Help Sought for PRSA's APR, 50 Next Year
Tue, Jun. 11, 2013
By Jack O'Dwyer
PR Society of America has retained the Organizational Performance Group, Hamden, Conn., to do research on its accreditation program and offer advice on how to improve it.
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PR Society of America has retained the Organizational Performance Group, Hamden, Conn., to do research on its accreditation program and offer advice on how to improve it.
This is an open letter to Carlos Arcila, external communications manager for Verizon Enterprise Solutions and accreditation chair of the New Jersey chapter of the PR Society, one of the 15 biggest with more than 300 members.
A PR practitioner who puts "APR" after his or her name is apt to remind clients of "Annual Percentage Rate" and is flying in the face of advice that use of such "post-nominal letters" is counter-productive.