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A New Approach to Influencer Marketing

Thu, Apr. 13, 2017

By Doug Simon

Doug SimonIs the way you’re practicing influencer marketing putting your organization at risk? It’s time for a new approach.

Brand Lessons from the Chicago Cubs

Thu, Apr. 13, 2017

By Tara Reid

Tara ReidBrands, like sports teams, risk the possibility of fading away after a successful season. Here are several lessons brands can take from the Chicago Cubs on remaining innovative with a follow-up product launch or campaign.

Webby (Internet) Awards Adds PR Category

Thu, Apr. 6, 2017

By Jack O'Dwyer

The Webby AwardsWebby Awards, recognizing promotional excellence on the internet, has added PR as a category. Work by Edelman, DKC, Ogilvy and Havas are nominated.

March Madness Triggers Wins for Marketers

Tue, Mar. 28, 2017

By Steve Mann

Steve MannIf you’ve ever wondered why the NCAA Division I Men's Basketball Tournament is such a successful venue for brand activation, here's your answer.

Growth Returns for Huntsworth

Tue, Mar. 21, 2017

By Jon Gingerich

HuntsworthFavorable exchange rates and a strong performance from Huntsworth Health helped boost UK-based Huntsworth’s 2016 results, even as PR unit Grayling continued to underperform.

Facebook Ad Revenues to Surge in ’17

Tue, Mar. 14, 2017

By Jon Gingerich

eMarketerFacebook will continue to dominate the U.S. digital ad market this year, with display ad-related revenues expected to jump more than 32 percent, according to a recent eMarketer ad spending forecast.

F/W/V Named AOR for HR Florida

Thu, Mar. 2, 2017

By Editorial Staff

HR Florida State CouncilFrench/West/Vaughan will handle all external PR and marketing efforts for HR Florida, the state affiliate of the Society for Human Resource Management.

Inspiring Action Through Communications

Wed, Mar. 1, 2017

By David Wendland

David Wendland Communications programs that successfully connect and resonate with audiences employ strategies that compel people to take action. (2 reader comments)

Strategic Comms. Unit Buoys FTI Consulting’s Q4, Yearly Results

Tue, Feb. 28, 2017

By Jon Gingerich

FTI ConsultingAn increase in public affairs and financial communications activity in FTI Consulting’s Strategic Communications operation helped the Washington-based corporate services company report revenue gains for 2016's fourth quarter as well as the year overall.

Marketing Amongst Our Machine Overlords

Fri, Feb. 10, 2017

By Seth Redmore

Seth Redmore More and more marketing content will be analyzed by artificial intelligence applications, making it vital to consciously develop content that engages and can be interpreted by humans and machines alike. (1 reader comment)

Interpublic’s CMG Revenue Stalls in Q4

Fri, Feb. 10, 2017

By Jon Gingerich

IPGInterpublic posted strong gains for the year and its final quarter, while its Constituency Management Group unit saw revenues lag during the last three months of 2016.

Omnicom PR Revenues Jump in Q4

Wed, Feb. 8, 2017

By Editorial Staff

OmnicomOmnicom posted strong 7.7% growth in its PR units during the fourth quarter of 2015 on revenue of $358.9M.

How to Execute Successful Event Activations

Tue, Jan. 31, 2017

By Rachel Thomas

Rachel ThomasA successful event activation that results in media interest and gets people interacting with your client's product will save you work and frustration when launching a brand or product.

Cannabis Becomes Communications Cash Crop

Tue, Jan. 31, 2017

By Jon Gingerich

Rizzetta, Bloom & NisonOperating behind the scenes for years, the legal cannabis industry has finally gone mainstream, and startups representing every point in the cannabis ecosystem are now seeking counsel from PR firms for everything from earned media programs to branding, strategy and research services in a bid to align this burgeoning sector with its surging demand.

DMA Media Acquires TheNewsMarket

Tue, Jan. 24, 2017

By Jon Gingerich

DMA MediaDefinition 6 has sold its global content distribution and digital PR agency TheNewsMarket to London-based media services company DMA Media.

Resolution Revolution: Driving Results in Wellness

Mon, Jan. 9, 2017

By Caroline Andrew

Caroline Andrew and Cynthia PatnodeThemes of health and wellness dominate the headlines in January, and it can be a tough month for PR pros to secure press coverage and roll out a winning strategy that stands out from the clutter.

WPP Units Latest Subpoenaed in DOJ Investigation

Tue, Dec. 20, 2016

By Jon Gingerich

WPPThree subsidiaries owned by ad/PR holding company WPP were issued subpoenas by the U.S. Department of Justice’s Antitrust Division, following similar December summonses issued to conglomerates Omnicom, Publicis and Interpublic regarding price-fixing practices within the ad industry.

Ruder Finn Buys Hong Kong Digital Shop

Thu, Dec. 8, 2016

By Jon Gingerich

Ruder FinnRuder Finn has acquired Hong Kong-based digital marketing consultancy Daylight Partnership. It will be integrated into the agency's digital group, RFI Studios.