Edelman leads the way again with $874.9M in net fees, but there was some jostling at the top. W2O Group ($122.7M) bumped APCO ($120.6M) down to third and several newcomers made the top ten.
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Athletes are constantly being referred to by the sports media as the “greatest ever,” claims that are impossible to prove and are quickly used to refer to any number of athletes playing the games at any given time.
You would think folks could set their political differences aside and embrace the annual bacchanal that is the Super Bowl, but the recent election now has many fans admitting they aren’t as excited about the game as they had been in recent years.
Far too often, brands fail to reap the full benefits of sports-related partnerships. That may be due to a lack of resources, an incomplete activation strategy or simply a bad fit between the brand, the sport and their respective audiences. What’s typically missing? Purpose.
Big sports and its enablers — sponsors, the media, the advertising industry and the PR sector — share the shame in turning a blind eye to the many instances of bad behavior that occur in professional sports today. (2 reader comments)
Thanks to social media, the New York Mets topped themselves with what the New York Times described as "one of the most bizarre moments in the 2015 baseball season."