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One Launch Isn't Enough

Fri, Nov. 18, 2016

By Curtis Sparrer

Curtis SparrerWhat really achieves lead generation and drives traffic to a company’s website — and, ultimately, sales — is a steady, regular coverage in media outlets. (1 reader comment)

DeVille-Wilber Back at Marketing Werks

Tue, Nov. 15, 2016

By Editorial Staff

Cari DeVille-WilberAfter a two-year stint at Fusion Marketing, Cari DeVille-Wilber heads back to Marketing Werks as VP, growth and strategy.

Do You Know Your Narrative?

Thu, Nov. 10, 2016

By Tobin Trevarthen

Tobin TrevarthenEvery company has a story, but what happens when those stories just aren’t enough to get noticed?

Cone Snags Creative Duo

Mon, Nov. 7, 2016

By Editorial Staff

Cone CommunicationsOmincom’s Cone Communications hires Emmy-nominated George Koukkos and Ryan Raulie.

PR, PA Revenues Soar at WPP

Mon, Oct. 31, 2016

By Jon Gingerich

WPPWPP’s PR and public affairs operations experienced the biggest gains among the British ad/PR conglomerate 's properties during 2016's third quarter.

FTI Revenues Tumble in Q3

Thu, Oct. 27, 2016

By Jon Gingerich

FTIRevenues were down at FTI’s communications division as well as agency-wide in 2016’s third quarter.

Mobile Search Spend Grows in U.S.

Fri, Oct. 21, 2016

By Editorial Staff

IgnitionOne Q3 Digital Marketing ReportIgnitionOne's 2016 Digital Marketing Report for Q3 shows that despite an overall 4% decrease in U.S. paid search spend year-over-year, mobile search spend is up 14%. (1 reader comment)

Omnicom PR Up 4.4% in Q3

Tue, Oct. 18, 2016

By Editorial Staff

OmnicomThird quarter PR revenue at Omincom rose 4.4% to 347.6M over a year earlier, the holding company reported today.

ANA Creates Think Tank on Multicultural Marketing

Tue, Oct. 11, 2016

By Editorial Staff

ANAAlliance for Inclusive & Multicultural Marketing will bring together thought leaders from the African-American, Hispanic, Asian, LGBT and general market communities.

Next Fifteen Acquires Pinnacle

Tue, Sep. 27, 2016

By Jon Gingerich

next 15Coinciding with the release of its half-year financial results, Next Fifteen announced its acquisition of London-based tech and digital media agency Pinnacle Marketing Communications.

2020 Census Shifts $415M Pact to Young & Rubicam

Fri, Sep. 9, 2016

By Editorial Staff

censusThe Census Bureau has awarded its $415M integrated communications account to WPP’s Young & Rubicam, following a competitive review that started last December.

Moroch Acquires Stake in Bond PR

Wed, Aug. 31, 2016

By Editorial Staff

bondMoroch Holdings, the parent to 35-year-old Dallas marketing communications agency Moroch Partners and other firms, has acquired a minority stake in New Orleans-based Bond PR & Brand Strategy, which is merging with Moroch's southeast operation as Bond Moroch.

Native Ads Get More Clicks in 2016

Tue, Aug. 30, 2016

By Jon Gingerich

PolarA recent report examined click-through rates and the average time spent looking at native ads, and how that content is currently performing across devices and various publisher verticals.

WPP Sees Solid Gains for PR, PA in First Half '16

Wed, Aug. 24, 2016

By Editorial Staff

martin sorrellWPP reported PR and public affairs revenues climbed 8.8% in the first half of 2016 to $661.1M while revenues across the agency conglomerate saw a 5.2% rise to nearly $9.4B.

'Challenging Quarter' for MDC

Fri, Jul. 29, 2016

By Editorial Staff

MDC PartnersMDC Partners reported second quarter revenue inched up 0.1% to $337M in a "challenging quarter" as the New York-based PR and marketing group lowered guidance for the year.

FTI Strategic Comms Revenue Climbs 15% in Q2

Thu, Jul. 28, 2016

By Editorial Staff

ftiFTI Consulting strategic communications revenue climbed 15.1% in the second quarter to $49.9M as public affairs and financial communications assignments buoyed the unit.

Publicis Sees Sluggish North America in Q2

Fri, Jul. 22, 2016

By Editorial Staff

Publicis WorldwidePublicis posted second quarter revenue of €2.4B euro, up 0.9% over a year earlier, as exchange rates took a 3.5% bite and European and emerging market growth offset slower business in North America.