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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Financial PR/IR & Professional Svcs. PR: Aug. '14
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Category: Marketing CommunicationsReturn to Latest News
Wed., Jan. 8, 2014
O'Dwyer Rankings Bring Business to PR Firms
By Jack ODwyer
 
PR firms can generate new business leads by joining the O'Dwyer rankings.
Category: Marketing Communications
Wed., Nov. 20, 2013
FTC Unveils Players in 'Native Advertising' Summit
By Kevin McCauley
 
The Federal Trade Commission has named participants for its much-anticipated “native advertising” or “sponsored content” workshop slated for Washington on Dec. 4.
Category: Marketing Communications
Wed., Nov. 20, 2013
Edelman's Paul Targets 'Paid Media'
By Kevin McCauley
 
chris paulEdelman has hired Chris Paul for the new post of global director of paid media as the independent works to integrate that function into its trans-media offerings.
Category: Marketing Communications
Tue., Nov. 19, 2013
Next Fifteen Taps Interim Finance Chief
By Greg Hazley
 
Next Fifteen has named former Bell Pottinger finance director Peter Harris to take over as interim chief financial officer, following the resignation of David Dewhurst last month.
Category: Marketing Communications
Wed., Nov. 13, 2013
Huntsworth Reports Revenues Dip
By Kevin McCauley
 
Huntsworth today reported a 0.9 percent dip in first-half revenues due to continued declines at its Grayling flagship, which accounts for 45 percent of group activity, and consumer-oriented Red (eight percent).
Category: Marketing Communications
Tue., Oct. 29, 2013
Marketers Hunt for Multi-Screen Measurement Standard
By Kevin McCauley
 

ad researchA single measurement tool to gauge effectiveness of integrated multi-screen marketing campaigns is the Holy Grail of the marketing mix modeling advocates who attended today’s Advertising Research Foundation Industry Leader Forum in New York at the Time and Life Building.

Category: Marketing Communications
Tue., Oct. 29, 2013
Next Fifteen Warns on Profits from Bite PR
By Greg Hazley
 
Next Fifteen Communications Group said today that audit adjustments at its Bite PR unit will cause 2013 profits to "fall materially short of market expectations."
Category: Marketing Communications
Tue., Oct. 29, 2013
MDC Q3 Revenue Rises 9%
By Greg Hazley
 
MDC Partners, parent to PR units like Allison+Partners and Kwittken + Company, reported third quarter revenue climbed 8.7% to $289M on strong organic growth (+9.3%) and net new business wins (+$34.2M).
Category: Marketing Communications
Thu., Oct. 24, 2013
Weak PR, PA Underperforms WPP's Strong Q3 Gains
By Greg Hazley
 
WPP reported third quarter revenue grew 5% on a like-for-like basis to £2.68B ($4.3B), although PR and public affairs continued to lag other operations and fell 0.9% to £229M ($371M) in a "weak quarter" for the segment.
Category: Marketing Communications
Tue., Oct. 22, 2013
Barkley Succeeds Ketchum on VF
By Kevin McCauley
 
vanity fairBarkley, the Kansas City-based independent ad/PR firm, has picked up the Vanity Fair lingerie account.
Category: Marketing Communications
Tue., Oct. 22, 2013
IPG's Spengler to Clear Channel
By Kevin McCauley
 
Tim Spengler, a top media executive at Interpublic Group, has moved to Clear Channel in the new position of president-content marketing and revenue strategy.
Category: Marketing Communications
Fri., Oct. 18, 2013
Interpublic Q3 Revenues Rise 1.8%
By Kevin McCauley
 
Interpublic today reported a 1.8 percent rise in Q3 revenues to $1.7B and a 7.7 percent jump in operating profit to $141.5M. CMG unit which includes PR falls 2.5%, but PR "outperforms" the market.
Category: Marketing Communications
Thu., Oct. 17, 2013
Publicis Notes 'Weak' PR Amid Q3 Gains
By Greg Hazley
 

Publicis on Wednesday said a "weak performance" in North American PR took a bite out of its 4.5% third quarter revenue growth in the region of 825M euro.

Category: Marketing Communications
Tue., Oct. 15, 2013
Q3 PR Rises, Net Falls at Omnicom
By Greg Hazley
 
Omnicom said today PR revenue rose six percent in the third quarter to $332.5M while net income across OMC units for the quarter fell 3.9% to $196M.
Category: Marketing Communications
Wed., Sep. 18, 2013
AIG Hires CMO Reporting to Comms Chief
By Greg Hazley
 

AIG has tapped Goldman Sachs marketing chief David May as corporate chief marketing officer as the company continues to burnish its image since its federal bailout in 2008.

Category: Marketing Communications
Tue., Sep. 10, 2013
Analyst: Interpublic Will Be Sold
By Greg Hazley
 
brian wieserPivotal Research Group senior analyst Brian Wieser told Bloomberg Radio today that Interpublic Group will be sold.
Category: Marketing Communications
Thu., Aug. 29, 2013
WPP Posts 12% 1H Profit Jump, PR Flat
By Kevin McCauley
 
WPP CEO Martin Sorrell reported a 7.1 percent rise in first-half revenues to $8.3B on an 11.8 percent jump in pre-tax profit to $987M. PR profit dips on flat revenue.
Category: Marketing Communications
Wed., Aug. 28, 2013
Chime Rings Up Flat Income in First Half
By Kevin McCauley
 
Chime Communications today reported a six percent gain in first-half revenue to $121M on flat profit of $17.5M.
Category: Marketing Communications
Fri., Aug. 16, 2013
WPP Buys Piece of Mutual Mobile
By Kevin McCauley
 
WPP has acquired a minority stake in Austin-based Mutual Mobile, a mobile product development company that generated revenues of more than $25M last year.
Category: Marketing Communications
Thu., Aug. 15, 2013
Levy Stays Active on Acquisition Front
By Kevin McCauley
 
Publicis Groupe Maurice Levy, who brokered the blockbuster "merger of equals" with Omnicom, has scooped up digital shop Engauge Marketing, which is based in Columbus, Ohio.
Category: Marketing Communications
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Aug. '14 Financial PR/IR & Prof. Svcs.
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2014 Editorial Calendar:
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March, Food & Beverage PR
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November: Technology PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
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It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
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Top PR Firms - 2014 Rankings
 
rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
 
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
9. Zeno Group, New York - $35,896,998
10. DKC, New York - $32,896,560
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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