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Tue., Oct. 6, 2015
MWWPR Taps McCauley as VP, Editorial Services
By Matthew Schwartz
Kevin McCauleyMcCauley will be responsible for editorial development, content creation, marketing, white papers and executive communications for MWWPR and its clients.
Category: Personnel Appointments
Tue., Oct. 6, 2015
Fantasy Sports Business Has Some Explaining to Do
By Matthew Schwartz

Fantasy Sports imageAs regulators circle the wagons, the reputation of two major fantasy leagues is at stake.  

Category: Crisis Communications
Tue., Oct. 6, 2015
Staff Buyouts Set to Begin at Tribune
By Jon Gingerich
Tribune PublishingA sweeping employee buyout program is expected to roll out at Tribune Publishing, which owns daily news vehicles the Los Angeles Times, the Chicago Tribune, and the Baltimore Sun.
Category: Media News
Tue., Oct. 6, 2015
Handicapping 5 Major Social Platforms
By Bob Pearson

Bob PearsonIncremental innovation among social channels is making a major impact on how we communicate, shape behavior and, ultimately, sell our products or services. 

Category: Social Media
Tue., Oct. 6, 2015
Sard Mounts PR Defense for HeartWare
By Greg Hazley
heartwareHeartWare International, which tangling with an activist investor opposed to its $860M acquisition of Valtech Cardio, is relying on Sard Verbinnen & Co. for PR support.
Category: M&A
Tue., Oct. 6, 2015
Blog: Clinton Ad Speaks PR Volumes
By Matthew Schwartz

Hillary ClintonIf only McCarthy’s office could appreciate that Hillary Clinton plays hardball and, let’s be honest, has a touch of Teflon that would probably make Ronald Reagan jealous.

Category: Public Affairs Commentary
Tue., Oct. 6, 2015
The Critical Importance of Giving Patients a Voice
By Karen Moore
Karen MooreWith the presidential election a year away, we can count on three things: an onslaught of campaign ads, hilarious Saturday Night Live candidate parody sketches, and a deluge of debate regarding the future of healthcare in the United States.
Category: Healthcare PR
Tue., Oct. 6, 2015
'Variety' appoints Dea Lawrence as CMO
By Matthew Schwartz

Dea LawrenceLawrence is responsible for driving Variety’s global branding and communications strategy.

Category: Personnel Appointments
Tue., Oct. 6, 2015
Sitrick Takes Oxis Board Slot
By Greg Hazley
michael sitrickLos Angeles crisis and financial PR maven Michael Sitrick is in line for a board seat with Oxis International, the Tampa-based marijuana sector biotech developing immunotherapries to treat cancer.
Category: Corporate Communications
Tue., Oct. 6, 2015
PR Links: B2B Content Marketing's Poor Grade; Sports PR; Twitter's Moments...
By Greg Hazley
B2B Survey finds tough grades on B2B content marketing (F. Strong)

Sports PR guru who posted racist tweet surfaces in fantasy sports scandal (NY Post) 

Sports British PR guy has best reaction after NFL star storms out of press conference (Independent) 

Tech Twitter launches Moments to capture, well, moments (C. Thilk) 

PR 101 What PR can learn from 'Star Wars' (Z. Evans) 

Int'l Why the US is so bad at countering ISIS propaganda (Vox)

Int'l Public Diplomacy is not propaganda (PDC)
Category: PR Links
Mon., Oct. 5, 2015
Blog: Politicos Praise, Deride Trans-Pacific Partnership
By Jon Gingerich
Trans-Pacific PartnershipTrade ministers today came together to sign a landmark agreement that sets historic trade standards between the United States and 11 other Pacific Rim nations.
Category: Public Affairs
Mon., Oct. 5, 2015
National Press Club Puts Rockwell Painting in Play
By Matthew Schwartz

Norman Rockwell Country EditorJohn Hughes, president of the National Press Club, said in a blog post that the decision to sell the painting does not mean the club and the institute are “desperate” for money.

Category: Associations
Mon., Oct. 5, 2015
MWWPR Acquires Berk Communications
By Matthew Schwartz
MWWPR & BerkBerk Communications will become an independent subsidiary of MWWPR and continue to operate under its own name.
Category: M&A
Mon., Oct. 5, 2015
Saudi Investment Authority Tabbed Edelman
By Greg Hazley
Abdullatif-bin-Ahmed-Al-OthmanThe Saudi Arabian General Investment Authority engaged Edelman for PR support as it made a pitch that the Saudi economy is attractive for investment and diversifying in September.
Category: International
Mon., Oct. 5, 2015
Understanding Marketing Automation for Healthcare
By Nicole Wojno
Nicole WojnoMarketing automation is a great way for communicators to drive brand awareness, and should be strategically integrated into all marketing and PR efforts, connecting everything you do in digital spaces for healthcare clients.
Category: Healthcare PR
Mon., Oct. 5, 2015
American Apparel Files for Bankruptcy
By Matthew Schwartz

American ApparelInvestors have lost confidence altogether: American Apparel’s stock has dropped to penny stock amid the company’s financial problems.

Category: Crisis Communications
Mon., Oct. 5, 2015
Chase Works Digital for Makovsky
By Jon Gingerich
Justin ChaseFormer Hypertonic president Justin Chase has joined Makovsky as Chief Digital Officer and Executive Vice President.
Category: Personnel Appointments
Mon., Oct. 5, 2015
Mondelēz International Taps Dyer for VP, Global Communications
By Matthew Schwartz
Russ DyerDyer is responsible for all strategic communications plans and oversees the worldwide external and internal communication activities for the global snacking company.
Category: Personnel Appointments
Mon., Oct. 5, 2015
Study Breaks Down Millennials' News Habits
By Matthew Schwartz
Mllennial Generation reportWhen it comes to how they consume and share news and information, millennials can be an elusive bunch.
Category: Marketing Communications
Mon., Oct. 5, 2015
Why Effective Writing Always Trumps Safe Writing
By Tom Jones
Tom JonesPredictable, formulaic writing constitutes a significant percentage of the daily press releases produced by healthcare companies and their agencies.
Category: Healthcare PR

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Commentary &
Prof. Development:
Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

Mon., Oct. 17
Marketing Medical Cannabis, Like it’s Medicine
By Jonathan Bloom
Jonathan Bloom

Fri., Oct. 14
Communicating Healthcare in a Mobile-First World
By Johnathon Briggs
Johnathon Briggs

Thu., Oct. 13
Why the VP Debate Could be a Four-Year Story
By Arthur Solomon
arthur solomon

Tue., Oct. 11
Trump is Running Out of Time to Sell His Story
By Bodine Williams
Bodine Williams

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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