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Thu., Jul. 17, 2014
Ketchum Reps Russia, Advised Malaysian Airlines
By Kevin McCauley
planeA Malaysian Airlines 777 crashed in eastern Ukraine today, killing all 295 passengers and crew. Ketchum, which was called in by Malaysia Air after the loss of Flight 370 in March, also represents Russia.
Category: Crisis Communications
Thu., Jul. 17, 2014
Newspaper Association Drops Stats (They're That Bad)
By Jack ODwyer

newspaper association of americaThe Newspaper Association of America, after 62 years of running a chart of ad revenues, dropped it for 2013. Also, a new book faults New York Times' attempts to cope with internet, social media.

Category: Media News
Thu., Jul. 17, 2014
PR Links of the Day - 7-17-2014
By Greg Hazley
PR 101 13 tips for writing and pitching op-ed stories (P. Opelbaum) 
Travel Top 8 digital influencers for travel (G. Pritchard) 
Content Strong storytelling in McDonald's supplier videos ... but do they work? (L. Hoffman) 
Publicity Meet the PR guru for 'hot convict,' 'Octomom,' others (Daily Beast)
Tech The next big thing for marketers (S. Corsi) 
PA Jay Carney cashes in (Politico) 
Content Responsive marketing in a real-time world (D. Armano) 
Marketing Lady Gaga is still schooling marketers (Forbes) 
Gov't FTC reaches out to Latinos with first 'fotonovela' (FTC) 
Sports MLB addresses criticism over All-Star Game (Deadspin) 
Corporate GM's Barra faces (another) Senate interrogation (BBW) 
Int'l Clinton warns Israel on isolating itself from world opinion (AFP)
Category: PR Links
Thu., Jul. 17, 2014
Ecuador Targets Chevron
By Kevin McCauley
ecuadorThe Embassy of Ecuador has hired the firm of former liberal Congressman Bill Delahunt of Massachusetts to improve bilateral ties with it and the U.S. and to keep on top of Chevron's "communications strategies and lobbying efforts" in both federal Washington and think tanks.
Category: Lobbying
Thu., Jul. 17, 2014
Study: The Most (and Least) Respected Brands
By Greg Hazley
corebrandCoca-Cola and PepsiCo, despite losing some luster over the healthy foods movement, are the most respected corporate brands, while Delta Airlines and H&R Block top the list of least respected names, according to a study by consultancy CoreBrand.
Category: Marketing Communications
Thu., Jul. 17, 2014
Ogilvy Tempts Edelman's Banovetz
By Kevin McCauley
jennifer banovetzJennifer Banovetz will join Ogilvy PR in Los Angeles on Aug. 4 in the senior VP/brand marketing group slot for its western region.
Category: PR Firms
Thu., Jul. 17, 2014
Online Custom Jeweler Seeks PR Pitches in Open Review
By Greg Hazley
gemvaraOnline purveyor of custom fine jewelry is calling for agency proposals in an open, competitive review to develop and execute a strategic PR program. Details...
Category: RFPs
Thu., Jul. 17, 2014
Book Review: S Street Rising: Crack, Murder and Redemption in DC
By Kevin McVicker
s streetA former Washington Post scribe chronicles his double life as a crime reporter who secretly battled crack addiction in DC in the 1980s and '90s.
Category: Book Review
Thu., Jul. 17, 2014
Kekst Aids Slim-Fast Sale
By Greg Hazley
slim fastKekst and Company is guiding communications for Kainos Capital in its acquisition of weight-loss brand Slim-Fast from Unilever.
Category: M&A
Thu., Jul. 17, 2014
Microsoft to Cut 18,000 Jobs
By Greg Hazley
microsoftMicrosoft today said it will cut up to 18,000 jobs across the company in a "restructuring plan to simplify its operations" and integrate its $7B acquisition of Nokia.
Category: Corporate Communications
Wed., Jul. 16, 2014
Russia Trims Spending at Ketchum
By Kevin McCauley
russiaThe Government of Russia cut spending at Ketchum 30 percent to $4M during its latest six-month period compared to year ago figures.
Category: International
Wed., Jul. 16, 2014
Blog: Rupert's Last Rodeo?
By Kevin McCauley
rupert murdoch"We are not currently in any discussions with Time Warner," said a release today from 21st Century Fox. "Currently" is the key word.
Category: Media News
Wed., Jul. 16, 2014
PR Links of the Day - 7-16-2014
By Greg Hazley

Commentary Trust me, PR is dead (R. Phillips)
Int'l Edelman discloses links to detained Chinese news anchor (WSJ)
Dissent Speakers group scraps name change after outcry (AN)
Tech 5 reasons you shouldn't automate your PR strategy (B. South)
Media Nikki Finke hoaxed by news tip (Page Six)
Firms How ReviveHealth keeps growing and growing (NBJ)
List Top 10 daily newspapers in Texas (Cision)
Sports Tampa Bay Bucs publish long-form journalism on new coach (Bucs)

Category: PR Links
Wed., Jul. 16, 2014
NBCUniversal Ups Skowronski to VP, Comms
By Greg Hazley
lauren skowronskiNBCUniversal has plugged in MSNBC media relations head Lauren Skowronski to the VP, corporate communications, slot for the parent company.
Category: Corporate Communications
Wed., Jul. 16, 2014
Study: Digital Hastens Communications, Marketing Merge
By Greg Hazley

convergenceThe rate of chief communications officers who also lead marketing is up 35% in the past two years, a Weber Shandwick study shows, hastened by the digital era.

Category: Marketing Communications
Wed., Jul. 16, 2014
Ex-Pfizer Pro Checks in at Porter Novelli
By Kevin McCauley
amy nayarPfizer alum Amy Nayar has joined Porter Novelli as senior VP/global health & wellness.
Category: Healthcare PR
Wed., Jul. 16, 2014
Time Warner Rejects Murdoch's Overture
By Kevin McCauley
time warnerTime Warner today rejected an $80B merger proposal from Rupert Murdoch's Twenty-First Century Fox, saying the transaction posed "significant risk and uncertainty" about the valuation of its non-voting stock and ability to manage the size and scale of the combined entity.
Category: Media News
Wed., Jul. 16, 2014
C&W Bolsters Consumer Unit
By Greg Hazley
perles, giannatempoZach Perles, VP of marketing for the licensor of brands like Juicy Couture and Prince Tennis, and RF|Binder senior managing director Laura Giannatempo have moved to Cohn & Wolfe 's consumer practice in New York as senior VPs.
Category: PR Firms
Wed., Jul. 16, 2014
Cisco's Platon Goes to Gutenberg
By Kevin McCauley
jeff platonJeff Platón, who was a top marketing executive at Cisco Systems, has joined Gutenberg Communications to drive its growth in Silicon Valley.
Category: Technology PR
Wed., Jul. 16, 2014
Effective Leadership and Communication Require Consistency
By Paul Oestreicher
paul oestreicherPredictable does not mean plodding or unimaginative. Google is proof that serious purpose and process can go hand-in-hand with creativity and excitement.
Category: Public Relations
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