Interpublic’s PR revenues rose at a “double-digit clip” during the fourth-quarter, bolstered by strong results in the U.S., Brazil and across Asia, according to Andy Polansky, CEO of Weber Shandwick, PR flagship of the communications combine.
Huntsworth today reported a 0.9 percent dip in first-half revenues due to continued declines at its Grayling flagship, which accounts for 45 percent of group activity, and consumer-oriented Red (eight percent).
A single measurement tool to gauge effectiveness of integrated multi-screen marketing campaigns is the Holy Grail of the marketing mix modeling advocates who attended today’s Advertising Research Foundation Industry Leader Forum in New York at the Time and Life Building.
MDC Partners, parent to PR units like Allison+Partners and Kwittken + Company, reported third quarter revenue climbed 8.7% to $289M on strong organic growth (+9.3%) and net new business wins (+$34.2M).
WPP reported third quarter revenue grew 5% on a like-for-like basis to £2.68B ($4.3B), although PR and public affairs continued to lag other operations and fell 0.9% to £229M ($371M) in a "weak quarter" for the segment.