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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Food & Beverage Public Relations: Mar. '15
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Wed., Feb. 12, 2014
Web Links
By Greg Hazley
 
Tools A PR overview of Reddit (D. Mcalister) 
PR 101 Why PR pros should never engage in satire (J. Horton) 
Corporate Why CVS' healthy rebrand is all about the cabbage (S. Prelog) 
Online Vetting bloggers and social media influencers (KWE) 
Int'l Arabs just don't understand marketing and PR (Arab Daily News) 
Education What we actually need to teach PR undergrads (E. Zitron) 
Social How Bill Maher is using social to unseat a Congressman (Lost Remote) 
Digital Living the struggle: Real-time marketing (M. Brito) 
Healthcare Healthcare v health insurance (M. Miller) 
Corporate Walmart needs some internal comms love (S. Wood) 
CSR The importance of social entrepreneurship (J. Cline)
Category: PR Links
Wed., Feb. 12, 2014
Chlopak Leonard Schechter Re-Brands
By Kevin McCauley
 
clsChlopak Leonard Schechter has rebranded as CLS Strategies to reflect its growth beyond its core strategic communications heritage.
Category: Public Affairs
Wed., Feb. 12, 2014
Kekst, Edelman Advise $1.3B Cadence Deal
By Greg Hazley
 
ofirmevEdelman and Kekst and Company are advising Irish pharmaceutical maker Mallinckrodt's $1.3B acquisition of Cadence Pharmaceuticals.
Category: Healthcare PR
Wed., Feb. 12, 2014
NJF PR Adds NY Palace
By Greg Hazley
 
palaceNancy J. Friedman PR has booked The New York Palace hotel, following a $140M redesign of the historic property.
Category: Travel PR
Wed., Feb. 12, 2014
Dart Works Woody Allen's PR Offensive
By Kevin McCauley
 
woody allenLeslee Dart of celebrity powerhouse 42 West is operating in high gear, defending long-time client Woody Allen against sexual molestation charges put forward by Dylan Farrow.
Category: Crisis Communications
Wed., Feb. 12, 2014
Foreign Press Assn Taps Michaels as Prexy
By Kevin McCauley
 

david michaelsThe Foreign Press Association has elected David Michaels, senior advisor at behavioral research and intervention shop Strategic Communications Laboratories, as president of the 400-member group founded in 1918.

 
Category: Media News
Wed., Feb. 12, 2014
Qorvis Cops Big China PR Contract
By Kevin McCauley
 
chinese embassyQorvis MSL has signed a 26-month contract worth $650K-plus in fees to represent the People’s Republic of China.
Category: International
Wed., Feb. 12, 2014
Senate Confirms Former Time Editor as US PR Czar
By Greg Hazley
 
richard stengelThe U.S. Senate, 90-8, on Tuesday confirmed former Time magazine managing editor Richard Stengel as Under Secretary of State for Public Diplomacy and Public Affairs, the country's top foreign propaganda slot.
Category: Public Diplomacy
Wed., Feb. 12, 2014
Weiner Campaign Comms Director to SKDK
By Greg Hazley
 
barbara morganBarbara Morgan, communications director for Anthony Weiner's rocky bid for New York mayor last year, has joined SKDKnickerbocker as a VP.
Category: Public Affairs
Tue., Feb. 11, 2014
Web Links
By Greg Hazley
 
Crisis Edelman helps client AOL in 401k crisis (Mediaite) 
Careers The advantages of working in a larger agency (N. Yusman) 
Social 5 advanced tips from a Facebook ad playbook (F. Strong) 
Grammar More than vs. over (C. Spicer) 
RFP City of Coachella, CA (PDF) 
PR Eight myths about PR (PRMoment) 
Media Swimsuit shakeup - SI goes from Letterman to Kimmel (Capital NY) 
Response Business Wire comments on WSJ speed trade piece (BW) 
Tools How to reddit: Marketing through the anti-social feeding tube (S. Gemdjian) 
Social LinkedIn: The social media dark horse (C. Penn) 
Corporate GM releases CEO pay data after outcry (NYT)
Category: PR Links
Tue., Feb. 11, 2014
Hey Francois? Where's Valerie? Ooo, la, la!
By Kevin McCauley
 

Hollande with Pope FrancisThe president of our oldest ally will be honored at White House state dinner this evening and all the press worries about is who will fill the seat that was supposed to be occupied by Valerie Trierweiler, Francois Hollande’s former partner.

