Northern Virginia's city of Fairfax, a frequent pass-through destination for travelers en route to the Washington, D.C., metro area, is betting on marketing and communications to get those travelers to stop.
Brand USA, the tourism entity that promotes travel to the US, has rebooted its search for a global advertising agency of record after suspending the process amid a search for a chief marketing officer.
Maryland's state-run health insurance exchange, which rebounded after a rocky start in 2013, has kicked off an agency review covering communications and marketing for the Affordable Care Act marketplace.
The US Customs & Border Protection, beset by bad headlines and status as a political football, has kicked off an agency search to up its recruiting game and pitch the Border Patrol as a desired career.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.