There's One in Every Crowd
Thu, Mar. 28, 2024
By Rene Henry
Even the most iconic sporting or ceremonial event can be deep-sixed by an overzealous member of the crowd, so crisis comms pros need to be prepared.
| Category: Sports PR | Return to Latest News |
Even the most iconic sporting or ceremonial event can be deep-sixed by an overzealous member of the crowd, so crisis comms pros need to be prepared.
The Super Bowl, with its massive audience and sky-high ad cost, creates intense pressure to deliver. But when they hit the mark, these ads can become cultural touchstones.
Teneo has hired Nick Greenslade, deputy sports editor at The Times and Sunday Times, as managing director for its strategy and communications unit in London.
Jon Schwartz, a former SVP, communications, marketing, digital & social for the Big Ten Conference, is signing up with Prosek Partners to launch a new sports business unit.
USA Fencing has retained Finn Partners ahead of the 2024 Paris Summer Olympics and Paralympics Games.
Gagnier Communications handles the XFL as it plans to merge with the United States Football League, a move that joins the two spring leagues.
The Minnesota Timberwolves (NBA) and Lynx (WNBA) have hired Patrick Rees as chief communications officer.
Trailrunner International has recruited Jamie Zaninovich, deputy commissioner & COO of the Pac-12, as managing director to boost its sports business.
Finn Partners has added Berk Communications’ Madelyn Flax to its consumer lifestyle & sports group as it works to expand its reach into the world of women's sports.
Jeremy Watkins, who manages the sports and gaming division at Hiltzik Strategies, is heading to Madison Square Garden Sports Corp., where he will take on the role of SVP, communications, effective March 6.
A look inside the huddle on how comms teams can come up with winning game plans for clients in a rapidly changing sports landscape.
Bryan Cave Leighton Paisner guided Acrisure, fintech company, in its 15-year deal to change the name of Heinz Field, home of the Pittsburgh Steelers National Football League team, to Acrisure Stadium.
While piloting the Golden State Warriors to an NBA championship, head coach Steve Kerr also demonstrated a winning strategy for using his media platform to deliver a timely statement.
Berk Communications has added New York Yankees slugger Aaron Judge to its line-up of sports clients.
The PGA could use a little PR help in its battle with the new, Saudi-financed LIV golfing league.
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Finn Partners has drafted Zach Groen, who held PR posts for the Philadelphia Eagles, Green Bay Packers and New England Patriots National Football League teams, as VP in its sports division.
Sard Verbinnen & Co. represents the Miami Marlins as its CEO and former Yankee shortstop Derek Jeter decides to quit and give up his four percent ownership stake in the team.
The Olympics’ loss of popularity and relevancy in recent years makes one wonder if the games can ever possibly regain the worldwide appeal and prestige they once held.
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