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Category: Marketing CommunicationsReturn to Latest News
Tue., Feb. 10, 2015
Omnicom PR Revenues Soar in Q4
By Greg Hazley
 
omnicomOmnicom's PR operations soared eight percent to $368.1M in the fourth quarter of 2014, an 8.5% organic climb across units like Ketchum, FleishmanHillard, Porter Novelli and Brodeur.
Category: Marketing Communications
Thu., Jan. 29, 2015
Next Fifteen to Raise $6.5M for Acquisitions
By Greg Hazley
 
nfNext Fifteen Communications Group, citing strong growth, particularly in the US, said it will sell more than three million shares to raise £4.3M ($6.5M) for digital acquisitions and investments in the US and UK.
Category: Marketing Communications
Wed., Jan. 28, 2015
Ad Age Declares PR Man Diamond Executive Gold
By Kevin McCauley
 
harris diamondAdvertising Age has named PR veteran Harris Diamond its "executive of the year" for his leadership of Interpublic's McCann Worldgroup operation, which has 23,000 staffers.
Category: Marketing Communications
Wed., Dec. 3, 2014
Provoking Disruptions in Consumer Behavior
By Tom Tardio
 
Tom TardioToday’s media environment is characterized by product saturation, information overload, and 24/7 connectivity. More than ever, communications professionals need a progressive approach that incites change in consumer purchasing behavior.
Category: Marketing Communications
Tue., Nov. 25, 2014
Creston Sees First Half Gains
By Greg Hazley
 
crestonLondon-based marketing conglomerate Creston reported today half-year revenue for the period ended Sept. 30 rose five percent to £37.3M ($58.6M).
Category: Marketing Communications
Wed., Nov. 12, 2014
Army Recruits Agencies
By Greg Hazley
 
armyThe US Army has issued an open call for mid-sized and large agencies capable of contributing to its nine-figure recruitment and retention advertising and marketing account.
Category: Marketing Communications
Fri., Nov. 7, 2014
Havas Q3 Growth Hits 6%
By Greg Hazley
 
Paris-based marketing conglomerate Havas reported third quarter organic growth of 6% to top $554M, including 4.7% grwoth in North America, where revenues approached $180M.
Category: Marketing Communications
Mon., Nov. 3, 2014
Publicis Spends $3.7B to Buy Sapient
By Greg Hazley
 
sapientPublicis will pony up $3.7B to buy digital advertising and tech services giant Sapient, six months after the Paris-based ad/PR conglomerate's failed $35B combination with Omnicom.
Category: Marketing Communications
Fri., Oct. 31, 2014
WPP PR Units Slip in 'Slower' Q3
By Greg Hazley
 
wppWPP's PR and public affairs units posted "slower" third quarter 2014 revenue of $342M, a 6.4% decline.
Category: Marketing Communications
Wed., Oct. 22, 2014
Interpublic PR, Net Income Jump in Q3
By Greg Hazley
 
interpublicInterpublic's PR-heavy Constituency Management Group posted a 14.3% rise in third quarter revenue to $376.5M, including organic growth of 9.9%.
Category: Marketing Communications
Wed., Oct. 22, 2014
ICF to Aquire Olson for $295M
By Greg Hazley
 
olsonConsulting firm ICF International has moved to acquire Minneapolis consumer ad/PR/digital agency Olson for $295M in cash.
Category: Marketing Communications
Tue., Oct. 21, 2014
Omnicom PR Units Rise 3.3% in Q3
By Greg Hazley
 
omnicomOmnicom reported 3.3% growth across its PR operations in the third quarter 2014 on revenue of $343.3M. Overall net income jumped 24.4% to $243.8M.
Category: Marketing Communications
Sun., Oct. 12, 2014
Isaacson Lauds PR's Role in Digital Age
By Kevin McCauley
 
isaacsonPR's ability to bring people together is the crucial part of the digital age equation, according to Walter Isaacson, CEO of the Aspen Institute, former CNN chief and Time magazine editor.
Category: Marketing Communications
Tue., Oct. 7, 2014
Next Fifteen Acquires Story Worldwide, US Growth Jumps
By Greg Hazley
 
next fifteenNext Fifteen Communications Group reported fiscal 2014 revenue rose six percent to £101.5M, including robust 12% organic growth in the US.
Category: Marketing Communications
Mon., Oct. 6, 2014
Oestreicher Schools Yeshiva U. in PR
By Kevin McCauley
 
paul oestreicherPaul Oestreicher, former Genaissance Pharmaceuticals, Sanofi-Synthelabo, Edelman, Hill & Knowlton executive and frequent O'Dwyer's contributor, is the new communications & PA director at Yeshiva University in New York.
Category: Marketing Communications
Tue., Sep. 30, 2014
Blog: Hill+Knowlton Declares the Obvious
By Kevin McCauley
 
prHill+Knowlton Strategies has made it official: digital is the backbone, not an add-on, to all communications strategies.
Category: Marketing Communications
Tue., Sep. 23, 2014
Weisenburger Steps Down at Omnicom
By Greg Hazley
 
Randall WeisenburgerOmnicom EVP and CFO Randall Weisenburger is leaving the marketing conglomerate after 16 years to return to the private equity sector.
Category: Marketing Communications
Tue., Sep. 23, 2014
Scandal-Plagued NFL Brings in Chief Marketing Officer
By Greg Hazley
 
hudsonThe scandal-plagued National Football League has brought in former Pepsi-Cola North America CEO Dawn Hudson as chief marketing officer.
Category: Marketing Communications
Mon., Sep. 22, 2014
Junk 'Marketing Communications,' Says Edelman
By Kevin McCauley
 
richard edelmanRichard Edelman says it's time to drop the term "marketing communications" in favor of "communications marketing" to correctly reflect PR's role as full partner with the marketing department.
Category: Marketing Communications
Tue., Sep. 16, 2014
Publicis Chief Levy to Exit
By Kevin McCauley
 
maurice levyMaurice Levy, 72, will step down from the helm of French ad/PR combine Publicis Groupe at the general assembly meeting to approve financials for the fiscal 2016 year.
Category: Marketing Communications
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6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
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