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O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '15
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Mon., Sep. 15, 2014
Ethical Test for PRSA: How it Runs Contest for Chair-Elect
By Jack ODwyer

prsaBlake Lewis is opposing Mark McClennan for chair-elect of PRSA -- the first contested election since 2000. The battle of Joann Killeen and Art Stevens generated charges of impropriety.

Category: PRSA
Fri., Sep. 12, 2014
Uncle Sam Ups Communications Spending
By Kevin McCauley
uncle samThe Small Business Government Communications Network has released its Federal Communications & Creative Services Report, finding that 2013 spending rose 17.2 percent to $1.7B.
Category: Economic Development
Fri., Sep. 12, 2014
Nicolazzo: Latest NFL 'Violation' Is Manifestation of Systemic Problems
By Richard Nicolazzo

richard nicolazzoIt’s clear that the NFL office poorly managed the Ray Rice case and is suffering fallout from all sides.

Category: Reputation
Fri., Sep. 12, 2014
CVS Health Hires Langowski
By Kevin McCauley
mary-langowskiCVS Health has named Mary Langowski executive VP for strategy, policy and market development effective Oct. 14.
Category: Lobbying
Fri., Sep. 12, 2014
PR Jobs of the Week
By Greg Hazley
Communications and PR job listings from
Category: PR Jobs
Fri., Sep. 12, 2014
PR Links of the Day - 9-12-2014
By Greg Hazley
PR Fail CNBC writer gets pay-to-play pitch (CNBC) 
History Ex-White House press sec. tweets gripping 9/11 account(Time) 
Monitoring Fox News suffers major legal defeat to TVEyes (HR) 
Trends 3 reasons to kill influencer marketing (HBR) 
Food 3 forthcoming food trends you need to know about (J. Stas) 
List The 50 best PR people in tech in 2014 (BI) 
PA Vikings PA exec's home investigated for arson (KMSP) 
9/11 Here's what brands tweeted right before their 9/11 tributes(Consumerist)
Category: PR Links
Fri., Sep. 12, 2014
ICR Advises IPO-bound Industrial Landlord
By Greg Hazley
indcorIndCor Properties, the Blackstone Group-owned indstrial real estate company slated an IPO expected to raise up to $1B, is working with ICR for financial communications.
Category: Financial PR & Investor Relations
Fri., Sep. 12, 2014
Transcript, Video of 'Trial of PR' Are Provided
By Jack ODwyer

mock trialA 16-page transcript of the "Trial of PR" staged by PRSA/New York has been purchased by the O’Dwyer Co. for access by readers.

Category: PR Ethics
Fri., Sep. 12, 2014
Honick: Political Hatred Weakens US
By Joe Honick
joe honickAmerican political leadership fails to find some means to show we all care for the good of the nation more than knocking off political opponents.
Category: Public Affairs
Fri., Sep. 12, 2014
Ethical Issues Move Needle for Fashion Consumers
By Adrienne Jordan
O'Dwyer's MagazineSeveral years ago, you could count the number of successful, stylish humanitarian fashion labels on one hand. Now there are dozens, and the concept of placing a human rights campaign at the center of a brand message has gone mainstream.
Category: Beauty & Fashion PR
Fri., Sep. 12, 2014
Booz Allen is 'Best in Show' at Thoth Awards
By Greg Hazley

thothBooz Allen Hamilton won Best of Show honors at PRSA/National Capital Chapter's annual Thoth Awards in Arlington.

Category: PR Awards
Thu., Sep. 11, 2014
Alaska EconDev Authority in PR Search
By Greg Hazley
alaskaAlaska's economic development engine has kicked off an RFP search for PR and communications to support of its efforts to spur industry and infrastructure projects in The Last Frontier.
Category: RFPs
Thu., Sep. 11, 2014
Blog: Who Was That Guy in the White House?
By Kevin McCauley
obamaWho was that guy in the White House last night? Did you see him? He was a strong, decisive, on-point fellow with a clear action plan to carry the fight to ISIS into Syria and beyond.
Category: PR Commentary
Thu., Sep. 11, 2014
New Mexico Health Exchange Seeks Outreach Help
By Greg Hazley
NM Health Insurance ExchangeNew Mexico's hybrid state-federal health insurance exchange has called for outreach and public education pitches to boost enrollment for Obamacare's second enrollment period starting in November.
Category: RFPs
Thu., Sep. 11, 2014
PR Links of the Day - 9-11-2014
By Greg Hazley
PR Newsweek writer responds to every single pitch for a week(Newsweek) 
Tech Apple Watch, Apple Pay and communicators (T. Sabourin) 
China Media outlet blackmailed over 100 companies (Xinhua) 
Higher Ed Free speech at Berkeley - so long as it's 'civil' (WSJ) 
Sports NFL should ditch the pink crap and recognize domestic violence instead (Jezebel) 
Int'l Russia and the menace of unreality (Atlantic) 
RFP Marketing svcs., Bahamas (PDF) 
RFP PR and creative, San Antonio (link)
Category: PR Links
Thu., Sep. 11, 2014
How PR Can Revive, Relaunch a Familiar Brand
By Elizabeth Maxim
Elizabeth MaximDepending on the company’s objective, a PR team may need to drive traffic and support conversions online, leverage media placements to support retail distribution, and drive consumers to brick-and-mortar locations.
Category: Beauty & Fashion PR
Thu., Sep. 11, 2014
Clueless PR Quote of the Day
By Greg Hazley
biscottiBaltimore Ravens owner Steve Biscotti on why he didn't face the press Monday amid the Ray Rice firestorm...
Category: Public Relations
Thu., Sep. 11, 2014
Goodman Elects Kennedy to Boston Post
By Kevin McCauley

john kennedyNew York's Goodman Media International is putting John Michael Kennedy back in Boston as head of its new outpost.

Category: Marketing Communications
Thu., Sep. 11, 2014
Edelman Deposits Citi Vet in NW
By Kevin McCauley
gina avilaGina Avila, who was senior VP-Internet and mobile marketing at Citicorp, has taken a top digital post with Edelman in the Pacific Northwest.
Category: Marketing Communications
Thu., Sep. 11, 2014
Paula Payton Leaves NYU CC/PR Program
By Jack ODwyer

payton dilorenzoPaula Payton, who succeeded John Doorley as head of the NYU graduate corporate communications & PR sequence in February, will join SmartSports, sports technology firm, in October.

Category: PR in Higher Education
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Oct. '15 Healthcare & Medical PR Magazine

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2015 Editorial Calendar:
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February, Environmental PR & Public Affairs
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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