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Return to Latest News
Wed., Sep. 23, 2015
Cision Said to Be Bidder for PR Newswire
By Greg Hazley
CisionCision, whose private equity parent made a splash by acquiring Vocus and Gorkana last year, is reportedly among bidders for PR Newswire.
Category: PR Services
Wed., Sep. 23, 2015
Sharp HealthCare Rolls Out Online News Site
By Matthew Schwartz

SharpThe not-for-profit healthcare company Sept. 22 introduced Sharp Health News (, an online news site covering the medical field, new technology and health and wellness. 

Category: Professional Development
Wed., Sep. 23, 2015
PR Links: The VW Crisis; 'PR Is Dead to Me' is Overreaching; 'Dislike' and Marketers
By Greg Hazley

Crisis What VW didn't understand about trust (HBR) 

Crisis After a long love affairs, I'll never look at a VW the same way (T. Roberts)

Crisis How Volkswagen can salvage its wrecked reputation (Wired)

Themes Why 'the PR industry is dead to me' is overreaching (G. Dietrich)

Apps Instagram and Pinterest keep growing, but does size matter? (C. Thilk)

Social What a 'dislike' button means for marketers (M. Bhandarkar)

Measurement 20 PR measurements beyond impresions & AVEs for sales value (K. Finley)

Comment Marketing and PR must not control social media expression (J. Lipschultz) 

Category: PR Links
Tue., Sep. 22, 2015
Kelley Returns to RF
By Kevin McCauley
Katy KelleyKaty Kelley has returned to Ruder Finn as senior VP-creative culture & global marketing to take command of communications, thought leadership programs, PR, advertising and social media.
Category: PR Firms
Tue., Sep. 22, 2015
Trump Freshens Up His Feud With Fox News
By Matthew Schwartz

Donald TrumpThe Republican frontrunner Sept. 21 fired off a series of tweets directed against Fox News, adding yet another wrinkle to his ongoing feud with the cable news network.

Category: Reputation
Tue., Sep. 22, 2015
Blog: Volkswagen Chief Has Got to Go
By Kevin McCauley
Martin WinterkornVolkswagen chief Martin Winterkorn stepped up his groveling campaign today, saying he's 'endlessly sorry' for violating customer trust. Spare us.
Category: Crisis Communications
Tue., Sep. 22, 2015
Volkswagen Starts On Long Road to Rebuilding Trust With Consumers
By Matthew Schwartz
VolkswagenThe company said Sept. 21 that 11 million diesel cars worldwide were equipped with the same software that was used to cheat on emissions tests in the United States.
Category: Crisis Communications
Tue., Sep. 22, 2015
Canada Seeks Firm to Sell Energy Development to Northwest Territories
By Greg Hazley
shaleThe Northwest Territories, the vast and remote region of northern Canada believed to contain vast shale oil reserves, is looking for an agency to sell energy development to the region's residents.
Category: RFPs
Tue., Sep. 22, 2015
World Trade Center Memorial Isn't Disneyland
By Ronn Torossian
World Trade Center MemorialThe World Trade Center Memorial exists to honor those fallen in the Sept. 11 terrorist attacks. Visitors should respect the dignity of the space.
Category: PR Commentary
Tue., Sep. 22, 2015
Edelman Will Toggle Between New York and Chicago
By Matthew Schwartz

Richard EdelmanIn his blog post, Edelman said he will reengage the city in which he grew up—and develop new revenue streams in the process.

Category: Public Relations
Tue., Sep. 22, 2015
ICR Handles Starwood Waypoint Deal
By Kevin McCauley
ICRICR is handling media relations for Starwood Waypoint Resident Trust's merger with Colony American Homes to forged a real estate giant with a portfolio of more than 30K owned/managed single-family homes.
Category: Financial Management
Tue., Sep. 22, 2015
Schiller Lands at Weber After Twitter
By Greg Hazley
Vivian SchillerVivian Schiller, who left a top news partnerships post at Twitter in October amid a revamp, has landed at Weber Shandwick in an executive-in-residence, advisory role.
Category: Media News
Tue., Sep. 22, 2015
Throw Out the Old PR Playbook
By Arthur Solomon
Arthur SolomonWhat's that buzz above? Major news groups such as Associated Press and New York Times study use of drones to cover news.
Category: PR Commentary
Tue., Sep. 22, 2015
Bzymek Labors for MWW
By Greg Hazley
erin bzymekErin Bzymek, senior press secretary for the organized labor and environmental partnership BlueGreen Alliance, has moved to MWW PR in Washington as lead media strategist and account supervisor.
Category: Public Affairs
Tue., Sep. 22, 2015
PR Links: Volkswagen in crisis; 3 questions for any strategy; Our PR firms reputation became a liability...
By Greg Hazley
Social Facebook, LinkedIn targeting workplace productivity (J.

