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Category: Crisis CommunicationsReturn to Latest News
Wed., Jul. 27, 2016
Crisis Pro Stepno Exits Booz for APCO
By Editorial Staff
kelly stepnoKelly Stepno, a senior associate for Booz Allen Hamilton, has moved to APCO Worldwide as senior director for crisis management and litigation communication.
Category: Crisis Communications
Tue., Jul. 26, 2016
Montieth & Co. Aids Embattled Hedge Fund
By Editorial Staff
platinum partnersEmbattled hedge fund Platinum Partners is relying on Montieth & Company for PR support as it faces prosecutors and regulators amid accusations of a bribery scheme and fraud.
Category: Crisis Communications
Mon., Jul. 25, 2016
Cleveland Looks Great After GOP Convention
By Ronn Torossian

Ronn TorossianBased solely on impressions left by the Republican National Convention, one thing is abundantly clear: Cleveland rocks.

Category: Crisis Communications
Fri., Jul. 22, 2016
Tupelo Gets PR Help After Police Shooting
By Editorial Staff
danny blantonThe City of Tupelo, Miss., has engaged crisis PR counsel after the June 18 police shooting of an African-American man following a traffic stop drew national attention.
Category: Crisis Communications
Thu., Jul. 21, 2016
Elon Musk: You’re Doing it Wrong
By Ronn Torossian

Ronn TorossianElon Musk’s response to the death of a driver who was using Tesla’s autopilot feature shows a lack of skill in handling pressure and the press.

Category: Crisis Communications
Mon., Jul. 18, 2016
Pokémon Go Players Disregard Property Lines and Rights
By Ronn Torossian
Ronn TorossianPokémon Go has taken the nation by storm, but some aren’t amused by the unwanted foot traffic the game encourages on their property.
Category: Crisis Communications
Fri., Jul. 8, 2016
Tips for Avoiding a Johnny Football Fumble of Your Own
By Aaron Gordon

Aaron GordonJohnny Manziel’s attorney accidentally sent damaging texts to an Associated Press reporter. Here’s how you can avoid making the same mistake.

Category: Crisis Communications
Wed., Jun. 22, 2016
Disney’s Reputation Will Endure Tragedy
By Ronn Torossian
Ronn TorossianThe “happiest place on earth” doesn’t take its reputation lightly, and because of that, Disney will weather the recent events in Orlando with little loss to its bottom line.
Category: Crisis Communications
Thu., Jun. 16, 2016
Disney Tragedy Holds Important Lessons for PR
By Bill Huey
bill hueyThe tragic death of Lane Graves, the two-year-old-boy from Nebraska who was attacked by an alligator at Disney’s Grand Floridian Resort this week, holds some important lessons for PR practitioners. (2 reader comments)
Category: Crisis Communications
Wed., Jun. 8, 2016
Lawsuits, Scandalized Biz Associates, Hit MWW Group
By Jack O'Dwyer

Michael KempnerMWW Group, which is suing McDonald’s for $5.2M and is itself being sued for $830,177 by two suppliers, also is getting bad ink by ties to lobbyist Patricia Lynch and ex-Congressman Anthony Weiner. (2 reader comments)

Category: Crisis Communications
Wed., Jun. 8, 2016
Kenneth Starr Turns Sex Scandal into Bigger PR Crisis
By Ronn Torossian
ronn torossianBaylor president and chancellor Kenneth Starr was grossly unprepared to deal with that university’s negligent handling of a sexual assault scandal.
Category: Crisis Communications
Tue., May 24, 2016
CRF Calls in kglobal for Recall PR
By Editorial Staff
CRF Frozen FoodsCRF Frozen Foods, the Pasco, Wash.-based processor of frozen vegetables and fruits, has engaged kglobal for PR support as it faces a massive recall across 42 brand names over an outbreak of listeria.
Category: Crisis Communications
Fri., May 20, 2016
Burson-Marsteller Aids Russia Amid Olympic Scandal
By Editorial Staff
Russian athleteBurson-Marsteller Europe is advising Russia as the country faces allegations of state-sponsored doping and potential bans of its athletes from the upcoming Summer Olympics in Rio De Janeiro.
Category: Crisis Communications
Mon., May 16, 2016
Tyson Chicken Combats Bathroom Rumors
By Ronn Torossian
Ronn TorossianWhile half of the country is busy arguing about who should be able to use the restroom, certain Tyson chicken employees are now claiming they can’t go to the bathroom at all. (1 reader comment)
Category: Crisis Communications
Tue., May 3, 2016
Attorneys, Food Bloggers and the New Definition of Greenmailing
By Patrick Hillmann
Patrick HillmanNo industry has experienced the new greenmailing phenomenon with the same volume and intensity as natural products, primarily the food industry.
Category: Crisis Communications
Thu., Apr. 28, 2016
Dealer in 'Bouvier Affair' Gets PR Help
By Editorial Staff
Yves BouvierThe Swiss art dealer at the center of a global scandal that rocked the art market has reportedly engaged PR counsel in the ongoing perception battle. (2 reader comments)
Category: Crisis Communications
Mon., Apr. 18, 2016
AMC Crosses Fans with Texting Suggestion
By Ronn Torossian
Ronn TorossianAMC Theatres learned the hard way that when you try to woo one group, sometimes you upset everyone else.
Category: Crisis Communications
Wed., Apr. 13, 2016
Panama Papers Fiasco Reveals Operational Security Failures
By Ian Christopher McCaleb
Ian McCalebv Eric Lebson
The recently exposed 40-year trove of internal materials belonging to the Panama City-based law firm Mossack Fonseca offers plenty of security takeaways in today’s ever-evolving digital landscape.
Category: Crisis Communications
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Commentary &
Prof. Development:

Mon., Sep. 26
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer

Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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