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Category: Book ReviewReturn to Latest News
Thu., Jun. 23, 2016
Book Review: Start with The Future and Work Back: A Heritage Management Manifesto
By Caitlin Philippo
 
Start With The Future and Work BackBruce Weindruch, founder and CEO of The History Factory, has formalized his workplace philosophy with his new release “Start with The Future and Work Back: A Heritage Management Manifesto.”
Category: Book Review
Fri., May 20, 2016
ĎAdventures in PRí Captures Rare Hollywood Celeb Insights
By George McQuade
 

Adventures in PRFood publicity legend Leo Pearlstein shares inside stories and nostalgic photos of Hollywood in new book.

Category: Book Review
Wed., Dec. 23, 2015
Book Review: Robert F. Kennedy Jr. and the Dark Side of the Dream
By Kevin McVicker
 
rfk jrJournalist Jerry Oppenheimer’s new biography of RFK shreds the image of Camelot and gives the reader an unflinching look at the Kennedy family counter to their crafted public image.
Category: Book Review
Tue., Jul. 28, 2015
Book Review: The Silencing: How the Left is Killing Free Speech
By Kevin McVicker
 
The SilencingIn The Silencing: How the Left is Killing Free Speech [Regnery], USA Today columnist and FOX News Channel commentator Kirsten Powers examines many examples of what she calls the “illiberal left,” those who look to silence debate and impose viewpoints of morality, education, fairness and many other subjects.
Category: Book Review
Mon., Jun. 15, 2015
Book Review: "Clinton Cash" by Peter Schweizer
By Kevin McVicker
 
clinton cashFew books written during the 2016 presidential race will shed any real light on the issues and the personalities of the race the way Peter Schweizer's Clinton Cash does.
Category: Book Review
Tue., Apr. 28, 2015
Review: Global Muckraking:100 Years of Investigative Journalism From Around the World
By Kevin McVicker
 
Global MuckrakingIn Global Muckraking: 100 Years of Investigative Journalism from Around the World, Anya Schiffrin has compiled examples of effective and eye-opening reporting on a variety of topics on nearly every continent.
Category: Book Review
Wed., Jan. 21, 2015
Doing PR for Nazis in 1930s Is Theme of Novel
By Jack O'Dwyer
 
nazi accountRetired PR counselor Larry Roth has written The Nazi Account, a novel based on Carl Byoir & Associates’ work for the Hitler government in the 1930s. It led to the Foreign Agents Registration Act.
Category: Book Review
Fri., Dec. 5, 2014
Book Review: "All the Truth is Out: The Week Politics Went Tabloid" By Matt Bai
By Kevin McVicker
 

All The Truth Is OutIn "All the Truth is Out," Matt Bai, Yahoo News national political correspondent, revisits Gary Hart scandal. It was a watershed moment for politics and the media and Bai presents it in a clearer focus than most people remember.

Category: Book Review
Thu., Nov. 13, 2014
Book Review: What Did Jesus Drive?
By Byron Reimus
 
wdjdNo book, conference agenda, white paper or serious discussion about the future of corporate communications in any forum going forward will be complete without a reading of auto PR vet Jason Vines' new tome, What Did Jesus Drive?
Category: Book Review
Wed., Oct. 15, 2014
Book Review: Clinton Inc.
By Kevin McVicker
 
Clinton, Inc.In his superbly reported book, Clinton Inc.: The Audacious Rebuilding of a Political Machine [Broadside Books, 2014], Daniel Halper, a reporter with The Weekly Standard, describes the Clinton family’s rehabilitation with the public, their friends and their enemies.
Category: Book Review
Tue., Sep. 30, 2014
Book Review: Floyd Abrams 'On the Front Lines with the First Amendment'
By Kevin McVicker
 

floyd abrams book Floyd Abrams, one of the most highly regarded First Amendment attorneys, gives many examples of the conflicts inherent with the guarantee of free speech in his new book, Friend of the Court: On the Front Lines of the First Amendment.

Category: Book Review
Thu., Jul. 17, 2014
Book Review: S Street Rising: Crack, Murder and Redemption in DC
By Kevin McVicker
 
s streetA former Washington Post scribe chronicles his double life as a crime reporter who secretly battled crack addiction in DC in the 1980s and '90s.
Category: Book Review
Mon., Jul. 7, 2014
'The Last Magazine' is Riveting Read for PR People
By Kevin McCauley
 
The Last Magazine"The Last Magazine" novel written by sex, drugs and rock & roll journalist Michael Hastings is a riveting affair that captures the Big Media World just at the beginning of its fall from grace.
Category: Book Review
Tue., Jun. 24, 2014
Book Review: 'A Fighting Chance' by Elizabeth Warren
By Kevin McVicker
 
elizabeth warrenThe release of Hillary Clinton's Hard Choices and Elizabeth Warren's A Fighting Chance has launched the race to create an image for Democrat primary voters.
Category: Book Review
Thu., Apr. 24, 2014
'Billy Lynn's Long Halftime Walk' is PR Gem
By Kevin McCauley
 
Billy Lynn's Long Halftime Walk"Billy Lynn's Long Halftime Walk," a funny but biting critique of the Iraqi invasion and America's indifference to the conflict, is the best book on the practice of PR since Christopher Buckley’s masterpiece, "Thank You for Smoking" of 1994.
Category: Book Review
Mon., Apr. 14, 2014
Book Review: The Hipster Elite and Their War on You
By Kevin McVicker
 
not coolIn his latest book, Not Cool: The Hipster Elite and Their War on You, Greg Gutfeld, host of Fox News Channel’s "Red Eye" and co-host of "The Five," posits that Americans are facing an onslaught of beliefs and attitudes that many people find offensive or laughable.
Category: Book Review
Wed., Feb. 26, 2014
'Network' Book Charts Media Descent into Beale's World
By Kevin McCauley
 
mad as hellPaddy Chayefsky’s prophetic “Network” was a movie almost forty years ahead of its time, a film highlighting the “comicization’ of the news business.
Category: Book Review
O'Dwyer's Poll:
Jill Stein
What will be the end result of the recount campaign being waged by Jill Stein's & Hillary Clinton's lawyers?
Clinton gains the White House
More fuel for Trump backers
Waste of time & money
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O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
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O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
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Commentary &
Prof. Development:
Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

Mon., Nov. 28
The Art of Trump’s Failed NYT Deal
By Eric Starkman
Eric Starkman

Mon., Nov. 28
Lufthansa Flies Into PR Nightmare
By Ronn Torossian
Ronn Torossian

Mon., Nov. 28
Matching the Vision of PR Buyers with PR Sellers
By Rick Gould
Rick Gould

Mon., Nov. 28
Corporations Look to White House for Top Comms. Pros
By Nick Kalm
Nick Kalm

Wed., Nov. 23
Double Spaces Are Dead. Here’s Why You Should Care
By Rachel Thomas
Rachel Thomas

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:

Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
Edelman Trust Barometer Edelman Trust Barometer 2013
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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
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It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
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2016-17 Editorial Calendar:
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September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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