The Inside News of PR & Marketing Communications

Last Updated: Fri., Jun. 22, 2018 @ 5:41 pm

Category: Marketing CommunicationsReturn to Latest News

Resolution Revolution: Driving Results in Wellness

Mon, Jan. 9, 2017

By Caroline Andrew

Caroline Andrew and Cynthia PatnodeThemes of health and wellness dominate the headlines in January, and it can be a tough month for PR pros to secure press coverage and roll out a winning strategy that stands out from the clutter.

WPP Units Latest Subpoenaed in DOJ Investigation

Tue, Dec. 20, 2016

By Jon Gingerich

WPPThree subsidiaries owned by ad/PR holding company WPP were issued subpoenas by the U.S. Department of Justice’s Antitrust Division, following similar December summonses issued to conglomerates Omnicom, Publicis and Interpublic regarding price-fixing practices within the ad industry.

Ruder Finn Buys Hong Kong Digital Shop

Thu, Dec. 8, 2016

By Jon Gingerich

Ruder FinnRuder Finn has acquired Hong Kong-based digital marketing consultancy Daylight Partnership. It will be integrated into the agency's digital group, RFI Studios.

Chief Storyteller: The Newest Member of the C-Suite

Tue, Dec. 6, 2016

By Rachel Spielman

Rachel SpielmanCompanies looking for more consistent and authentic ways to engage with audiences are now recognizing how important storytelling is to their success. (1 reader comment)

One Launch Isn't Enough

Fri, Nov. 18, 2016

By Curtis Sparrer

Curtis SparrerWhat really achieves lead generation and drives traffic to a company’s website — and, ultimately, sales — is a steady, regular coverage in media outlets. (1 reader comment)

DeVille-Wilber Back at Marketing Werks

Tue, Nov. 15, 2016

By Editorial Staff

Cari DeVille-WilberAfter a two-year stint at Fusion Marketing, Cari DeVille-Wilber heads back to Marketing Werks as VP, growth and strategy.

Do You Know Your Narrative?

Thu, Nov. 10, 2016

By Tobin Trevarthen

Tobin TrevarthenEvery company has a story, but what happens when those stories just aren’t enough to get noticed?

Cone Snags Creative Duo

Mon, Nov. 7, 2016

By Editorial Staff

Cone CommunicationsOmincom’s Cone Communications hires Emmy-nominated George Koukkos and Ryan Raulie.

PR, PA Revenues Soar at WPP

Mon, Oct. 31, 2016

By Jon Gingerich

WPPWPP’s PR and public affairs operations experienced the biggest gains among the British ad/PR conglomerate 's properties during 2016's third quarter.

FTI Revenues Tumble in Q3

Thu, Oct. 27, 2016

By Jon Gingerich

FTIRevenues were down at FTI’s communications division as well as agency-wide in 2016’s third quarter.

Mobile Search Spend Grows in U.S.

Fri, Oct. 21, 2016

By Editorial Staff

IgnitionOne Q3 Digital Marketing ReportIgnitionOne's 2016 Digital Marketing Report for Q3 shows that despite an overall 4% decrease in U.S. paid search spend year-over-year, mobile search spend is up 14%. (1 reader comment)

Omnicom PR Up 4.4% in Q3

Tue, Oct. 18, 2016

By Editorial Staff

OmnicomThird quarter PR revenue at Omincom rose 4.4% to 347.6M over a year earlier, the holding company reported today.

ANA Creates Think Tank on Multicultural Marketing

Tue, Oct. 11, 2016

By Editorial Staff

ANAAlliance for Inclusive & Multicultural Marketing will bring together thought leaders from the African-American, Hispanic, Asian, LGBT and general market communities.

Next Fifteen Acquires Pinnacle

Tue, Sep. 27, 2016

By Jon Gingerich

next 15Coinciding with the release of its half-year financial results, Next Fifteen announced its acquisition of London-based tech and digital media agency Pinnacle Marketing Communications.