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Category: Marketing CommunicationsReturn to Latest News
Wed., Jun. 29, 2016
Next Fifteen: Brexit Impact Modest
By Editorial Staff
Next15Next Fifteen Communications Group, the London-based holding company of agencies like M Booth, Text100 and Bite, downplayed the impact of the UK's plans to exit the European Union and said it may stand to benefit.
Category: Marketing Communications
Thu., Jun. 16, 2016
Brands Arenít Attracting Millennials
By Jon Gingerich
GallupMillennials exhibit a lack of enthusiasm toward brands, and are more likely than other generations to exhibit outright antipathy toward them, according to a new Gallup report.
Category: Marketing Communications
Wed., Jun. 15, 2016
Mike Rowe Becomes Americaís Conscience
By Ronn Torossian
ronn torossianHow Mike Rowe has reinvented himself from everyone’s favorite blue collar TV host to America’s advocate for common sense.
Category: Marketing Communications
Mon., Jun. 13, 2016
Online Ad Revenues Hit Q1 Record
By Jon Gingerich
IABU.S. digital advertising revenues accounted for nearly $16 billion in 2016’s first quarter, according to a report by the Interactive Advertising Bureau.
Category: Marketing Communications
Wed., Jun. 8, 2016
Multicultural Content Marketing for Millennials
By Josť Villa
Jose VillaDeveloping useful, valuable content is critical when reaching out to Millennial audiences in the Asian, African American and Hispanic markets.
Category: Marketing Communications
Wed., Jun. 8, 2016
Shareholders Rebuke Sorrell on Pay
By Editorial Staff
Martin SorrellOne-third of WPP shareholders voted against CEO Martin Sorrell's $102M compensation package, a symbolic pushback against the marketing conglomerate's founder and chief. (1 reader comment)
Category: Marketing Communications
Wed., Jun. 1, 2016
Strategic Narrative Marketing: An Introduction
By Guy Murrel
Guy MurrelA new, higher-level approach to messaging that goes beyond 
storytelling and provides a strategic narrative that guides all forms of marketing. (1 reader comment)
Category: Marketing Communications
Wed., May 25, 2016
rbb Rides Acquisition Wave with Ad Shop Addition
By Jon Gingerich

rbb Communicationsrbb Communications has acquired Miami-based ad and marketing company OutOfTheBlue Advertising.

Category: Marketing Communications
Thu., May 12, 2016
Study: Women Prefer Gender Neutral Marketing Messages
By Jon Gingerich
Marketing to WomenMost women dislike gender-targeted ads, according to a recent national survey that sought to analyze how different marketing channels influence the engagement and purchasing decisions of female consumers.
Category: Marketing Communications
Tue., May 10, 2016
What Does Integrated Communications Really Mean?
By Meg Wildrick
Meg WildrickThere’s been a lot of talk recently about “integrated” communications. Yet many so-called integrated agencies treat digital, earned media and sponsored content as separate disciplines with separate P&Ls. (1 reader comment)
Category: Marketing Communications
Mon., May 9, 2016
FDA Sets Date for Big Tobacco PR Review
By Editorial Staff
Center for Tobacco ProductsThe FDA said it plans to release an anticipated RFP to review anti-tobacco PR programs this month.
Category: Marketing Communications
Mon., May 9, 2016
PR's Value in Revenue Creation
By Ross Levanto
Ross LevantoAs the Internet and emerging technologies have reshaped today’s business landscape, a significant transfiguration has occurred in PR. (1 reader comment)
Category: Marketing Communications
Thu., May 5, 2016
Omnicom Acquires Healthcare Marketing Shop BioPharm
By Editorial Staff
Persinger, EgelandOmnicom has acquired BioPharm Communications, a New Hope, Pa.-based healthcare marketing shop led by pharmaceutical alum Jeff Persinger.
Category: Marketing Communications
Wed., May 4, 2016
MDC Q1 Revenue Ticks Up
By Editorial Staff
MDCMDC Partners posted a 2.3% increase in first quarter revenue to $309M, while its net loss narrowed to $23.3M for the period.
Category: Marketing Communications
Tue., May 3, 2016
WPP Mulls Successor to Sorrell
By Editorial Staff
sorrellWPP is working on a succession plan to its architect CEO Martin Sorrell, the 71-year-old, well-compensated chief of the marketing conglomerate since its 1985 creation.
Category: Marketing Communications
Mon., May 2, 2016
Omnicom Launches Nonprofit Collective
By Jon Gingerich

Omnicom's One Hundred marketing collectiveOmnicom Group’s marketing services division, The DAS Group of Companies, has launched an integrated marketing collective for nonprofits titled One Hundred.

Category: Marketing Communications
Fri., Apr. 29, 2016
FTI Communications Revenue Up in Q1
By Jon Gingerich
FTI ConsultingFTI Consulting reported revenue of $470.3 million for the first quarter of 2016, an 8.8 percent increase from the $432.3 million the consulting operation brought in during the first quarter of 2015.
Category: Marketing Communications
Thu., Apr. 28, 2016
rbb Acquires SpiderBoost
By Jon Gingerich
rbb & SpiderBoostrbb Communications has acquired Miami-based digital marketing shop SpiderBoost Interactive. That agency will now be titled SpiderBoost Communications.
Category: Marketing Communications
Thu., Apr. 28, 2016
Sales, Revenue Up at WPP in Q1
By Jon Gingerich
WPPWPP today boasted strong revenue gains for the first quarter of 2016, as well as increases in net sales growth and reported billings.
Category: Marketing Communications
Tue., Apr. 26, 2016
Bryn Mawr Brings in Intermarket as AOR
By Jon Gingerich
Bryn Mawr CollegeIntermarket Communications has been named agency of record for women's liberal arts college, Bryn Mawr College.
Category: Marketing Communications
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Back issues
Oct. '16
Healthcare &
Medical PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Sep. '16
Beauty/Fashion & Lifestyle PR
O'Dwyer's Sept. Beauty/Fashion & Lifestyle PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
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Commentary &
Prof. Development:
Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

Mon., Oct. 17
Marketing Medical Cannabis, Like it’s Medicine
By Jonathan Bloom
Jonathan Bloom

Fri., Oct. 14
Communicating Healthcare in a Mobile-First World
By Johnathon Briggs
Johnathon Briggs

Thu., Oct. 13
Why the VP Debate Could be a Four-Year Story
By Arthur Solomon
arthur solomon

Tue., Oct. 11
Trump is Running Out of Time to Sell His Story
By Bodine Williams
Bodine Williams

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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