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O'Dwyer's '17 Rankings

O’Dwyer’s ranks PR firms by net fees in key specialties such as tech, healthcare, and financial, plus PR hubs like New York, Chicago, and LA. Deadline: Fri., Mar. 3
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The Disruptor: How Big Data Makes PR More Human

Mon, Nov. 23, 2015

By Lynn Fox

Lynn FoxIt seems counterintuitive to turn to data to find human connection, but the evidence is abundant. It’s because of data that your smartphone and your apps are able to understand and anticipate your needs before you articulate them—and they are just getting smarter. 

Category: Data