Ravens, Texans Score Touchdown
Thu, Jun. 22, 2017
By Steve Barnes
The PR staffs of the Baltimore Ravens and Houston Texans have been named co-winners of the 2017 Pete Rozelle Award by the Professional Football Writers of America.
| Category: Sports PR | Return to Latest News |
The PR staffs of the Baltimore Ravens and Houston Texans have been named co-winners of the 2017 Pete Rozelle Award by the Professional Football Writers of America.
The Washington Redskins could use their standing in the league to build team spirit, improve their public image and drive positive PR. (1 reader comment)
Athletes are constantly being referred to by the sports media as the “greatest ever,” claims that are impossible to prove and are quickly used to refer to any number of athletes playing the games at any given time.
You would think folks could set their political differences aside and embrace the annual bacchanal that is the Super Bowl, but the recent election now has many fans admitting they aren’t as excited about the game as they had been in recent years.
Several lessons learned from the 2016 edition of America’s most hyped sport that are sure to repeat again this year. (1 reader comment)
Far too often, brands fail to reap the full benefits of sports-related partnerships. That may be due to a lack of resources, an incomplete activation strategy or simply a bad fit between the brand, the sport and their respective audiences. What’s typically missing? Purpose.
Big sports and its enablers — sponsors, the media, the advertising industry and the PR sector — share the shame in turning a blind eye to the many instances of bad behavior that occur in professional sports today. (2 reader comments)
Rubenstein Public Relations has been named agency of record for MMA promoter the World Series of Fighting.
Buffalo.Agency has been named PR partner of North American pro soccer league the United Soccer League.
M&C Saatchi PR has been named AOR for online ticket marketplace GameHedge.
Reston, VA-based shop Buffalo Brand Invigoration Group has rebranded as a new entity, Buffalo.Agency.
French|West|Vaughan has been named agency of record for women’s professional softball league National Pro Fastpitch.
The New York Mets/Matt Harvey innings' limit saga is more than a sports controversy. The dust-up says a lot about employee-management relationships in corporate America.
A federal judge today rejected NFL commissioner Roger Goodell's decision to suspend quarterback Tom Brady in 'deflate-gate' debacle, handing a victroy to Americans wary of imperious rulers.
Paul Hicks, who was executive VP-communications & public policy at the National Football League, is joining Glover Park Group's New York office as managing director.
ESPN, which is owned by Walt Disney Co., slaps TV analyst Schilling for post that compared Muslim extremists to Nazi featuring image of Adolf Hitler.
Andrea Mokros, who was special assistant to President Obama and director of strategic planning at the White House, will join the 2018 Super Bowl Host Committee in Minneapolis next month.
Thanks to social media, the New York Mets topped themselves with what the New York Times described as "one of the most bizarre moments in the 2015 baseball season."
NFL Commissioner Roger Goodell has ruled that Tom Brady’s four-game suspension will stand, saying the “integrity” of the game must be protected. What a joke!
FIFA, global soccer's embattled governing body, has hired politically connected Teneo Holdings to handle potential fallout over the Justice Dept. probe into alleged corruption, according to the BBC.
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