Germans Kick Soccer Ball to BC&W
Tue, Mar. 13, 2018
By Kevin McCauley
German Football Assn. has retained Burson Cohn & Wolfe to handle its bid to the host the Union of European Football Assn.'s 2024 soccer tournament.
| Category: Sports PR | Return to Latest News |
German Football Assn. has retained Burson Cohn & Wolfe to handle its bid to the host the Union of European Football Assn.'s 2024 soccer tournament.
The International Swimming Federation has selected Burson-Marsteller to handle its 2019 World Aquatics Championships slated for Gwangju, South Korea.
After decades of criticism and calls for a change, the Cleveland Indians announced that logo Chief Wahoo would no longer be used to represent the baseball team on its players' uniforms.
Sportscaster Al Michaels will return to the big game for the tenth time in the role of announcer at Super Bowl LII.
Joe Lockhart, Glover Park Group founder & ex-White House press secretary, is leaving his executive VP-communications & government affairs post at the National Football League after a two-year stint. (4 reader comments)
The Professional Squash Assn. and World Squash Federation have retained Weber Shandwick to push for the sport’s inclusion in the 2024 Paris Olympic Games.
The National Football League’s decision to cancel the last Sunday Night Football game of the season underscores the ratings and viewership woes that have afflicted the weekly game telecasts this season. (1 reader comment)
How communications pros can extend their sports marketing sponsorships through the use of a publicity program. (1 reader comment)
How an agency raised the public profile of a legendary sports agent and his practice through national media exposure and the use of an innovative educational event series.
The current model of influencer marketing must evolve in ways that adopt a level of customization if communicators want to drive relevant conversations that better engage target audiences, building lasting relationships with trusted and genuine brand advocates.
Technology has disrupted the sports marketing environment in virtually every way, and marketers today must embrace this new reality if they want to remain relevant and succeed. (1 reader comment)
The countdown to 2018 Winter Olympics is on, and already the world is buzzing about who’ll be the Olympic darlings to watch in PyeongChang, along with which brands will emerge victorious amid a flurry of Olympics-related marketing activities.
Ogilvy handled Hong Kong's successful bid for the 2022 Gay Games, beating Washington and Guadalajara, Mexico, to the finish line for the event that is expected to attract more than 15K participants
Nearly two-thirds (64 percent) of Americans in “swing states” believe President Trump shouldn’t focus on his battle with the National Football League, according to a survey released today by Firehouse Strategies, Republican PA firm. (1 reader comment)
The National Football League, which is embroiled in a First Amendment tussle with Donald Trump, has posted a job listing for senior communications strategist.
Roger Goodell, the public face of the National Football League and among the most powerful figures in sports, is expected to sign a contract extension through 2024. (1 reader comment)
The NFL’s decision to allow liquor ads during its telecasts underscores the organization’s ongoing recklessness. (1 reader comment)
The PR staffs of the Baltimore Ravens and Houston Texans have been named co-winners of the 2017 Pete Rozelle Award by the Professional Football Writers of America.
The Washington Redskins could use their standing in the league to build team spirit, improve their public image and drive positive PR. (1 reader comment)
Athletes are constantly being referred to by the sports media as the “greatest ever,” claims that are impossible to prove and are quickly used to refer to any number of athletes playing the games at any given time.
You would think folks could set their political differences aside and embrace the annual bacchanal that is the Super Bowl, but the recent election now has many fans admitting they aren’t as excited about the game as they had been in recent years.
Several lessons learned from the 2016 edition of America’s most hyped sport that are sure to repeat again this year. (1 reader comment)
| More » |
