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O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Sep. '16 Beauty/Fashion & Lifestyle PR Magazine
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Thu., Aug. 27, 2015
Brunswick Aids Acelity, Eying $1B IPO
By Greg Hazley
acelityBrunswick Group is advising Acelity Holdings on the PR front as the San Antonio-based medical technology developer focused on wound care and regenerative medicine eyes an initial public offering that could raise as much as $1B.
Category: Financial PR & Investor Relations
Thu., Aug. 27, 2015
Denver Renewal Entity Seeks PR Firm
By Greg Hazley
denverThe renewal and economic development entity for Denver and its surrounding area is looking for a PR agency to highlight its mission and programs as urban renewal comes under scrutiny in Colorado.
Category: RFPs
Wed., Aug. 26, 2015
Shooter of TV Journos Takes Own Life
By Kevin McCauley
CNN, journalist shootingsA former reporter who allegedly killed two TV journalists in Virginia during an on-air live segment today from Moneta apparently killed himself while being persued by police and federal agents, according to law enforcement officials.
Category: Media News
Wed., Aug. 26, 2015
Blog: Christie Could Have Been a Contender
By Kevin McCauley
Chris ChristieHad Jersey Governor Chris Christie showed some backbone in the legal squabble with Exxon Mobil, he would have stood head and shoulders above rivals in GOP presidential contest.
Category: PR Commentary
Wed., Aug. 26, 2015
ESPN Slaps Schilling for Hitler Posting
By Kevin McCauley
Curt SchillingESPN, which is owned by Walt Disney Co., slaps TV analyst Schilling for post that compared Muslim extremists to Nazi featuring image of Adolf Hitler.
Category: Sports PR
Wed., Aug. 26, 2015
Blue Fountain Finds Feintuch
By Kevin McCauley

Henry FeintuchBlue Fountain Media, more than 200 staffer digital marketing shop based in New York, today hired Feintuch Communications for an integrated PR program.


Category: Social Media
Wed., Aug. 26, 2015
Shocker: Westhampton "Library" Is Private, Not Public
By Jack O'Dwyer

Westhampton Free LibraryThe election of a union Aug. 21 at the “Westhampton Free Library” by a 31-3 margin has put a focus on the library which is a private, 501/c/3 corporation rather than a “public” library. It answers only to its own board.

Category: Public Affairs
Wed., Aug. 26, 2015
Ex-Aide to Obamas Scores with Super Bowl
By Kevin McCauley
Andrea MokrosAndrea Mokros, who was special assistant to President Obama and director of strategic planning at the White House, will join the 2018 Super Bowl Host Committee in Minneapolis next month.
Category: Sports PR
Wed., Aug. 26, 2015
WPP Grows 6.8% In H1
By Kevin McCauley
Martin SorrellWPP CEO Martin Sorrell reports a 6.8 percent rise in reported revenue growth to $9.2B during the first-half as profit before interest and tax rose 7.6 percent to $1.1B.
Category: Financial Management
Wed., Aug. 26, 2015
Darden's DeFeo Flies to American Airlines
By Greg Hazley
ron defeoRon DeFeo, who oversaw corporate communications for Darden Restaurants, is moving to American Airlines Group as VP of global communications.
Category: Corporate Communications
Wed., Aug. 26, 2015
PR Links: BK Pitches Truce to McDonald's for a Day; Ex-Amazon Edit Director Says She Was Pushed Out; PR Nightmare in Napa...
By Greg Hazley

CSR How the social mission of Ben & Jerry's survived being gobbled up (NYT)

Q&A ESPN senior VP, corp comms., Chris LaPlaca (SBD)

Amazon Character is what you do, not what you say (R. Bolton)

Corporate Research: For a corporate apology to work, the CEO should look sad (HBR)

Int'l Communicating the global migrant crisis (E. Dunham)

Image Supermarket chain must pay Michael Jordan $8.9M (ESPN)

Reviews 3 things everyone should know about online reviews (J. Dougherty)

Measurement Measurement is your best ally (A. Dib)

Public Diplomacy James Glassman on the PR strategy vs. ISIS (J. Brown)

