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Category: Book ReviewReturn to Latest News
Thu., Jun. 23, 2016
Book Review: Start with The Future and Work Back: A Heritage Management Manifesto
By Caitlin Philippo
Start With The Future and Work BackBruce Weindruch, founder and CEO of The History Factory, has formalized his workplace philosophy with his new release “Start with The Future and Work Back: A Heritage Management Manifesto.”
Category: Book Review
Fri., May 20, 2016
ĎAdventures in PRí Captures Rare Hollywood Celeb Insights
By George McQuade

Adventures in PRFood publicity legend Leo Pearlstein shares inside stories and nostalgic photos of Hollywood in new book.

Category: Book Review
Wed., Dec. 23, 2015
Book Review: Robert F. Kennedy Jr. and the Dark Side of the Dream
By Kevin McVicker
rfk jrJournalist Jerry Oppenheimer’s new biography of RFK shreds the image of Camelot and gives the reader an unflinching look at the Kennedy family counter to their crafted public image.
Category: Book Review
Tue., Jul. 28, 2015
Book Review: The Silencing: How the Left is Killing Free Speech
By Kevin McVicker
The SilencingIn The Silencing: How the Left is Killing Free Speech [Regnery], USA Today columnist and FOX News Channel commentator Kirsten Powers examines many examples of what she calls the “illiberal left,” those who look to silence debate and impose viewpoints of morality, education, fairness and many other subjects.
Category: Book Review
Mon., Jun. 15, 2015
Book Review: "Clinton Cash" by Peter Schweizer
By Kevin McVicker
clinton cashFew books written during the 2016 presidential race will shed any real light on the issues and the personalities of the race the way Peter Schweizer's Clinton Cash does.
Category: Book Review
Tue., Apr. 28, 2015
Review: Global Muckraking:100 Years of Investigative Journalism From Around the World
By Kevin McVicker
Global MuckrakingIn Global Muckraking: 100 Years of Investigative Journalism from Around the World, Anya Schiffrin has compiled examples of effective and eye-opening reporting on a variety of topics on nearly every continent.
Category: Book Review
Wed., Jan. 21, 2015
Doing PR for Nazis in 1930s Is Theme of Novel
By Jack O'Dwyer
nazi accountRetired PR counselor Larry Roth has written The Nazi Account, a novel based on Carl Byoir & Associates’ work for the Hitler government in the 1930s. It led to the Foreign Agents Registration Act.
Category: Book Review
Fri., Dec. 5, 2014
Book Review: "All the Truth is Out: The Week Politics Went Tabloid" By Matt Bai
By Kevin McVicker

All The Truth Is OutIn "All the Truth is Out," Matt Bai, Yahoo News national political correspondent, revisits Gary Hart scandal. It was a watershed moment for politics and the media and Bai presents it in a clearer focus than most people remember.

Category: Book Review
Thu., Nov. 13, 2014
Book Review: What Did Jesus Drive?
By Byron Reimus
wdjdNo book, conference agenda, white paper or serious discussion about the future of corporate communications in any forum going forward will be complete without a reading of auto PR vet Jason Vines' new tome, What Did Jesus Drive?
Category: Book Review
Wed., Oct. 15, 2014
Book Review: Clinton Inc.
By Kevin McVicker
Clinton, Inc.In his superbly reported book, Clinton Inc.: The Audacious Rebuilding of a Political Machine [Broadside Books, 2014], Daniel Halper, a reporter with The Weekly Standard, describes the Clinton family’s rehabilitation with the public, their friends and their enemies.
Category: Book Review
Tue., Sep. 30, 2014
Book Review: Floyd Abrams 'On the Front Lines with the First Amendment'
By Kevin McVicker

floyd abrams book Floyd Abrams, one of the most highly regarded First Amendment attorneys, gives many examples of the conflicts inherent with the guarantee of free speech in his new book, Friend of the Court: On the Front Lines of the First Amendment.

