The trend reminds us of a Reframe seminar we attended earlier this fall focusing on Total Market Enterprise, or having a cross-cultural approach to marketing rather than putting 'multicultural' communications in a separate box.
It seems counterintuitive to turn to data to find human connection, but the evidence is abundant. It’s because of data that your smartphone and your apps are able to understand and anticipate your needs before you articulate them—and they are just getting smarter.
The Direct Marketing Association has blasted a "60 Minutes" report aired March 9 about data brokers "collecting, analyzing and packaging some of our most sensitive personal information and selling it as a commodity."
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.