The appointment of Paula Payton as director of Strategic Communication, Marketing and Media Mgmt. programs at New York University, a title that drops "PR" although there is still an M.S. in PR and corp. comms., may herald a new era in this section of NYU.
So-called high-frequency traders are taking advantage of direct news feeds from Business Wire and Marketwired to gain an advantage on "less fleet-footed investors," according to a Wall Street Journal report.
I have written many columns on what it takes to make a profit by providing public relations services. However, many of PR firm advisors are on the same bandwagon. This month I will codify some of the best thinking on the subject from advisors.
The World Health Organization is in the midst of an agency search for a global campaign on antimicrobial resistance, the growing problem of infectious diseases adapting to modern antibiotics and similar drugs.
The NYU School of Continuing and Professional Studies has adopted the new name of Strategic Communication, Marketing and Media Management for a department that offers graduate degree programs and noncredit offerings in PR, marketing and graphic communications. Removal is part of trend to discard PR in business/educational worlds. Program founder John Doorley leaves.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.