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Cision State of Media 2015
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Category: Crisis CommunicationsReturn to Latest News
Tue., Mar. 3, 2015
Lumber Liquidators Pushes Back on '60 Minutes' Report
By Greg Hazley
 
llLumber Liquidators, which saw its share price plummet after a critical "60 Minutes" report about alleged health and safety failures in its flooring materials, has responded by questioning the news program’s methodology and blaming its financial woes on short-sellers.
Category: Crisis Communications
Mon., Feb. 9, 2015
One Bad Call is All it Takes
By Fraser Seitel
 

fraser seitelReputation is a most perishable commodity, which may take years to build but can be lost in the blink of an eye. Just ask Pete Carroll or Brian Williams.

Category: Crisis Communications
Fri., Feb. 6, 2015
Is Nationwide Just Playing the Long Game?
By Joe Eichner
 
boyNationwide took a lot of heat for its controversial Super Bowl ad warning parents about at-home risks faced by their kids. The ad though may benefit Nationwide's brand in the long run.
Category: Crisis Communications
Mon., Feb. 2, 2015
Super Bowl Redux: Only The Winning Team Wasn't Deflated
By Arthur Solomon
 
Super Bowl XLIX will be remembered more for 'Deflategate,' which is the latest black mark against the NFL and its embattled commissioner, that the epic game contest that played out in the Arizona desert.
Category: Crisis Communications
Thu., Jan. 22, 2015
A Decade Later, Hurricane Katrina Remains Relevant
By Ann Edelman
 
Ann EdelmanHurricane Katrina will be remembered for the death and destruction it left behind. But it also changed the way we as an agency think about crisis — or disaster — communications.
Category: Crisis Communications
Thu., Jan. 15, 2015
Crisis Preparation in the Digital Age
By John McInerney
 
John McInerneyIn the age of digital communications, crises incubate, hatch and unfold before an audience of millions of consumers, investors and businesses at near-blinding speed. But what happens when the company crisis is your own?
Category: Crisis Communications
Wed., Jan. 14, 2015
Dynamic Media Environment Blurs Crisis Lines
By Alex Stanton
 
Alex StantonWhere does one news cycle end and the next begin? What’s the difference between “traditional” and “digital” media?  Where’s the line between reporting and advocacy? Does credibility still matter?
Category: Crisis Communications
Tue., Jan. 13, 2015
Communications Tips on Navigating Title IX
By Ashley McCown
 
Ashley McCownEven before the recent Rolling Stone article on a UVA student who alleged she was sexually assaulted by fraternity brothers imploded, frequent and hard-hitting media coverage had put an increasingly sharper focus on a challenging reality facing colleges and universities across this country.
Category: Crisis Communications
Mon., Jan. 12, 2015
Blog: Obama's PR Team Shoots Itself in Foot--Once Again
By Kevin McCauley
 
Daily News cover Jan. 12, 2015Obama's PR handlers screwed once again as America's commander-in-chief and Vice President skip anti-terror solidarity march in Paris.
Category: Crisis Communications
Mon., Jan. 12, 2015
The Best Crisis Defense: The Truth
By Fraser Seitel
 
Fraser SeitelThere’s a reason that Chris Christie won’t win the Republican nomination for President and Bill Cosby may never perform stand up again.
Category: Crisis Communications
Mon., Jan. 12, 2015
When Crisis Hits, Look for Nuance Over Formulas
By Jessica Tiller Trzyna
 
Jessica TrzynaThere’s no paint-by-number approach to a crisis. Every disaster takes on a life of its own, and off-the-shelf approaches may not be only ineffective — they can also backfire.
Category: Crisis Communications
Fri., Jan. 9, 2015
The Forgotten Art of Pausing in Times of Crisis
By Rhonda Barnat
 
Rhonda BarnatThe sense of urgency for companies facing a crisis often creates an impulse to act immediately, which can complicate the disaster at hand.
Category: Crisis Communications
Thu., Jan. 8, 2015
Don't Let Your Reputation Get Hacked
By Jeremiah McWilliams
 
Jeremiah McWilliamsYou may have heard the saying: “There are two types of companies. Those who have been hacked, and those about to be.”
Category: Crisis Communications
Thu., Jan. 8, 2015
University Fields PR Help in Athletics Crisis
By Greg Hazley
 
uabThe University of Alabama-Birmingham has brought in outside PR counsel as it copes with fallout from its controversial decision to shutter its football program and fire athletic director Brian Mackin.
Category: Crisis Communications
Tue., Jan. 6, 2015
The Mainstreaming of Shareholder Activism
By Michael Fox
 
Michael FoxThe prevalence of shareholder activism signals a new frontier for crisis communications.  The practice of activism has evolved, its players have grown more sophisticated, and companies and their communications teams must evolve in turn to effectively defend themselves from potential attack.
Category: Crisis Communications
Tue., Jan. 6, 2015
Crisis-Prone Charter School Network Enrolls PCI for PR
By Greg Hazley
 
unoThe scandal-plagued Chicago operator of 16 charter schools has hired Public Communications Inc. after a competitive search.
Category: Crisis Communications
Wed., Dec. 31, 2014
Cosby, GM, the NFL (again) top O'Dwyer's PR "fails" for 2014
By Jon Gingerich
 

Bill Cosby, General Motors, Donald Sterling and the National Football League are a few of our contenders for O’Dwyer’s “PR fails” of 2014.

Category: Crisis Communications
Tue., Dec. 30, 2014
Banner Year for PR Bloopers
By Arthur Solomon
 

arthur solomonGeneral Motors, Sony Pictures and Microsoft CEO Satya Nadella made the lives of their PR people much more interesting in 2014. Here is the list of the Top Ten PR Bloopers of the Year.

Category: Crisis Communications
Mon., Dec. 29, 2014
Staffer Quits Regan, Blames Globe
By Kevin McCauley
 
bryon heffnerThe 27-year-old domestic partner of a powerful Massachusetts politician quit well-connected Regan Communications and blamed a string of stories about their relationship in the Boston Globe for his departure.
Category: Crisis Communications
Fri., Dec. 26, 2014
Blog: PR Owes Debt of Gratitude to North Korea's Kim Jung Un
By Kevin McCauley
 
Kim Jung UnKim Jung Un, North Korea's off-kilter leader, demonstrates the vulnernability of companies to hacking, need for crisis planning and power of word-of-mouth communications. He's a PR superstar.
Category: Crisis Communications
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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