By resigning quickly White is attempting to mitigate a fast-moving crisis within the University of Missouri. But a bigger challenge is how the university moves forward and how it addresses the concerns among both students and faculty for more diversity and inclusion.
The cultural changes VW makes to ensure customers come first are also what VW dealers, shareholders, suppliers and other stakeholders will be watching as they determine the future of their business with the company.
The company also has reportedly hired London-based PR firm Finsbury and Kekst to manage the crisis and the U.S. law firm Kirkland & Ellis to defend the company against a growing swirl of investigations.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.