Inside News of PR & Marketing Communications

Last Updated: Wed., Dec. 13, 2017 @ 12:55 pm

Category: Book ReviewReturn to Latest News

Advertising Forged Success of Bayerís Heroin Remedy

Thu, Nov. 9, 2017

By Kevin McCauley

end of AdvertisingHeroin, which was marketed in 23 countries by Germany's Bayer, was considered extremely respectable. “Much of that respectability was the result of its sober advertising,” wrote Andrew Essex, ex-CEO of creative ad agency powerhouse Droga5, in his new book, "The End of Advertising."

Black PR Pioneer Ofield Dukes Remembered

Thu, Oct. 26, 2017

By Steve Barnes

Ofield bookOfield Dukes, who broke through barriers erected against African-Americans via his political and PR work, is remembered in a book released by PRMuseum Press.

 

PR Crisis Manager Needs 'Court Vision'

Tue, Jun. 27, 2017

By Steve Barnes

Chief Crisis Officer by James F. HaggertyAn effective PR crisis manager is like a good basketball point guard who knows the playbook and is blessed with "court vision,"  writes James Haggerty in his new book, Chief Crisis Officer.

Beware of Special Interests on the Supply Side

Mon, Apr. 10, 2017

By Joe Honick

Inside Job by Mark A. ZupanDr. Mark Zupan’s book, “Inside Job: How Government Insiders Subvert the Public Interest,” analyzes the negative effect of monopolization of power on the supply side of policymaking both in the U.S. and abroad.

Finnigan Dishes on Time at Fleishman

Wed, Apr. 5, 2017

By John O'Dwyer

Feisty: Chronicles & Confession of an Old PR WarhorseIn his new book, “Feisty: Chronicles & Confession of an Old PR Warhorse,” former Fleishman-Hillard principle Joe Finnigan gives an up-close look at life at the firm from the 1960s until the sale to Omnicom in 1997. (1 reader comment)

Sports Writing Launched Rene Henry PR Career

Tue, Jan. 3, 2017

By Jack O'Dwyer

Rene HenryRene Henry, who covered sports for UPI while still in high school, later taking sports PR posts at two colleges, has recounted his journey through 21 places of employment from 1953 to the present. (2 reader comments)

Book Review: The Silencing: How the Left is Killing Free Speech

Tue, Jul. 28, 2015

By Kevin McVicker

The SilencingIn The Silencing: How the Left is Killing Free Speech [Regnery], USA Today columnist and FOX News Channel commentator Kirsten Powers examines many examples of what she calls the “illiberal left,” those who look to silence debate and impose viewpoints of morality, education, fairness and many other subjects.

Book Review: "Clinton Cash" by Peter Schweizer

Mon, Jun. 15, 2015

By Kevin McVicker

clinton cashFew books written during the 2016 presidential race will shed any real light on the issues and the personalities of the race the way Peter Schweizer's Clinton Cash does.

Book Review: What Did Jesus Drive?

Thu, Nov. 13, 2014

By Byron Reimus

wdjdNo book, conference agenda, white paper or serious discussion about the future of corporate communications in any forum going forward will be complete without a reading of auto PR vet Jason Vines' new tome, What Did Jesus Drive?

Book Review: Clinton Inc.

Wed, Oct. 15, 2014

By Kevin McVicker

Clinton, Inc.In his superbly reported book, Clinton Inc.: The Audacious Rebuilding of a Political Machine [Broadside Books, 2014], Daniel Halper, a reporter with The Weekly Standard, describes the Clinton family’s rehabilitation with the public, their friends and their enemies.

'The Last Magazine' is Riveting Read for PR People

Mon, Jul. 7, 2014

By Kevin McCauley

The Last Magazine"The Last Magazine" novel written by sex, drugs and rock & roll journalist Michael Hastings is a riveting affair that captures the Big Media World just at the beginning of its fall from grace.

'Billy Lynn's Long Halftime Walk' is PR Gem

Thu, Apr. 24, 2014

By Kevin McCauley

Billy Lynn's Long Halftime Walk"Billy Lynn's Long Halftime Walk," a funny but biting critique of the Iraqi invasion and America's indifference to the conflict, is the best book on the practice of PR since Christopher Buckley’s masterpiece, "Thank You for Smoking" of 1994.