Inside News of PR & Marketing Communications

Last Updated: Tue., Dec. 12, 2017 @ 10:29 am

Category: Marketing CommunicationsReturn to Latest News

A Smarter, More Valuable Integrated Communications Practice

Fri, May 12, 2017

By Michael Roth

Michael RothWhat if PR agencies offered not just integrated marketing, but integrated business solutions designed to help clients identify high-potential prospects and stay one step ahead of their customers’ needs? This is a conversation that needs to happen if we want to be true communication leaders.

Vivendi Advances on Havas

Thu, May 11, 2017

By Jon Gingerich

HavasParis-based media giant Vivendi SA has submitted an offer to acquire a majority stake in French marketing conglomerate Havas.

Text100 Steers PR Support for Mercedes-Benz R&D

Tue, May 9, 2017

By Jon Gingerich

Mercedes-Benz Text100 has been named agency of record for Mercedes-Benz's North American research and development division, in a bid to tout the German automaker’s recent forays into autonomous driving.

Happy Accident Inspires Crayola

Mon, May 8, 2017

By Ronn Torossian

Ronn TorossianHow a group of scientists teamed up with Crayola to produce and market a unique and completely new color of crayon. (1 reader comment)

PR Drives WPP in Q1

Fri, Apr. 28, 2017

By Jon Gingerich

WPPFollowing a trend that began in 2016, WPP’s PR and public affairs properties continued to drive growth for the British ad/PR conglomerate during the first quarter of the year.

Publicis Picks Up in Europe

Mon, Apr. 24, 2017

By Jon Gingerich

PublicisPublicis Groupe reported a 1.2 percent dip in year-over-year organic revenue during the first quarter of 2017, with Europe experiencing strong growth while performance in North America faltered.

FTC Puts Influencers in the Crosshairs

Fri, Apr. 21, 2017

By Jon Gingerich

Kim Kardashian promoting Duchesnay’s antinausea drug DiclegisThe Federal Trade Commission sent out more than 90 letters in April to prominent influencers, detailing how any material connection those third-party spokespersons have with brands should be disclosed when promoting or endorsing products on social media. (1 reader comment)

IPG Posts Q1 Revenue Gains

Fri, Apr. 21, 2017

By Jon Gingerich

IPGInterpublic today reported revenue and operating income gains for the first quarter of 2017, with the holding company's CMG portfolio of marketing and communications firms serving as one of the standout performers for the period.

Omnicom Outpaces Expectations in Q1

Wed, Apr. 19, 2017

By Jon Gingerich

OmnicomOmnicom Group revealed year-over-year revenue gains of about 2.5 percent for 2017's first quarter, and the holding company's PR units similarly posted organic growth of 1.8 percent.

A New Approach to Influencer Marketing

Thu, Apr. 13, 2017

By Doug Simon

Doug SimonIs the way you’re practicing influencer marketing putting your organization at risk? It’s time for a new approach.

Brand Lessons from the Chicago Cubs

Thu, Apr. 13, 2017

By Tara Reid

Tara ReidBrands, like sports teams, risk the possibility of fading away after a successful season. Here are several lessons brands can take from the Chicago Cubs on remaining innovative with a follow-up product launch or campaign.

Webby (Internet) Awards Adds PR Category

Thu, Apr. 6, 2017

By Jack O'Dwyer

The Webby AwardsWebby Awards, recognizing promotional excellence on the internet, has added PR as a category. Work by Edelman, DKC, Ogilvy and Havas are nominated.

March Madness Triggers Wins for Marketers

Tue, Mar. 28, 2017

By Steve Mann

Steve MannIf you’ve ever wondered why the NCAA Division I Men's Basketball Tournament is such a successful venue for brand activation, here's your answer.

Growth Returns for Huntsworth

Tue, Mar. 21, 2017

By Jon Gingerich

HuntsworthFavorable exchange rates and a strong performance from Huntsworth Health helped boost UK-based Huntsworth’s 2016 results, even as PR unit Grayling continued to underperform.

Facebook Ad Revenues to Surge in ’17

Tue, Mar. 14, 2017

By Jon Gingerich

eMarketerFacebook will continue to dominate the U.S. digital ad market this year, with display ad-related revenues expected to jump more than 32 percent, according to a recent eMarketer ad spending forecast.

F/W/V Named AOR for HR Florida

Thu, Mar. 2, 2017

By Editorial Staff

HR Florida State CouncilFrench/West/Vaughan will handle all external PR and marketing efforts for HR Florida, the state affiliate of the Society for Human Resource Management.

Inspiring Action Through Communications

Wed, Mar. 1, 2017

By David Wendland

David Wendland Communications programs that successfully connect and resonate with audiences employ strategies that compel people to take action. (2 reader comments)

Strategic Comms. Unit Buoys FTI Consulting’s Q4, Yearly Results

Tue, Feb. 28, 2017

By Jon Gingerich

FTI ConsultingAn increase in public affairs and financial communications activity in FTI Consulting’s Strategic Communications operation helped the Washington-based corporate services company report revenue gains for 2016's fourth quarter as well as the year overall.

Marketing Amongst Our Machine Overlords

Fri, Feb. 10, 2017

By Seth Redmore

Seth Redmore More and more marketing content will be analyzed by artificial intelligence applications, making it vital to consciously develop content that engages and can be interpreted by humans and machines alike. (1 reader comment)