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The trend reminds us of a Reframe seminar we attended earlier this fall focusing on Total Market Enterprise, or having a cross-cultural approach to marketing rather than putting 'multicultural' communications in a separate box.
It seems counterintuitive to turn to data to find human connection, but the evidence is abundant. It’s because of data that your smartphone and your apps are able to understand and anticipate your needs before you articulate them—and they are just getting smarter.
As a growing number of companies adopt the 'brand as publisher' model, PR managers and communicators need to know which media channels most resonate with their audiences.
FleishmanHillard and its Washington-based Vox Global unit have formed a practice focused on privacy and cybersecurity amid a spate of high-profile hackings and data leaks.
The Direct Marketing Association has blasted a "60 Minutes" report aired March 9 about data brokers "collecting, analyzing and packaging some of our most sensitive personal information and selling it as a commodity."