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Rising Revenues Continue at IPG

Thu, Jul. 21, 2016

By Jon Gingerich

IPGInterpublic for the second quarter of 2016 revealed a trend of continuing gains in revenues and income.

Omnicom PR Revenues Inch Along in Q2

Thu, Jul. 14, 2016

By Editorial Staff

omnicomSecond quarter PR revenue at Omnicom rose 1.1% to $349.6M over a year earlier, the holding company reported today. Organic growth in the segment was essentially flat at 0.1%.

Walmart Shops at Publicis

Wed, Jul. 13, 2016

By Editorial Staff

WalmartPublicis and Walmart have forged a deal for the French marketing conglomerate to serve as agency of record for the retailer's advertising work.

MDC Acquires Forsman & Bodenfors

Wed, Jun. 29, 2016

By Editorial Staff

Van Damme epic splitMDC Partners has acquired Sweden's Forsman & Bodenfors, the creative agency that won the top PR prize at the Cannes Lions competition this month.

Next Fifteen: Brexit Impact Modest

Wed, Jun. 29, 2016

By Editorial Staff

Next15Next Fifteen Communications Group, the London-based holding company of agencies like M Booth, Text100 and Bite, downplayed the impact of the UK's plans to exit the European Union and said it may stand to benefit.

Brands Arenít Attracting Millennials

Thu, Jun. 16, 2016

By Jon Gingerich

GallupMillennials exhibit a lack of enthusiasm toward brands, and are more likely than other generations to exhibit outright antipathy toward them, according to a new Gallup report.

Mike Rowe Becomes Americaís Conscience

Wed, Jun. 15, 2016

By Ronn Torossian

ronn torossianHow Mike Rowe has reinvented himself from everyone’s favorite blue collar TV host to America’s advocate for common sense.

Online Ad Revenues Hit Q1 Record

Mon, Jun. 13, 2016

By Jon Gingerich

IABU.S. digital advertising revenues accounted for nearly $16 billion in 2016’s first quarter, according to a report by the Interactive Advertising Bureau.

Shareholders Rebuke Sorrell on Pay

Wed, Jun. 8, 2016

By Editorial Staff

Martin SorrellOne-third of WPP shareholders voted against CEO Martin Sorrell's $102M compensation package, a symbolic pushback against the marketing conglomerate's founder and chief. (1 reader comment)

Strategic Narrative Marketing: An Introduction

Wed, Jun. 1, 2016

By Guy Murrel

Guy MurrelA new, higher-level approach to messaging that goes beyond 
storytelling and provides a strategic narrative that guides all forms of marketing. (1 reader comment)

Study: Women Prefer Gender Neutral Marketing Messages

Thu, May 12, 2016

By Jon Gingerich

Marketing to WomenMost women dislike gender-targeted ads, according to a recent national survey that sought to analyze how different marketing channels influence the engagement and purchasing decisions of female consumers.

What Does Integrated Communications Really Mean?

Tue, May 10, 2016

By Meg Wildrick

Meg WildrickThere’s been a lot of talk recently about “integrated” communications. Yet many so-called integrated agencies treat digital, earned media and sponsored content as separate disciplines with separate P&Ls. (1 reader comment)

PR's Value in Revenue Creation

Mon, May 9, 2016

By Ross Levanto

Ross LevantoAs the Internet and emerging technologies have reshaped today’s business landscape, a significant transfiguration has occurred in PR. (1 reader comment)

MDC Q1 Revenue Ticks Up

Wed, May 4, 2016

By Editorial Staff

MDCMDC Partners posted a 2.3% increase in first quarter revenue to $309M, while its net loss narrowed to $23.3M for the period.

WPP Mulls Successor to Sorrell

Tue, May 3, 2016

By Editorial Staff

sorrellWPP is working on a succession plan to its architect CEO Martin Sorrell, the 71-year-old, well-compensated chief of the marketing conglomerate since its 1985 creation.

Omnicom Launches Nonprofit Collective

Mon, May 2, 2016

By Jon Gingerich

Omnicom's One Hundred marketing collectiveOmnicom Group’s marketing services division, The DAS Group of Companies, has launched an integrated marketing collective for nonprofits titled One Hundred.

FTI Communications Revenue Up in Q1

Fri, Apr. 29, 2016

By Jon Gingerich

FTI ConsultingFTI Consulting reported revenue of $470.3 million for the first quarter of 2016, an 8.8 percent increase from the $432.3 million the consulting operation brought in during the first quarter of 2015.