Inside News of PR & Marketing Communications

Last Updated: Mon., Oct. 16, 2017 @ 5:30 pm

Category: Marketing CommunicationsReturn to Latest News

Being a Better Agency Partner

Tue, Oct. 3, 2017

By Anita Gomes

Anita GomesFactors that make an outstanding agency partner, from a former client who would know.

Leaders Beat Influencers at Winning Earned Media

Wed, Sep. 27, 2017

By Jon Gingerich

DS SimonThe use of influencers has grown wildly popular in recent years, but according to a survey released by D S Simon Media, the press doesn’t appear to be nearly as enthusiastic about the practice.

Marketing Corporate Anniversaries

Thu, Sep. 21, 2017

By Steve Barnes

The History FactoryPlanning and implementing corporate anniversary campaigns will be the focus of the Anniversary Marketing Summit, to be presented in Chicago by heritage management agency The History Factory on Oct. 17.

Zenith Media Trims Ad Spend Forecast

Tue, Sep. 12, 2017

By Kevin McCauley

ZenithZenith Media cuts 2017 global ad spending growth to 4.0 percent due to $558B due to challenges in Europe, slump in Mexico.

Ad Watchdog Goes After Goop

Wed, Aug. 23, 2017

By Jon Gingerich

GoopTruth in Advertising has filed a complaint with government regulators regarding marketing claims allegedly made by Goop, the lifestyle brand and digital media property founded by actress Gwyneth Paltrow.

Budweiser Again Re-Labels Beer 'America'

Mon, Aug. 7, 2017

By Jack O'Dwyer

Budwieser Budweiser, which last year said it was re-labeling its beer “America” for the election season, is again using the word, raising the ire of those who say the company is based in Belgium and is dominated by Brazilian bankers. (4 reader comments)

Marketers Value, Misunderstand AI

Tue, Jul. 11, 2017

By Jon Gingerich

EmarsysRetail marketers embrace artificial intelligence technologies, but currently lack the required skills to put this technology into practice, according to a recent study.

Integration Is About Input, Not Output

Fri, Jul. 7, 2017

By Karen Seamen

Karen SeamenIntegrated communications is an overused term in PR, though most firms get it wrong. Input, not output is the key to success.

Trademarks, Free Speech and PR

Mon, Jun. 26, 2017

By Ronn Torossian

Ronn TorossianA recent court case could have major implications for the PR concerns of brands and public personalities competing in the marketplace of ideas.

Comms. Industry Facing Creative Staff Shortage

Wed, Jun. 21, 2017

By Jon Gingerich

The Creative GroupNearly half of hiring managers working at advertising and marketing agencies expressed difficultly recruiting professionals to fill vacancies across various creative positions, according to a recent employment outlook survey. (2 reader comments)

Marketing Pros Oppose Open Salary Policies

Mon, Jun. 5, 2017

By Jon Gingerich

The Creative GroupExecutives working in the advertising and marketing industries widely oppose the idea of enacting an open salary policy within their agencies.

Marketing Guru Blate Exits MWWPR

Thu, Jun. 1, 2017

By Kevin McCauley

Alissa BlateAlissa Blate, who served as executive VP-global brand marketing & communications at MWWPR, left the independent shop in March following a 20-year stint to establish her own firm. (1 reader comment)

Word of Mouth Top Resource For Finding PR Firms

Tue, May 23, 2017

By Jon Gingerich

CommunicationsMatch A recent survey of agency hiring practices shows that more than three quarters — or 76 percent — of companies said they find PR and communications agencies primarily through word-of-mouth recommendations from peers.

A Smarter, More Valuable Integrated Communications Practice

Fri, May 12, 2017

By Michael Roth

Michael RothWhat if PR agencies offered not just integrated marketing, but integrated business solutions designed to help clients identify high-potential prospects and stay one step ahead of their customers’ needs? This is a conversation that needs to happen if we want to be true communication leaders.

Vivendi Advances on Havas

Thu, May 11, 2017

By Jon Gingerich

HavasParis-based media giant Vivendi SA has submitted an offer to acquire a majority stake in French marketing conglomerate Havas.

Text100 Steers PR Support for Mercedes-Benz R&D

Tue, May 9, 2017

By Jon Gingerich

Mercedes-Benz Text100 has been named agency of record for Mercedes-Benz's North American research and development division, in a bid to tout the German automaker’s recent forays into autonomous driving.

Happy Accident Inspires Crayola

Mon, May 8, 2017

By Ronn Torossian

Ronn TorossianHow a group of scientists teamed up with Crayola to produce and market a unique and completely new color of crayon. (1 reader comment)

PR Drives WPP in Q1

Fri, Apr. 28, 2017

By Jon Gingerich

WPPFollowing a trend that began in 2016, WPP’s PR and public affairs properties continued to drive growth for the British ad/PR conglomerate during the first quarter of the year.