Huntsworth today reported a 0.9 percent dip in first-half revenues due to continued declines at its Grayling flagship, which accounts for 45 percent of group activity, and consumer-oriented Red (eight percent).
A single measurement tool to gauge effectiveness of integrated multi-screen marketing campaigns is the Holy Grail of the marketing mix modeling advocates who attended today’s Advertising Research Foundation Industry Leader Forum in New York at the Time and Life Building.
MDC Partners, parent to PR units like Allison+Partners and Kwittken + Company, reported third quarter revenue climbed 8.7% to $289M on strong organic growth (+9.3%) and net new business wins (+$34.2M).
WPP reported third quarter revenue grew 5% on a like-for-like basis to £2.68B ($4.3B), although PR and public affairs continued to lag other operations and fell 0.9% to £229M ($371M) in a "weak quarter" for the segment.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.