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Wed., Oct. 21, 2015
ESPN Announces Layoffs
By Matthew Schwartz

ESPNThe layoffs at ESPN come amid increasing competition for eyeballs from such online venues as the Bleacher Report and Deadspin, as well as broadcast networks like FS1, the Fox unit that debuted in 2013.

Category: Media News
Wed., Oct. 21, 2015
Blog: By Choosing Not to Run, Biden Makes Solid PR Move
By Matthew Schwartz, Joe BidenThe aura of inevitability surrounding Hillary Clinton’s march to the Democratic nomination notwithstanding, Biden made the right call. 

Category: Public Affairs Commentary
Wed., Oct. 21, 2015
Interpublic Reports Strong 3Q Results
By Matthew Schwartz
IPGRevenue for the first nine months of 2015 was $5.4 billion, an increase of 1.6% compared with the first nine months of 2014.
Category: Media News
Wed., Oct. 21, 2015
Healthcare PR Pros Slammed at PRSA/NY Mock Trial
By Matthew Schwartz

PRSA Mock Tribunal of the Healthcare PR ProfessionIf it were a real trial, the PR profession would be facing severe financial penalties—and maybe even some jail time.

Category: Healthcare PR
Wed., Oct. 21, 2015
Panel Shares 'Scariest' Social Media Experiences
By Chandler Klang Smith

#SocialWallStreetA Halloween-themed panel hosted by PRSA's New York Chapter brought social media experts together to share horror stories of social media gone awry.

Category: Crisis Communications
Wed., Oct. 21, 2015
EPA Mulls Review of Energy Star PR
By Greg Hazley
energy starThe Environmental Protection Agency is collecting information from agencies ahead of a likely review of its comprehensive marketing, media and PR account supporting the Energy Star program.
Category: RFPs
Wed., Oct. 21, 2015
Spectrum Opens Atlanta Office
By Jon Gingerich

SpectrumWashington D.C.-based healthcare and life sciences agency Spectrum has opened a new office in Atlanta, its second new location this year.

Category: Healthcare PR
Wed., Oct. 21, 2015
Burson Scans Zebra Account
By Greg Hazley
zebraZebra Technologies, the publicly traded maker of barcode and identification printers and technology, has connected with Burson-Marsteller, following an RFP.
Category: Technology PR
Wed., Oct. 21, 2015
PR Accounts on the Move
By Greg Hazley
matthew kenneyNew business wins at PCG Advisory Group, North 6th Agency, Magrino, French/West/Vaughan, Brandware, AutoCom, Wall Street Communications...
Category: News of Accounts
Tue., Oct. 20, 2015
Navy Pier Selects Henson Consulting as Agency of Record
By Matthew Schwartz
Kathleen HensonHenson gets the nod as AOR while Navy Pier starts to prepare for its centennial in 2016.
Category: PR Firms
Tue., Oct. 20, 2015
Hazelbaker Steers to Uber PR
By Greg Hazley
hazelbakerJill Hazelbaker, who led Snapchat's communications operation for the last year, is moving to Uber as VP of communications and public policy.
Category: Corporate Communications
Tue., Oct. 20, 2015
How to Save a GOP Brand in Crisis
By Bryan DeAngelis

GOPFrom a PR and communications standpoint, how does the party start to rebrand itself?

Category: Crisis Communications
Tue., Oct. 20, 2015
Omnicom 3Q Revenue and Profit Decrease
By Matthew Schwartz
OmnicomPR was the only one among Omnicom's four separate disciplines with a decline in revenue in the third quarter.
Category: Media News
Tue., Oct. 20, 2015
Rubenstein Appoints Rowan
By Jon Gingerich
Dawn RowanDawn Rowan has been named vice president, director of media relations at Rubenstein Public Relations.
Category: Personnel Appointments
Tue., Oct. 20, 2015
Westhampton Citizens Form Website to "Free" Library
By Jack O'Dwyer

Calling for an Elected Board“Residents for a Free Westhampton Free Library” have created a website aimed at wresting control from a self-appointed board. Citizens are urged to sign a petition and attend the Oct. 30 board meeting.

Category: Public Affairs
Tue., Oct. 20, 2015
Washington Post Prematurely Announces Biden Presidential Bid
By Jon Gingerich websiteThe Washington Post yesterday inadvertently published a pre-written story announcing Vice President Joe Biden's run for president.
Category: Media News
Tue., Oct. 20, 2015
Using Social Media During a Healthcare Crisis
By Michal Regunberg
Michal RegunbergSocial media is an invaluable tool for healthcare organizations to share their messages and engage with patients online, so having an established presence on these channels is essential. But social media is a double-edged sword.
Category: Healthcare PR
Tue., Oct. 20, 2015
FL's 'Paradise Coast' Reviews Tourism PR
By Greg Hazley
collierFlorida's Collier County, including the Everglades Convention and Visitors Bureau, wants to hear from PR firms to guide its travel and tourism outreach.
Category: RFPs

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Back issues
Sep. '16
Beauty/Fashion & Lifestyle PR
O'Dwyer's Sept. Beauty/Fashion & Lifestyle PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Aug. '16
Financial PR/IR & Professional Svcs. PR
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Jul. '16
Travel & Tourism PR
O'Dwyer's Travel & Tourism PR Magazine O'Dwyer's Travel & Tourism PR Magazine
O'Dwyer's magazine back issues
Commentary &
Prof. Development:
Thu., Sep. 29
Trump Must Check Habit of Personalizing Responses
By Bodine Williams
Bodine Williams

Thu., Sep. 29
Why Heather Bresch Should Fire Herself
By Fraser Seitel
Fraser Seitel

Mon., Sep. 26
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer

Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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