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O'Dwyer's Inside News of Public Relations & Marketing Communications - Food & Beverage Public Relations: Mar. '15
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Mon., Feb. 10, 2014
Sound PR Advice Would Have Saved A-Rod
By Fraser Seitel
A-RodA-Rod’s capitulation last week was a complete and utter defeat for himself and his high-powered team of legal and public relations consultants.
Category: Crisis Communications
Mon., Feb. 10, 2014
Bragman Helps Sam Come Out
By Kevin McCauley

michael samCollege All-American Michael Sam enlisted Hollywood publicist Howard Bragman, who is gay, to handle his “coming out” news, which earned front-page coverage of today’s New York Times.

Category: Public Relations
Mon., Feb. 10, 2014
BLJ Provides PR Brainpower to UAE Think Tank
By Greg Hazley
ecssrBrown Lloyd James is handling global PR activities for the Emirates Center for Strategic Studies & Research, the think tank of the United Arab Emirates.
Category: International
Mon., Feb. 10, 2014
Utah Reviews Voter Outreach
By Greg Hazley
voteUtah has kicked off a review of its $100K voter outreach PR account.
Category: RFPs
Mon., Feb. 10, 2014
New NYU Dept Heads May Open PR Info Doors
By Jack O'Dwyer
nyuThe appointment of Paula Payton as director of Strategic Communication, Marketing and Media Mgmt. programs at New York University, a title that drops "PR" although there is still an M.S. in PR and corp. comms., may herald a new era in this section of NYU.
Category: PR in Higher Education
Fri., Feb. 7, 2014
Web Links
By Greg Hazley
Measurement The ROI dilemma in media relations: CEOs and PR pros face off (DCI) 
Tact Fashion labels promote what celebs wore to Hoffman services (T. Palmeri) 
Olympics 8 PR lessons from Sochi 2014 (Management Today) 
Olympics Are Sochi Games a PR disaster for the Kremlin? Think again (M. Nuckols) 
Olympics Opening ceremony fails through the years (The Atlantic)
Social The modern CEO's social business agenda and technology paradox (D. Fossas) 
Social Facebook is Ten (N. Pollack) 
Content A play-by-play guide for real-time content creation (Edelman Dig.) 
PR 101 Here's why PR pros should use Twitter (A. Grinavich) 
Marketing What does your brand sound like? (HBR)
Crisis Harvard study says BP's 'greenwashing' paid off (G. Baron)
Category: PR Links
Fri., Feb. 7, 2014
WSJ: Speed Traders Use Newswires to Get Edge
By Greg Hazley
So-called high-frequency traders are taking advantage of direct news feeds from Business Wire and Marketwired to gain an advantage on "less fleet-footed investors," according to a Wall Street Journal report.
Category: PR Services
Fri., Feb. 7, 2014
Corporate Surveillance Watchdog Taps Monuments
By Kevin McCauley

Monument Policy Group is working for a coalition of Internet companies that pushes for “sensible limitations” on Uncle Sam’s ability to compel service providers to fork over user data.

Category: Lobbying
Fri., Feb. 7, 2014
PR Agency Profitability Wisdom From The Pros
By Richard Goldstein
I have written many columns on what it takes to make a profit by providing public relations services. However, many of PR firm advisors are on the same bandwagon. This month I will codify some of the best thinking on the subject from advisors.
Category: Financial Management
Fri., Feb. 7, 2014
Ketchum, Prism Alum Dolan to Kglobal
By Greg Hazley
chuck dolanChuck Dolan, a PA veteran of Prism Public Affairs and Ketchum experienced in Russia relations, has moved to Kglobal in Washington as a senior VP.
Category: Public Affairs
Fri., Feb. 7, 2014
Paul Fasts for Diversity in PR, Adland
By Kevin McCauley
mike paulNew York counselor Mike Paul will begin a two-day fast Feb. 12 to draw attention to what he sees as a lack of diversity among large PR firms, ad agencies and corporate communications departments.
Category: Public Relations
Fri., Feb. 7, 2014
WHO Slates PR Push on Antibiotic Resistance
By Greg Hazley
whoThe World Health Organization is in the midst of an agency search for a global campaign on antimicrobial resistance, the growing problem of infectious diseases adapting to modern antibiotics and similar drugs.
Category: Healthcare PR
Thu., Feb. 6, 2014
Web Links
By Greg Hazley
Social Walmart's PR team and how they use Twitter (A. Hanson) 
PR 101 How to avoid being labeled a PR spammer (A. Erin) 
PR 3 sure-fire PR tips from 'the man who divided a country' (S. Cody) 
Travel Leaders agree 2014 is year of significant growth, but not much else (K. Leigh) 
Corporate Eatery chain Subway to remove chemical from bread (USAT) 
Corporate GM's first female CEO is paid half of male predecessor (CBS News) 
Social ABC's social push ahead of 'Scandal' return (Lost Remote) 
Int'l Dennis Rodman and sports diplomacy gone awry (M. Kounalakis) 
Recalls Aston Martin recalls 17K of its $120K cars (BBW)
Category: PR Links
Thu., Feb. 6, 2014
CPJ Raps US Spying on Journalists
By Kevin McCauley
Committee to Protect Journalists today ripped the Obama Administration’s policy of mass surveillance as a threat to freedom of the press worldwide.
Category: Media News
Thu., Feb. 6, 2014
NYU Adopts New Dept Name for Marketing, PR and Graphic Comms Programs
By Jack O'Dwyer
paula paytonThe NYU School of Continuing and Professional Studies has adopted the new name of Strategic Communication, Marketing and Media Management for a department that offers graduate degree programs and noncredit offerings in PR, marketing and graphic communications. Removal is part of trend to discard PR in business/educational worlds. Program founder John Doorley leaves.
Category: PR in Higher Education
Thu., Feb. 6, 2014
CSR Gold Goes to CVS, AT&T
By Kevin McCauley
larry merloCVS and AT&T have kicked 2014 off in fine fashion, making bold moves on the corporate social responsibility front.
Category: CSR - Corporate Social Responsibility
Thu., Feb. 6, 2014
Clemens Loses Latest Bid to Protect PR Docs in Suit
By Greg Hazley
roger clemensEmbattled baseball star Roger Clemens must turn over PR documents in the defamation suit brought by his former trainer, Brian McNamee, a federal judge ruled Jan. 30.
Category: Public Relations
Thu., Feb. 6, 2014
NY Times Suffers 63% Slide in Net
By Kevin McCauley
The New York Times Co. today reported a 63.2 plunge in Q4 net income to $65.7M on a 5.2 percent dip in revenues to $443.9M.
Category: Media News
Thu., Feb. 6, 2014
Oregon Tourism Changes PR to Lane
By Greg Hazley
oregonThe Oregon Tourism Commission has moved its six-figure PR account to Portland-based Lane PR, following a review.
Category: Travel PR
Thu., Feb. 6, 2014
Edelman Helps CVS Drop Tobacco
By Greg Hazley

cvsEdelman is advising client CVS Caremark amid its Feb. 5 announcement that the pharmacy chain will stop selling tobacco products at its 7,600-plus stores in the U.S.

Category: Healthcare PR
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Top 10 PR firms for 2015:
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2. APCO Worldwide, D.C. - $118,112,600
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