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Return to Latest News
Tue., Sep. 22, 2015
Schiller Lands at Weber After Twitter
By Greg Hazley
Vivian SchillerVivian Schiller, who left a top news partnerships post at Twitter in October amid a revamp, has landed at Weber Shandwick in an executive-in-residence, advisory role.
Category: Media News
Tue., Sep. 22, 2015
Throw Out the Old PR Playbook
By Arthur Solomon
Arthur SolomonWhat's that buzz above? Major news groups such as Associated Press and New York Times study use of drones to cover news.
Category: PR Commentary
Tue., Sep. 22, 2015
Bzymek Labors for MWW
By Greg Hazley
erin bzymekErin Bzymek, senior press secretary for the organized labor and environmental partnership BlueGreen Alliance, has moved to MWW PR in Washington as lead media strategist and account supervisor.
Category: Public Affairs
Tue., Sep. 22, 2015
PR Links: Volkswagen in crisis; 3 questions for any strategy; Our PR firms reputation became a liability...
By Greg Hazley
Social Facebook, LinkedIn targeting workplace productivity (J.

Tech 6 golden lessons on PR for startups (W. Ogunlade) 

Tech Our PR firm's reputation became a liability, and what we did about it (J. Sutphin) 

Healthcare Anthem and Aetna know this: Reputations matter (P. Keckley)

Agencies Peppercomm's biggest new biz mistakes part II (PC) 

Strategy 3 questions to ask of any strategy (C. Wolverton) 

Tech Apple, Facebook, Google an emerging trend index (K. Dugan) 

Content Story of Content: An excellent film that explains new marketing (D. M. Scott) 

Vid Is Volkswagen's reputation polluted by diesel cheating?(Bloomberg) 

Crisis Volkswagen at the crisis PR podium (D. Bedell)
Category: PR Links
Mon., Sep. 21, 2015
Blog: Egads! Son of Total Information Awareness Program is Alive
By Kevin McCauley
darpaThe Pentagon's Defense Advanced Research Projects Agency, which brought up the notorious Total Information Awareness all-encompassing digital surveillance scheme, is at it again. Stay alert.
Category: PR Commentary
Mon., Sep. 21, 2015
Livingston Floats EDF's Lobbying Push
By Kevin McCauley
Environmental Defense FundFormer House Speaker-designate Bob Livingston is lobbying for the Environmental Defense Fund in regard to its participation in the "Changing Course" project to develop a more sustainable Lower Mississippi River Delta region.
Category: Environmental PR
Mon., Sep. 21, 2015
Lupica May Not Be Leaving the Daily News After All
By Matthew Schwartz
Mike LupicaThe Pulitzer prize-winning sportwriter may not be going anywhere after all.
Category: Media News
Mon., Sep. 21, 2015
Charging for PR Services
By Fraser Seitel
Fraser SeitelPR professionals in different areas of the nation and the world may charge differently for individual services. What one charges depends on experience and PR pedigree.
Category: PR Firms
Mon., Sep. 21, 2015
Ex-McCain Aide Jumps Aboard Florida Rail Project
By Kevin McCauley
All Aboard FloridaMelisssa Shuffield, a former aide to Sen. John McCain, has signed on as senior VP-PA for All Aboard Florida, which plans to build and operate nation's only intercity passenger train line.
Category: Corporate Communications
Mon., Sep. 21, 2015
Facebook 'Dislike' Button in the Works
By Matthew Schwartz
Facebook 'dislike' buttonAnother sign of the apocalypse? A Facebook 'dislike' button is on the way.
Category: Social Media
Mon., Sep. 21, 2015
Cheney Dies at 94
By Kevin McCauley
Dick Cheney, former Hill and Knowlton chairman and licensed psychoanalyst, died Sept. 2 at his home in New York. He was 94.
Category: PR Firms
Mon., Sep. 21, 2015
Atlanta Hawks Tap into Ashley Madison for New Marketing Campaign
By Matthew Schwartz

Atlanta Hawks logo You may want to file this one under, there’s no such thing as bad publicity: The Atlanta Hawks using Ashley Madison to launch an ad campaign to sell its 10-game flex pass.


Category: Corporate Communications
Mon., Sep. 21, 2015
Newark Schools PR Chief Exits
By Greg Hazley
parmleyBrittany Chord Parmley, spokeswoman for Newark, N.J.'s embattled school district, is decamping for California.
Category: Public Affairs
Mon., Sep. 21, 2015
Hello Physical Libraries: You're Now on the Web!
By Jack O'Dwyer

Westhampton Free LibraryWesthampton and most other brick and mortar libraries are fighting it tooth and nail but the handwriting is on the wall: they’ve been replaced by something better: the web.

Category: Public Affairs
Mon., Sep. 21, 2015
FTI Works $4.6B Global Semiconductor Deal
By Greg Hazley
dialogFTI Consulting's strategic communications operation is advising Silicon Valley's Atmel Corp. in its $4.6B acquisition by London-based Dialog Semiconductor.
Category: Financial PR & Investor Relations
Mon., Sep. 21, 2015
PR Links: Chipotle Attacks; Planet Pluto's PR machine; Israel outsources PR in US
By Greg Hazley
Corporate Why is Rick Berman attacking Chipotle? (PRWatch) 

A peak inside the pluto PR machine (K. Englehardt) 

Talk about transparency: Peppercomm's 20 biggest new business mistakes (S. Cody) 

The TED factor (A. Moynihan) 

Insurers using lobbying muscle, campaign cash to push mergers (W. Potter) 

Israel considers outsourcing its PR in US (Ha'aretz) 

Ogilvy, Good Scout Group join to boost CSR efforts in US(Governance Now) 

Exercise caution when using audience photos in your content marketing (C. Thilk) 
Category: PR Links
Fri., Sep. 18, 2015
LaForce + Stevens Splitting Up
By Kevin McCauley
LaForce + StevensLaForce + Stevens, a 20-year-old fashion and lifestyle firm, is dissolving, according to report in the New York Post.
Category: Beauty & Fashion PR
Fri., Sep. 18, 2015
GM Pays $900M, Walks Away from Fraud, Murder
By Joe Honick
General MotorsGeneral Motors’ PR operation is hard at work following its CEO openly admitting the death and injury caused by its cars.
Category: Legal PR
Fri., Sep. 18, 2015
NOLA Group Announces Restructuring, Job Cuts
By Matthew Schwartz

NOLA Media GroupLike most every traditional publisher, NOLA is boosting expenditures for its digital platforms, as print media continues its gradual, yet steady decline.

Category: Media News
Fri., Sep. 18, 2015
MSNBC Revamps Lineup to Focus on Hard News
By Matthew Schwartz
MSNBCMSNBC’s departure from opinion and commentary will alter the landscape at MSNBC for PR pitches, as well.
Category: Media News

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Oct. '16
Healthcare &
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Commentary &
Prof. Development:
Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

Mon., Oct. 17
Marketing Medical Cannabis, Like it’s Medicine
By Jonathan Bloom
Jonathan Bloom

Fri., Oct. 14
Communicating Healthcare in a Mobile-First World
By Johnathon Briggs
Johnathon Briggs

Thu., Oct. 13
Why the VP Debate Could be a Four-Year Story
By Arthur Solomon
arthur solomon

Tue., Oct. 11
Trump is Running Out of Time to Sell His Story
By Bodine Williams
Bodine Williams

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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