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Most women dislike gender-targeted ads, according to a recent national survey that sought to analyze how different marketing channels influence the engagement and purchasing decisions of female consumers.
There’s been a lot of talk recently about “integrated” communications. Yet many so-called integrated agencies treat digital, earned media and sponsored content as separate disciplines with separate P&Ls. (1 reader comment)
Omnicom has acquired BioPharm Communications, a New Hope, Pa.-based healthcare marketing shop led by pharmaceutical alum Jeff Persinger.
FTI Consulting reported revenue of $470.3 million for the first quarter of 2016, an 8.8 percent increase from the $432.3 million the consulting operation brought in during the first quarter of 2015.
Interpublic today posted revenues of $1.74 billion for the first quarter of 2016, revealing a revenue increase of 3.9 percent, with organic revenue growth of 6.7 percent compared to the year prior.
Revenue growth returned to global PR group Huntsworth for the first time since 2011, backed primarily by strong gains at healthcare division Huntsworth Health, while performance at units Citigate and Grayling continued to slip.
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