Inside News of PR & Marketing Communications

Last Updated: Tue., Jan. 23, 2018 @ 12:33 pm

Category: Sports PRReturn to Latest News

Fourth Time a Charm with Weber Shandwick

Mon, Jan. 8, 2018

By Kevin McCauley

World Squash FederationThe Professional Squash Assn. and World Squash Federation have retained Weber Shandwick to push for the sport’s inclusion in the 2024 Paris Olympic Games.

NFL Cancels Sunday Night Football

Tue, Jan. 2, 2018

By Ronn Torossian

Ronn TorossianThe National Football League’s decision to cancel the last Sunday Night Football game of the season underscores the ratings and viewership woes that have afflicted the weekly game telecasts this season. (1 reader comment)

Restoring the Luster of a Legendary Personal Brand

Thu, Dec. 14, 2017

By Charles Upchurch

Charles UpchurchHow an agency raised the public profile of a legendary sports agent and his practice through national media exposure and the use of an innovative educational event series.

Brand Advocacy in Influencer Marketing: a Win for Sports

Wed, Dec. 13, 2017

By Samantha Baier

Samantha BaierThe current model of influencer marketing must evolve in ways that adopt a level of customization if communicators want to drive relevant conversations that better engage target audiences, building lasting relationships with trusted and genuine brand advocates.

Three Ways Sports Marketers Can Up Their Game

Tue, Dec. 12, 2017

By Marya Ketchell

Marya KetchellTechnology has disrupted the sports marketing environment in virtually every way, and marketers today must embrace this new reality if they want to remain relevant and succeed. (1 reader comment)

Olympic PR: What’s New and What’s Not

Mon, Dec. 11, 2017

By Caroline Andrew

Caroline AndrewThe countdown to 2018 Winter Olympics is on, and already the world is buzzing about who’ll be the Olympic darlings to watch in PyeongChang, along with which brands will emerge victorious amid a flurry of Olympics-related marketing activities.

Ogilvy Helps HK Cross Gay Games Finish Line

Tue, Oct. 31, 2017

By Kevin McCauley

Gay Games logoOgilvy handled Hong Kong's successful bid for the 2022 Gay Games, beating Washington and Guadalajara, Mexico, to the finish line for the event that is expected to attract more than 15K participants

Voters Sack Trump on Fight with NFL

Wed, Sep. 27, 2017

By Kevin McCauley

President Trump holding football jerseyNearly two-thirds (64 percent) of Americans in “swing states” believe President Trump shouldn’t focus on his battle with the National Football League, according to a survey released today by Firehouse Strategies, Republican PA firm. (1 reader comment)

NFL Kicks Off Search for Crisis Pro

Tue, Sep. 26, 2017

By Kevin McCauley

NFL CommunicationsThe National Football League, which is embroiled in a First Amendment tussle with Donald Trump, has posted a job listing for senior communications strategist.

NFL Re-Ups Ex-PR Exec Goodell

Mon, Aug. 21, 2017

By Kevin McCauley

Roger GoodellRoger Goodell, the public face of the National Football League and among the most powerful figures in sports, is expected to sign a contract extension through 2024. (1 reader comment)

Ravens, Texans Score Touchdown

Thu, Jun. 22, 2017

By Steve Barnes

Baltimore Ravens & Houston TexansThe PR staffs of the Baltimore Ravens and Houston Texans have been named co-winners of the 2017 Pete Rozelle Award by the Professional Football Writers of America.

How Being the Worst Can Promote Positive PR

Tue, Mar. 14, 2017

By Ronn Torossian

Ronn Torossian

The Washington Redskins could use their standing in the league to build team spirit, improve their public image and drive positive PR. (1 reader comment)

‘The Greatest Ever,’ At Least for Today

Tue, Feb. 14, 2017

By Arthur Solomon

Arthur SolomonAthletes are constantly being referred to by the sports media as the “greatest ever,” claims that are impossible to prove and are quickly used to refer to any number of athletes playing the games at any given time.

Will the Super Bowl Succumb to the Political Divide?

Mon, Jan. 30, 2017

By Ronn Torossian

Ronn Torossian  You would think folks could set their political differences aside and embrace the annual bacchanal that is the Super Bowl, but the recent election now has many fans admitting they aren’t as excited about the game as they had been in recent years.

Lessons Learned from the 2016 Super Bowl

Thu, Jan. 26, 2017

By Arthur Solomon

Arthur SolomonSeveral lessons learned from the 2016 edition of America’s most hyped sport that are sure to repeat again this year. (1 reader comment)

Adding Purpose-Driven Partnerships to Your Game Plan

Tue, Dec. 6, 2016

By Steve Mann

Steve Mann Far too often, brands fail to reap the full benefits of sports-related partnerships. That may be due to a lack of resources, an incomplete activation strategy or simply a bad fit between the brand, the sport and their respective audiences. What’s typically missing? Purpose.

Wearing Blinders: The Sports Sponsors Playbook

Fri, Dec. 2, 2016

By Arthur Solomon

Arthur SolomonBig sports and its enablers — sponsors, the media, the advertising industry and the PR sector — share the shame in turning a blind eye to the many instances of bad behavior that occur in professional sports today. (2 reader comments)

MMA Promoter Names Rubenstein PR AOR

Mon, Nov. 14, 2016

By Jon Gingerich

World Series of Fighting in NYCRubenstein Public Relations has been named agency of record for MMA promoter the World Series of Fighting.