Inside News of PR & Marketing Communications

Last Updated: Mon., Nov. 20, 2017 @ 5:34 pm


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Alibaba Brings in Baker & Hostetler

Fri., Jul. 15, 2016

By Jon Gingerich

ALIBABAAlibaba Group has hired law firm Baker & Hostetler LLP for help in Washington on trade, telecommunications and computer industry issues.

Nielsen: SVOD Usage Now Rivals DVRs

Thu., Jul. 14, 2016

By Jon Gingerich

NielsenTV still leads when it comes to overall media consumption, with subscription-based video on demand programming now available in 50 percent of all U.S. households, according to a report by Nielsen.

Wilson Heads Back to The Hill

Thu., Jul. 14, 2016

By Jon Gingerich

Reid WilsonReid Wilson, former online reporter for The Hill, has returned to that Washington, D.C. mainstay, where he will cover state politics.

Georgia Tech Seeks MarComms Support

Thu., Jul. 14, 2016

By Editorial Staff

Georgia TechGeorgia Tech is searching for a marketing communications agency to develop a plan to pitch its Scheller College of Business.

Zurich's Kevelighan to Tout US Insurance Sector

Thu., Jul. 14, 2016

By Editorial Staff

Sean KevelighanSean Kevelighan, a Bush White House alum who is global head of public affairs for Zurich Insurance Group, is returning stateside next month to lead the Insurance Information Institute in New York.

Omnicom PR Revenues Inch Along in Q2

Thu., Jul. 14, 2016

By Editorial Staff

omnicomSecond quarter PR revenue at Omnicom rose 1.1% to $349.6M over a year earlier, the holding company reported today. Organic growth in the segment was essentially flat at 0.1%.

Rubenstein, Sitrick Advise Hostess IPO

Wed., Jul. 13, 2016

By Editorial Staff

Hostess BrandsSitrick & Company and Rubenstein Associates are advising the private equity-backed deal to take Twinkie maker Hostess Brands public on the Nasdaq exchange.

Coyne Insures PR for Healthy Paws

Wed., Jul. 13, 2016

By Editorial Staff

healthy pawsAon Affinity's Healthy Paws Pet Insurance operation has engaged Coyne PR as AOR for PR to promote the brand and overall importance of pet insurance.

Engaging Influencers to Drive Powerful Results

Wed., Jul. 13, 2016

By Maite Velez-Couto

Maite Velez-CoutoSuccessful influencer campaigns observe the roles of nuance and transparency, and go beyond content to prioritize influencers for maximum effect.

Pittham Takes Reins at AxiCom

Wed., Jul. 13, 2016

By Editorial Staff

Cathy PitthamCathy Pittham, a tech PR veteran of Racepoint, Text 100 and Weber Shandwick, has been named CEO of Cohn & Wolfe's AxiCom tech PR operation.