Fri., Feb. 15, 2013
Video: PR Pundits on the Carnival Cruise Crisis
By Greg Hazley
Nightmare, disaster, debacle and terrible situation are among the descriptions sticking to the week-long Carnival Triumph crisis, which has ticked up the news cycle for nearly a week.
PR author, consultant and O'Dwyer's columnist Fraser Seitel offered a prescription for the embattled cruise line on Fox News, while Sydney Finkelstein of the Tuck School of Business Management at Dartmouth University, said in assessing the situation on CNBC, "You couldn't have a much bigger PR disaster than this."
Category: PR Videos
2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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How To Hire A PR Firm
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
By Fraser Seitel
It still makes great good sense for a
corporate buyer to be cautious before hiring a public relations agency. Read more...
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