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Category: Marketing CommunicationsReturn to Latest News
Mon., Dec. 21, 2015
GroupM Grabs The Exchange Lab
By Jon Gingerich
GroupMWPP’s global media investment management group GroupM has acquired London-headquartered agency The Exchange Lab.
Category: Marketing Communications
Mon., Dec. 14, 2015
Morgan Marketing & PR Sold
By Jon Gingerich
Morgan Marketing & PRIrvine, CA-based Morgan Marketing & Public Relations has been sold to agency VP Kristin Daher.
Category: Marketing Communications
Fri., Dec. 11, 2015
Ad Blockers Become Industry Nuisance
By Jon Gingerich

Ad blocking softwareThe rising popularity of ad blocking software could have major financial impacts on the digital advertising industry.

Category: Marketing Communications
Thu., Dec. 10, 2015
Digital Ad Revenues Set Record
By Jon Gingerich
IABInternet advertising revenues in the U.S. totaled $15 billion in 2015’s third quarter, signaling the highest quarter on record, according to findings released today by the Interactive Advertising Bureau.
Category: Marketing Communications
Wed., Dec. 2, 2015
Publicis Undergoes Management, Agency Shakeup
By Jon Gingerich
sadounPublicis Groupe today announced that it would restructure its leadership and reorganize its current business model as part of a massive "transformation plan" to address "upheavals brought on by digital."
Category: Marketing Communications
Fri., Nov. 20, 2015
Infographic: 'Real-Time' Marketing Most Overhyped Initiative
By Matthew Schwartz

hypeSwing a cat and it’s fairly easy to find a PR or marketing executive who will regale you with all you need to know about so-called real-time marketing. But there’s a fairly significant gap between the rhetoric and the reality when it comes to comes to real-time marketing.

Category: Marketing Communications
Tue., Nov. 17, 2015
Havas, Publicis Mourn Losses in Paris Attacks
By Greg Hazley
havas, publicisParis-based agency conglomerates Havas and Publicis are mourning the loss of six staffers in the Nov. 13 attacks that rocked the City of Lights.
Category: Marketing Communications
Thu., Nov. 5, 2015
Blog: Democrats Should Send GOP Another Thank-You Note
By Matthew Schwartz

GOPThe GOP presidential campaigns’ attempt to bargain for favorable debate formats is more manna from heaven for the Democrats.

Category: Marketing Communications
Thu., Nov. 5, 2015
Nadal Reaps $38M in MDC Partners Stock Sale
By Greg Hazley
Miles NadalOusted MDC Partners chief Miles Nadal reaped more than $37M as he sold 1.8M shares of stock, according to a filing.
Category: Marketing Communications
Fri., Oct. 30, 2015
Google to Merge Android and Chrome Operating Systems
By Matthew Schwartz
Google ChromeFor PR pros, the pending merger is another reminder that, when it comes to the user experience, they need to think in more holistic terms, as opposed to desktop versus mobile.
Category: Marketing Communications
Fri., Oct. 30, 2015
MDC Q3 Revenue Tops $300M
By Greg Hazley
MDC PartnersMDC Partners reported third quarter 2015 revenue rose 6.1% to $309.4M.
Category: Marketing Communications
Thu., Oct. 29, 2015
Strategic Communications Shines at FTI Despite 'Headwinds'
By Greg Hazley
FTIFTI Consulting's strategic communications revenue jumped 19.7% in the third quarter to $55.7M on the strength of M&A and public affairs work in North America and the EMEA region.
Category: Marketing Communications
Thu., Oct. 29, 2015
CVS, Delta Among Least Respected Brands
By Greg Hazley
brandsDespite a wave of goodwill and positive PR from its decision to stop selling cigarettes, CVS Caremark is now among the 10 least respected brands, according to an annual ranking by brand marketing firm TenetPartners.
Category: Marketing Communications
Wed., Oct. 28, 2015
Senate Probes Obama Ad, PR Spending
By Greg Hazley
enziThe Senate Budget Committee has launched a probe of federal government PR and advertising spending, noting the estimated $1B in spending on outside pacts.
Category: Marketing Communications
Mon., Oct. 26, 2015
Havas Q3 Growth Climbs 5.5%
By Greg Hazley
HavasHavas posted Q3 revenue of $570M as organic growth rose 5.5% for the period fueled by its North American "powerhouse."
Category: Marketing Communications
Mon., Oct. 26, 2015
WPP Sees Q3 Gains
By Greg Hazley
WPPWPP reported third quarter revenue at its PR and public affairs operations climbed 6.5% to top $351M while revenues overall at the marketing conglomerate rose 5.9% to $4.5B on the strength of North American operations.
Category: Marketing Communications
Fri., Oct. 23, 2015
PR Council Study: Real-Time Marketing Overhyped
By Matthew Schwartz

PR CouncilMaybe the constant kibitzing throughout PR and communications precincts about real-time marketing is just a bunch of lips flapping in the breeze.

Category: Marketing Communications
Fri., Oct. 23, 2015
Blog: PR's Role in 'Total Market Enterprise'
By Matthew Schwartz

Reframe The MarketplaceA growing number of brands and organizations now have diversity and inclusion divisions. But many of these departments tend to be standalone, as opposed to enterprise-wide. 

Category: Marketing Communications
Thu., Oct. 22, 2015
PR Profession Needs to Tell a Better Story (About Itself)
By Matthew Schwartz
Bob LiodiceANA President-CEO Bob Liodice insists that PR pros have to more clearly define their role and lose the hypothetical thinking.
Category: Marketing Communications
Tue., Oct. 13, 2015
US Buoys Next Fifteen
By Greg Hazley
Next 15Next Fifteen Communications Group reported revenue grew 18.4% to $94.2M (£61.8M) for the six months ended July 31 on the strength of its North American business.
Category: Marketing Communications
Thu., Oct. 8, 2015
Report: Growth Rate of Mobile Use Finally Slowing Down
By Jon Gingerich
eMarketerThe average amount of time Americans spend on their mobile devices has increased every year. Now, that rate of growth may be slowing, according to a new report by eMarketer.
Category: Marketing Communications
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Oct. '16
Healthcare &
Medical PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Sep. '16
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Commentary &
Prof. Development:
Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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