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ANA CEO Issues Plea for Brand Safety

Mon, Mar. 27, 2017

By Editorial Staff

Bob LiodiceANA CEO Bob Liodice has called for more diligence from digital advertising platforms in the wake of several ANA members stopping advertising on Google websites, including YouTube, after some ads were placed near content featuring hate speech and terrorist-oriented websites.

Category: Reputation

Edelman Trust Barometer Takes Biggest Dip

Thu, Jan. 26, 2017

By Jack O'Dwyer

Edelman Trust BarometerThe 2017 Edelman Trust Barometer, based on 25-minute online interviews with 1,850 respondents drawn from a sampling of more than 33,000 respondents, found the “largest drop ever” in trust in government, business, media and NGOs.

Category: Reputation

MacKay Goes to Portland

Wed, Oct. 1, 2014

By Kevin McCauley

david mackayUK's Portland has hired David MacKay, a more than 30-year veteran of FleishmanHillard, Hill+Knowlton Strategies, Ketchum and Finn Partners, as general manager-US.

Category: Reputation

Making of a Presidential Reputation

Tue, Mar. 4, 2014

By Joshua Zeitz

zeitzFor those of us in the reputation business, there’s something to be learned from how historical figures and their advisors have crafted and in some cases manipulated public memory and legacy making.

Category: Reputation