Today’s media environment is characterized by product saturation, information overload, and 24/7 connectivity. More than ever, communications professionals need a progressive approach that incites change in consumer purchasing behavior.
Paul Oestreicher, former Genaissance Pharmaceuticals, Sanofi-Synthelabo, Edelman, Hill & Knowlton executive and frequent O'Dwyer's contributor, is the new communications & PA director at Yeshiva University in New York.
Katharine Weymouth, granddaughter of longtime Washington Post publisher Katharine Graham, is stepping down from the publisher spot as Amazon founder and chief Jezz Bezos puts his stamp on the media property.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.