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O'Dwyer's Inside News of Public Relations & Marketing Communications - Food & Beverage Public Relations: Mar. '15
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Category: Marketing CommunicationsReturn to Latest News
Tue., Feb. 24, 2015
OSU Recruits Comms Support
By Greg Hazley
beaverOregon State University is calling for agency proposals to evaluate its revised integrated marketing communications plan, installed in 2013 with the banner "Beaver Nation."
Category: Marketing Communications
Tue., Feb. 24, 2015
Revenue Climbs, Loss Trimmed at MDC
By Greg Hazley
MDC Partners posted a fourth quarter revenue increase of 17.5% to $339.9M as net loss was trimmed by more than $67M to $26.8M.
Category: Marketing Communications
Thu., Feb. 19, 2015
FTI Strategic Communications Revenue Falls in Q4
By Greg Hazley
steven gunbyFTI Consulting today reported fourth quarter 2014 strategic communications revenue fell 1.2% to $46.3M as president/CEO Steven Gunby expressed "disappointment" for the period.
Category: Marketing Communications
Tue., Feb. 17, 2015
Publicis Acquires Content Shop
By Kevin McCauley

relaxnewsPublicis Groupe is acquiring Relaxnews, developer of an online platform combining leisure content, data and services for brands, blogs and media, for $17M.

Category: Marketing Communications
Tue., Feb. 10, 2015
Omnicom PR Revenues Soar in Q4
By Greg Hazley
omnicomOmnicom's PR operations soared eight percent to $368.1M in the fourth quarter of 2014, an 8.5% organic climb across units like Ketchum, FleishmanHillard, Porter Novelli and Brodeur.
Category: Marketing Communications
Thu., Jan. 29, 2015
Next Fifteen to Raise $6.5M for Acquisitions
By Greg Hazley
nfNext Fifteen Communications Group, citing strong growth, particularly in the US, said it will sell more than three million shares to raise £4.3M ($6.5M) for digital acquisitions and investments in the US and UK.
Category: Marketing Communications
Wed., Jan. 28, 2015
Ad Age Declares PR Man Diamond Executive Gold
By Kevin McCauley
harris diamondAdvertising Age has named PR veteran Harris Diamond its "executive of the year" for his leadership of Interpublic's McCann Worldgroup operation, which has 23,000 staffers.
Category: Marketing Communications
Wed., Dec. 3, 2014
Provoking Disruptions in Consumer Behavior
By Tom Tardio
Tom TardioToday’s media environment is characterized by product saturation, information overload, and 24/7 connectivity. More than ever, communications professionals need a progressive approach that incites change in consumer purchasing behavior.
Category: Marketing Communications
Tue., Nov. 25, 2014
Creston Sees First Half Gains
By Greg Hazley
crestonLondon-based marketing conglomerate Creston reported today half-year revenue for the period ended Sept. 30 rose five percent to £37.3M ($58.6M).
Category: Marketing Communications
Wed., Nov. 12, 2014
Army Recruits Agencies
By Greg Hazley
armyThe US Army has issued an open call for mid-sized and large agencies capable of contributing to its nine-figure recruitment and retention advertising and marketing account.
Category: Marketing Communications
Fri., Nov. 7, 2014
Havas Q3 Growth Hits 6%
By Greg Hazley
Paris-based marketing conglomerate Havas reported third quarter organic growth of 6% to top $554M, including 4.7% grwoth in North America, where revenues approached $180M.
Category: Marketing Communications
Mon., Nov. 3, 2014
Publicis Spends $3.7B to Buy Sapient
By Greg Hazley
sapientPublicis will pony up $3.7B to buy digital advertising and tech services giant Sapient, six months after the Paris-based ad/PR conglomerate's failed $35B combination with Omnicom.
Category: Marketing Communications
Fri., Oct. 31, 2014
WPP PR Units Slip in 'Slower' Q3
By Greg Hazley
wppWPP's PR and public affairs units posted "slower" third quarter 2014 revenue of $342M, a 6.4% decline.
Category: Marketing Communications
Wed., Oct. 22, 2014
Interpublic PR, Net Income Jump in Q3
By Greg Hazley
interpublicInterpublic's PR-heavy Constituency Management Group posted a 14.3% rise in third quarter revenue to $376.5M, including organic growth of 9.9%.
Category: Marketing Communications
Wed., Oct. 22, 2014
ICF to Aquire Olson for $295M
By Greg Hazley
olsonConsulting firm ICF International has moved to acquire Minneapolis consumer ad/PR/digital agency Olson for $295M in cash.
Category: Marketing Communications
Tue., Oct. 21, 2014
Omnicom PR Units Rise 3.3% in Q3
By Greg Hazley
omnicomOmnicom reported 3.3% growth across its PR operations in the third quarter 2014 on revenue of $343.3M. Overall net income jumped 24.4% to $243.8M.
Category: Marketing Communications
Sun., Oct. 12, 2014
Isaacson Lauds PR's Role in Digital Age
By Kevin McCauley
isaacsonPR's ability to bring people together is the crucial part of the digital age equation, according to Walter Isaacson, CEO of the Aspen Institute, former CNN chief and Time magazine editor.
Category: Marketing Communications
Tue., Oct. 7, 2014
Next Fifteen Acquires Story Worldwide, US Growth Jumps
By Greg Hazley
next fifteenNext Fifteen Communications Group reported fiscal 2014 revenue rose six percent to £101.5M, including robust 12% organic growth in the US.
Category: Marketing Communications
Mon., Oct. 6, 2014
Oestreicher Schools Yeshiva U. in PR
By Kevin McCauley
paul oestreicherPaul Oestreicher, former Genaissance Pharmaceuticals, Sanofi-Synthelabo, Edelman, Hill & Knowlton executive and frequent O'Dwyer's contributor, is the new communications & PA director at Yeshiva University in New York.
Category: Marketing Communications
Tue., Sep. 30, 2014
Blog: Hill+Knowlton Declares the Obvious
By Kevin McCauley
prHill+Knowlton Strategies has made it official: digital is the backbone, not an add-on, to all communications strategies.
Category: Marketing Communications
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