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Category: Marketing CommunicationsReturn to Latest News
Wed., Jun. 1, 2016
Strategic Narrative Marketing: An Introduction
By Guy Murrel
Guy MurrelA new, higher-level approach to messaging that goes beyond 
storytelling and provides a strategic narrative that guides all forms of marketing. (1 reader comment)
Category: Marketing Communications
Wed., May 25, 2016
rbb Rides Acquisition Wave with Ad Shop Addition
By Jon Gingerich

rbb Communicationsrbb Communications has acquired Miami-based ad and marketing company OutOfTheBlue Advertising.

Category: Marketing Communications
Thu., May 12, 2016
Study: Women Prefer Gender Neutral Marketing Messages
By Jon Gingerich
Marketing to WomenMost women dislike gender-targeted ads, according to a recent national survey that sought to analyze how different marketing channels influence the engagement and purchasing decisions of female consumers.
Category: Marketing Communications
Tue., May 10, 2016
What Does Integrated Communications Really Mean?
By Meg Wildrick
Meg WildrickThere’s been a lot of talk recently about “integrated” communications. Yet many so-called integrated agencies treat digital, earned media and sponsored content as separate disciplines with separate P&Ls. (1 reader comment)
Category: Marketing Communications
Mon., May 9, 2016
FDA Sets Date for Big Tobacco PR Review
By Editorial Staff
Center for Tobacco ProductsThe FDA said it plans to release an anticipated RFP to review anti-tobacco PR programs this month.
Category: Marketing Communications
Mon., May 9, 2016
PR's Value in Revenue Creation
By Ross Levanto
Ross LevantoAs the Internet and emerging technologies have reshaped today’s business landscape, a significant transfiguration has occurred in PR. (1 reader comment)
Category: Marketing Communications
Thu., May 5, 2016
Omnicom Acquires Healthcare Marketing Shop BioPharm
By Editorial Staff
Persinger, EgelandOmnicom has acquired BioPharm Communications, a New Hope, Pa.-based healthcare marketing shop led by pharmaceutical alum Jeff Persinger.
Category: Marketing Communications
Wed., May 4, 2016
MDC Q1 Revenue Ticks Up
By Editorial Staff
MDCMDC Partners posted a 2.3% increase in first quarter revenue to $309M, while its net loss narrowed to $23.3M for the period.
Category: Marketing Communications
Tue., May 3, 2016
WPP Mulls Successor to Sorrell
By Editorial Staff
sorrellWPP is working on a succession plan to its architect CEO Martin Sorrell, the 71-year-old, well-compensated chief of the marketing conglomerate since its 1985 creation.
Category: Marketing Communications
Mon., May 2, 2016
Omnicom Launches Nonprofit Collective
By Jon Gingerich

Omnicom's One Hundred marketing collectiveOmnicom Group’s marketing services division, The DAS Group of Companies, has launched an integrated marketing collective for nonprofits titled One Hundred.

Category: Marketing Communications
Fri., Apr. 29, 2016
FTI Communications Revenue Up in Q1
By Jon Gingerich
FTI ConsultingFTI Consulting reported revenue of $470.3 million for the first quarter of 2016, an 8.8 percent increase from the $432.3 million the consulting operation brought in during the first quarter of 2015.
Category: Marketing Communications
Thu., Apr. 28, 2016
rbb Acquires SpiderBoost
By Jon Gingerich
rbb & SpiderBoostrbb Communications has acquired Miami-based digital marketing shop SpiderBoost Interactive. That agency will now be titled SpiderBoost Communications.
Category: Marketing Communications
Thu., Apr. 28, 2016
Sales, Revenue Up at WPP in Q1
By Jon Gingerich
WPPWPP today boasted strong revenue gains for the first quarter of 2016, as well as increases in net sales growth and reported billings.
Category: Marketing Communications
Tue., Apr. 26, 2016
Bryn Mawr Brings in Intermarket as AOR
By Jon Gingerich
Bryn Mawr CollegeIntermarket Communications has been named agency of record for women's liberal arts college, Bryn Mawr College.
Category: Marketing Communications
Fri., Apr. 22, 2016
Organic Revenue Increases for IPG in Q1
By Jon Gingerich
IPGInterpublic today posted revenues of $1.74 billion for the first quarter of 2016, revealing a revenue increase of 3.9 percent, with organic revenue growth of 6.7 percent compared to the year prior.
Category: Marketing Communications
Wed., Apr. 20, 2016
PR Newswire Partners with Shutterstock
By Jon Gingerich
ShutterstockDigital stock photography giant Shutterstock announced a partnership with PR Newswire that will allow PR pros access to the company’s vast trove of licensed images.
Category: Marketing Communications
Tue., Apr. 19, 2016
Publicis Grows on Media Strength in Q1
By Editorial Staff
Publicis GroupePublicis Groupe posted a first quarter revenue rise of 8.9% to €2.3B ($2.6B) as organic growth climbed 2.9%.
Category: Marketing Communications
O'Dwyer's Poll:
Jill Stein
What will be the end result of the recount campaign being waged by Jill Stein's & Hillary Clinton's lawyers?
Clinton gains the White House
More fuel for Trump backers
Waste of time & money
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Nov. 28, 2016
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Back issues
Nov. '16
Technology PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Oct. '16
Healthcare &
Medical PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Sep. '16
Beauty/Fashion & Lifestyle PR
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's Sept. Beauty/Fashion & Lifestyle PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
O'Dwyer's Travel & Tourism PR Magazine
O'Dwyer's magazine back issues
Commentary &
Prof. Development:
Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

Mon., Nov. 28
The Art of Trump’s Failed NYT Deal
By Eric Starkman
Eric Starkman

Mon., Nov. 28
Lufthansa Flies Into PR Nightmare
By Ronn Torossian
Ronn Torossian

Mon., Nov. 28
Matching the Vision of PR Buyers with PR Sellers
By Rick Gould
Rick Gould

Mon., Nov. 28
Corporations Look to White House for Top Comms. Pros
By Nick Kalm
Nick Kalm

Wed., Nov. 23
Double Spaces Are Dead. Here’s Why You Should Care
By Rachel Thomas
Rachel Thomas

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations


Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
Mediaco by Weber Shandwick
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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2016-17 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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