Advertising Forged Success of Bayer’s Heroin Remedy
Thu, Nov. 9, 2017
By Kevin McCauley
Heroin, which was marketed in 23 countries by Germany's Bayer, was considered extremely respectable. “Much of that respectability was the result of its sober advertising,” wrote Andrew Essex, ex-CEO of creative ad agency powerhouse Droga5, in his new book, "The End of Advertising."