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Thu., Sep. 24, 2015
PR Links: Don't Be in the Incumbent in a Review; VW Crisis Continues; Teen in Clock-Bomb Gets PR, Legal Advice....
By Greg Hazley
 

Agencies How to avoid being the incumbent in a review (Ad Age)

Crisis Assessing the sings of Volkswagen, Toyota and GM (HBR)

Crisis Can a tarnished VW emerge successfully from dieselgate?(N. Hobson)

Crisis The one thing that still might save VW's reputation (Y. van Bokhoven)

Media Teen in clock/bomb case has new attorney, PR reps (K. Kalthoff)

Tools How snapchat is disrupting the news industry (N. Artavia)

Food Childhood obesity and the power of influencer strartegy (A. Abell)

Tools The power of use cases in PR pitching (M. Eaton)

PR 101 How to pitch the media in an email (J. Newman)

Clients Winning the client game lessons from the ballfield (A. Marcus)

Category: PR Links
Wed., Sep. 23, 2015
GE, Travelers Alum Takes NC County Post
By Kevin McCauley
 
Ruth Ravitz-SmithRuth Ravitz Smith, one-time General Electric, Alstrom and Travelers Corp. executive, has signed on as communications chief at New Hanover County, NC.
Category: Government
Wed., Sep. 23, 2015
Blog: AP Puts Heat on Global Warming Deniers
By Kevin McCauley
 
APThe AP has adopted new guidelines that instruct its reporters to stop calling those who reject the reality of global warming 'deniers' or skeptics.' They now are people 'who reject mainstream climate science.'
Category: Environmental PR
Wed., Sep. 23, 2015
Volkswagen CEO Winterkorn Quits
By Kevin McCauley
 
WinterkornVolkswagen CEO Martin Winterkorn resigned today, citing the best interests of the embattled German automaker.
Category: Crisis Communications
Wed., Sep. 23, 2015
America's 'Whine' Experts
By Joe Honick
 
Joe HonickHacking charges create tension between the US/China relationship, but electronic snooping is hardly a new development.
Category: PR Commentary
Wed., Sep. 23, 2015
Axel Springer Springs on Business Insider
By Kevin McCauley
 

Axel SpringerGerman publisher Axel Springer is negotiating the takeover of Business Insider, the No. 2 financial site after Yahoo Finance.

Category: Media News
Wed., Sep. 23, 2015
Rothenberg Out at Embattled Turing
By Greg Hazley
 
Turing PharmaceuticalsCraig Rothenberg, the veteran Johnson & Johnson communications exec who moved to embattled Turing Pharmaceuticals in July, has left the company.
Category: Healthcare PR
Wed., Sep. 23, 2015
Edelman Acquires UK's Smithfield
By Kevin McCauley
 
EdelmanEdelman has acquired Smithfield Consultants, the London-based financial communications and IR shop.
Category: Financial PR & Investor Relations
Wed., Sep. 23, 2015
Cision Said to Be Bidder for PR Newswire
By Greg Hazley
 
CisionCision, whose private equity parent made a splash by acquiring Vocus and Gorkana last year, is reportedly among bidders for PR Newswire.
Category: PR Services
Wed., Sep. 23, 2015
Sharp HealthCare Rolls Out Online News Site
By Matthew Schwartz
 

SharpThe not-for-profit healthcare company Sept. 22 introduced Sharp Health News (sharp.com/news), an online news site covering the medical field, new technology and health and wellness. 

Category: Professional Development
Wed., Sep. 23, 2015
PR Links: The VW Crisis; 'PR Is Dead to Me' is Overreaching; 'Dislike' and Marketers
By Greg Hazley
 

Crisis What VW didn't understand about trust (HBR) 

Crisis After a long love affairs, I'll never look at a VW the same way (T. Roberts)

Crisis How Volkswagen can salvage its wrecked reputation (Wired)

Themes Why 'the PR industry is dead to me' is overreaching (G. Dietrich)

Apps Instagram and Pinterest keep growing, but does size matter? (C. Thilk)

Social What a 'dislike' button means for marketers (M. Bhandarkar)

Measurement 20 PR measurements beyond impresions & AVEs for sales value (K. Finley)

Comment Marketing and PR must not control social media expression (J. Lipschultz) 

Category: PR Links
Tue., Sep. 22, 2015
Kelley Returns to RF
By Kevin McCauley
 
Katy KelleyKaty Kelley has returned to Ruder Finn as senior VP-creative culture & global marketing to take command of communications, thought leadership programs, PR, advertising and social media.
Category: PR Firms
Tue., Sep. 22, 2015
Trump Freshens Up His Feud With Fox News
By Matthew Schwartz
 

Donald TrumpThe Republican frontrunner Sept. 21 fired off a series of tweets directed against Fox News, adding yet another wrinkle to his ongoing feud with the cable news network.

Category: Reputation
Tue., Sep. 22, 2015
Blog: Volkswagen Chief Has Got to Go
By Kevin McCauley
 
Martin WinterkornVolkswagen chief Martin Winterkorn stepped up his groveling campaign today, saying he's 'endlessly sorry' for violating customer trust. Spare us.
Category: Crisis Communications
Tue., Sep. 22, 2015
Volkswagen Starts On Long Road to Rebuilding Trust With Consumers
By Matthew Schwartz
 
VolkswagenThe company said Sept. 21 that 11 million diesel cars worldwide were equipped with the same software that was used to cheat on emissions tests in the United States.
Category: Crisis Communications
Tue., Sep. 22, 2015
Canada Seeks Firm to Sell Energy Development to Northwest Territories
By Greg Hazley
 
shaleThe Northwest Territories, the vast and remote region of northern Canada believed to contain vast shale oil reserves, is looking for an agency to sell energy development to the region's residents.
Category: RFPs
Tue., Sep. 22, 2015
World Trade Center Memorial Isn't Disneyland
By Ronn Torossian
 
World Trade Center MemorialThe World Trade Center Memorial exists to honor those fallen in the Sept. 11 terrorist attacks. Visitors should respect the dignity of the space.
Category: PR Commentary

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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
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7. LEWIS, San Fran. - $68,585,000
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