Ruder Finn - What's Next

PR News & Commentary

Last Updated: Wed., Apr. 24, 2024 @ 4:48 pm

Category: Crisis CommunicationsReturn to Latest News

The Six Lines of Defense to Isolate a Crisis

Wed, Aug. 2, 2023

By Tim O'Brien

Tim OBrienWhen dealing with a crisis, you need to start by identifying where in proximity to the organization’s reputation it lies, so, like a cancer, you can isolate it and neutralize it before it grows.

Polling is Not Just for Politics

Tue, Jul. 25, 2023

By Mitchell Brown

Mitchell BrownPolling can help PR pros prepare for new initiatives, mitigate potential brand damage from fallout of culture wars, or even rebuild brand and/or executive images in the wake of crises.

The Most Important Data for Effective Crisis Response Management

Thu, May 18, 2023

By Dara Busch

Dara BuschSome businesses may focus on real-time data to inform how they mitigate a crisis, while others might use historical data to help determine the best course forward. Let’s examine the data that matters the most for effective crisis response management.

Surviving a Social Media Crisis

Thu, May 18, 2023

By Thomas Mustac

Thomas MustacThe best way to survive a social media crisis is never to get into one in the first place.

Letting the Jury Decide

Mon, May 15, 2023

By Thomas P. Butler

Tom ButlerIn litigation matters, an effective communications strategy can protect your name in the court of public opinion.

InBev Still Doesn’t Get It About Bud Light

Mon, May 8, 2023

By Bill Huey

Bill HueyAnheuser-Busch is still refusing to own up to the problem caused by the Bud Light-Dylan Mulvaney fiasco, threatening to do permanent damage to the brand.

2

Fox News Axes Tucker Carlson

Mon, Apr. 24, 2023

By Kevin McCauley

Tucker CarlsonFox News has dropped Tucker Carlson, its top-rated talking head, from its line-up and will replace his show with a new program beginning tonight.

3

Biden's CoS Klain to Head O'Melveny's Crisis Unit

Mon, Apr. 17, 2023

By Kevin McCauley

Ron KlainRon Klain, who was president Biden’s chief of staff until Feb. 8, has returned to O’Melveny, where he will head the law firm’s strategic counseling and crisis management practice.

Anheuser-Busch's Clumsy Marketing Retreat

Mon, Apr. 17, 2023

By Bill Huey

Bill HueyIn the wake of protest over the use of trans influencer Dylan Mulvaney on Instagram, will Bud Light return to the tried and true marketing push using scantily clad women in its commercials, or manly men guzzling the swill at country music concerts?

Norfolk Southern Fumbles Its Crisis Response

Wed, Mar. 1, 2023

By Brian Cattell, Pen Pendleton

CLPThe consensus among PR experts is that Norfolk Southern’s initial response to the Feb. 3 train derailment in East Palestine, OH, was slow-footed, tentative and, overall, wholly inadequate to the magnitude of the situation.

2

Kekst CNC Goes to Work for Besieged Adani Group

Mon, Feb. 13, 2023

By Kevin McCauley

AdaniKekst CNC is providing strategic communications and crisis support to Adani Group, the beseiged India-based conglomerate that has been accused of accounting fraud and stock market manipulation by Hindenburg Research.

Hope Hicks Rides to Dolan's Rescue

Wed, Feb. 1, 2023

By Kevin McCauley

Hope HicksEmbattled Madison Square Garden Entertainment Group chief James Dolan is using former Trump PR guru Hope Hicks to deflect criticism for his use of facial recognition technology to ban legal foes from attending events at the “world’s most famous arena.”

FINN Partners Works to Promote Racial Justice

Wed, Feb. 1, 2023

By Kevin McCauley

ChurchFinn Partners represents the Mississippi River Boulevard Christian Church and its Pastor J. Lawrence Turner who will host today’s funeral of Tyre Nichols who was murdered by Memphis police.

Welcome Back to an Even-More Unpredictable World

Thu, Jan. 26, 2023

By Andrew Frank

Andrew FrankOur “return to normal” often feels like we’ve traded one massive global crisis for many smaller—yet substantial—problems, creating an expectation for our corporate leaders to assume a larger role in providing insights, guidance and solutions for these challenges.