Inside News of PR & Marketing Communications

Last Updated: Wed., Oct. 18, 2017 @ 12:11 pm

Category: Marketing CommunicationsReturn to Latest News

Next Fifteen Acquires Pinnacle

Tue, Sep. 27, 2016

By Jon Gingerich

next 15Coinciding with the release of its half-year financial results, Next Fifteen announced its acquisition of London-based tech and digital media agency Pinnacle Marketing Communications.

2020 Census Shifts $415M Pact to Young & Rubicam

Fri, Sep. 9, 2016

By Editorial Staff

censusThe Census Bureau has awarded its $415M integrated communications account to WPP’s Young & Rubicam, following a competitive review that started last December.

Moroch Acquires Stake in Bond PR

Wed, Aug. 31, 2016

By Editorial Staff

bondMoroch Holdings, the parent to 35-year-old Dallas marketing communications agency Moroch Partners and other firms, has acquired a minority stake in New Orleans-based Bond PR & Brand Strategy, which is merging with Moroch's southeast operation as Bond Moroch.

Native Ads Get More Clicks in 2016

Tue, Aug. 30, 2016

By Jon Gingerich

PolarA recent report examined click-through rates and the average time spent looking at native ads, and how that content is currently performing across devices and various publisher verticals.

WPP Sees Solid Gains for PR, PA in First Half '16

Wed, Aug. 24, 2016

By Editorial Staff

martin sorrellWPP reported PR and public affairs revenues climbed 8.8% in the first half of 2016 to $661.1M while revenues across the agency conglomerate saw a 5.2% rise to nearly $9.4B.

'Challenging Quarter' for MDC

Fri, Jul. 29, 2016

By Editorial Staff

MDC PartnersMDC Partners reported second quarter revenue inched up 0.1% to $337M in a "challenging quarter" as the New York-based PR and marketing group lowered guidance for the year.

FTI Strategic Comms Revenue Climbs 15% in Q2

Thu, Jul. 28, 2016

By Editorial Staff

ftiFTI Consulting strategic communications revenue climbed 15.1% in the second quarter to $49.9M as public affairs and financial communications assignments buoyed the unit.

Publicis Sees Sluggish North America in Q2

Fri, Jul. 22, 2016

By Editorial Staff

Publicis WorldwidePublicis posted second quarter revenue of €2.4B euro, up 0.9% over a year earlier, as exchange rates took a 3.5% bite and European and emerging market growth offset slower business in North America.

Rising Revenues Continue at IPG

Thu, Jul. 21, 2016

By Jon Gingerich

IPGInterpublic for the second quarter of 2016 revealed a trend of continuing gains in revenues and income.

Omnicom PR Revenues Inch Along in Q2

Thu, Jul. 14, 2016

By Editorial Staff

omnicomSecond quarter PR revenue at Omnicom rose 1.1% to $349.6M over a year earlier, the holding company reported today. Organic growth in the segment was essentially flat at 0.1%.

Walmart Shops at Publicis

Wed, Jul. 13, 2016

By Editorial Staff

WalmartPublicis and Walmart have forged a deal for the French marketing conglomerate to serve as agency of record for the retailer's advertising work.

MDC Acquires Forsman & Bodenfors

Wed, Jun. 29, 2016

By Editorial Staff

Van Damme epic splitMDC Partners has acquired Sweden's Forsman & Bodenfors, the creative agency that won the top PR prize at the Cannes Lions competition this month.

Next Fifteen: Brexit Impact Modest

Wed, Jun. 29, 2016

By Editorial Staff

Next15Next Fifteen Communications Group, the London-based holding company of agencies like M Booth, Text100 and Bite, downplayed the impact of the UK's plans to exit the European Union and said it may stand to benefit.

Brands Aren’t Attracting Millennials

Thu, Jun. 16, 2016

By Jon Gingerich

GallupMillennials exhibit a lack of enthusiasm toward brands, and are more likely than other generations to exhibit outright antipathy toward them, according to a new Gallup report.

Mike Rowe Becomes America’s Conscience

Wed, Jun. 15, 2016

By Ronn Torossian

ronn torossianHow Mike Rowe has reinvented himself from everyone’s favorite blue collar TV host to America’s advocate for common sense.

Online Ad Revenues Hit Q1 Record

Mon, Jun. 13, 2016

By Jon Gingerich

IABU.S. digital advertising revenues accounted for nearly $16 billion in 2016’s first quarter, according to a report by the Interactive Advertising Bureau.

Shareholders Rebuke Sorrell on Pay

Wed, Jun. 8, 2016

By Editorial Staff

Martin SorrellOne-third of WPP shareholders voted against CEO Martin Sorrell's $102M compensation package, a symbolic pushback against the marketing conglomerate's founder and chief. (1 reader comment)

Strategic Narrative Marketing: An Introduction

Wed, Jun. 1, 2016

By Guy Murrel

Guy MurrelA new, higher-level approach to messaging that goes beyond 
storytelling and provides a strategic narrative that guides all forms of marketing. (1 reader comment)