Category: PR Links
Tue., Aug. 25, 2015
PR Heavyweight Smyth Joins Edelman
By Kevin McCauley
Ted SmythTed Smyth is now vice chair and chief of staff to Richard Edelman, who presides over the No. 1 independent firm.
Category: PR Firms
Tue., Aug. 25, 2015
'Big Soda' Puts Pop in Outlays to Fend Off Regs
By Kevin McCauley
Big Soda vs. Public Health'Big Soda' spent a combined $106M from '09 through `14 to counter health/labeling initiatives at the local, state and federal levels, according to report released today by Center for Science in the Public Interest.
Category: Food & Beverage PR
Tue., Aug. 25, 2015
China Stars at Warner Bros.
By Kevin McCauley
Warner Bros.China Media Capital, a state-backed entertainment fund, has formed a joint venture with Warner Bros. to produce local-language films.
Category: Media News
Tue., Aug. 25, 2015
Coke Vet Sees Plastics in Future
By Kevin McCauley
Leonor GarciaLeonor Garcia, a Coca-Cola veteran, is taking the director of PA position at PlasticsEurope trade group on Sept. 1.
Category: Corporate Communications
Tue., Aug. 25, 2015
Time Inc. Plots Video Strategy
By Kevin McCauley
Time Inc.Time Inc. hired Michael Erlinger from WPP's GroupM global media investment unit to develop business models for the magazine company's video expansion.
Category: Media News
Tue., Aug. 25, 2015
FL Locale Eyes Social Help to Pitch Ecotourism
By Greg Hazley

floridaFlorida's Charlotte Harbor & the Gulf Islands region is on the hunt for a social media firm or consultant work alongside its travel PR and advertising efforts.

Category: RFPs
Tue., Aug. 25, 2015
Trevarthen to Spark PR
By Greg Hazley
trevarthenToby Trevarthen, a tech-savvy sales and business development pro who runs Spatial Shift, is moving to San Francisco tech PR specialist Spark in October as chief narrative officer, a new post.
Category: Technology PR
Tue., Aug. 25, 2015
PR Links: Measuring engagement; Amazon's culture; Facebook, more than Google, feeds news traffic...
By Greg Hazley
Measurement Determining marketing success means measuring engagement (Saxum) 

Corporate Amazon Culture: The truth lies somewhere in the middle (G. Dietrich) 

Metrics News sites see more traffic from Facebook than from Google (C. Thilk) 

Data CEOs of Chipotle, CVS, Discovery, Walmart make the most compared to employees (Consumerist) 

Authenticity Nutty write-in candidates, Trump and other thoughts on authenticity (M. Shaw) 

Careers 3 challenges every entry level PR pro faces (J. Middleton)

Careers Not your textbook PR internship (S. Leszczuk) 

Sports Blatter says FIFA not corrupt (ABC) 

Tech Apple's reputation can probably rise above the Dr. Dre fray(Wash Post)
Category: PR Links
Mon., Aug. 24, 2015
Friedman Files in at Marino
By Kevin McCauley
Michelle FriedmanMichelle Friedman, who was communications director for the New York City Coalition Against Hunger, has joined The Marino Organization strategic PR shop.
Category: PR Firms

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Commentary &
Prof. Development:
Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

Wed., Sep. 14
Benefits of Working for a Small Agency
By Gabrielle JasinskiGabrielle Jasinski

Mon., Sep. 12
Part-Time CFOs a Solid Bet for PR Firms
By Rick Gould
Rick Gould

Mon., Sep. 12
What ‘Ailes’ Trump Might Get Him Elected
By Joe Honick
Joe Honick

Thu., Sep. 8
And the Cable Babel Continues
By Arthur Solomonarthur solomon

Wed., Sep. 7
Selling Fashion via Facebook Video Storytelling
By Stephanie SiewertStephanie Siewert

Wed., Sep. 7
The Decline of the Editorial Calendar
By Jon Schubin
Jon Schubin

Tue., Sep. 6
ROI in Today’s Communications Landscape
By Nicole Moreo
Nicole Moreo

Tue., Sep. 6
Happy Labor Day! People Rent Homes, Cars to Survive
By Jack O'Dwyer
Jack O'Dwyer

Tue., Sep. 6
Anticipating Drama for the Presidential Debates
By Joe Honick
Joe Honick

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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