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Category: Marketing CommunicationsReturn to Latest News
Fri., Nov. 20, 2015
Infographic: 'Real-Time' Marketing Most Overhyped Initiative
By Matthew Schwartz
 

hypeSwing a cat and it’s fairly easy to find a PR or marketing executive who will regale you with all you need to know about so-called real-time marketing. But there’s a fairly significant gap between the rhetoric and the reality when it comes to comes to real-time marketing.

Category: Marketing Communications
Tue., Nov. 17, 2015
Havas, Publicis Mourn Losses in Paris Attacks
By Greg Hazley
 
havas, publicisParis-based agency conglomerates Havas and Publicis are mourning the loss of six staffers in the Nov. 13 attacks that rocked the City of Lights.
Category: Marketing Communications
Thu., Nov. 5, 2015
Blog: Democrats Should Send GOP Another Thank-You Note
By Matthew Schwartz
 

GOPThe GOP presidential campaigns’ attempt to bargain for favorable debate formats is more manna from heaven for the Democrats.

Category: Marketing Communications
Thu., Nov. 5, 2015
Nadal Reaps $38M in MDC Partners Stock Sale
By Greg Hazley
 
Miles NadalOusted MDC Partners chief Miles Nadal reaped more than $37M as he sold 1.8M shares of stock, according to a filing.
Category: Marketing Communications
Fri., Oct. 30, 2015
Google to Merge Android and Chrome Operating Systems
By Matthew Schwartz
 
Google ChromeFor PR pros, the pending merger is another reminder that, when it comes to the user experience, they need to think in more holistic terms, as opposed to desktop versus mobile.
Category: Marketing Communications
Fri., Oct. 30, 2015
MDC Q3 Revenue Tops $300M
By Greg Hazley
 
MDC PartnersMDC Partners reported third quarter 2015 revenue rose 6.1% to $309.4M.
Category: Marketing Communications
Thu., Oct. 29, 2015
Strategic Communications Shines at FTI Despite 'Headwinds'
By Greg Hazley
 
FTIFTI Consulting's strategic communications revenue jumped 19.7% in the third quarter to $55.7M on the strength of M&A and public affairs work in North America and the EMEA region.
Category: Marketing Communications
Thu., Oct. 29, 2015
CVS, Delta Among Least Respected Brands
By Greg Hazley
 
brandsDespite a wave of goodwill and positive PR from its decision to stop selling cigarettes, CVS Caremark is now among the 10 least respected brands, according to an annual ranking by brand marketing firm TenetPartners.
Category: Marketing Communications
Wed., Oct. 28, 2015
Senate Probes Obama Ad, PR Spending
By Greg Hazley
 
enziThe Senate Budget Committee has launched a probe of federal government PR and advertising spending, noting the estimated $1B in spending on outside pacts.
Category: Marketing Communications
Mon., Oct. 26, 2015
Havas Q3 Growth Climbs 5.5%
By Greg Hazley
 
HavasHavas posted Q3 revenue of $570M as organic growth rose 5.5% for the period fueled by its North American "powerhouse."
Category: Marketing Communications
Mon., Oct. 26, 2015
WPP Sees Q3 Gains
By Greg Hazley
 
WPPWPP reported third quarter revenue at its PR and public affairs operations climbed 6.5% to top $351M while revenues overall at the marketing conglomerate rose 5.9% to $4.5B on the strength of North American operations.
Category: Marketing Communications
Fri., Oct. 23, 2015
PR Council Study: Real-Time Marketing Overhyped
By Matthew Schwartz
 

PR CouncilMaybe the constant kibitzing throughout PR and communications precincts about real-time marketing is just a bunch of lips flapping in the breeze.

Category: Marketing Communications
Fri., Oct. 23, 2015
Blog: PR's Role in 'Total Market Enterprise'
By Matthew Schwartz
 

Reframe The MarketplaceA growing number of brands and organizations now have diversity and inclusion divisions. But many of these departments tend to be standalone, as opposed to enterprise-wide. 

Category: Marketing Communications
Thu., Oct. 22, 2015
PR Profession Needs to Tell a Better Story (About Itself)
By Matthew Schwartz
 
Bob LiodiceANA President-CEO Bob Liodice insists that PR pros have to more clearly define their role and lose the hypothetical thinking.
Category: Marketing Communications
Tue., Oct. 13, 2015
US Buoys Next Fifteen
By Greg Hazley
 
Next 15Next Fifteen Communications Group reported revenue grew 18.4% to $94.2M (£61.8M) for the six months ended July 31 on the strength of its North American business.
Category: Marketing Communications
Thu., Oct. 8, 2015
Report: Growth Rate of Mobile Use Finally Slowing Down
By Jon Gingerich
 
eMarketerThe average amount of time Americans spend on their mobile devices has increased every year. Now, that rate of growth may be slowing, according to a new report by eMarketer.
Category: Marketing Communications
Mon., Oct. 5, 2015
Study Breaks Down Millennials' News Habits
By Matthew Schwartz
 
Mllennial Generation reportWhen it comes to how they consume and share news and information, millennials can be an elusive bunch.
Category: Marketing Communications
Tue., Sep. 1, 2015
Havas' H1 Revenue Jumps 19.2%
By Greg Hazley
 
havasHavas reported first-half 2015 revenues jumped 19.2% to nearly $1.2B, including organic growth of 6.3%.
Category: Marketing Communications
Tue., Aug. 18, 2015
Chime Revenue Slips in First Half
By Greg Hazley
 
chimeChime Communications, the UK-based marketing group being acquired by WPP and Providence Equity Partners, reported first half revenue fell nearly 5.7% to $289.7M as advertising and marketing services gains met restructuring charges and declines at its flagship sports and entertainment operation.
Category: Marketing Communications
Fri., Aug. 14, 2015
H+K Bolsters Marcomm Offer
By Kevin McCauley
 
Jennifer Weldon & Ted DonathHill+Knowlton Strategies has added senior VPs in New York and Los Angeles to bolster the WPP unit's marketing communications practice.
Category: Marketing Communications
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Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

Wed., Sep. 14
Benefits of Working for a Small Agency
By Gabrielle JasinskiGabrielle Jasinski

Mon., Sep. 12
Part-Time CFOs a Solid Bet for PR Firms
By Rick Gould
Rick Gould

Mon., Sep. 12
What ‘Ailes’ Trump Might Get Him Elected
By Joe Honick
Joe Honick

Thu., Sep. 8
And the Cable Babel Continues
By Arthur Solomonarthur solomon

Wed., Sep. 7
Selling Fashion via Facebook Video Storytelling
By Stephanie SiewertStephanie Siewert

Wed., Sep. 7
The Decline of the Editorial Calendar
By Jon Schubin
Jon Schubin

Tue., Sep. 6
ROI in Today’s Communications Landscape
By Nicole Moreo
Nicole Moreo

Tue., Sep. 6
Happy Labor Day! People Rent Homes, Cars to Survive
By Jack O'Dwyer
Jack O'Dwyer

Tue., Sep. 6
Anticipating Drama for the Presidential Debates
By Joe Honick
Joe Honick

Tue., Aug. 30
Epi-Pen Maker Trying to Repair Reputation
By Ronn Torossian
Ronn Torossian

*Find more commentary & prof. development under these categories:
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PR RFPs:
Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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