Omnicom Group CEO John Wren collected $18.1 in 2013 total compensation, showing a healthy 21.7 percent rise during the period in which the ad/PR conglom posted flat revenues and net incomes of $14.6B and $1.1B, respectively.
Next Fifteen Communications Group, the agency holding company which endured an embezzlement scandal at its Bite PR unit, has installed interim finance chief Peter Harris as its permanent CFO and an executive director of the company.
Interpublic’s PR revenues rose at a “double-digit clip” during the fourth-quarter, bolstered by strong results in the U.S., Brazil and across Asia, according to Andy Polansky, CEO of Weber Shandwick, PR flagship of the communications combine.
Huntsworth today reported a 0.9 percent dip in first-half revenues due to continued declines at its Grayling flagship, which accounts for 45 percent of group activity, and consumer-oriented Red (eight percent).
A single measurement tool to gauge effectiveness of integrated multi-screen marketing campaigns is the Holy Grail of the marketing mix modeling advocates who attended today’s Advertising Research Foundation Industry Leader Forum in New York at the Time and Life Building.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.