Category: Book Review
Thu., Jul. 17, 2014
Book Review: S Street Rising: Crack, Murder and Redemption in DC
By Kevin McVicker
s streetA former Washington Post scribe chronicles his double life as a crime reporter who secretly battled crack addiction in DC in the 1980s and '90s.
Category: Book Review
Mon., Jul. 7, 2014
'The Last Magazine' is Riveting Read for PR People
By Kevin McCauley
The Last Magazine"The Last Magazine" novel written by sex, drugs and rock & roll journalist Michael Hastings is a riveting affair that captures the Big Media World just at the beginning of its fall from grace.
Category: Book Review
Tue., Jun. 24, 2014
Book Review: 'A Fighting Chance' by Elizabeth Warren
By Kevin McVicker
elizabeth warrenThe release of Hillary Clinton's Hard Choices and Elizabeth Warren's A Fighting Chance has launched the race to create an image for Democrat primary voters.
Category: Book Review
Thu., Apr. 24, 2014
'Billy Lynn's Long Halftime Walk' is PR Gem
By Kevin McCauley
Billy Lynn's Long Halftime Walk"Billy Lynn's Long Halftime Walk," a funny but biting critique of the Iraqi invasion and America's indifference to the conflict, is the best book on the practice of PR since Christopher Buckley’s masterpiece, "Thank You for Smoking" of 1994.
Category: Book Review
Mon., Apr. 14, 2014
Book Review: The Hipster Elite and Their War on You
By Kevin McVicker
not coolIn his latest book, Not Cool: The Hipster Elite and Their War on You, Greg Gutfeld, host of Fox News Channel’s "Red Eye" and co-host of "The Five," posits that Americans are facing an onslaught of beliefs and attitudes that many people find offensive or laughable.
Category: Book Review
Wed., Feb. 26, 2014
'Network' Book Charts Media Descent into Beale's World
By Kevin McCauley
mad as hellPaddy Chayefsky’s prophetic “Network” was a movie almost forty years ahead of its time, a film highlighting the “comicization’ of the news business.
Category: Book Review
Wed., Feb. 19, 2014
Book Review: The Loudest Voice in the Room
By Kevin McVicker

loudest voiceNew York magazine reporter Gabriel Sherman’s widely discussed new book on Roger Ailes is a gossipy look at the inside of Fox News and one of the most influential news executives in history.

Category: Book Review
Mon., Dec. 23, 2013
Lanny Davis' Must-Read Crisis PR Book
By Ronn Torossian
davisI've always felt that people who work in the top echelons of political communications are aggressive, bright and great at what they do. It is pressure cooked, intense all the time, and work which is high-profile and cut-throat - so much so that if you do a bad job you’ll find yourself out of a job pretty damn quickly. 
Category: Book Review
Mon., Nov. 25, 2013
Book Review: The PR Masterclass
By Fraser Seitel
pr masterclassBritish daily journalist-turned PR professional Alex Singleton has authored a new book, “The PR Masterclass,” which provides all you need to know about securing press coverage.
Category: Book Review
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Oct. '16
Healthcare &
Medical PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Sep. '16
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Commentary &
Prof. Development:
Thu., Oct. 27
Trust is What’s Ailing Healthcare
By Kriste Goad
Kriste Goad

Thu., Oct. 27
McCarthy Must Be Smiling
By Joe Honick
Joe Honick

Thu., Oct. 27
Getting the Most Out of Your Pitching Hours
By Alessandra Nagy
Alessandra Nagy

Wed., Oct. 26
Integrated Communications in the Life Sciences
By James Heins
James Heins

Tue., Oct. 25
NBC Doubling Down on Buzzfeed
By Ronn Torossian
Ronn Torossian

Tue., Oct. 25
The Problem with Cable TV Political Coverage
By Arthur Solomon
arthur solomon

Tue., Oct. 25
Leveraging Technology to Shape Health Messaging
By John Carnett
John Carnett

Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
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May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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