Inside News of PR & Marketing Communications

Last Updated: Mon., Oct. 16, 2017 @ 5:30 pm

Category: DataReturn to Latest News
 

Meltwater Stays Hot on Acquisition Trail

Tue, Aug. 22, 2017

By Steve Barnes

MeltwaterContinuing its aggressive acquisition spree, Meltwater has acquired Cosmify, a knowledge discovery platform that employs advanced machine learning technology to analyze corporate data sets.

Davis & Gilbert Jumps into Martech 'Shark Tank'

Tue, Jul. 18, 2017

By Steve Barnes

ADTHINK 18: The Brightest in MarTechThe Advertising Club of New York and Redbooks will preview martech’s future on August 1 at “ADTHINK 18: The Brightest in MarTech,” sponsored by Davis & Gilbert.

Cision Kicks Off NYSE Trading

Fri, Jun. 30, 2017

By Steve Barnes

Kevin AkeroydCision LTD began trading on the New York Stock Exchange today under the CISN symbol, following the completion of its merger with Capitol Acquisition III, a publicly traded investment vehicle.

Balance Digital and TV Ad Spend, Says Study

Fri, Mar. 17, 2017

By Editorial Staff

Standard Media IndexData gathered by Standard Media Index and Bill Harvey Consulting finds the majority of advertisers who decreased advertising spend in TV, to fuel digital, ending up losing sales share.

Global Strategy Group Unveils Analytics Practice

Tue, Jul. 12, 2016

By Editorial Staff

Emily NormanGlobal Strategy Group has formed an analytics practice with the addition of Emily Norman, an analytics consultant for President Obama's campaign and McKinsey & Company.

Pew: Whites Christians No Longer a U.S. Majority

Wed, Nov. 25, 2015

By Matthew Schwartz

Changing demographicsThe trend reminds us of a Reframe seminar we attended earlier this fall focusing on Total Market Enterprise, or having a cross-cultural approach to marketing rather than putting 'multicultural' communications in a separate box.

The Disruptor: How Big Data Makes PR More Human

Mon, Nov. 23, 2015

By Lynn Fox

Lynn FoxIt seems counterintuitive to turn to data to find human connection, but the evidence is abundant. It’s because of data that your smartphone and your apps are able to understand and anticipate your needs before you articulate them—and they are just getting smarter. 

Evolving PR to a Data-Driven Operation

Mon, Jun. 29, 2015

By Apollo Otika

apollo otikaUnlike marketing, PR is still in transition to becoming a more data-driven function and ultimately requires a different approach when using metrics.