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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com PR Firm Rankings: May '13
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Category: RFPsReturn to Latest News
Thu., May 23, 2013
Department of Energy Slates PR Search
By Greg Hazley
 
DOEThe Dept. of Energy is preparing to release an RFP to handle PR for its $2B division fostering energy efficiency and renewable energy technology. Continue »
 
Category: RFPs

Tue., May 21, 2013
Law School Want to Raise PR Bar
By Greg Hazley
 
uconnConnecticut's only public law school, and one of only four in New England, is reaching out to PR firms to burnish its image. Continue »
 
Category: RFPs

Tue., May 14, 2013
Pediatric Aids Group Eyes Re-Brand
By Greg Hazley
 
glaserA well known pediatric AIDS group is calling for proposals to create a new strategic communications plan and tagline to reposition the organization and broaden its position in child health. Continue »
 
Category: RFPs

Mon., May 13, 2013
Texas Med School Eyes National PR
By Greg Hazley
 
utmbThe University of Texas' medical center  has cast a net for PR pitches for national media relations counsel. Continue »
 
Category: RFPs

Wed., May 8, 2013
Florida's Best Beach Town Reviews PR
By Greg Hazley
 

clearwaterThe Florida city dubbed the state's "Best Beach Town" by USA Today is reviewing its tourism PR account, calling for agency proposals through early June.

 Continue »
 
Category: RFPs

Fri., May 3, 2013
Morning PR Links
By Greg Hazley
 
PR news and opinion links from around the web... Continue »
 
Category: RFPs

Fri., May 3, 2013
VA Reviews Transit PR, Marketing
By Greg Hazley
 
Virginia's public transportation agency is reviewing its $5M marketing and PR business with an RFP process this month amid Amtrak expansion and other endeavors. Continue »
 
Category: RFPs

Tue., Apr. 30, 2013
CA Wants Firm to Drive Electric Vehicle Push
By Greg Hazley
 
taking chargeCalifornia's public-private push for electric vehicles, looking to escalate deployment in the Golden State, wants a firm to develop a PR message and produce a governor's CEO roundtable event this summer. Continue »
 
Category: RFPs

Tue., Apr. 30, 2013
UN Refugee Agency Wants PR Help Amid 'Compassion Fatigue'
By Greg Hazley
 
UNThe United Nations High Commissioner for Refugees, noting a backdrop of a weak global economy and multiple conflicts and crisis has caused mounting "compassion fatigue," has cast a net for PR and communications counsel to burnish its image and raise awareness and funding for its efforts. Continue »
 
Category: RFPs

Tue., Apr. 30, 2013
Historic NOLA Market Shops for PR Plan
By Greg Hazley
 
NOLAThe corporation that runs New Orleans' historic French Market, a six-block section of the city's famed French Quarter, wants a PR or advertising consultant to develop a marketing plan. Continue »
 
Category: RFPs

Mon., Apr. 29, 2013
Nebraska Reviews Tourism PR
By Greg Hazley
 
sandhillsThe Cornhusker State, which created a new state agency to promote tourism last year, is reviewing its tourism PR account covering a range of marketing tasks with an RFP open to a single agency or team of firms. Continue »
 
Category: RFPs

Mon., Apr. 29, 2013
CA Tourism Org Calls for PR Pitches
By Greg Hazley
 
MendocinoThe destination marketing organization for a northern California region known for wine, Redwoods and marijuana, is reviewing its tourism PR account with  an RFP process through late May. Continue »
 
Category: RFPs

Fri., Apr. 26, 2013
Pension Giant Eyes PR Counsel
By Greg Hazley
 
California's influential $161B pension fund for teachers, marking its 100th year in 2013, has kicked off a review for PR and public affairs counsel. Continue »
 
Category: RFPs

Mon., Apr. 22, 2013
VA University Wants Media Training
By Greg Hazley
 
Public affairs office of Virginia university wants to be schooled in media training. Continue »
 
Category: RFPs

Mon., Apr. 22, 2013
Push for Economically Distressed CA Region Seeks PR
By Greg Hazley
 
The enterprise zone set up to draw business to housing crisis-ravaged San Bernardino County in California is on the hunt for PR counsel as it pushes forward amid the bankruptcy of the City of San Bernardino. Continue »
 
Category: RFPs

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May. '13 PR Firm Rankings Magazine

O'Dwyer's magazine, now in its 27th year, is the #1 publication for PR and marketing communications pros.

 
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2013 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty & Fashion PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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PR Firm Rankings
 
sealPR Firms, Large and Small, Grew in 2012
Fifteen of the 25 largest PR firms taking part in the O'Dwyer rankings posted double-digit gains in 2012 led by Edelman which grew 12.4% to $655 million or nearly four times the size of the next ranked firm, the strategic communications practice of publicly-held FTI Consulting.
Many Tech PR Practices Post Double-Digit Gains
Most Healthcare PR Units Rose in 2012
 
Top PR Firms - 2013 Rankings:
1. Edelman, NY - $655,900,289
2. APCO Worldwide, D.C. - $121,800,000
3. Waggener Edstrom, Wash. - $118,426,000
4. W2O Group, San Fran. - $62,005,000
5. Ruder Finn, NY - $56,148,000
6. Text 100 Global PR, San Fran. - $50,930,028
7. MWW Group, NJ - $42,875,000
8. ICR, CT - $36,554,283
9. DKC, New York - $32,896,560
10. Finn Partners, New York - $32,293,000
 
Full Ranking of Top PR Firms and Agencies
 
Top PR Firms By Specialty:

- Agriculture
- Beauty & Fashion
- Entertainment
- Environmental/PA
- Financial PR/IR
- Food & Beverage

- Healthcare
- Home Furnishings
- Professional Svcs.
- Sports/Leisure
- Technology/Industrial
- Travel

 
Top PR Firms By Location:

- Chicago
- Connecticut
- Florida
- Los Angeles
- Massachusetts
- Midwest Cities
- New York

- Pennsylvania
- San Francisco
- Southeast
- Texas
- Western Cities
- Washington, D.C.

 
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