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O'Dwyer's Inside News of Public Relations & Marketing Communications - Financial PR/IR & Professional Services PR: Aug. '16
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Return to Latest News
Wed., Sep. 30, 2015
PR Links: How Marketing Turned the EpiPen into a Billion-Dollar Biz; Tesla SUV Launch a PR Mess...
By Greg Hazley
Healthcare How marketing turned EpiPen into a billion-dollar business (BBW) 

Tesla SUV launch was a marketing and PR disaster (Venture Beat) 

Kenyan marathoner short of record after Nike shoes fail(WSJ) 

Should we trust Apple to give us the news? (Fortune) 

PR contract for police contract raises eyebrows (LM) 

Twitter trolls abuse Hyundai's #BecauseFootball hashtag(TNW) 

PA Author
 Lemony Snicket to give $1M to Planned Parenthood(NY Mag) 

Blacks Ops PR stunt goes haywire (Segment Next)
Category: PR Links
Tue., Sep. 29, 2015
ReviveHealth Strengthens Integrated Communication Team
By Matthew Schwartz
Revive HealthThe new hires align with the agency’s expansion of digital and creative services.
Category: Personnel Appointments
Tue., Sep. 29, 2015
5 Tips for How to Use Twitter to Build Your Brand
By Ronn Torossian
Ronn TorossianOnce you get the hang of posting short and sweet messages on the microblogging platform (140 characters max), it can be both useful and fun.
Category: Social Media
Tue., Sep. 29, 2015
Expanding India Operation, Cohn + Wolfe Acquires Majority Stake in Six Degrees PR and Alphabet Consulting
By Matthew Schwartz

Cohn&WolfeThe deal builds on Cohn & Wolfe’s Mumbai and Delhi offering and solidifies the agency’s Asia-Pacific presence by growing its footprint in the region to 11 offices.

Category: PR Firms
Tue., Sep. 29, 2015
Longines Puts Out RFP
By Matthew Schwartz
Longines watchThe proposal asked for a media relations plan geared around product placements across several consumer outlets.
Category: RFPs
Tue., Sep. 29, 2015
Axel Springer Buys 88 Percent of Business Insider
By Matthew Schwartz

Axel Springer & Business InsiderThe deal should expand the already ample pitching opportunities for brands, organizations and PR agencies to get their companies and clients exposure via BI.

Category: Media News
Tue., Sep. 29, 2015
Prosek Picks New Partner
By Jon Gingerich

Andy MerrillAndy Merrill, former senior managing director at global strategic consultancy Teneo, has joined Prosek Partners as its newest partner.

Category: Personnel Appointments
Tue., Sep. 29, 2015
Vitola Moves to Makovsky
By Jon Gingerich
Denise VitolaDenise Vitola, formerly of MSLGROUP, has moved to Makovsky as managing director.
Category: Personnel Appointments
Tue., Sep. 29, 2015
Weber Shandwick Bolsters Integrated Marketing Efforts in L.A. With New Hires
By Matthew Schwartz
Weber ShandwickFocus is on creative content production, digital strategy and healthcare communications.
Category: Personnel Appointments
Tue., Sep. 29, 2015
Reader's Digest Association Is Now Trusted Media Brands, Inc.
By Jon Gingerich
Reader's DigestThe magazine and book publisher behind Reader’s Digest has rebranded as Trusted Media Brands, Inc.
Category: Media News
Tue., Sep. 29, 2015
AbMac Works $1.4B Chem Deal
By Greg Hazley
kraton, arizonaKraton Performance Polymers has engaged Abernathy MacGregor Group to handle communications for its $1.37B purchase of Arizona Chemical.
Category: M&A
Tue., Sep. 29, 2015
BMI Licenses Media Relations to Thomas
By Greg Hazley
jodi thomasJodie Thomas, VP at Rubenstein PR, has moved to music rights manager BMI as executive director of corporate communications and media relations.
Category: Corporate Communications
Tue., Sep. 29, 2015
WaggeEd Becomes WE
By Greg Hazley
waggedWaggener Edstrom, the tech PR institution founded by Melissa Waggener Zorkin and Pam Edstrom, has trimmed its moniker to become WE.
Category: Technology PR
Tue., Sep. 29, 2015
PR Links: The PR man who launched 200 companies; Twitter looks beyond 140 characters...
By Greg Hazley

