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Tue., Dec. 15, 2015
Eichberger Takes Farmers Marketing Spot
By Jon Gingerich
 
Leesa EichbergerLeesa Eichberger has been named head of brand and sponsorships at Los Angeles-based insurance giant Farmers Insurance.
Category: Personnel Appointments
Tue., Dec. 15, 2015
Golin Merges China with Magic
By Greg Hazley
 
golinGolin has merged its China operation into Magic Group, forming GolinMagic.
Category: PR Firms
Tue., Dec. 15, 2015
Successful Sponsorships Begin and End With Good PR
By John Krisiukenas
 
John KrisiukenasYour client’s association with a sports property is only one step in the process of brand activation. Here’s why a sports sponsorship tied to a good public relations strategy will always result in a win.
Category: Entertainment & Sports PR
Tue., Dec. 15, 2015
Cision Buys PR Newswire for $841M
By Greg Hazley
 
cisionCision has inked a deal to acquire PR Newswire for $841M from UBM, after months of speculation as the London-based publisher and trade events producer sought a buyer of the profitable news disseminator.
Category: PR Services
Tue., Dec. 15, 2015
PR Links: Journalists' Constructive POVs on the PR Pitch; Why Content Strategy Isn't Enough
By  
 

PR Journalists offer constructive POVs on the PR pitch (L. Hoffman) 

Content Why content strategy isn't enough (M. Fogelson) 

2016 One bold content marketing prediction for 2016 (F. Strong) 

Content How content marketers can tell better stories with data (A. Samuel) 

PR Stepping up PR's PR (R. Kirschen) 

Tools Should your brand be on Vine? (A. Loewy) 

2016 Prepping your PR plans for '16 (J. Mollica) 

Category: PR Links
Mon., Dec. 14, 2015
Haik Walks From Washington Post
By Jon Gingerich
 
Cory HaikCory Haik, a senior digital staffer at the Washington Post, has left that position to become chief strategy officer at burgeoning millennial news hub Mic.
Category: Media News
Mon., Dec. 14, 2015
Valeant Bolsters PR
By Greg Hazley
 
VianovoValeant, the US pharma facing scrutiny over its drug prices, has brought in Washington's Vianovo for PR support.
Category: Crisis Communications
Mon., Dec. 14, 2015
Morgan Marketing & PR Sold
By Jon Gingerich
 
Morgan Marketing & PRIrvine, CA-based Morgan Marketing & Public Relations has been sold to agency VP Kristin Daher.
Category: Marketing Communications
Mon., Dec. 14, 2015
D S Simon Partners With Guinness World Records
By Jon Gingerich
 
DS Simon MediaGuinness World Records has teamed up with New York-based D S Simon Media for a joint marketing collaboration.
Category: PR Services
Mon., Dec. 14, 2015
Tampa's Historic Ybor City Seeks Image Buff
By Greg Hazley
 
Ybor CityTampa's Ybor City district, looking to tackle and build on a partying image, has cast a net for agency help to position the historic area through tourism promotion, brand awareness and other marketing efforts.
Category: RFPs
Mon., Dec. 14, 2015
Know How to Run a Biz, PR Firms Tell Jobseekers
By Jack O'Dwyer
 

Ed MoedExecutives of three major PR firms spent nearly two hours on Dec. 8 telling members of the New York chapter of PR Society of America what they look for in new employees.

Category: PRSA
Mon., Dec. 14, 2015
Hayworth Handles Wyndham
By Jon Gingerich
 
Hayworth PRHayworth Public Relations has become agency of record for Wyndham Reef Resort in the Cayman Islands.
Category: Travel PR
Mon., Dec. 14, 2015
PR Links: Pitching EconDev Media; Optimizing Social for Crisis
By  
 

PR 101 Three economic development tips for pitching nat'l media, from a nat'l media journalist (H. Dixon)

Tools 5 great apps for business travelers (J. Wilson) 

Crisis Five ways to optimize your social networks for crisis communication (J. Dougherty) 

Network How powerful are your influencers? (C. Penn) 

Trends 7 PR trends you need to know in 2016 (J. Hall) 

Fashion PR firm wants to represent Grindr (Page Six)

Category: PR Links
Fri., Dec. 11, 2015
Ad Blockers Become Industry Nuisance
By Jon Gingerich
 

Ad blocking softwareThe rising popularity of ad blocking software could have major financial impacts on the digital advertising industry.

Category: Marketing Communications
Fri., Dec. 11, 2015
Census Bureau Begins PR Search Process for 2020
By Greg Hazley
 
censusThe Census Bureau has scheduled a preliminary event on the extensive agency search process to handle its lucrative advertising and PR contracts for the upcoming 2020 count.
Category: Public Relations
Fri., Dec. 11, 2015
International Business Times, Newsweek Relaunch Sites
By Jon Gingerich
 
IBT logoIBT Media flagship International Business Times has unveiled a new website, and IBT property Newsweek will soon follow suit, as part of the media organization’s bid to attract mobile readers and advertisers.
Category: Media News
Fri., Dec. 11, 2015
New Crises for College Presidents
By Rene Henry
 
rene henryStudents want to reinterpret the First Amendment, redefine free speech and rewrite history by erasing historical facts.
Category: PR in Higher Education

O'Dwyer's Poll:
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Clinton gains the White House
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Waste of time & money
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Commentary &
Prof. Development:
Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

Mon., Nov. 28
The Art of Trump’s Failed NYT Deal
By Eric Starkman
Eric Starkman

Mon., Nov. 28
Lufthansa Flies Into PR Nightmare
By Ronn Torossian
Ronn Torossian

Mon., Nov. 28
Matching the Vision of PR Buyers with PR Sellers
By Rick Gould
Rick Gould

Mon., Nov. 28
Corporations Look to White House for Top Comms. Pros
By Nick Kalm
Nick Kalm

Wed., Nov. 23
Double Spaces Are Dead. Here’s Why You Should Care
By Rachel Thomas
Rachel Thomas

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:

Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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