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Study shows 91% of global CCOs see digital and social media as their top priority and pros with skills in these areas are in demand.
MFour study shows that while Millennials haven't totally abandoned other computing devices like laptops and tablets, the trend is heading that way.
Moroch Holdings, the parent to 35-year-old Dallas marketing communications agency Moroch Partners and other firms, has acquired a minority stake in New Orleans-based Bond PR & Brand Strategy, which is merging with Moroch's southeast operation as Bond Moroch.
Publicis posted second quarter revenue of €2.4B euro, up 0.9% over a year earlier, as exchange rates took a 3.5% bite and European and emerging market growth offset slower business in North America.
Research recently commissioned by PR Newswire offers some insight into earned media’s increased impact on marketing initiatives.
Next Fifteen Communications Group, the London-based holding company of agencies like M Booth, Text100 and Bite, downplayed the impact of the UK's plans to exit the European Union and said it may stand to benefit.
Most women dislike gender-targeted ads, according to a recent national survey that sought to analyze how different marketing channels influence the engagement and purchasing decisions of female consumers.
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