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Category: Marketing CommunicationsReturn to Latest News
Thu., Dec. 31, 2015
Marketers Predict Increased Mobile Revenues
By Jon Gingerich
 
Marketing SurveyMarketing executives predict an increasing share of their revenues will come from mobile in 2016.
Category: Marketing Communications
Tue., Dec. 29, 2015
North 6th Agency Debuts Customer Service Appreciation Initiative
By Jon Gingerich
 
N6ANorth 6th Agency, Inc. has launched a new initiative that pays homage to exemplary customer service practices exhibited by global brands.
Category: Marketing Communications
Mon., Dec. 21, 2015
GroupM Grabs The Exchange Lab
By Jon Gingerich
 
GroupMWPP’s global media investment management group GroupM has acquired London-headquartered agency The Exchange Lab.
Category: Marketing Communications
Mon., Dec. 14, 2015
Morgan Marketing & PR Sold
By Jon Gingerich
 
Morgan Marketing & PRIrvine, CA-based Morgan Marketing & Public Relations has been sold to agency VP Kristin Daher.
Category: Marketing Communications
Fri., Dec. 11, 2015
Ad Blockers Become Industry Nuisance
By Jon Gingerich
 

Ad blocking softwareThe rising popularity of ad blocking software could have major financial impacts on the digital advertising industry.

Category: Marketing Communications
Thu., Dec. 10, 2015
Digital Ad Revenues Set Record
By Jon Gingerich
 
IABInternet advertising revenues in the U.S. totaled $15 billion in 2015’s third quarter, signaling the highest quarter on record, according to findings released today by the Interactive Advertising Bureau.
Category: Marketing Communications
Wed., Dec. 2, 2015
Publicis Undergoes Management, Agency Shakeup
By Jon Gingerich
 
sadounPublicis Groupe today announced that it would restructure its leadership and reorganize its current business model as part of a massive "transformation plan" to address "upheavals brought on by digital."
Category: Marketing Communications
Fri., Nov. 20, 2015
Infographic: 'Real-Time' Marketing Most Overhyped Initiative
By Matthew Schwartz
 

hypeSwing a cat and it’s fairly easy to find a PR or marketing executive who will regale you with all you need to know about so-called real-time marketing. But there’s a fairly significant gap between the rhetoric and the reality when it comes to comes to real-time marketing.

Category: Marketing Communications
Tue., Nov. 17, 2015
Havas, Publicis Mourn Losses in Paris Attacks
By Greg Hazley
 
havas, publicisParis-based agency conglomerates Havas and Publicis are mourning the loss of six staffers in the Nov. 13 attacks that rocked the City of Lights.
Category: Marketing Communications
Thu., Nov. 5, 2015
Blog: Democrats Should Send GOP Another Thank-You Note
By Matthew Schwartz
 

GOPThe GOP presidential campaigns’ attempt to bargain for favorable debate formats is more manna from heaven for the Democrats.

Category: Marketing Communications
Thu., Nov. 5, 2015
Nadal Reaps $38M in MDC Partners Stock Sale
By Greg Hazley
 
Miles NadalOusted MDC Partners chief Miles Nadal reaped more than $37M as he sold 1.8M shares of stock, according to a filing.
Category: Marketing Communications
Fri., Oct. 30, 2015
Google to Merge Android and Chrome Operating Systems
By Matthew Schwartz
 
Google ChromeFor PR pros, the pending merger is another reminder that, when it comes to the user experience, they need to think in more holistic terms, as opposed to desktop versus mobile.
Category: Marketing Communications
Fri., Oct. 30, 2015
MDC Q3 Revenue Tops $300M
By Greg Hazley
 
MDC PartnersMDC Partners reported third quarter 2015 revenue rose 6.1% to $309.4M.
Category: Marketing Communications
Thu., Oct. 29, 2015
Strategic Communications Shines at FTI Despite 'Headwinds'
By Greg Hazley
 
FTIFTI Consulting's strategic communications revenue jumped 19.7% in the third quarter to $55.7M on the strength of M&A and public affairs work in North America and the EMEA region.
Category: Marketing Communications
Thu., Oct. 29, 2015
CVS, Delta Among Least Respected Brands
By Greg Hazley
 
brandsDespite a wave of goodwill and positive PR from its decision to stop selling cigarettes, CVS Caremark is now among the 10 least respected brands, according to an annual ranking by brand marketing firm TenetPartners.
Category: Marketing Communications
Wed., Oct. 28, 2015
Senate Probes Obama Ad, PR Spending
By Greg Hazley
 
enziThe Senate Budget Committee has launched a probe of federal government PR and advertising spending, noting the estimated $1B in spending on outside pacts.
Category: Marketing Communications
Mon., Oct. 26, 2015
Havas Q3 Growth Climbs 5.5%
By Greg Hazley
 
HavasHavas posted Q3 revenue of $570M as organic growth rose 5.5% for the period fueled by its North American "powerhouse."
Category: Marketing Communications
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Bob McDonald compares VA wait lines to Disneyland
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O'Dwyer's PR Firm RankingsO'Dwyer's 2016 Rankings of PR Firms
Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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