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O'Dwyer's Inside News of Public Relations & Marketing Communications - Broadcast Media Svcs. & Social Media PR: Apr. '16
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Fri., Jul. 24, 2015
Rules of Engagement: Planning a Successful Press Trip
By Elizabeth Maxim
elizabeth maximPress trips remain enormously popular for the media and are a great way to win client coverage. However, plenty of things can go wrong.
Category: Media News
Fri., Jul. 24, 2015
Didit Adds Another NY PR Shop
By Greg Hazley
jb cumberlandDidit, the Long Island-based digital marketing shop, has acquired its third PR shop in the past year, snapping up New York-based JB Cumberland PR.
Category: PR Firms
Thu., Jul. 23, 2015
Pearson Unloads FT to Japan's Nikkei
By Kevin McCauley
financial timesPearson is selling the Financial Times to Japan's Nikkei Media for $1.3B.
Category: Media News
Thu., Jul. 23, 2015
Blog: MWW Makes Smart, Gutsy Move on Weiner
By Kevin McCauley
anthony weinerIn hiring former Brooklyn Congressman Anthony Weiner as a part-time consultant, MWWPR made a shrewd and gutsy move that puts the New Jersey-born (East Rutherford) firm on the Big Apple's radar.
Category: Crisis Communications
Thu., Jul. 23, 2015
Yanks Media Relations Director Cringes at Social Media
By John O'Dwyer
Jason ZilloJason Zillo doesn't discourage Yankee players from using social media but he worries whether the pitfalls outweigh the benefits.
Category: Entertainment & Sports PR
Thu., Jul. 23, 2015
Photo of the Day: Hawkins Int'l Staffers Take in Yankees Game
By John O'Dwyer
Hawkins staffers at Yankees game Jul. 22Hawkins International PR staffers enjoyed an outing to Yankee Stadium last nigth as the Bronx Bombers edged the Orioles 4-3. They sat below a contingent of PRSA/New York chapter members.
Category: PR Groups
Thu., Jul. 23, 2015
Edelman Ties Up Knott Again
By Kevin McCauley
bob knottEdelman has named Bob Knott, head of FTI Consulting's corporate communications practice, the global chair of its business + social purpose unit.
Category: CSR - Corporate Social Responsibility
Thu., Jul. 23, 2015
Canada Seeks US Travel PR Proposals as it 'Re-Enters' Market
By Greg Hazley
destinationCanada, which pulled the plug on its US tourism marketing in 2012, wants to hear from US PR firms as it dangles a travel PR account to re-enter the market.
Category: RFPs
Thu., Jul. 23, 2015
Publicis Posts 1.2% Organic Growth
By Kevin McCauley

Publicis Groupe CEO Maurice Levy today reported a 1.2 percent organic growth rate during the first-half, driven largely by a robust performance from digital activities that generate 51 percent of overall business.

Category: PR Firms
Thu., Jul. 23, 2015
Anthony Weiner Joins MWW
By Greg Hazley
anthony weinerAnthony Weiner, the former Democratic Congressman from New York who resigned after an online sexting scandal in 2011, has joined MWW as a member of its board of advisers.
Category: Public Affairs
Thu., Jul. 23, 2015
PR Links of the Day - 7-23-2015
By Greg Hazley

Healthcare How pharma can offer more than pills (S. Jain) 
Crisis Is your data cheating on hyou? 5 life lessons from the Ashley Madison hack (S. Etlinger) 
Social NASA's social media strategy is genius - and kinda maddening (N. Stockton) 
Lessons What entrepreneurs can learn about PR from Donald Trump's presidential campaign (R. Lorenzen) 
Tools Paid content and SEO - Now you see it, now you don't (L. Cording) 
Narrative Common ground between storytelling and leaders who inspire (R. Stevens)
Personal Brands Will heads turn toward you for the wrong reason? (J. Newman
Media MSNBC pivots. But toward what? (E. Wemple) 
PR Pro Q&A Mfa Ltd SVP Caroline Andrew (PR Couture)

Category: PR Links
Wed., Jul. 22, 2015
Percepture Checks Into Williamsburg
By Kevin McCauley
williamsburgPercepture notched the pitch for the Williamsburg Area Destination Marketing Committee, an estimated $200K piece of business that was sought by more than 18 firms.
Category: Travel PR
Wed., Jul. 22, 2015
Finzel Teams With 38 North
By Kevin McCauley

Ben Finzel, president of RenewPR, will also serve as strategic communications practice lead at 38 North Solutions, public policy/business strategy shop.

Category: Public Affairs
Wed., Jul. 22, 2015
Journalists Hooked on Social Media
By Kevin McCauley
cisionMore than half of reporters say they couldn't do their job without social media, according to the annual "Global Social Journalism Study" from Cision and Canterbury Christ Church University, the British institution with more thna 20K students.
Category: Media News
Wed., Jul. 22, 2015
Image Turnaround Tips for Trump
By Bill Huey
hueyIf Donald Trump wants to undertake a focused program to rehabilitate himself and the public image, this is what he should do.
Category: Crisis Communications

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Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
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5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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