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Category: DataReturn to Latest News
Tue., Jul. 12, 2016
Global Strategy Group Unveils Analytics Practice
By Editorial Staff
 
Emily NormanGlobal Strategy Group has formed an analytics practice with the addition of Emily Norman, an analytics consultant for President Obama's campaign and McKinsey & Company.
Category: Data
Wed., Nov. 25, 2015
Pew: Whites Christians No Longer a U.S. Majority
By Matthew Schwartz
 

Changing demographicsThe trend reminds us of a Reframe seminar we attended earlier this fall focusing on Total Market Enterprise, or having a cross-cultural approach to marketing rather than putting 'multicultural' communications in a separate box.

Category: Data
Mon., Nov. 23, 2015
The Disruptor: How Big Data Makes PR More Human
By Lynn Fox
 

Lynn FoxIt seems counterintuitive to turn to data to find human connection, but the evidence is abundant. It’s because of data that your smartphone and your apps are able to understand and anticipate your needs before you articulate them—and they are just getting smarter. 

Category: Data
Tue., Sep. 15, 2015
Study Reveals Generational Preferences for Branded Content
By Matthew Schwartz
 
TV setAs a growing number of companies adopt the 'brand as publisher' model, PR managers and communicators need to know which media channels most resonate with their audiences.
Category: Data
Mon., Jun. 29, 2015
Evolving PR to a Data-Driven Operation
By Apollo Otika
 
apollo otikaUnlike marketing, PR is still in transition to becoming a more data-driven function and ultimately requires a different approach when using metrics. 
Category: Data
Tue., Mar. 24, 2015
Fleishman to Capitalize on Rise in Cybersecurity Threats
By Greg Hazley
 
cyber securityFleishmanHillard and its Washington-based Vox Global unit have formed a practice focused on privacy and cybersecurity amid a spate of high-profile hackings and data leaks.
Category: Data
Mon., Mar. 23, 2015
Qorvis/MSL Targets Digital Push for Saudi Arabia
By Kevin McCauley
 
saudi arabiaQorvis/MSLGroup has farmed out a chuck of digital work for Saudi Arabia to Targeted Victory, the Republican consulting firm in Alexandria, Va.
Category: Data
Mon., Mar. 10, 2014
Direct Marketers Hit '60 Minutes' Report, Ramp Up PR
By Greg Hazley
 
dataThe Direct Marketing Association has blasted a "60 Minutes" report aired March 9 about data brokers "collecting, analyzing and packaging some of our most sensitive personal information and selling it as a commodity."
Category: Data
Fri., Nov. 22, 2013
FH Recruits Data Chief from Coke
By Greg Hazley
 
liaoFleishmanHillard has brought in a Coca-Cola Co. exec to lead research, analytics and data for the firm.
Category: Data
O'Dwyer's Poll:
Jill Stein
What will be the end result of the recount campaign being waged by Jill Stein's & Hillary Clinton's lawyers?
Clinton gains the White House
More fuel for Trump backers
Waste of time & money
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Nov. 28, 2016
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Commentary &
Prof. Development:
Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

Mon., Nov. 28
The Art of Trump’s Failed NYT Deal
By Eric Starkman
Eric Starkman

Mon., Nov. 28
Lufthansa Flies Into PR Nightmare
By Ronn Torossian
Ronn Torossian

Mon., Nov. 28
Matching the Vision of PR Buyers with PR Sellers
By Rick Gould
Rick Gould

Mon., Nov. 28
Corporations Look to White House for Top Comms. Pros
By Nick Kalm
Nick Kalm

Wed., Nov. 23
Double Spaces Are Dead. Here’s Why You Should Care
By Rachel Thomas
Rachel Thomas

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:

Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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How To Hire A PR Firm
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
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It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
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2016-17 Editorial Calendar:
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July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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