What I Want to See in the New Year
Thu., Jan. 5, 2023
By Bill Huey
Airlines that put travelers first. Fast-food workers who listen. A cap on poliitical campaigns. These are among things that I would like to see in 2023.
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Airlines that put travelers first. Fast-food workers who listen. A cap on poliitical campaigns. These are among things that I would like to see in 2023.
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Publicis Groupe has sold Washington-based PA shop Qorvis Communications to a management group led by long-time executive Matt Lauer, who launched its public diplomacy group.
Doug Mishkin, who was in charge of the National Football League’s gambling-related commercial activities, has joined Bryan Cave Leighton Paisner’s global sports and entertainment group.
Commentary
Generation Z is just about ready to shake up Corporate America... Baby Boomers just can't catch a break. Once criticized for sticking around too long in the workforce, Boomers are now blamed for accelerated retirements that helped fuel inflation... 2023 bodes well for PR on the ESG front.
Hill+Knowlton Strategies adds Hill’s Pet Nutrition, a Colgate Palmolive brand... 5WPR lands Fetcherr, an Israeli demand prediction and algorithm pricing company using AI-native high frequency pricing... The Brand Agency picks up Espanita Tequila.
Stagwell launches a Specialty Media business unit... Caster Communications joins forces with consultancy bluesalve partners... Powerhouse Communications rebrands as Powerhouse+Co.
Ken Kerrigan, a 20-year veteran of Weber Shandwick and Ernst & Young, has joined The Bliss Group as senior VP and co-head of its professional services group.
Transcarent, a health and care experience company, hires Janine Gianfredi, a veteran of Google and Instagram, as CMO... The Cannabis Media Council appoints Marino VP Samantha Qualls to its board of directors as communications lead... OpenX Technologies, a global omnichannel advertising exchange, names Amanda Forrester vice president of marketing.
Raleigh’s French|West|Vaughan has acquired The Millerschin Group, the Detroit shop that services the mobility/transportation sector.
Tennessee seeks a marketing communications partner to attract rafters to the world-class whitewater Ocoee River and visitors to the surrounding Polk County.
Too many apologies and not enough action threaten Southwest Airlines' rebound from the toxic results of the Christmas travel disaster.
Bath & Body Works has named Heather Hollander VP, investor relations. Hollander was most recently head of IR at Nordstrom.
Ricky Strauss, a nearly 10-year veteran of Walt Disney Co., takes Apple TV+ marketing post.
Lumentum Holdings, which manufactures optical and photonic products, names Caroline Pan SVP and CMO... Tests Assured, a provider of assurance testing for emerging technologies, hires Gordon Bell as its first VP of marketing... Amprius Technologies, which produces ultra-high energy density lithium-ion batteries, appoints Scott Zafiropoulo as senior director of marketing
Bipartizan Solutions is providing strategic communications counsel to Montenegro to further its bid to bolster relations with the US.
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Brown Rudnick is providing PR and communications services to the Government of The Bahamas in connection with the high-profile collapse of FTX Digital Markets, a cryptocurrency exchange.
In a world full of reasons to complain, sometimes it takes a conscious, sustained effort to remain on a positive trajectory. Putting a little effort into staying optimistic could pay big benefits in the coming year.
From the invasion of Ukraine to the endless flow of refugees at America's southern border, 2022 was pretty much a year to forget.
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