AT&T Vet Becomes Goldman's First CMO
Tue, Jun. 23, 2020
By Kevin McCauley
Goldman Sachs has hired Fiona Carter, who is exiting as AT&T's chief brand officer on June 26, as its first chief marketing officer.
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Goldman Sachs has hired Fiona Carter, who is exiting as AT&T's chief brand officer on June 26, as its first chief marketing officer.
Jane Reiss, who was chief marketing officer at NYC & Co., has joined MerchantCantos, the creative shop of Brunswick Group.
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Despite their young age, members of Generation Alpha—or those born after 2010—are highly conscientious and already maintain strong opinions regarding some of the biggest issues facing the world today, according to a recent Hotwire report.
Internet users aren’t “tricked” by sponsored content, and recognize native ads as advertising content as opposed to bona fide news, according to recent research.
Advertising across social media networks now accounts for more than half of all programmatic digital display ad spending in the U.S., according to new eMarketer estimates.
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Americans don’t mind parting with at least some of their personal data while shopping in brick-and-mortar stores, if it means they’ll get something out of it in return.
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DuPont is launching a branding campaign tagged “Invent a better n:ow” to position the 217-year-old company as an innovative source of products that transform industries and people’s lives. Effort features dynamic video within live stream that syncs to viewer's time, location.
Rebecca Messina, Uber's first marketing chief, is stepping down after eight months on the job, following the massive $1B first-quarter red ink tide at the ride-hailing and delivery giant.
A recent survey discovered that nearly half of B2B decision makers consider the advertising directed at them to be “boring."
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