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O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '14
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Tue., Aug. 20, 2013
Ogilvy Targets Start-Ups
By Kevin McCauley
Ogilvy's Espresso serviceOgilvy PR Worldwide has launched Espresso, a service that will offer “big brand thinking” and measurable results” for start-ups and emerging brands.
Category: PR Firms
Tue., Aug. 20, 2013
NRAEF Places Order for Kramer
By Kevin McCauley
Steven Kramer, who was senior VP at the National Association of Home Builders’ Home Builders Institute arm, has moved to the National Restaurant Assn.’s Educational Foundation, for the VP-communications slot.
Category: Personnel Appointments
Mon., Aug. 19, 2013
Welcome, Al Jazeera America. Now Earn Your Stripes!
By Kevin McCauley
al jazeeraIf a cable network launches and nobody is around to watch it, does it have any impact on the media scene? We'll find out tomorrow. Welcome, Al Jazeera America.
Category: Media News
Mon., Aug. 19, 2013
Edelman's Fiddelke Moves to SC Johnson
By Kevin McCauley
deb fiddelkeExecutive VP and Edelman's PA practice head in Chicago is moving to SC Johnson & Son next month to head up communications and PA duties.
Category: Corporate Communications
Mon., Aug. 19, 2013
Zillow Takes StreetEasy
By Greg Hazley

Zillow, the leading online national real estate media firm, is acquiring StreetEasy, which is the major player in the New York City marketplace. The Seattle-based company is paying $50M cash in the deal.

Category: Media News
Mon., Aug. 19, 2013
Knell Exits NPR for Nat Geo
By Kevin McCauley
gary knellGary Knell, president & CEO of National Public Radio since 2011, is leaving to helm the National Geographic Society in the fall.
Category: Media News
Mon., Aug. 19, 2013
Murdoch Targets Vice
By Kevin McCauley
Rupert Murdoch's 21st Century Fox has acquired a five percent stake in Brooklyn's Vice Media for $70M.
Category: Media News
Mon., Aug. 19, 2013
Perfecting the Perfect Pitch
By Fraser Seitel

fraser seitelWhat's that you say -- that "owned media" now rivals "earned media" for credibility? Nah.

Knowing the "do's" and "don'ts" of pitching the media -- including bloggers and other denizens of the web -- is obligatory for public relations knowledge. So here they are ...
Category: PR School
Mon., Aug. 19, 2013
Digital Shop Acquires LA PR Firm
By Greg Hazley
Portland-based digital firm Swift Collective has acquired PR and social marketing firm Saeger Media Group, a Santa Monica shop with 25 staffers.
Category: PR Firms
Mon., Aug. 19, 2013
Peppercomm Staffer Frets About PR's Image
By Jack O'Dwyer
lia lobelloLia LoBello, "strategic" PR staffer at Peppercomm, $16.1 million O'Dwyer-ranked PR firm, is upset at PR's poor public image.
Category: Public Relations
Mon., Aug. 19, 2013
Protesters Target Bell Pottinger HQ Over Fracking
By Greg Hazley
bell pottingerProtesters from the anti-fracking group No Dash for Gas blocked access to the London headquarters of Bell Pottinger this morning and hung a banner from the building as part of a campaign against the firm and U.K. energy client Cuadrilla.
Category: Environmental PR
Fri., Aug. 16, 2013
Outbrain Responds to Wash Post Site Attack
By Kevin McCauley
Lisa LaCour, VP-marketing at Outbrain, the Washington Post vendor that was hacked yesterday by the Syrian Electronic Army, wrote a blog post today to outline its response to the attack, including a detailed timeline of events.
Category: PR Links
Fri., Aug. 16, 2013
WPP Buys Piece of Mutual Mobile
By Kevin McCauley
WPP has acquired a minority stake in Austin-based Mutual Mobile, a mobile product development company that generated revenues of more than $25M last year.
Category: Marketing Communications
Fri., Aug. 16, 2013
Veteran Employment Push Recruits Brand, PR Help
By Greg Hazley
kixA bi-state coalition between Kentucky and Indiana is looking for agency help to develop a brand to pitch the Louisville region as a U.S. model for hiring military veterans.
Category: RFPs
Fri., Aug. 16, 2013
Shift Communications Handles Boston Tech Bash
By Kevin McCauley
bostonShift Communications is handling the inaugural Boston TechJam, a block party slated Oct. 3 to celebrate the tech community and the city's "Innovation District."
Category: Technology PR
Fri., Aug. 16, 2013
NY Reviews EconDev Pact
By Greg Hazley
empireNew York State is soliciting pitches to review its account to promote investment and business development to European markets.
Category: RFPs
Thu., Aug. 15, 2013
WSJ Plagued by Too Many 'Buts'
By Kevin McCauley
butThe credibility of journalism would be seriously bolstered if reporters and editors would drop the word "but" from news articles.
Category: Media News
Thu., Aug. 15, 2013
Sard Verbinnen Works Devils Deal
By Greg Hazley
devilsSard Verbinnen & Co is working PR for the $320M acquisition of the New Jersey Devils hockey franchise by private equity financiers David Blitzer and Joshua Harris.
Category: Entertainment & Sports PR
Thu., Aug. 15, 2013
Pro-Assad Hackers Attack D.C. Post
By Kevin McCauley
The Syrian Electronic Army hacker group, which supports embattled Syrian leader Bashar al-Assad launched a cyber-attack on the Washington Post earlier today.
Category: Media News
Thu., Aug. 15, 2013
Media: New EICs at Martha Stewart Living, Conde Nast Traveler
By Greg Hazley
New EICs at Martha Stewart Living, Conde Nast Traveler ... Greenberg to TheStreet ... Meeks takes Atlantic content post ...
Category: Media News
Today's Poll:
Who is winning the PR war on Ebola?
Fed government
Govs. Christie, Cuomo
Doctors Without Borders
Nurse Kaci Hickox
Mayor Bill de Blasio
View past polls
Snapshots - 10/17/08
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Dec. '13
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Oct. '14 Healthcare & Medical PR Magazine

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2014 Editorial Calendar:
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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Top PR Firms - 2014 Rankings
rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
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10. DKC, New York - $32,896,560
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