Category: International
Tue., Feb. 11, 2014
Sitrick Adds Bloomberg's Lubove, Bolsters Digital
By Greg Hazley
 

seth luboveSeth Lubove, a senior writer for Bloomberg and member of its reporting team that compiles a list of the world's billionaires, has jumped to the PR side with Sitrick and Company in Los Angeles.

Category: PR Firms
Tue., Feb. 11, 2014
Havas Fetes Guru to Entrepreneurs
By Kevin McCauley
 
andrew yangHavas PR hosted Andrew Yang, CEO/founder of Venture for America, at a breakfast in its New York office on Feb. 6.
Category: PR Firms
Tue., Feb. 11, 2014
Atlanta PR Shop Organizes 'Salt Drive' Amid Storms
By Greg Hazley
 
saltAtlanta PR firm Trevelino/Keller is organizing a crowd-sourced campaign to supply salt for areas of its ice and snow-beleaguered city where key non-profits operate.
Category: Public Relations
Tue., Feb. 11, 2014
Dunedin Wants to Be on Travel PR Map
By Greg Hazley
 
dunedinThe Gulf city of Dunedin, Fla., has cast a net for a firm to develop a PR strategy for promoting the city nationally, internationally and regionally as a place to visit, live, work and play."
Category: Travel PR
Tue., Feb. 11, 2014
Edelman Snags Obama Aide
By Kevin McCauley
 
jamie smithJamie Smith, White House deputy press secretary, has moved to Edelman's Washington office as executive VP-media strategies and services.
Category: Public Affairs
Tue., Feb. 11, 2014
Omnicom PR Slips 2% in Q4
By Greg Hazley
 
Omnicom PR revenue declined 2% in the fourth quarter to $340.8M, a 3.7% decrease organically.
Category: Marketing Communications
Mon., Feb. 10, 2014
Web Links
By Greg Hazley
 
Invasion Ed Sullivan publicist recalls planning arrival of Beatles (Music Times) 
Careers Boston's new PR problem: Finding talent (B. Brenner) 
Corporate CVS Caremark: Making strides to become a champion brand (K. Sprehe)
Ethics Ms. Dylan Farrow (E. Tchividjian) 
Content 7 ways to make content marketing accountable (J. Bell) 
Social The future of social media: Why public conversations will go private (M. Cole) 
Data Is big data better data? (E. Friedman) 
Tools Brands spreading themselves all over Jelly (R. Torossian) 
Placement How did Chattanooga land a NY Times feature? (L. Hoffman) 
Fashion Week Donna Karan turns to real people for her show (AP)
PA Minimum wage fight illustrates web of industry ties (NYT) 
Media Rethinking TV news, Part III: Kill the stand-up (J. Jarvis)
Category: PR Links
Mon., Feb. 10, 2014
'Comicalization' of News Saps US
By Kevin McCauley
 
howard bealeNew York Times treasure Maureen Dowd yesterday resurrected the image of Network’s Howard Beale to demonstrate the latest comicalization of the news. Everybody should read.
Category: Media News
Mon., Feb. 10, 2014
Vocus Loss Widens on Slight Q4 Revenue Gain
By Greg Hazley
 
Vocus reported a slight one percent increase in fourth quarter 2013 revenue to $47.5M as net loss widened to $3.8M, up from $3.2M for the same period of 2012.
Category: PR Services
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Top 10 PR firms for 2015:
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2. APCO Worldwide, D.C. - $118,112,600
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6. Finn Partners, New York - $52,796,000
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