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There are many benchmarks in the PR industry. One benchmark that is critical to the success of a PR firm, however, is Revenue Per Professional.
With the presidential election a year away, we can count on three things: an onslaught of campaign ads, hilarious Saturday Night Live candidate parody sketches, and a deluge of debate regarding the future of healthcare in the United States.
B2B Survey finds tough grades on B2B content marketing (F. Strong)
Sports PR guru who posted racist tweet surfaces in fantasy sports scandal (NY Post)
Sports British PR guy has best reaction after NFL star storms out of press conference (Independent)
Tech Twitter launches Moments to capture, well, moments (C. Thilk)
PR 101 What PR can learn from 'Star Wars' (Z. Evans)
Int'l Why the US is so bad at countering ISIS propaganda (Vox)
Int'l Public Diplomacy is not propaganda (PDC)
Trade ministers today came together to sign a landmark agreement that sets historic trade standards between the United States and 11 other Pacific Rim nations.
John Hughes, president of the National Press Club, said in a blog post that the decision to sell the painting does not mean the club and the institute are “desperate” for money.
Marketing automation is a great way for communicators to drive brand awareness, and should be strategically integrated into all marketing and PR efforts, connecting everything you do in digital spaces for healthcare clients.
Dyer is responsible for all strategic communications plans and oversees the worldwide external and internal communication activities for the global snacking company.
California blazed a trail when it legalized medical marijuana in 1996. Today, nearly half the country — 23 states and Washington, D.C. — permit medical marijuana use, and 11 of those have passed their legislation since 2010. However, controversy around the issue remains thick.