"Billy Lynn's Long Halftime Walk," a funny but biting critique of the Iraqi invasion and America's indifference to the conflict, is the best book on the practice of PR since Christopher Buckley’s masterpiece, "Thank You for Smoking" of 1994.
In his latest book, Not Cool: The Hipster Elite and Their War on You, Greg Gutfeld, host of Fox News Channel’s "Red Eye" and co-host of "The Five," posits that Americans are facing an onslaught of beliefs and attitudes that many people find offensive or laughable.
I've always felt that people who work in the top echelons of political communications are aggressive, bright and great at what they do. It is pressure cooked, intense all the time, and work which is high-profile and cut-throat - so much so that if you do a bad job you’ll find yourself out of a job pretty damn quickly.
Just as tobacco executives can no longer deny the ill effects of smoking, the NFL can no longer deny the substantial risks to football players' heads. A review of Mark Fainaru-Wada and Steve Fainaru's League of Denial.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.