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Category: Marketing CommunicationsReturn to Latest News
Thu., Jun. 16, 2016
Brands Arenít Attracting Millennials
By Jon Gingerich
 
GallupMillennials exhibit a lack of enthusiasm toward brands, and are more likely than other generations to exhibit outright antipathy toward them, according to a new Gallup report.
Category: Marketing Communications
Wed., Jun. 15, 2016
Mike Rowe Becomes Americaís Conscience
By Ronn Torossian
 
ronn torossianHow Mike Rowe has reinvented himself from everyone’s favorite blue collar TV host to America’s advocate for common sense.
Category: Marketing Communications
Mon., Jun. 13, 2016
Online Ad Revenues Hit Q1 Record
By Jon Gingerich
 
IABU.S. digital advertising revenues accounted for nearly $16 billion in 2016’s first quarter, according to a report by the Interactive Advertising Bureau.
Category: Marketing Communications
Wed., Jun. 8, 2016
Multicultural Content Marketing for Millennials
By Josť Villa
 
Jose VillaDeveloping useful, valuable content is critical when reaching out to Millennial audiences in the Asian, African American and Hispanic markets.
Category: Marketing Communications
Wed., Jun. 8, 2016
Shareholders Rebuke Sorrell on Pay
By Editorial Staff
 
Martin SorrellOne-third of WPP shareholders voted against CEO Martin Sorrell's $102M compensation package, a symbolic pushback against the marketing conglomerate's founder and chief. (1 reader comment)
Category: Marketing Communications
Wed., Jun. 1, 2016
Strategic Narrative Marketing: An Introduction
By Guy Murrel
 
Guy MurrelA new, higher-level approach to messaging that goes beyond 
storytelling and provides a strategic narrative that guides all forms of marketing. (1 reader comment)
Category: Marketing Communications
Wed., May 25, 2016
rbb Rides Acquisition Wave with Ad Shop Addition
By Jon Gingerich
 

rbb Communicationsrbb Communications has acquired Miami-based ad and marketing company OutOfTheBlue Advertising.

Category: Marketing Communications
Thu., May 12, 2016
Study: Women Prefer Gender Neutral Marketing Messages
By Jon Gingerich
 
Marketing to WomenMost women dislike gender-targeted ads, according to a recent national survey that sought to analyze how different marketing channels influence the engagement and purchasing decisions of female consumers.
Category: Marketing Communications
Tue., May 10, 2016
What Does Integrated Communications Really Mean?
By Meg Wildrick
 
Meg WildrickThere’s been a lot of talk recently about “integrated” communications. Yet many so-called integrated agencies treat digital, earned media and sponsored content as separate disciplines with separate P&Ls. (1 reader comment)
Category: Marketing Communications
Mon., May 9, 2016
FDA Sets Date for Big Tobacco PR Review
By Editorial Staff
 
Center for Tobacco ProductsThe FDA said it plans to release an anticipated RFP to review anti-tobacco PR programs this month.
Category: Marketing Communications
Mon., May 9, 2016
PR's Value in Revenue Creation
By Ross Levanto
 
Ross LevantoAs the Internet and emerging technologies have reshaped today’s business landscape, a significant transfiguration has occurred in PR. (1 reader comment)
Category: Marketing Communications
Thu., May 5, 2016
Omnicom Acquires Healthcare Marketing Shop BioPharm
By Editorial Staff
 
Persinger, EgelandOmnicom has acquired BioPharm Communications, a New Hope, Pa.-based healthcare marketing shop led by pharmaceutical alum Jeff Persinger.
Category: Marketing Communications
Wed., May 4, 2016
MDC Q1 Revenue Ticks Up
By Editorial Staff
 
MDCMDC Partners posted a 2.3% increase in first quarter revenue to $309M, while its net loss narrowed to $23.3M for the period.
Category: Marketing Communications
Tue., May 3, 2016
WPP Mulls Successor to Sorrell
By Editorial Staff
 
sorrellWPP is working on a succession plan to its architect CEO Martin Sorrell, the 71-year-old, well-compensated chief of the marketing conglomerate since its 1985 creation.
Category: Marketing Communications
Mon., May 2, 2016
Omnicom Launches Nonprofit Collective
By Jon Gingerich
 

Omnicom's One Hundred marketing collectiveOmnicom Group’s marketing services division, The DAS Group of Companies, has launched an integrated marketing collective for nonprofits titled One Hundred.

Category: Marketing Communications
Fri., Apr. 29, 2016
FTI Communications Revenue Up in Q1
By Jon Gingerich
 
FTI ConsultingFTI Consulting reported revenue of $470.3 million for the first quarter of 2016, an 8.8 percent increase from the $432.3 million the consulting operation brought in during the first quarter of 2015.
Category: Marketing Communications
Thu., Apr. 28, 2016
rbb Acquires SpiderBoost
By Jon Gingerich
 
rbb & SpiderBoostrbb Communications has acquired Miami-based digital marketing shop SpiderBoost Interactive. That agency will now be titled SpiderBoost Communications.
Category: Marketing Communications
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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
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9. Zeno Group, New York - $47,343,821
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