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Category: ReputationReturn to Latest News
Mon., Jul. 18, 2016
Jamestown Seeks PR for 400th Anniversary
By Editorial Staff
 
jamestown-yorktownThe Williamsburg, Va.-foundation set up to commemorate the 400th anniversary of key events of the Virginia Colony, wants a PR firm to handle the three-year campaign.
Category: Reputation
Mon., May 16, 2016
Why Trust Matters and How PR Helps Build It
By Jonathan Wilson
 
Jonathan WilsonBuilding trust has never been easy, yet it remains an essential ingredient in every brand’s success. (1 reader comment)
Category: Reputation
Fri., Mar. 11, 2016
Running Toward Profit and Discounting Reputational Risk
By Ian Christopher McCaleb
 
Eric Lebson Ian McCalebv
No venture, no matter its scope or money-generating potential, should be entered without thorough investigation and consideration.
Category: Reputation
Thu., Feb. 4, 2016
Jawski Joins PNís Rep. Management Practice
By Jon Gingerich
 

Greg JawskiPorter Novelli has appointed Greg Jawski senior vice president of the agency’s reputation management practice.

Category: Reputation
Thu., Dec. 10, 2015
Study: Millennials Value Professional, Social Reputations
By Jon Gingerich
 
Millennials@Work: Perspectives on ReputationMillennials exhibit an acute awareness of their professional reputations, and place a greater value on face-to-face interactions and socializing with co-workers than their senior peers, according to a survey conducted by Weber Shandwick with the Institute for Public Relations.
Category: Reputation
Tue., Sep. 22, 2015
Trump Freshens Up His Feud With Fox News
By Matthew Schwartz
 

Donald TrumpThe Republican frontrunner Sept. 21 fired off a series of tweets directed against Fox News, adding yet another wrinkle to his ongoing feud with the cable news network.

Category: Reputation
Wed., Oct. 1, 2014
MacKay Goes to Portland
By Kevin McCauley
 
david mackayUK's Portland has hired David MacKay, a more than 30-year veteran of FleishmanHillard, Hill+Knowlton Strategies, Ketchum and Finn Partners, as general manager-US.
Category: Reputation
Fri., Sep. 12, 2014
Nicolazzo: Latest NFL 'Violation' Is Manifestation of Systemic Problems
By Richard Nicolazzo
 

richard nicolazzoIt’s clear that the NFL office poorly managed the Ray Rice case and is suffering fallout from all sides.

Category: Reputation
Wed., Apr. 2, 2014
Activating Employee Brand Ambassadors
By Kevin McCauley
 
weber shandwickWorkers are the best defenders of a corporate reputation, but many companies do little to motivate these potential brand ambassadors, according to research unveiled by Weber Shandwick today.
Category: Reputation
Tue., Mar. 4, 2014
Making of a Presidential Reputation
By Joshua Zeitz
 

zeitzFor those of us in the reputation business, there’s something to be learned from how historical figures and their advisors have crafted and in some cases manipulated public memory and legacy making.

Category: Reputation
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Commentary &
Prof. Development:

Tue., Dec. 6
Why the Times Should Hire a Pro-Trump Columnist
By Fraser Seitel
Fraser Seitel

Tue., Dec. 6
Chief Storyteller: The Newest Member of the C-Suite
By Rachel Spielman
Rachel Spielman

Tue., Dec. 6
Adding Purpose-Driven Partnerships to Your Game Plan
By Steve Mann
Steve Mann

Mon., Dec. 5
Faltering Press, PR Are in a "Pickle"
By Jack O'Dwyer
Ronn Torossian

Mon., Dec. 5
Breitbart and Kellogg’s at War
By Ronn Torossian
Ronn Torossian

Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Fri., Dec. 2
NY Post Sees Traffic Problem But Has No Solutions
By Jack O'Dwyer
Ronn Torossian

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:

Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
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How To Hire A PR Firm
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
Fraser SeitelBy Fraser Seitel
It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
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