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DDB Grabs Grupo ABC

Mon., Nov. 23, 2015

By Jon Gingerich

DDBDDB Worldwide Communications Group — a division of Omnicom — is slated to acquire Grupo ABC, Brazil’s largest independent advertising and marketing network.

Category: M&A

The Disruptor: How Big Data Makes PR More Human

Mon., Nov. 23, 2015

By Lynn Fox

Lynn FoxIt seems counterintuitive to turn to data to find human connection, but the evidence is abundant. It’s because of data that your smartphone and your apps are able to understand and anticipate your needs before you articulate them—and they are just getting smarter. 

Category: Data

Survey Predicts Milder Holiday Shopping Weekend

Fri., Nov. 20, 2015

By Jon Gingerich

National Retail FederationBlack Friday, Small Business Saturday and Cyber Monday still account for the busiest time of the year for retailers, but an increasing digital shift has many shoppers now buying holiday gifts earlier in the year, which will result in a tamer post-Thanksgiving shopping season, predicted a survey released by trade association National Retail Federation.

Category: Consumer

Digital Pro Dayton to H+K in DC

Fri., Nov. 20, 2015

By Greg Hazley

soren daytonSoren Dayton, a senior counseler and VP at Rasky Baerlein Strategic Communications, has moved to Hill+Knowlton Strategies in Washington as a senior VP focused on digital advocacy.

Category: PR Firms