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O'Dwyer's Inside News of Public Relations & Marketing Communications - PR Firm Rankings: May '16
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Tue., Jun. 2, 2015
Wunderman's Sells Heads WaggEd NA
By Greg Hazley
kass sellsKass Sells, who led the Microsoft account at WPP's Wunderman, has moved to Waggener Edstrom Communications in Seattle as North American president.
Category: PR Firms
Tue., Jun. 2, 2015
Digital Video Ads Threaten Broadcast TV Spots, Says FTI
By Kevin McCauley
Online advertising will surpass broadcast television spots this year, according to FTI Consulting's annual US media industry forecast.
Category: Media News
Tue., Jun. 2, 2015
Lionsgate Casts Massey for Comms, IR
By Greg Hazley
joanna masseyJoanna Massey, former SVP of corporate communications and publicity for Discovery's children's cable network Hub Network, has moved to film and TV studio Lionsgate as VP of corporate comms. and IR.
Category: Corporate Communications
Tue., Jun. 2, 2015
Stauderman Trades Yale for Rochester
By Greg Hazley
elizabeth staudermanElizabeth Stauderman, chief communications officer for Yale University, is departing for the top communications role at the Univ. of Rochester, following a search by the upstate New York institution.
Category: PR in Higher Education
Tue., Jun. 2, 2015
Top Obama PR Aide/Advisor to CNN
By Greg Hazley
dan pfeifferDan Pfeiffer, a top advisor and longtime PR staffer to President Obama, has  joined CNN as a contributor as the 2016 election cycle begins.
Category: Media News
Mon., Jun. 1, 2015
Harris Vet Fronk Sees Purple
By Kevin McCauley
robert fronkRobert Fronk, one-time executive VP and global reputation leader at Harris Interactive, has moved to Purple Strategies in Alexandria.
Category: Public Affairs
Mon., Jun. 1, 2015
eBay Wins Bid for Tarman
By Kevin McCauley
daniel tarmaneBay has named Daniel Tarman chief communications officer following its split from PayPal into two publicly traded companies.
Category: Corporate Communications
Mon., Jun. 1, 2015
With Cripps' Exit, PR Council Needs To Communicate PR's Value
By Ronn Torossian
ronn torossianThe new head of the PR Council needs to demonstrate the value and cost efficiency of PR to the outside world. That's a mission that both the Council and industry has failed to do.
Category: PR Commentary
Mon., Jun. 1, 2015
Kekst, Rubenstein, Weber in $1B OM Deal
By Greg Hazley
om groupThree PR firms are working Apollo Global Management's $1B purchase of OM Group as the private equity firm plans to take the industrial company private and sell its electronic chemicals and photomasks operation.
Category: M&A
Mon., Jun. 1, 2015
Kumar Takes Sanofi PR Post
By Kevin McCauley
suresh kumarSanofi, France's pharmaceutical powerhouse, has named Suresh Kumar executive VP-external affairs and a member of its executive committee.
Category: Healthcare PR
Mon., Jun. 1, 2015
Winning Back Public Trust
By Fraser Seitel
Fraser SeitelPress-dodging Presidential wannabe Hillary Clinton could learn a lot from disgraced Yankee designated hitter Alex Rodriguez.
Category: Sports
Mon., Jun. 1, 2015
The Cry Baby Media
By Arthur Solomon
arthur solomonBig and small media love to bash poor Hillary Clinton, who is conducting her own savvy press relations campaign designed to avoid the 'gotcha gang.'
Category: Government
Sun., May 31, 2015
Page Society, PR Council Ousted by New Skyscraper
By Jack O'Dwyer

one vanderbiltOne Vanderbilt, a 1,501-foot office tower on Vanderbilt Ave. between 42nd and 43rd sts., has ousted two PR groups from their offices and put a focus on escalating costs and congestion in Manhattan.

Category: PR Groups
Fri., May 29, 2015
Glassdoor Staffs Lyon for Top Comms Slot
By Greg Hazley
dawn lyonDawn Lyon, a veteran technology pro who runs LyonSHARE Communications in San Francisco, has moved in-house with client Glassdoor as VP of corporate affairs for the career portal.
Category: Corporate Communications
Fri., May 29, 2015
The Communications Role in the M&A Rebound
By Phil Denning
phil denningAfter years of tempered deal volume, M&A activity has returned to pre-recession levels. But this uptick doesn't just buoy bankers and lawyers -- it reveals a surge in activity for communications pros as well.
Category: Financial PR & Investor Relations
Fri., May 29, 2015
California Combs for Agency to Educate Truckers About Tough Diesel Regs
By Greg Hazley
truckCalifornia's Air Resources Board is combing for an outside agency to develop an outreach campaign targeting those affected by the state's stringent truck and bus regulations.
Category: RFPs
Fri., May 29, 2015
PR Manager Among Top Jobs for Women
By Jon Gingerich
pr managerPublic relations manager was listed as one of the best career choices for women in 2015, according to a new CareerCast report.
Category: PR Jobs
Fri., May 29, 2015
Media: Politico Content Marketing Push, Vox & ReCode, Consumer Reports Revamp
By Greg Hazley
salvatoreConsumer Reports revamps print, digital; Dell content marketing exec to Politico to lead branded content unit; Vox acquires ReCode...
Category: Media News
Fri., May 29, 2015
CEO Visibility: What would Churchill have done?
By Ken Makovsky

ken makovskyPriceWaterhouseCoopers recently asked CEOs which leaders they most admire. The winner, by far, was Winston Churchill. There are many lessons businesses' most admired leader can teach us about CEO visibility today.

Category: Corporate Communications

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May '16 PR Firm Rankings Magazine

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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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'15 directory
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Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
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It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
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O'Dwyer's PR Firm RankingsO'Dwyer's 2016 Rankings of PR Firms
Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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