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Publicis posted second quarter revenue of €2.4B euro, up 0.9% over a year earlier, as exchange rates took a 3.5% bite and European and emerging market growth offset slower business in North America.
Research recently commissioned by PR Newswire offers some insight into earned media’s increased impact on marketing initiatives.
Next Fifteen Communications Group, the London-based holding company of agencies like M Booth, Text100 and Bite, downplayed the impact of the UK's plans to exit the European Union and said it may stand to benefit.
Most women dislike gender-targeted ads, according to a recent national survey that sought to analyze how different marketing channels influence the engagement and purchasing decisions of female consumers.
There’s been a lot of talk recently about “integrated” communications. Yet many so-called integrated agencies treat digital, earned media and sponsored content as separate disciplines with separate P&Ls. (1 reader comment)
Omnicom has acquired BioPharm Communications, a New Hope, Pa.-based healthcare marketing shop led by pharmaceutical alum Jeff Persinger.
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