Paula Deen, the disgraced TV chef who broke into tears on the "Today" show this morning, has relied on her Los Angeles PR firm and brought in additional counsel since the crisis sparked by her admission to using a racial epithet in a deposition.
But she sure has made a king-sized calamity of her run-in with racism.
Every move she's made to tamp down her crisis – from reneging on a "Today" show interview to prematurely announcing (by about three hours) a You Tube response to finally issuing and then retracting said response – has only burned the sassy Savannah chef even further.
Let's review her crisis management mistakes thus far and figure out how she gets her mojo back; and she can if she acts quickly and is smart...
Hill+Knowlton Strategies is providing advice and communications counsel for Tokyo Electric Power Co., operator of the wrecked Fukushima Daiichi nuclear complex that fell two years ago to an earthquake and tsunami.
Chen Guangcheng, the Chinese political dissident who claims he is being booted from his post at New York University because the always expansion-minded school is trying to curry favor with China’s government, is using Republican media strategist Mark Corallo for PR support.
Conservative think tank The Heritage Foundation is mulling the hire of a "high-profile" PR firm, according to a report, as it is bombarded with criticism over a report that said immigration reform could cost $6.3T.
Bad decision-making at the senior management level at Rutgers, Boeing and JPMorgan Chase shows a disturbing, reoccurring pattern as we are seeing large organizations make decisions that impact their institutional integrity. It's as if they have lost their moral compass. Despite the world of communications we live in, senior executives and administrators are not protecting the integrity of management and the brands of their institutions.
How does crisis management play into this dynamic?
Struggling Fisker Automotive today laid off 160 staffers (80 percent of its employees) and handed its PR account to crisis firm Sitrick & Co. as the electric car company continues to negotiate a buyout deal with Chinese investors.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.