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Category: Marketing CommunicationsReturn to Latest News
Thu., May 12, 2016
Study: Women Prefer Gender Neutral Marketing Messages
By Jon Gingerich
 
Marketing to WomenMost women dislike gender-targeted ads, according to a recent national survey that sought to analyze how different marketing channels influence the engagement and purchasing decisions of female consumers.
Category: Marketing Communications
Tue., May 10, 2016
What Does Integrated Communications Really Mean?
By Meg Wildrick
 
Meg WildrickThere’s been a lot of talk recently about “integrated” communications. Yet many so-called integrated agencies treat digital, earned media and sponsored content as separate disciplines with separate P&Ls. (1 reader comment)
Category: Marketing Communications
Mon., May 9, 2016
FDA Sets Date for Big Tobacco PR Review
By Editorial Staff
 
Center for Tobacco ProductsThe FDA said it plans to release an anticipated RFP to review anti-tobacco PR programs this month.
Category: Marketing Communications
Mon., May 9, 2016
PR's Value in Revenue Creation
By Ross Levanto
 
Ross LevantoAs the Internet and emerging technologies have reshaped today’s business landscape, a significant transfiguration has occurred in PR. (1 reader comment)
Category: Marketing Communications
Thu., May 5, 2016
Omnicom Acquires Healthcare Marketing Shop BioPharm
By Editorial Staff
 
Persinger, EgelandOmnicom has acquired BioPharm Communications, a New Hope, Pa.-based healthcare marketing shop led by pharmaceutical alum Jeff Persinger.
Category: Marketing Communications
Wed., May 4, 2016
MDC Q1 Revenue Ticks Up
By Editorial Staff
 
MDCMDC Partners posted a 2.3% increase in first quarter revenue to $309M, while its net loss narrowed to $23.3M for the period.
Category: Marketing Communications
Tue., May 3, 2016
WPP Mulls Successor to Sorrell
By Editorial Staff
 
sorrellWPP is working on a succession plan to its architect CEO Martin Sorrell, the 71-year-old, well-compensated chief of the marketing conglomerate since its 1985 creation.
Category: Marketing Communications
Mon., May 2, 2016
Omnicom Launches Nonprofit Collective
By Jon Gingerich
 

Omnicom's One Hundred marketing collectiveOmnicom Group’s marketing services division, The DAS Group of Companies, has launched an integrated marketing collective for nonprofits titled One Hundred.

Category: Marketing Communications
Fri., Apr. 29, 2016
FTI Communications Revenue Up in Q1
By Jon Gingerich
 
FTI ConsultingFTI Consulting reported revenue of $470.3 million for the first quarter of 2016, an 8.8 percent increase from the $432.3 million the consulting operation brought in during the first quarter of 2015.
Category: Marketing Communications
Thu., Apr. 28, 2016
rbb Acquires SpiderBoost
By Jon Gingerich
 
rbb & SpiderBoostrbb Communications has acquired Miami-based digital marketing shop SpiderBoost Interactive. That agency will now be titled SpiderBoost Communications.
Category: Marketing Communications
Thu., Apr. 28, 2016
Sales, Revenue Up at WPP in Q1
By Jon Gingerich
 
WPPWPP today boasted strong revenue gains for the first quarter of 2016, as well as increases in net sales growth and reported billings.
Category: Marketing Communications
Tue., Apr. 26, 2016
Bryn Mawr Brings in Intermarket as AOR
By Jon Gingerich
 
Bryn Mawr CollegeIntermarket Communications has been named agency of record for women's liberal arts college, Bryn Mawr College.
Category: Marketing Communications
Fri., Apr. 22, 2016
Organic Revenue Increases for IPG in Q1
By Jon Gingerich
 
IPGInterpublic today posted revenues of $1.74 billion for the first quarter of 2016, revealing a revenue increase of 3.9 percent, with organic revenue growth of 6.7 percent compared to the year prior.
Category: Marketing Communications
Wed., Apr. 20, 2016
PR Newswire Partners with Shutterstock
By Jon Gingerich
 
ShutterstockDigital stock photography giant Shutterstock announced a partnership with PR Newswire that will allow PR pros access to the company’s vast trove of licensed images.
Category: Marketing Communications
Tue., Apr. 19, 2016
Publicis Grows on Media Strength in Q1
By Editorial Staff
 
Publicis GroupePublicis Groupe posted a first quarter revenue rise of 8.9% to €2.3B ($2.6B) as organic growth climbed 2.9%.
Category: Marketing Communications
Tue., Apr. 19, 2016
PR Slips at Omnicom Q1
By Editorial Staff
 
OmnicomOmnicom reported first quarter PR revenues fell 1.5% to $318.8M as advertising revenues, up 4% to $1.8B, buoyed the conglomerate for the period.
Category: Marketing Communications
Tue., Apr. 12, 2016
'Good Times' for Next Fifteen
By Editorial Staff
 
Next 15Next Fifteen reported 2015 revenues rose 18.9% to £129.8M ($185.2M) on the strength of growth in the US, particularly from Beyond and M Booth.
Category: Marketing Communications
O'Dwyer's Poll:
Ryan Lochte with Matt Lauer
Ryan Lochte's next PR move is:
Lay low
More interviews
More apologies
Stronger defense
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Commentary:

Tue., Aug. 23
Sponsors Dump Lochte; Mom had Tipped Press
By Jack O'Dwyer

Tue., Aug. 23
Keillor Retires with Crisis Averted
By Joe Honick

Mon., Aug. 22
Brazil, Olympics Officials and Media Savage Lochte; Accuser Is Accused
By Jack O'Dwyer

Mon., Aug. 22
It's Time to Show Some Respect for Our Flag
By Bill Huey

Fri., Aug. 19
Donald Trump's 'Apology'
By Arthur Solomon

Thu., Aug. 18
What Roger Ailes Should Tell Trump
By Fraser Seitel

Thu., Aug. 18
What PR Can Learn From This Election Cycle
By Wendy Glavin

Tue., Aug. 16
The Commonality Of PR People And Donald Trump
By Arthur Solomon

Fri., Aug. 12
Business Lessons Learned from Rio Olympics
By Ronn Torossian

Thu., Aug. 11
New York Times Decries “Vanishing” Jury Trials
By Jack O'Dwyer

Mon., Aug. 8
“Branded” Media Content Fights Facebook (and Loses)
By Jack O'Dwyer

 
O'Dwyer's NL
Aug. 22, 2016
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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
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July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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