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Category: Book ReviewReturn to Latest News
Thu., Jul. 17, 2014
Book Review: S Street Rising: Crack, Murder and Redemption in DC
By Kevin McVicker
 
s streetA former Washington Post scribe chronicles his double life as a crime reporter who secretly battled crack addiction in DC in the 1980s and '90s.
Category: Book Review
Mon., Jul. 7, 2014
'The Last Magazine' is Riveting Read for PR People
By Kevin McCauley
 
The Last Magazine"The Last Magazine" novel written by sex, drugs and rock & roll journalist Michael Hastings is a riveting affair that captures the Big Media World just at the beginning of its fall from grace.
Category: Book Review
Tue., Jun. 24, 2014
Book Review: 'A Fighting Chance' by Elizabeth Warren
By Kevin McVicker
 
elizabeth warrenThe release of Hillary Clinton's Hard Choices and Elizabeth Warren's A Fighting Chance has launched the race to create an image for Democrat primary voters.
Category: Book Review
Thu., Apr. 24, 2014
'Billy Lynn's Long Halftime Walk' is PR Gem
By Kevin McCauley
 
Billy Lynn's Long Halftime Walk"Billy Lynn's Long Halftime Walk," a funny but biting critique of the Iraqi invasion and America's indifference to the conflict, is the best book on the practice of PR since Christopher Buckley’s masterpiece, "Thank You for Smoking" of 1994.
Category: Book Review
Mon., Apr. 14, 2014
Book Review: The Hipster Elite and Their War on You
By Kevin McVicker
 
not coolIn his latest book, Not Cool: The Hipster Elite and Their War on You, Greg Gutfeld, host of Fox News Channel’s "Red Eye" and co-host of "The Five," posits that Americans are facing an onslaught of beliefs and attitudes that many people find offensive or laughable.
Category: Book Review
Wed., Feb. 26, 2014
'Network' Book Charts Media Descent into Beale's World
By Kevin McCauley
 
mad as hellPaddy Chayefsky’s prophetic “Network” was a movie almost forty years ahead of its time, a film highlighting the “comicization’ of the news business.
Category: Book Review
Wed., Feb. 19, 2014
Book Review: The Loudest Voice in the Room
By Kevin McVicker
 

loudest voiceNew York magazine reporter Gabriel Sherman’s widely discussed new book on Roger Ailes is a gossipy look at the inside of Fox News and one of the most influential news executives in history.

Category: Book Review
Mon., Dec. 23, 2013
Lanny Davis' Must-Read Crisis PR Book
By Ronn Torossian
 
davisI've always felt that people who work in the top echelons of political communications are aggressive, bright and great at what they do. It is pressure cooked, intense all the time, and work which is high-profile and cut-throat - so much so that if you do a bad job you’ll find yourself out of a job pretty damn quickly. 
Category: Book Review
Mon., Nov. 25, 2013
Book Review: The PR Masterclass
By Fraser Seitel
 
pr masterclassBritish daily journalist-turned PR professional Alex Singleton has authored a new book, “The PR Masterclass,” which provides all you need to know about securing press coverage.
Category: Book Review
Wed., Nov. 13, 2013
Book Review: League of Denial - The NFL, Concussions and the Battle for the Truth
By Kevin McVicker
 
league of denialJust as tobacco executives can no longer deny the ill effects of smoking, the NFL can no longer deny the substantial risks to football players' heads. A review of Mark Fainaru-Wada and Steve Fainaru's League of Denial.
Category: Book Review
Tue., Oct. 8, 2013
Book Review: From Kristallnacht to Watergate: Memoirs of a Newspaperman
By Kevin McVicker
 

kristallnachtIn an era of Twitter and blogs, From Kristallnacht to Watergate is a history lesson on the development and production of several influential newspapers...

Category: Book Review
Today's Poll:
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What is the NFL's most effective PR play amid the Ray Rice crisis?
Fire Roger Goodell
Hire a top female exec
Revamp player punishments
Force Redskins name change
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
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It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
The 2014 Extending Your Brand to Employees Conference
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Top PR Firms - 2014 Rankings
 
rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
 
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
9. Zeno Group, New York - $35,896,998
10. DKC, New York - $32,896,560
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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