The appointment of Paula Payton as director of Strategic Communication, Marketing and Media Mgmt. programs at New York University, a title that drops "PR" although there is still an M.S. in PR and corp. comms., may herald a new era in this section of NYU.
So-called high-frequency traders are taking advantage of direct news feeds from Business Wire and Marketwired to gain an advantage on "less fleet-footed investors," according to a Wall Street Journal report.
I have written many columns on what it takes to make a profit by providing public relations services. However, many of PR firm advisors are on the same bandwagon. This month I will codify some of the best thinking on the subject from advisors.
The World Health Organization is in the midst of an agency search for a global campaign on antimicrobial resistance, the growing problem of infectious diseases adapting to modern antibiotics and similar drugs.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.