Tech 6 golden lessons on PR for startups (W. Ogunlade) 

Tech Our PR firm's reputation became a liability, and what we did about it (J. Sutphin) 

Healthcare Anthem and Aetna know this: Reputations matter (P. Keckley)

Agencies Peppercomm's biggest new biz mistakes part II (PC) 

Strategy 3 questions to ask of any strategy (C. Wolverton) 

Tech Apple, Facebook, Google an emerging trend index (K. Dugan) 

Content Story of Content: An excellent film that explains new marketing (D. M. Scott) 

Vid Is Volkswagen's reputation polluted by diesel cheating?(Bloomberg) 

Crisis Volkswagen at the crisis PR podium (D. Bedell)
Category: PR Links
Mon., Sep. 21, 2015
Blog: Egads! Son of Total Information Awareness Program is Alive
By Kevin McCauley
darpaThe Pentagon's Defense Advanced Research Projects Agency, which brought up the notorious Total Information Awareness all-encompassing digital surveillance scheme, is at it again. Stay alert.
Category: PR Commentary
Mon., Sep. 21, 2015
Livingston Floats EDF's Lobbying Push
By Kevin McCauley
Environmental Defense FundFormer House Speaker-designate Bob Livingston is lobbying for the Environmental Defense Fund in regard to its participation in the "Changing Course" project to develop a more sustainable Lower Mississippi River Delta region.
Category: Environmental PR
Mon., Sep. 21, 2015
Lupica May Not Be Leaving the Daily News After All
By Matthew Schwartz
Mike LupicaThe Pulitzer prize-winning sportwriter may not be going anywhere after all.
Category: Media News
Mon., Sep. 21, 2015
Charging for PR Services
By Fraser Seitel
Fraser SeitelPR professionals in different areas of the nation and the world may charge differently for individual services. What one charges depends on experience and PR pedigree.
Category: PR Firms
Mon., Sep. 21, 2015
Ex-McCain Aide Jumps Aboard Florida Rail Project
By Kevin McCauley
All Aboard FloridaMelisssa Shuffield, a former aide to Sen. John McCain, has signed on as senior VP-PA for All Aboard Florida, which plans to build and operate nation's only intercity passenger train line.
Category: Corporate Communications
Mon., Sep. 21, 2015
Facebook 'Dislike' Button in the Works
By Matthew Schwartz
Facebook 'dislike' buttonAnother sign of the apocalypse? A Facebook 'dislike' button is on the way.
Category: Social Media
Mon., Sep. 21, 2015
Cheney Dies at 94
By Kevin McCauley
Dick Cheney, former Hill and Knowlton chairman and licensed psychoanalyst, died Sept. 2 at his home in New York. He was 94.
Category: PR Firms

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Commentary &
Prof. Development:
Thu., Dec. 8
Wells Fargo, Trump Give 'PR' a Pummeling
By Tom Madden
Tom Madden

Thu., Dec. 8
2017: The Year Independently Owned Agencies Will Thrive
By Ronn TorossianRonn Torossian

Tue., Dec. 6
Why the Times Should Hire a Pro-Trump Columnist
By Fraser Seitel
Fraser Seitel

Tue., Dec. 6
Chief Storyteller: The Newest Member of the C-Suite
By Rachel Spielman
Rachel Spielman

Tue., Dec. 6
Adding Purpose-Driven Partnerships to Your Game Plan
By Steve Mann
Steve Mann

Mon., Dec. 5
Faltering Press, PR Are in a "Pickle"
By Jack O'Dwyer
Ronn Torossian

Mon., Dec. 5
Breitbart and Kellogg’s at War
By Ronn Torossian
Ronn Torossian

Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Fri., Dec. 2
NY Post Sees Traffic Problem But Has No Solutions
By Jack O'Dwyer
Ronn Torossian

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations


Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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