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Category: Marketing CommunicationsReturn to Latest News
Thu., Oct. 29, 2015
Strategic Communications Shines at FTI Despite 'Headwinds'
By Editorial Staff
 
FTIFTI Consulting's strategic communications revenue jumped 19.7% in the third quarter to $55.7M on the strength of M&A and public affairs work in North America and the EMEA region.
Category: Marketing Communications
Thu., Oct. 29, 2015
CVS, Delta Among Least Respected Brands
By Editorial Staff
 
brandsDespite a wave of goodwill and positive PR from its decision to stop selling cigarettes, CVS Caremark is now among the 10 least respected brands, according to an annual ranking by brand marketing firm TenetPartners.
Category: Marketing Communications
Wed., Oct. 28, 2015
Senate Probes Obama Ad, PR Spending
By Editorial Staff
 
enziThe Senate Budget Committee has launched a probe of federal government PR and advertising spending, noting the estimated $1B in spending on outside pacts.
Category: Marketing Communications
Mon., Oct. 26, 2015
Havas Q3 Growth Climbs 5.5%
By Editorial Staff
 
HavasHavas posted Q3 revenue of $570M as organic growth rose 5.5% for the period fueled by its North American "powerhouse."
Category: Marketing Communications
Mon., Oct. 26, 2015
WPP Sees Q3 Gains
By Editorial Staff
 
WPPWPP reported third quarter revenue at its PR and public affairs operations climbed 6.5% to top $351M while revenues overall at the marketing conglomerate rose 5.9% to $4.5B on the strength of North American operations.
Category: Marketing Communications
Fri., Oct. 23, 2015
PR Council Study: Real-Time Marketing Overhyped
By Matthew Schwartz
 

PR CouncilMaybe the constant kibitzing throughout PR and communications precincts about real-time marketing is just a bunch of lips flapping in the breeze.

Category: Marketing Communications
Fri., Oct. 23, 2015
Blog: PR's Role in 'Total Market Enterprise'
By Matthew Schwartz
 

Reframe The MarketplaceA growing number of brands and organizations now have diversity and inclusion divisions. But many of these departments tend to be standalone, as opposed to enterprise-wide. 

Category: Marketing Communications
Thu., Oct. 22, 2015
PR Profession Needs to Tell a Better Story (About Itself)
By Matthew Schwartz
 
Bob LiodiceANA President-CEO Bob Liodice insists that PR pros have to more clearly define their role and lose the hypothetical thinking.
Category: Marketing Communications
Tue., Oct. 13, 2015
US Buoys Next Fifteen
By Editorial Staff
 
Next 15Next Fifteen Communications Group reported revenue grew 18.4% to $94.2M (£61.8M) for the six months ended July 31 on the strength of its North American business.
Category: Marketing Communications
Thu., Oct. 8, 2015
Report: Growth Rate of Mobile Use Finally Slowing Down
By Jon Gingerich
 
eMarketerThe average amount of time Americans spend on their mobile devices has increased every year. Now, that rate of growth may be slowing, according to a new report by eMarketer.
Category: Marketing Communications
Mon., Oct. 5, 2015
Study Breaks Down Millennials' News Habits
By Matthew Schwartz
 
Mllennial Generation reportWhen it comes to how they consume and share news and information, millennials can be an elusive bunch.
Category: Marketing Communications
Tue., Sep. 1, 2015
Havas' H1 Revenue Jumps 19.2%
By Editorial Staff
 
havasHavas reported first-half 2015 revenues jumped 19.2% to nearly $1.2B, including organic growth of 6.3%.
Category: Marketing Communications
Tue., Aug. 18, 2015
Chime Revenue Slips in First Half
By Editorial Staff
 
chimeChime Communications, the UK-based marketing group being acquired by WPP and Providence Equity Partners, reported first half revenue fell nearly 5.7% to $289.7M as advertising and marketing services gains met restructuring charges and declines at its flagship sports and entertainment operation.
Category: Marketing Communications
Fri., Aug. 14, 2015
H+K Bolsters Marcomm Offer
By Kevin McCauley
 
Jennifer Weldon & Ted DonathHill+Knowlton Strategies has added senior VPs in New York and Los Angeles to bolster the WPP unit's marketing communications practice.
Category: Marketing Communications
Fri., Aug. 7, 2015
MDC Sees Solid Gains in Tumultuous Q2
By Editorial Staff
 
mdcMDC Partners, which ousted its chief executive Miles Nadal last month, saw a 17.4% climb in revenue in its strategic marketing services (advertising and PR) operation for the second quarter to $270.1M.
Category: Marketing Communications
Wed., Jul. 22, 2015
Interpublic Sees Modest Q2 Gains
By Editorial Staff
 
interpublicInterpublic's PR-laden Constituency Management Group posted a 2.3% gain in organic revenue for the second quarter to $349.4M while its advertising and digital operations climbed 7.7%.
Category: Marketing Communications
Tue., Jul. 21, 2015
PR Inches Along at Omnicom in Q2
By Editorial Staff
 

omnicomPR revenues across Omnicom's units limped to a slight 0.3% organic gain in the second quarter, outpaced by advertising (+6.4%) and customer relationship management (4.3%).

Category: Marketing Communications
Mon., Jul. 20, 2015
Video Advice: Be Quick or Be Gone
By Jack O'Dwyer
 

pedersenWeb users are being deluged with video segments but a third of the audience bolts after 30 seconds unless hooked, says Mary Pedersen of JPL.

Category: Marketing Communications
Tue., Jun. 30, 2015
Publicis Aligns MSLGroup with Flagship
By Editorial Staff
 
publicisPublicis Group has moved leadership of its MSLGroup global PR operation under its Publicis Worldwide Network president Arthur Sadoun.
Category: Marketing Communications
Mon., Jun. 29, 2015
Myelin Acquires PR, Ad Firms Dodge Comms, HY Connect
By Editorial Staff
 
brad dodgeBoston-based marketing group Mylelin Communications has acquired healthcare PR specialist Dodge Communications and Midwest ad agency HY Connect.
Category: Marketing Communications
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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