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Wed., Mar. 19, 2014
NYU Targets Recent Grads, Int'l Students
By Jack O'Dwyer

di lorenzoNYU grad program in PR and corporate communications is putting more emphasis on enrolling recent college grads and others starting PR careers as well as those from other countries.

Category: PR in Higher Education
Wed., Mar. 19, 2014
Honick: Does Anyone Remember Syria?
By Joe Honick
I recall a convention long ago when someone was wearing a badge that read: “You Mistook Me For Someone Who Gives a Damn.” That’s pretty much what we have today, despite all the chatter.
Category: Public Affairs
Tue., Mar. 18, 2014
Ketchum Dodges Gazprom Bullet - For Now
By Kevin McCauley

crimeaGazprom, Russia’s national oil company and one of Ketchum’s major clients, escaped President Obama’s “unserious sanctions” (in the world of the Wall Street Journal) that he put into place yesterday as part of his “consequences” threat triggered by Vladimir Putin’s land grab of Ukraine’s Crimean peninsula.

Category: International
Tue., Mar. 18, 2014
Whitman Delivers PR for Postal Service
By Greg Hazley
bill whitmanBill Whitman, Jr., an agency pro and former communications chief at McDonald's, has landed the top PR slot at the U.S. Postal Service in Washington.
Category: Corporate Communications
Tue., Mar. 18, 2014
Ogilvy Promotes Colombia Trade
By Greg Hazley
colombiaOgilvy PR has registered Proexport Colombia, the government’s foreign investment, tourism and export promotion arm, as a client.
Category: International
Tue., Mar. 18, 2014
PR Links of the Day
By Greg Hazley
Food Too-perfect vegetables get a PR makeover (Vancouver Sun) 
Social Facebook enters news game with Paper (A. Nagele)
Image Does Uber have a PR problem? (R. Iliff) 
Media launches (FiveThirtyEight)
Social Why brands are starting to hate Facebook (G. Snell) 
Jargon Hello pot, meet kettle (A. Moynihan) 
PR 101 5 things to stop doing to your press releases in 2014 (L. O'Neill) 
Celebrity Bill O'Reilly is wrong: Jay-Z is worthy of respect (R. Torossian) 
Content Amtrak writers residency campaign goes viral (C. Cube) 
Confabs Davos World Communication Forum highlights (S. Bruce)
Education The for-profit PR problem (N. Urwitz)
Category: PR Links
Tue., Mar. 18, 2014
San Diego Puts Airport PR on Radar
By Greg Hazley
san diegoThe governing body for San Diego International Airport released an RFP to PR firms Monday covering public outreach and on a mid-six-figure annual budget.
Category: RFPs
Tue., Mar. 18, 2014
Joele Frank Feasts on Quiznos Bankruptcy
By Greg Hazley
quiznosJoele Frank, Wilkinson Brimmer Katcher is serving up PR for sandwich chain Quiznos' March 14 bankruptcy filing.
Category: Financial PR & Investor Relations
Tue., Mar. 18, 2014
Viacom's $1B YouTube Suit Ends with Whimper
By Kevin McCauley
youtubeViacom, which lodged a high-profile $1B copyright infringement suit against YouTube in 2007, today announced an out-of-court settlement.
Category: Media News
Tue., Mar. 18, 2014
Chandler Chicco Chief to Retire in June
By Greg Hazley

bob chandlerBob Chandler, the Chandler Chicco Companies founder and CEO who leads parent inVentiv Health's communications operations, said he will retire in June.

Category: Healthcare PR
Mon., Mar. 17, 2014
Podesta Speaks for South Sudan
By Kevin McCauley
Podesta Group is representing South Sudan, the world's newest country, one rocked by civil war led by factions loyal to either its president or vice president.
Category: Lobbying
Mon., Mar. 17, 2014
Editorial: PRSA Must Not Repeat the Mistake of Murray
By Jack O'Dwyer
Bill MurrayBill Murray, the resigned CEO of PRSA, was the worst Society staff head we have experienced since 1968--temperamentally and physically unsuited for the job. This mistake must not be repeated.

Category: PRSA
Mon., Mar. 17, 2014
Ireland Gets No PR Respect from Obama, Parade Organizers
By Kevin McCauley
Ireland Taoiseach Enda Kenny probably wishes he could celebrate Saint Patrick’s Day at home.
Category: Public Affairs
Mon., Mar. 17, 2014
O'Dwyer's Ranking of Healthcare PR Firms Published
By Greg Hazley
O'Dwyer's today published its annual ranking of healthcare PR firms. Edelman, W2O Group, Ruder Finn, APCO Worldwide and Cooney/Waters Group lead the 67 ranked firms.
Category: Healthcare PR
Mon., Mar. 17, 2014
The Media of Public Relations: Paid v. Owned v. Earned
By Fraser Seitel
In the “old days” – before social media – public relations was aimed, essentially, at one thing; convincing a third party – usually a journalist – to report favorably on your client.
Category: PR Commentary
Mon., Mar. 17, 2014
Republican Heavyweight Joins PSCA
By Kevin McCauley
Frank Donatelli, who succeeded Michael Steele as chairman of GOPAC when Michael Steele left in 2009 to head the Republican National Committee, is leaving his McGuireWoods executive VP & director of federal affairs slot for Plan Sponsor Council of America at the end of the month.
Category: Personnel Appointments
Fri., Mar. 14, 2014
PR Accounts on the Move
By Greg Hazley
mimedxPR account wins at Clearpath, jacobstahl, GolinHarris, Shift, 5W, M&C Saatchi, Havas, Kelly Fletcher PR, TransMedia, Landmark, Balsera...
Category: News of Accounts
Fri., Mar. 14, 2014
Sard Verbinnen Streams Beats Music
By Greg Hazley
beatsBeats Music is working with Sard Verbinnen on corporate PR as the privately held company looks to parlay the success of Beats by Dre headphones into the streaming music business.
Category: Entertainment & Sports PR
Fri., Mar. 14, 2014
Davis Campaign Aligns PR After Stumbles
By Greg Hazley
petkanasZac Petkanas, communications director of the Nevada Democratic Party, has been named to that title for the high-profile Texas gubernatorial campaign of state senator Wendy Davis.
Category: Public Affairs
Fri., Mar. 14, 2014
Air India PR Review Takes Off
By Greg Hazley
air indiaAir India has cleared for takeoff a tender process for PR as the government-owned national flagship carrier looks to burnish its image in India and abroad.
Category: RFPs
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Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
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It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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