The Inside News of PR & Marketing Communications

Last Updated: Thu., Apr. 19, 2018 @ 3:46 pm

Category: Marketing CommunicationsReturn to Latest News

Marketers Value, Misunderstand AI

Tue, Jul. 11, 2017

By Jon Gingerich

EmarsysRetail marketers embrace artificial intelligence technologies, but currently lack the required skills to put this technology into practice, according to a recent study.

Integration Is About Input, Not Output

Fri, Jul. 7, 2017

By Karen Seamen

Karen SeamenIntegrated communications is an overused term in PR, though most firms get it wrong. Input, not output is the key to success.

Trademarks, Free Speech and PR

Mon, Jun. 26, 2017

By Ronn Torossian

Ronn TorossianA recent court case could have major implications for the PR concerns of brands and public personalities competing in the marketplace of ideas.

Comms. Industry Facing Creative Staff Shortage

Wed, Jun. 21, 2017

By Jon Gingerich

The Creative GroupNearly half of hiring managers working at advertising and marketing agencies expressed difficultly recruiting professionals to fill vacancies across various creative positions, according to a recent employment outlook survey. (2 reader comments)

Marketing Pros Oppose Open Salary Policies

Mon, Jun. 5, 2017

By Jon Gingerich

The Creative GroupExecutives working in the advertising and marketing industries widely oppose the idea of enacting an open salary policy within their agencies.

Marketing Guru Blate Exits MWWPR

Thu, Jun. 1, 2017

By Kevin McCauley

Alissa BlateAlissa Blate, who served as executive VP-global brand marketing & communications at MWWPR, left the independent shop in March following a 20-year stint to establish her own firm. (1 reader comment)

Word of Mouth Top Resource For Finding PR Firms

Tue, May 23, 2017

By Jon Gingerich

CommunicationsMatch A recent survey of agency hiring practices shows that more than three quarters — or 76 percent — of companies said they find PR and communications agencies primarily through word-of-mouth recommendations from peers.

A Smarter, More Valuable Integrated Communications Practice

Fri, May 12, 2017

By Michael Roth

Michael RothWhat if PR agencies offered not just integrated marketing, but integrated business solutions designed to help clients identify high-potential prospects and stay one step ahead of their customers’ needs? This is a conversation that needs to happen if we want to be true communication leaders.

Vivendi Advances on Havas

Thu, May 11, 2017

By Jon Gingerich

HavasParis-based media giant Vivendi SA has submitted an offer to acquire a majority stake in French marketing conglomerate Havas.

Text100 Steers PR Support for Mercedes-Benz R&D

Tue, May 9, 2017

By Jon Gingerich

Mercedes-Benz Text100 has been named agency of record for Mercedes-Benz's North American research and development division, in a bid to tout the German automaker’s recent forays into autonomous driving.

Happy Accident Inspires Crayola

Mon, May 8, 2017

By Ronn Torossian

Ronn TorossianHow a group of scientists teamed up with Crayola to produce and market a unique and completely new color of crayon. (1 reader comment)

PR Drives WPP in Q1

Fri, Apr. 28, 2017

By Jon Gingerich

WPPFollowing a trend that began in 2016, WPP’s PR and public affairs properties continued to drive growth for the British ad/PR conglomerate during the first quarter of the year.

Publicis Picks Up in Europe

Mon, Apr. 24, 2017

By Jon Gingerich

PublicisPublicis Groupe reported a 1.2 percent dip in year-over-year organic revenue during the first quarter of 2017, with Europe experiencing strong growth while performance in North America faltered.

FTC Puts Influencers in the Crosshairs

Fri, Apr. 21, 2017

By Jon Gingerich

Kim Kardashian promoting Duchesnay’s antinausea drug DiclegisThe Federal Trade Commission sent out more than 90 letters in April to prominent influencers, detailing how any material connection those third-party spokespersons have with brands should be disclosed when promoting or endorsing products on social media. (1 reader comment)

IPG Posts Q1 Revenue Gains

Fri, Apr. 21, 2017

By Jon Gingerich

IPGInterpublic today reported revenue and operating income gains for the first quarter of 2017, with the holding company's CMG portfolio of marketing and communications firms serving as one of the standout performers for the period.

Omnicom Outpaces Expectations in Q1

Wed, Apr. 19, 2017

By Jon Gingerich

OmnicomOmnicom Group revealed year-over-year revenue gains of about 2.5 percent for 2017's first quarter, and the holding company's PR units similarly posted organic growth of 1.8 percent.

A New Approach to Influencer Marketing

Thu, Apr. 13, 2017

By Doug Simon

Doug SimonIs the way you’re practicing influencer marketing putting your organization at risk? It’s time for a new approach.

Brand Lessons from the Chicago Cubs

Thu, Apr. 13, 2017

By Tara Reid

Tara ReidBrands, like sports teams, risk the possibility of fading away after a successful season. Here are several lessons brands can take from the Chicago Cubs on remaining innovative with a follow-up product launch or campaign.

Webby (Internet) Awards Adds PR Category

Thu, Apr. 6, 2017

By Jack O'Dwyer

The Webby AwardsWebby Awards, recognizing promotional excellence on the internet, has added PR as a category. Work by Edelman, DKC, Ogilvy and Havas are nominated.