Internet advertising revenues in the U.S. totaled $15 billion in 2015’s third quarter, signaling the highest quarter on record, according to findings released today by the Interactive Advertising Bureau.
Publicis Groupe today announced that it would restructure its leadership and reorganize its current business model as part of a massive "transformation plan" to address "upheavals brought on by digital."
Swing a cat and it’s fairly easy to find a PR or marketing executive who will regale you with all you need to know about so-called real-time marketing. But there’s a fairly significant gap between the rhetoric and the reality when it comes to comes to real-time marketing.
Despite a wave of goodwill and positive PR from its decision to stop selling cigarettes, CVS Caremark is now among the 10 least respected brands, according to an annual ranking by brand marketing firm TenetPartners.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.