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O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Oct. '16 Healthcare & Medical PR Magazine
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Category: Marketing CommunicationsReturn to Latest News
Wed., Apr. 20, 2016
PR Newswire Partners with Shutterstock
By Jon Gingerich
ShutterstockDigital stock photography giant Shutterstock announced a partnership with PR Newswire that will allow PR pros access to the company’s vast trove of licensed images.
Category: Marketing Communications
Tue., Apr. 19, 2016
Publicis Grows on Media Strength in Q1
By Editorial Staff
Publicis GroupePublicis Groupe posted a first quarter revenue rise of 8.9% to €2.3B ($2.6B) as organic growth climbed 2.9%.
Category: Marketing Communications
Tue., Apr. 19, 2016
PR Slips at Omnicom Q1
By Editorial Staff
OmnicomOmnicom reported first quarter PR revenues fell 1.5% to $318.8M as advertising revenues, up 4% to $1.8B, buoyed the conglomerate for the period.
Category: Marketing Communications
Tue., Apr. 12, 2016
'Good Times' for Next Fifteen
By Editorial Staff
Next 15Next Fifteen reported 2015 revenues rose 18.9% to £129.8M ($185.2M) on the strength of growth in the US, particularly from Beyond and M Booth.
Category: Marketing Communications
Tue., Mar. 15, 2016
Huntsworth Reveals Modest Growth
By Jon Gingerich
HuntsworthRevenue growth returned to global PR group Huntsworth for the first time since 2011, backed primarily by strong gains at healthcare division Huntsworth Health, while performance at units Citigate and Grayling continued to slip.
Category: Marketing Communications
Mon., Mar. 14, 2016
Next Fifteen Acquires Publitek
By Editorial Staff
Next 15PR and digital communications group Next Fifteen has acquired Publitek, a UK-based, technical B2B digital shop focused on content marketing.
Category: Marketing Communications
Mon., Mar. 7, 2016
JCPR Rebrands as JConnelly
By Jon Gingerich
J ConnellyNew York-based communications and marketing agency JCPR has rebranded as JConnelly.
Category: Marketing Communications
Fri., Mar. 4, 2016
WPP Posts Strong Q4 Results
By Jon Gingerich
WPPStrong quarterly performances by its PR and public affairs units helped WPP beat growth forecasts for 2015.
Category: Marketing Communications
Tue., Mar. 1, 2016
Making Challenger Brands Relevant in a Pop Culture Age
By Marni Bahniuk
Marni BahniukEven traditional outlets such NPR and the Wall Street Journal are hopping on the pop culture bandwagon with webpages, segments, and blogs dedicated to this topic.
Category: Marketing Communications
Mon., Feb. 29, 2016
FTI Stratcom Unit Posts Solid Q4
By Editorial Staff
FTI ConsultingFTI Consulting's strategic communications segment rose 5.3% in the fourth quarter to $48.8M.
Category: Marketing Communications
Tue., Feb. 23, 2016
Social Media, Internet Radio Ads Surge
By Jon Gingerich
Standard Media IndexDigital media growth pushed U.S. advertising market revenues during January and for the year, according to a recent report released by the Standard Media Index.
Category: Marketing Communications
Fri., Feb. 19, 2016
MDC Organic Growth Rises, Net Loss Inches Up in Q4
By Editorial Staff
MDC PartnersPR and advertising group MDC Partners reported a fourth quarter net loss of $26.2M as revenues ticked up 5.6% to $359M on a solid gain in organic revenue.
Category: Marketing Communications
Fri., Feb. 12, 2016
Organic Growth Pushes Interpublic in Q4
By Jon Gingerich
IPGA surge in U.S. organic growth boosted fourth quarter and full year revenue results for ad/PR holding company Interpublic.
Category: Marketing Communications
Thu., Feb. 11, 2016
Publicis Sees Strong Q4, Modest 2016
By Editorial Staff
Maurice LevyPublicis reported solid 2015 results on the strength of North American and digital operations in the fourth quarter. Company warns of 2016 "year of transition," looks toward 2017-18.
Category: Marketing Communications
Tue., Feb. 9, 2016
PR Revenues Fall at Omnicom
By Editorial Staff
OmnicomFourth quarter PR revenues at Omnicom fell 7.7% to $339.9M amid an overall decline at the conglomerate for the period.
Category: Marketing Communications
Mon., Feb. 8, 2016
Hyundai Wins Ad Super Bowl
By Editorial Staff
Kevin Hart in Hyundai Super Bowl adHyundai's "First Date" Super Bowl ad won USA Today's annual ranking of top spots from the NFL's championship game.
Category: Marketing Communications
Thu., Jan. 28, 2016
US, Digital Propel Next 15
By Editorial Staff
next 15PR and marketing group Next 15 said US growth propelled an eight percent gain in organic revenue for the eleven months ended Dec. 31, 2015.
Category: Marketing Communications
Mon., Jan. 11, 2016
Native and Video Gain in Mobile Popularity, While Display Ads Fall
By Jon Gingerich

Trusted Media Brands surveyDisplay advertising on mobile devices may become less popular for marketers this year, as video and native advertising formats continue to rise, according to a survey released by Trusted Media Brands.

Category: Marketing Communications
Thu., Jan. 7, 2016
Didit Buys Direct Mail Facility
By Jon Gingerich
Didit Comms.Marketing shop Didit has acquired a Long Island-based digital print and direct mail company as part of a strategic venture to streamline its marketing, PR and digital services efforts in the area.
Category: Marketing Communications
Wed., Jan. 6, 2016
Penn's Stagwell Buys Digital Shop Code and Theory
By Editorial Staff
gardner, ralphThe Stagwell Group, the private equity fund of pollster Mark Penn, has acquired New York-based digital agency Code and Theory.
Category: Marketing Communications
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Oct. '16
Healthcare &
Medical PR
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Sep. '16
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Commentary &
Prof. Development:
Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

Mon., Oct. 17
Marketing Medical Cannabis, Like it’s Medicine
By Jonathan Bloom
Jonathan Bloom

Fri., Oct. 14
Communicating Healthcare in a Mobile-First World
By Johnathon Briggs
Johnathon Briggs

Thu., Oct. 13
Why the VP Debate Could be a Four-Year Story
By Arthur Solomon
arthur solomon

Tue., Oct. 11
Trump is Running Out of Time to Sell His Story
By Bodine Williams
Bodine Williams

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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