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Category: Crisis CommunicationsReturn to Latest News
Fri., Jan. 9, 2015
The Forgotten Art of Pausing in Times of Crisis
By Rhonda Barnat
 
Rhonda BarnatThe sense of urgency for companies facing a crisis often creates an impulse to act immediately, which can complicate the disaster at hand.
Category: Crisis Communications
Thu., Jan. 8, 2015
Don't Let Your Reputation Get Hacked
By Jeremiah McWilliams
 
Jeremiah McWilliamsYou may have heard the saying: “There are two types of companies. Those who have been hacked, and those about to be.”
Category: Crisis Communications
Thu., Jan. 8, 2015
University Fields PR Help in Athletics Crisis
By Greg Hazley
 
uabThe University of Alabama-Birmingham has brought in outside PR counsel as it copes with fallout from its controversial decision to shutter its football program and fire athletic director Brian Mackin.
Category: Crisis Communications
Tue., Jan. 6, 2015
The Mainstreaming of Shareholder Activism
By Michael Fox
 
Michael FoxThe prevalence of shareholder activism signals a new frontier for crisis communications.  The practice of activism has evolved, its players have grown more sophisticated, and companies and their communications teams must evolve in turn to effectively defend themselves from potential attack.
Category: Crisis Communications
Tue., Jan. 6, 2015
Crisis-Prone Charter School Network Enrolls PCI for PR
By Greg Hazley
 
unoThe scandal-plagued Chicago operator of 16 charter schools has hired Public Communications Inc. after a competitive search.
Category: Crisis Communications
Wed., Dec. 31, 2014
Cosby, GM, the NFL (again) top O'Dwyer's PR "fails" for 2014
By Jon Gingerich
 

Bill Cosby, General Motors, Donald Sterling and the National Football League are a few of our contenders for O’Dwyer’s “PR fails” of 2014.

Category: Crisis Communications
Tue., Dec. 30, 2014
Banner Year for PR Bloopers
By Arthur Solomon
 

arthur solomonGeneral Motors, Sony Pictures and Microsoft CEO Satya Nadella made the lives of their PR people much more interesting in 2014. Here is the list of the Top Ten PR Bloopers of the Year.

Category: Crisis Communications
Mon., Dec. 29, 2014
Staffer Quits Regan, Blames Globe
By Kevin McCauley
 
bryon heffnerThe 27-year-old domestic partner of a powerful Massachusetts politician quit well-connected Regan Communications and blamed a string of stories about their relationship in the Boston Globe for his departure.
Category: Crisis Communications
Fri., Dec. 26, 2014
Blog: PR Owes Debt of Gratitude to North Korea's Kim Jung Un
By Kevin McCauley
 
Kim Jung UnKim Jung Un, North Korea's off-kilter leader, demonstrates the vulnernability of companies to hacking, need for crisis planning and power of word-of-mouth communications. He's a PR superstar.
Category: Crisis Communications
Fri., Dec. 26, 2014
No Company is Immune to a Data Breach
By Denise DesChenes
 

Cyber-attackData breaches continue to dominate the headlines, as cyber-criminals find new ways to infiltrate computer systems and wreak reputational havoc.  No industry — and no consumer — is safe from the potentially devastating impact of these crimes.

Category: Crisis Communications
Wed., Dec. 24, 2014
Blog: Sony Entertainment Chief Lynton Snags PR Chutzpah Award
By Kevin McCauley
 
Michael LyntonThere are a few precious days left in 2014, but it looks like Sony Entertainment CEO Michael Lynton has locked up the PR Chutzpah of the Year Award.
Category: Crisis Communications
Mon., Dec. 22, 2014
What if North Korea Attacked a Toymaker Rather than Sony?
By Bill Huey
 
hueyWhat if North Korea attacked a maker of bobbleheads rather than high-profile Hollywood studio? The Obama Administration's response to Sony hack shows White House is woefully unprepared for cyber-war on commercial sector.
Category: Crisis Communications
Mon., Dec. 22, 2014
O'Dwyer: Review of 2014 - Economic, Racial, Media, PR Upheavals Marked the Year
By Jack O'Dwyer
 

midtermsIncome disparity was one of the engines driving the protests that were ignited by the deaths of Michael Brown and Eric Garner at the hands of police. GOP victory, PR and media changes, Sony, GM and others made headlines. 

Category: Crisis Communications
Fri., Dec. 19, 2014
SKDKnick Reps Freed US Contractor
By Kevin McCauley
 
alan grossSKDKnickerbocker is repping Alan Gross, the jailed American contractor released by Cuba following the move to normalize diplomatic ties between it and the US.
Category: Crisis Communications
Fri., Dec. 19, 2014
Sony's Guide to Not Handling a PR Crisis
By Fraser Seitel
 
fraser seitelThe best thing that can be said about Sony Pictures Entertainment's crisis management is that it is "consistent."
Category: Crisis Communications
Thu., Dec. 18, 2014
Blog: Big Four TV Nets Should Rally Around Sony
By Kevin McCauley
 
interviewThe Big Four TV Networks should ride to Sony's rescue and broadcast "The Interview," which would attract a huge audience and build goodwill for CBS, NBC, Fox and ABC.
Category: Crisis Communications
Wed., Dec. 17, 2014
Hacked Sony Relies on Rubenstein
By Greg Hazley
 
sonySony Pictures Entertainment is leaning on Rubenstein Communications as it faces the unprecedented cyber attack and publication of its internal communications and intellectual property.
Category: Crisis Communications
Tue., Dec. 16, 2014
Sard Drives PR for Embattled Airbag Maker Takata
By Greg Hazley
 
takataTakata Corp., the airbag maker enmeshed in a massive recall over exploding inflators, has hired Sard Verbinnen & Co to guide communications after criticism over its weak response to the crisis.
Category: Crisis Communications
Tue., Dec. 16, 2014
5W Handles $72M High School Senior Fraudster
By Kevin McCauley
 
5W Public Relations handles Manhattan high school senior who deceived press about earning $72M through stock trades made at lunch breaks.
Category: Crisis Communications
Fri., Dec. 12, 2014
PR-Challenged SeaWorld Demotes CEO
By Kevin McCauley
 

jim atchisonJim Atchinson, 48, will step down as CEO of SeaWorld Entertainment and move into a vice chairman slot at the PR challenged theme park operator on Jan. 15.

Category: Crisis Communications
Today's Poll:
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Apr. '15 Broadcast Media Services &
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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
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November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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How To Hire A PR Firm
 
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
Fraser SeitelBy Fraser Seitel
It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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