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Central Colorado region, including the massive high-altitude grassland known as South Park, is on the hunt for an agency to develop a three-year tourism PR and marketing plan to tout its natural attractions to outdoor-minded visitors.
Finance Short seller who took on ‘porn king’ still standing (WSJ)
Crisis Why Volkswagen’s PR disaster was totally predictable (G. Smith)
Crisis Why Volkswagen should embrace diesel gate (R. Verbeek)
Comment Fire the Wall Street Journal! (S. Cody)
Q&A Five things you should know about Larry Weber (Globe)
Finance Bill Ackman hits Sard, defends position in Valeant (BI)
Comment The emoji-fication of marketing must stop (J. Cuban)
Int’l The poor undervalued Israeli PR flack (Haaretz)
Travel The health risks of business travel (HBR)
Obit Ahmed Chalabi: Exile who urged US to invade Iraq (Guardian)
The latest allegation cast doubt on the company’s past statements about the situation, since the EPA first accused the company of cheating emissions regulations on diesel cars on Sept. 18.
How do brands, companies and organizations plan for agencies’ needs? Is an agency of record the right solution for your organization? The answer may depend on how your business is designed.
It’s the second time in six years that Freedom has filed for bankruptcy, as the publisher focused on its print product just as digital communications were starting to grow considerably.
With apologies to Wile E. Coyote, it looks like marketers need to go back to the drawing board to create email campaigns that are more in tune with what their customers and prospects want from the channel.
A new white paper shows that while progress has been made among black PR professionals there still are few black communicators in leadership roles where they work.
As part of the rebranding, ICR also changed the name of its annual investor conference, formerly known as the ICR XChange, to the ICR Conference.
Cedo will lead the B2B media company’s marketing communications strategy and external communications and will be responsible for corporate brand awareness, community engagement and media relations.
The citizen revolt against officials in Westhampton has brought some victories including the resignation of three of the five library trustees and the switch of meetings to nighttime. Emails of the trustees are to be provided.
Tony Cervone, who left Volkswagen last year to guide communications at GM during the automaker's recall crisis, has added oversight of the GM Foundation to his duties on the exit of the company's top lobbyist.
Industry Five ways PR has changed dramatically in the past five years (J. Wheeler)
Storytelling The anecdote to the rat race (R. Stevens)
Crisis Three things to do during a recall (P. Gillott)
Beauty L'Oreal launches beauty site to promote industry, not brand (C. Noricks)
Forecast 2016 social network predictions: Back to 1999? (A. Stoltzfus)
IR Valeant shows the perils of fantasy numbers (NY Times)
Tools 5 data visualization tools that anyone case use (J. Dougherty)
Paul Ryan's nomination as House Speaker resulted in a puzzling firestorm of criticism from the same conservative pundits who previously supported him.
For PR pros, the pending merger is another reminder that, when it comes to the user experience, they need to think in more holistic terms, as opposed to desktop versus mobile.
Women now represent 60 percent of executives and 58 percent of all employees at Peppercom.
Global PR network IPREX has moved into new territory with the addition of its first Africa partner, Casablanca, Morocco-based agency Ozé.
The deadline for RFP submissions is November 13, and the winning agency will be named on December 18 or thereabouts.