Fri., Oct. 11, 2013
Canada Plans Pro Tar Sands Blitz
By Kevin McCauley
The Government of Canada plans a $24M two-year promotional pitch to defuse opposition to development of its tar sands energy resources in Alberta, which critics believe will intensify global warming.
Mon., Oct. 7, 2013
Hair Care, Beauty Brand Seeks PR Makeover
By Greg Hazley
Hair care and beauty unit of Japanese cosmetics giant Shiseido Co. is calling for pitches to guide PR and communications as it eyes a larger profile among consumers and stronger connection to a growing younger audience. Details...
Wed., Sep. 18, 2013
El Segundo Turns to PR to Buck Economic Woes
By Greg Hazley
El Segudno, the California city named after a Standard Oil refinery and home to Fortune 500 companies like Mattel, Oracle and Xerox, is turning to outside PR help reverse a decline in business and economic development activity.
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O'Dwyer's PR Magazine
Mar. '14 Food & Beverage PR
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January, 2014 Editorial Calendar:
PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty & Fashion PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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How To Hire A PR Firm
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
By Fraser Seitel
It still makes great good sense for a
corporate buyer to be cautious before hiring a public relations agency. Read more...
Top PR Firms - 2014 Rankings
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Lewis PR, San Fran. - $44,800,000
8. Finn Partners, New York - $44,375,000
9. ICR, CT - $42,445,157
10. Zeno Group, New York - $35,896,560
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