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Last Updated: Fri., Feb. 23, 2018 @ 11:21 am

Category: CSR - Corporate Social ResponsibilityReturn to Latest News

Political Stance Drives Brand Engagement

Fri, Feb. 16, 2018

By Jon Gingerich

Brands

Americans love it when companies take stances on social or political issues, but brands that throw their hat into the political ring run as much of a risk alienating consumers as they do increasing engagement, according to a recent survey. (1 reader comment)

SKDKnick Scouts for Time’s Up Partners

Wed, Jan. 24, 2018

By Kevin McCauley

Times UpSKDKnickerbocker, which is working with the Time’s Up Legal Defense Fund to represent victims of sexual misconduct, including assault, harassment and abuse, is looking for a network of PR firm partners.

Global Strategy Group Opens Seattle CSR Hub

Wed, Jan. 17, 2018

By Kevin McCauley

Josh ChaitinGlobal Strategy Group has opened a Seattle office under the leadership of Josh Chaitin to hub its corporate social responsibility operations.

Influencers Make Difference in Cause Marketing Campaigns

Wed, Jun. 28, 2017

By Jon Gingerich

Allison+PartnersA recent study shows that cause-related campaigns featuring online influencers are more likely to inspire people to dedicate their time and resources to the cause being promoted. (1 reader comment)

Americans Question Motives Behind CSR

Mon, Jun. 12, 2017

By Jon Gingerich

Harris PollConsumers are divided on whether companies that develop CSR programs do so because they believe it’s the right thing to do, or if they’re interested only in boosting stakeholder value. (1 reader comment)

G&S Stages Global Street Fight

Wed, Jun. 7, 2017

By Steve Barnes

Jenna GoudreauG&S Business Communications is sponsoring the “Global Street Fight” conference June 12 to explore the rapid changes in traditional media and best ways companies can incorporate fiscal and social responsibility disciplines into their business practices.

H+K Recognized for Employee Benefits

Fri, Jan. 20, 2017

By Editorial Staff

WorldatWork Seal of DistinctionHill+Knowlton Stategies received the 2017 Work-Life Seal of Distinction for offering programs that enable work-life balance for employees, specifically its paid parental leave policy.

Revolt PR Takes Aim at Millennials

Tue, Dec. 27, 2016

By Editorial Staff

Joseph BenjaminFounder Joseph Benjamin believes a focus on social causes and sustainability is key to reaching out to millennials.

DKC Makes Impact With Non-Profits

Mon, Dec. 5, 2016

By Editorial Staff

Giants running back Rashad JenningsDKC PR has created a new division dedicated to providing pro bono PR and digital support to non-profit, charitable, humanitarian and educational groups.

Reasons Your CSR PR Program is Struggling

Fri, Nov. 11, 2016

By Jason Morris

Jason Morris Millennials and Gen Z, the two generations that will constitute the majority of your employees, customers and investors, care about charitable giving, the environment and corporate citizenship.

APCO Selects Shapard to Lead CSR

Thu, Oct. 27, 2016

By Editorial Staff

Allen ShapardW. Allen Shapard, expert in helping clients increase global awareness, joins APCO to expand corporate responsibility and social impact services.

FH Forks Over $5M in Pro Bono Work

Fri, Jul. 1, 2016

By Jon Gingerich

FleishmanHillardFleishmanHillard has made a commitment to offer $5 million in pro bono services in celebration of its 70th anniversary this year.

GSG Gains CSR Practice

Wed, May 18, 2016

By Jon Gingerich

Global Strategy GroupGlobal Strategy Group today announced the launch of its Corporate Impact Practice, a new corporate social responsibility unit.

Beehive PR ReBrands

Mon, May 2, 2016

By Jon Gingerich

BeehiveBeehive PR has rebranded as Beehive Strategic Communication.

C+G Enrolls at American University of Nigeria

Mon, Aug. 31, 2015

By Kevin McCauley

Conover + GouldConover + Gould Strategic Communications has inked a $120,000 ten-month program to promote American University of Nigeria's programs in the fields of education, development and community service.

Understanding Social Role of Corporation

Fri, Aug. 14, 2015

By Amy Binder

Joe Fisher & Amy BinderAs social sentiment changes among the public, companies are exhibiting greater sensitivity to justice, diversity and inclusivity than ever.