The A&E Network announced last week that they were lifting their suspension of Duck Dynasty’s Phil Robertson and bringing him back less than a week after suspending him for remarks he made in GQ in regards to homosexuals and African-Americans.
Lululemon athletica, the Vancouver-based yoga apparel marketer roughed up on the PR front this year, retained Weber Shandwick to handle news of its CEO succession and exit of its outspoken chairman this week.
Barneys New York, the upscale retailer immersed in an alleged "shop and frisk" policy toward black shoppers crisis, has retained a civil rights consultant/crisis PR/PA pro to review its customer service practices.
US Investigations Services, the background screener and security firm that vetted rogue contractor Edward Snowden for government work, has engaged crisis PR counsel as it faces legal and image fallout.
The death on Oct. 17 of Lawrence Foster, 88, former VP-PR of Johnson & Johnson, has touched off a slew of false references to how J&J reacted in the wake of seven people dying in 1982 after taking poisoned Tylenol Extra Strength capsules.
All too often flawed responses to PR crises needlessly keep disasters in the news. Here are several examples that resulted in additional negative media coverage or, at the best, didn't help the situation.
Ferrara Candy Company, the hundred-year-old maker of iconic candy like Atomic Fireballs and Jaw Busters, is leaning on PR support as it recalls large packages of Brach's Malted Milk Balls beacuse they may contain undeclared nuts, an allergy hazard.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.