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Category: Crisis CommunicationsReturn to Latest News
Mon., Apr. 4, 2016
Russell Has to Be Sorry He Recorded That Video
By Ronn Torossian
Ronn TorossianIt’s so easy to use technology to record our lives that many forget where the line between “should” and “no” should be. (1 reader comment)
Category: Crisis Communications
Fri., Apr. 1, 2016
Kekst Defends Brazilian Billionaire Amid Corruption Charges
By Editorial Staff
safraKekst and Company is guiding crisis PR for billionaire banker Joseph Safra as he faces corruption charges in Brazil. (1 reader comment)
Category: Crisis Communications
Tue., Mar. 29, 2016
De Niro Learns Not All Press Is Good Press
By Ronn Torossian
Ronn TorossianIn show business, the old adage that all publicity is good publicity is believed by some and followed by many.  But is it really true? (2 reader comments)
Category: Crisis Communications
Tue., Mar. 22, 2016
Terror Attacks Hit Brussels
By Editorial Staff
brusselsTerrorists hit Brussels Airport and a subway station in Belgium early today, killing more than 30 people by early accounts. ISIS has claimed responsibility. (5 reader comment)
Category: Crisis Communications
Wed., Mar. 16, 2016
Finsbury Aids JWT Amid Harassment Suit
By Editorial Staff
Gustavo MartinezJWT has hired Finsbury for crisis PR support as it faces a lawsuit alleging crude remarks by CEO Gustavo Martinez. (3 reader comments)
Category: Crisis Communications
Wed., Mar. 9, 2016
Play Relives Seven Tylenol Murders of 1982
By Jack O'Dwyer

Death on the Supermarket Shelf“Death on the Supermarket Shelf,” a play about the seven Tylenol murders in the Chicago area in 1982, is running from March 4 to March 26 in Federal Way, Wash. The crime remains unsolved. No blame has ever attached to Johnson & Johnson, maker of Tylenols.

Category: Crisis Communications
Tue., Mar. 1, 2016
Operation POTUS
By Chris Shigas
Rick French & Pres. ObamaIssues to consider when expecting a visit from the President of the United States.
Category: Crisis Communications
Mon., Feb. 22, 2016
Crisis Management: A Choice of Perils
By Ronald N. Levy
ron levyBy helping the public realize the truth about the public interest, facts can prevail over fears in a crisis.
Category: Crisis Communications
Fri., Feb. 19, 2016
Play About Seven 1982 Tylenol Murders Hammers J&J
By Jack O'Dwyer

Death on the Supermarket Shelf“Death on the Supermarket Shelf” is a play about the seven Tylenol murders in 1982 that will run from March 4 to March 26 at the Centerstage Theatre, Federal Way, between Seattle and Tacoma, Wash. Johnson & Johnson is criticized.

Category: Crisis Communications
Wed., Feb. 10, 2016
Rubenstein Aids Chipotle
By Editorial Staff
ChipotleBurrito chain Chipotle, which has endured a string of crises related to food-born illness, has engaged Rubenstein Associates for PR support.
Category: Crisis Communications
Thu., Feb. 4, 2016
Teneo Aids EOS in Blister Suit
By Editorial Staff
eosEOS, the lip balm in an egg-shaped container that grew wildly popular from social media and celebrity endorsements, has engaged Teneo Strategy as it copes with fallout from class action lawsuits from customers who experienced blisters and other skin irritation after using the product.
Category: Crisis Communications
Tue., Feb. 2, 2016
Abernathy MacGregor Aids Wounded Warrior Project Under Fire
By Editorial Staff
wounded warrior projectWounded Warrior Project, the veterans' aid organization under scrutiny for lavish spending, has engaged Abernathy MacGregor Group for PR counsel.
Category: Crisis Communications
Thu., Jan. 28, 2016
Adidas Pulls Back Support from IAAF
By Ronn Torossian
Ronn TorossianAdidas in 2008 signed an 11-year sponsorship deal with the IAAF for upwards of $33 million. In the wake of the biggest doping scandal to hit the IAAF, however, Adidas is now looking for a way out.
Category: Crisis Communications
Wed., Jan. 27, 2016
Blog: Public Health Should Take Top Priority in Flint Crisis Response
By Jon Gingerich
City of Flint, MichiganThe health crisis unfolding in Flint, Michigan, is a tale of inept leadership, unfathomable government neglect, and a gross failure on behalf of state and local officials to inform and protect the public.
Category: Crisis Communications
Tue., Jan. 26, 2016
Why 'Crisis Marketing' is a Misnomer
By Cortney Stapleton

Cortney StapletonWhen a crisis hits, it isn’t always necessary to call in the rescue squad. In many cases, a thorough, strategic communications plan can double as a crisis communications blueprint.

Category: Crisis Communications
Mon., Jan. 25, 2016
Protective PR
By Ronald N. Levy
Ronald N. LevyA major function of PR in a jumpy economy is to protect management and aid the public by communicating important realities.
Category: Crisis Communications
Fri., Jan. 22, 2016
Michigan Gov Gets PR Help in Flint Water Crisis
By Editorial Staff
City of Flint, MichiganMichigan Gov. Rick Snyder has brought in crisis PR support as his administration tackles fallout from a contaminated water crisis in Flint, Mich.
Category: Crisis Communications
Fri., Jan. 22, 2016
Why Crisis Management is 70% Internal, 30% External
By Brian Ellis

Brian EllisHaving internal protocols in place that effectively handle the flow of information and address the issues at hand are key to success in crisis management.

Category: Crisis Communications
Fri., Jan. 22, 2016
Why Cyberattacks Put More Than Data at Risk
By Thomas Graham
Thomas Graham Reg Harnish
The potential impact caused by a cyberattack should be considered in every organization’s communications program.
Category: Crisis Communications
Thu., Jan. 21, 2016
On the Academy’s Racial PR Crisis
By Ronn Torossian
Academy AwardsA planned boycott of the Oscars due to an alleged lack of diversity in this year’s nominee lineup has put the Academy in crisis mode.
Category: Crisis Communications
Thu., Jan. 21, 2016
Response Versus Reputation Enhancement
By Alex Stanton
Alex StantonWhile speed is always important, a thoughtful and successful crisis communications approach also requires keeping the longer-term implications of an organization’s reputation in proper focus.
Category: Crisis Communications
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Commentary &
Prof. Development:
Tue., Oct. 25
NBC Doubling Down on Buzzfeed
By Ronn Torossian
Ronn Torossian

Tue., Oct. 25
The Problem with Cable TV Political Coverage
By Arthur Solomon
arthur solomon

Tue., Oct. 25
Leveraging Technology to Shape Health Messaging
By John Carnett
John Carnett

Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
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March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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