Edelman leads the way again with $874.9M in net fees, but there was some jostling at the top. W2O Group ($122.7M) bumped APCO ($120.6M) down to third and several newcomers made the top ten.
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Interpublic today posted revenues of $1.74 billion for the first quarter of 2016, revealing a revenue increase of 3.9 percent, with organic revenue growth of 6.7 percent compared to the year prior.
Revenue growth returned to global PR group Huntsworth for the first time since 2011, backed primarily by strong gains at healthcare division Huntsworth Health, while performance at units Citigate and Grayling continued to slip.
Even traditional outlets such NPR and the Wall Street Journal are hopping on the pop culture bandwagon with webpages, segments, and blogs dedicated to this topic.
PR and advertising group MDC Partners reported a fourth quarter net loss of $26.2M as revenues ticked up 5.6% to $359M on a solid gain in organic revenue.
Display advertising on mobile devices may become less popular for marketers this year, as video and native advertising formats continue to rise, according to a survey released by Trusted Media Brands.
North 6th Agency, Inc. has launched a new initiative that pays homage to exemplary customer service practices exhibited by global brands.
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