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Category: DataReturn to Latest News
Tue., Jul. 12, 2016
Global Strategy Group Unveils Analytics Practice
By Editorial Staff
 
Emily NormanGlobal Strategy Group has formed an analytics practice with the addition of Emily Norman, an analytics consultant for President Obama's campaign and McKinsey & Company.
Category: Data
Wed., Nov. 25, 2015
Pew: Whites Christians No Longer a U.S. Majority
By Matthew Schwartz
 

Changing demographicsThe trend reminds us of a Reframe seminar we attended earlier this fall focusing on Total Market Enterprise, or having a cross-cultural approach to marketing rather than putting 'multicultural' communications in a separate box.

Category: Data
Mon., Nov. 23, 2015
The Disruptor: How Big Data Makes PR More Human
By Lynn Fox
 

Lynn FoxIt seems counterintuitive to turn to data to find human connection, but the evidence is abundant. It’s because of data that your smartphone and your apps are able to understand and anticipate your needs before you articulate them—and they are just getting smarter. 

Category: Data
Tue., Sep. 15, 2015
Study Reveals Generational Preferences for Branded Content
By Matthew Schwartz
 
TV setAs a growing number of companies adopt the 'brand as publisher' model, PR managers and communicators need to know which media channels most resonate with their audiences.
Category: Data
Mon., Jun. 29, 2015
Evolving PR to a Data-Driven Operation
By Apollo Otika
 
apollo otikaUnlike marketing, PR is still in transition to becoming a more data-driven function and ultimately requires a different approach when using metrics. 
Category: Data
Tue., Mar. 24, 2015
Fleishman to Capitalize on Rise in Cybersecurity Threats
By Greg Hazley
 
cyber securityFleishmanHillard and its Washington-based Vox Global unit have formed a practice focused on privacy and cybersecurity amid a spate of high-profile hackings and data leaks.
Category: Data
Mon., Mar. 23, 2015
Qorvis/MSL Targets Digital Push for Saudi Arabia
By Kevin McCauley
 
saudi arabiaQorvis/MSLGroup has farmed out a chuck of digital work for Saudi Arabia to Targeted Victory, the Republican consulting firm in Alexandria, Va.
Category: Data
Mon., Mar. 10, 2014
Direct Marketers Hit '60 Minutes' Report, Ramp Up PR
By Greg Hazley
 
dataThe Direct Marketing Association has blasted a "60 Minutes" report aired March 9 about data brokers "collecting, analyzing and packaging some of our most sensitive personal information and selling it as a commodity."
Category: Data
Fri., Nov. 22, 2013
FH Recruits Data Chief from Coke
By Greg Hazley
 
liaoFleishmanHillard has brought in a Coca-Cola Co. exec to lead research, analytics and data for the firm.
Category: Data
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Sep. 26, 2016
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Commentary &
Prof. Development:
Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

Wed., Sep. 14
Benefits of Working for a Small Agency
By Gabrielle JasinskiGabrielle Jasinski

Mon., Sep. 12
Part-Time CFOs a Solid Bet for PR Firms
By Rick Gould
Rick Gould

Mon., Sep. 12
What ‘Ailes’ Trump Might Get Him Elected
By Joe Honick
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Thu., Sep. 8
And the Cable Babel Continues
By Arthur Solomonarthur solomon

Wed., Sep. 7
Selling Fashion via Facebook Video Storytelling
By Stephanie SiewertStephanie Siewert

Wed., Sep. 7
The Decline of the Editorial Calendar
By Jon Schubin
Jon Schubin

Tue., Sep. 6
ROI in Today’s Communications Landscape
By Nicole Moreo
Nicole Moreo

Tue., Sep. 6
Happy Labor Day! People Rent Homes, Cars to Survive
By Jack O'Dwyer
Jack O'Dwyer

Tue., Sep. 6
Anticipating Drama for the Presidential Debates
By Joe Honick
Joe Honick

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
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PR RFPs:
Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
 
Mediaco by Weber Shandwick
 
O'Dwyer's PR Firm Rankings Seal2016 Rankings
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
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