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Category: DataReturn to Latest News
Tue., Jul. 12, 2016
Global Strategy Group Unveils Analytics Practice
By Editorial Staff
Emily NormanGlobal Strategy Group has formed an analytics practice with the addition of Emily Norman, an analytics consultant for President Obama's campaign and McKinsey & Company.
Category: Data
Wed., Nov. 25, 2015
Pew: Whites Christians No Longer a U.S. Majority
By Matthew Schwartz

Changing demographicsThe trend reminds us of a Reframe seminar we attended earlier this fall focusing on Total Market Enterprise, or having a cross-cultural approach to marketing rather than putting 'multicultural' communications in a separate box.

Category: Data
Mon., Nov. 23, 2015
The Disruptor: How Big Data Makes PR More Human
By Lynn Fox

Lynn FoxIt seems counterintuitive to turn to data to find human connection, but the evidence is abundant. It’s because of data that your smartphone and your apps are able to understand and anticipate your needs before you articulate them—and they are just getting smarter. 

Category: Data
Tue., Sep. 15, 2015
Study Reveals Generational Preferences for Branded Content
By Matthew Schwartz
TV setAs a growing number of companies adopt the 'brand as publisher' model, PR managers and communicators need to know which media channels most resonate with their audiences.
Category: Data
Mon., Jun. 29, 2015
Evolving PR to a Data-Driven Operation
By Apollo Otika
apollo otikaUnlike marketing, PR is still in transition to becoming a more data-driven function and ultimately requires a different approach when using metrics. 
Category: Data
Tue., Mar. 24, 2015
Fleishman to Capitalize on Rise in Cybersecurity Threats
By Greg Hazley
cyber securityFleishmanHillard and its Washington-based Vox Global unit have formed a practice focused on privacy and cybersecurity amid a spate of high-profile hackings and data leaks.
Category: Data
Mon., Mar. 23, 2015
Qorvis/MSL Targets Digital Push for Saudi Arabia
By Kevin McCauley
saudi arabiaQorvis/MSLGroup has farmed out a chuck of digital work for Saudi Arabia to Targeted Victory, the Republican consulting firm in Alexandria, Va.
Category: Data
Mon., Mar. 10, 2014
Direct Marketers Hit '60 Minutes' Report, Ramp Up PR
By Greg Hazley
dataThe Direct Marketing Association has blasted a "60 Minutes" report aired March 9 about data brokers "collecting, analyzing and packaging some of our most sensitive personal information and selling it as a commodity."
Category: Data
Fri., Nov. 22, 2013
FH Recruits Data Chief from Coke
By Greg Hazley
liaoFleishmanHillard has brought in a Coca-Cola Co. exec to lead research, analytics and data for the firm.
Category: Data
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Commentary &
Prof. Development:
Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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