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Even traditional outlets such NPR and the Wall Street Journal are hopping on the pop culture bandwagon with webpages, segments, and blogs dedicated to this topic.
PR and advertising group MDC Partners reported a fourth quarter net loss of $26.2M as revenues ticked up 5.6% to $359M on a solid gain in organic revenue.
Display advertising on mobile devices may become less popular for marketers this year, as video and native advertising formats continue to rise, according to a survey released by Trusted Media Brands.
North 6th Agency, Inc. has launched a new initiative that pays homage to exemplary customer service practices exhibited by global brands.
Internet advertising revenues in the U.S. totaled $15 billion in 2015’s third quarter, signaling the highest quarter on record, according to findings released today by the Interactive Advertising Bureau.
Publicis Groupe today announced that it would restructure its leadership and reorganize its current business model as part of a massive "transformation plan" to address "upheavals brought on by digital."
Swing a cat and it’s fairly easy to find a PR or marketing executive who will regale you with all you need to know about so-called real-time marketing. But there’s a fairly significant gap between the rhetoric and the reality when it comes to comes to real-time marketing.
The GOP presidential campaigns’ attempt to bargain for favorable debate formats is more manna from heaven for the Democrats.
For PR pros, the pending merger is another reminder that, when it comes to the user experience, they need to think in more holistic terms, as opposed to desktop versus mobile.
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