Cooney Waters Unlimited

Inside News of PR & Marketing Communications

Last Updated: Fri., Jul. 14, 2017 @ 12:28 am

Category: Crisis CommunicationsReturn to Latest News

New Balance Misjudged Base Says Crenshaw

Wed, Nov. 16, 2016

By Editorial Staff

Dorothy CrenshawThe athletic shoe company, unwittingly linked to white supremacists after praising President-elect Trump's trade policies, should never have weighed in on the subject, says PR pro Dorothy Crenshaw.

Goodell Finally Recognizes NFL Faults

Mon, Nov. 14, 2016

By Ronn Torossian

Ronn Torossian The NFL has fallen out of favor with fans in recent years and ratings have plummeted. Now it appears commissioner Roger Goodell is finally acknowledging some of the league’s missteps. (2 reader comments)

FBI Uncovers New Clinton Emails

Fri, Oct. 28, 2016

By Arthur Solomon

arthur solomonThe FBI earlier today made headlines with its bombshell announcement that it would review new information regarding the discovery of emails relevant to the Hillary Clinton investigation. (6 reader comments)

Wells Fargo Rolls Out Latest PR Pitch

Tue, Oct. 25, 2016

By Editorial Staff

Wells Fargo new commercialSlow-motion footage of the iconic Wells Fargo stagecoach set to a calming soundtrack is meant to assure customers that everything will be all right. (1 reader comment)

HP Job Cuts May Hurt Brand

Mon, Oct. 17, 2016

By Ronn Torossian

Ronn Torossian HP’s decision to double the number of jobs the company said it would slash this fiscal year could result in major PR issues for the company. (1 reader comment)

Stumpf Steps Down at Wells Fargo

Wed, Oct. 12, 2016

By Jon Gingerich

John StumpfFacing a firestorm of criticism amid a massive fraud scandal, embattled Wells Fargo chairman and CEO John Stumpf has retired from the company and its board, effectively immediately. (7 reader comments)

BP Oil Spill Disaster Film Puts Blame on Many

Mon, Oct. 3, 2016

By Jack O'Dwyer

deepwater horizon“Deepwater Horizon” is a riveting film about the BP 2010 oil spill in the Gulf of Mexico that was the worst in U.S. history, costing 11 lives and taking 87 days to bring under control.

Why Heather Bresch Should Fire Herself

Thu, Sep. 29, 2016

By Fraser Seitel

Fraser SeitelAfter coming under fire for inflating the cost of its life-saving EpiPens, Mylan responded to the crisis only to have CEO Heather Bresch snatch defeat from the jaws of victory. (5 reader comments)

The Impossible Standard of Vetting in a Post 9/11 Era

Tue, Sep. 20, 2016

By Eric Lebson

Eric LebsonCompanies that perform pre-employment vetting services are being held to the impossible standard of effectively singling out anyone who is potentially imbalanced or harbors ill intent.

My Wells Fargo Folly: Investing Alongside Warren Buffett

Thu, Sep. 15, 2016


Eric Starkman The magnitude of dishonesty behind the allegation that Wells Fargo employees opened two million bogus accounts without customers’ consent makes it hard to buy CEO Stumpf’s claim that the bank “created no incentive to do bad things.”

Account Fraud Scandal Puts Wells Fargo in Crisis Mode

Fri, Sep. 9, 2016

By Jon Gingerich

Wells FargoWells Fargo Bank yesterday was hit with a massive enforcement action by regulators over “widespread unlawful sales practices,” including allegations that thousands of the bank’s employees had created fake customer accounts in a bid to boost sales.

Airbnb Combats Discrimination Stigma

Thu, Sep. 8, 2016

By Jon Gingerich

AirbnbAirBnB has introduced a sweeping series of policy changes amid charges of discrimination from minority travelers who use the site.

Epi-Pen Maker Trying to Repair Reputation

Tue, Aug. 30, 2016

By Ronn Torossian

Ronn Torossian Pharmaceutical company Mylan hasn't done the work needed to save its reputation and customer base in the wake of its controversial price hike of lifesaving medical device EpiPen.

IKEA in Furniture Recall Crisis

Mon, Aug. 29, 2016

By Ronn Torossian

Ronn Torossian IKEA made a small crisis worse when it mishandled the recall of a popular furniture item.

Booze Sank Lochte; Alcohol Under Worldwide Attack

Mon, Aug. 29, 2016

By Jack O'Dwyer

America BudweiserBoisterous, alcohol-driven behavior by swimmer Ryan Lochte Aug. 14 touched off an incident that dominated Olympics coverage for several days. Alcohol consumption is under new worldwide attack.

Michael Moore Rips Rio, Says Lochte Lynched

Thu, Aug. 25, 2016

By Jack O'Dwyer

Michael MooreMichael Moore has torn into the criticism that has rained on Olympic Gold Medal winner Ryan Lochte because of a run-in Aug. 14 with armed guards in Rio de Janeiro.

Sponsors Dump Lochte; Mom had Tipped Press

Tue, Aug. 23, 2016

By Jack O'Dwyer

Ryan LochteSponsors Speedo, Ralph Lauren, Airweave and Gentle Hair Removal dumped Ryan Lochte. His mother, Ileana, had told reporters of the incident resulting in NBC’s Billy Bush nabbing Lochte on the beach.

Sard Aids Eddie Bauer in Cyber Attack

Tue, Aug. 23, 2016

By Editorial Staff

Eddie BauerOutdoor apparel brand Eddie Bauer engaged Sard Verbinnen & Co. after the retailer was hit by a cyber attack and data breach.