoth in North America, where revenues approached $180M.
Category: Marketing Communications
Mon., Nov. 3, 2014
Publicis Spends $3.7B to Buy Sapient
By Greg Hazley
 
sapientPublicis will pony up $3.7B to buy digital advertising and tech services giant Sapient, six months after the Paris-based ad/PR conglomerate's failed $35B combination with Omnicom.
Category: Marketing Communications
Fri., Oct. 31, 2014
WPP PR Units Slip in 'Slower' Q3
By Greg Hazley
 
wppWPP's PR and public affairs units posted "slower" third quarter 2014 revenue of $342M, a 6.4% decline.
Category: Marketing Communications
Wed., Oct. 22, 2014
Interpublic PR, Net Income Jump in Q3
By Greg Hazley
 
interpublicInterpublic's PR-heavy Constituency Management Group posted a 14.3% rise in third quarter revenue to $376.5M, including organic growth of 9.9%.
Category: Marketing Communications
Wed., Oct. 22, 2014
ICF to Aquire Olson for $295M
By Greg Hazley
 
olsonConsulting firm ICF International has moved to acquire Minneapolis consumer ad/PR/digital agency Olson for $295M in cash.
Category: Marketing Communications
Tue., Oct. 21, 2014
Omnicom PR Units Rise 3.3% in Q3
By Greg Hazley
 
omnicomOmnicom reported 3.3% growth across its PR operations in the third quarter 2014 on revenue of $343.3M. Overall net income jumped 24.4% to $243.8M.
Category: Marketing Communications
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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