Tech The PR man behind the launch of more than 200 companies(Mashable)

Fashion How Burberry mended its checkered reputation (Globe & Mail)

Tech Twitter looking beyond its 140-character limit (Re/code)

Publicity Water on Mars is out-of-this-world PR (Mumbrella)

Social Facebook ads are all-knowing, unblockable, and in everyone's phone (Bloomberg) 

Category: PR Links
Mon., Sep. 28, 2015
Samson Named Chairman of Arthur W. Page Society
By Jon Gingerich

Dave SamsonDave Samson, Chevron's general manager of public affairs, has been named Chairman of the Arthur W. Page Society.

Category: Associations
Mon., Sep. 28, 2015
RiverMend Health admits Maccabee
By Jon Gingerich
MaccabeeNational treatment service provider RiverMend Health has picked Maccabee Public Relations to provide media relations, as well as ongoing social media marketing and corporate communications work.
Category: Healthcare PR
Mon., Sep. 28, 2015
Jones joins PROI
By Jon Gingerich
Jones PROklahoma-based public affairs and communications agency Jones PR joined the world’s largest partnership of PR agencies.
Category: International

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Ryan Lochte with Matt Lauer
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Thu., Aug. 25
Michael Moore Rips Rio, Says Lochte Lynched
By Jack O'Dwyer

Tue., Aug. 23
Sponsors Dump Lochte; Mom had Tipped Press
By Jack O'Dwyer

Tue., Aug. 23
Keillor Retires with Crisis Averted
By Joe Honick

Mon., Aug. 22
Brazil, Olympics Officials and Media Savage Lochte; Accuser Is Accused
By Jack O'Dwyer

Mon., Aug. 22
It's Time to Show Some Respect for Our Flag
By Bill Huey

Fri., Aug. 19
Donald Trump's 'Apology'
By Arthur Solomon

Thu., Aug. 18
What Roger Ailes Should Tell Trump
By Fraser Seitel

Thu., Aug. 18
What PR Can Learn From This Election Cycle
By Wendy Glavin

Tue., Aug. 16
The Commonality Of PR People And Donald Trump
By Arthur Solomon

Fri., Aug. 12
Business Lessons Learned from Rio Olympics
By Ronn Torossian

Thu., Aug. 11
New York Times Decries “Vanishing” Jury Trials
By Jack O'Dwyer

Mon., Aug. 8
“Branded” Media Content Fights Facebook (and Loses)
By Jack O'Dwyer

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Aug. 22, 2016
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O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Aug. '16
Profiles of Financial PR/IR & Professional Services PR Firms
O'Dwyer's Travel & Tourism PR Magazine O'Dwyer's Travel & Tourism PR Magazine
Jul. '16
Profiles of Travel & Tourism PR Firms
O'Dwyer's June Multicultural & Int'l PR Magazine O'Dwyer's June Multicultural & Int'l PR Magazine
Jun. '16
Profiles of Multicultural/Diversity & Int'l PR Firms
O'Dwyer's May PR Firm Rankings Magazine O'Dwyer's May PR Firm Rankings Magazine
May '16
PR Firm Rankings Special Issue
O'Dwyer's April Broadcast & Social Media Magazine O'Dwyer's April Broadcast & Social Media Magazine
Apr. '16
Profiles of Broadcast Media Services Cos. & Social Media PR Firms
O'Dwyer's March Food & Beverage PR Magazine O'Dwyer's March Food & Beverage PR Magazine
Mar. '16
Profiles of Food & Beverage PR Firms
O'Dwyer's Magazine O'Dwyer's February Environmental PR & Public Affairs Magazine
Feb. '16
Profiles of Environmental PR & Public Affairs Firms
O'Dwyer's January PR Buyer's Guide O'Dwyer's January PR Buyer's Guide
Jan. '16
PR Buyer's Guide & Profiles of Crisis Communications Firms
O'Dwyer's magazine back issues to 2011
Edelman Trust Barometer Edelman Trust Barometer 2013
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Mediaco by Weber Shandwick
Edelman - Show Up Differently Edelman - Show Up Differently
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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