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Return to Latest News
Wed., Jan. 21, 2015
Virgina Tech PR Chief to Retire
By Editorial Staff
larry hinckerLarry Hincker, the associate VP for university relations who helped "brand" Virginia Tech and led the institution's PR through a 2007 campus shooting, will retire this year after 25 years in Blacksburg.
Category: PR in Higher Education
Wed., Jan. 21, 2015
Hawaii Opens Review of Tourism PR
By Editorial Staff
hawaiiThe Aloha State has launched a review of its six-figure tourism PR account with an open competition through mid-February.
Category: RFPs
Wed., Jan. 21, 2015
Facebook Claims Bigger Economic Impact Than Portugal
By Kevin McCauley

deloitteFacebook claims it's responsible for stimulating $227B in economic activity and creating 4.5M jobs for the year ended October, according to an analysis produced by Deloitte.

Category: Media News
Wed., Jan. 21, 2015
Fed-State Environmental Revamp Seeks Comms Counsel
By Editorial Staff
ecosA Washington-based council of state and regional environmental agencies is on the hunt for strategic communications counsel for a federally backed initiative to reform how governments deliver environmental protection and data.
Category: Environmental PR
Wed., Jan. 21, 2015
PR Links of the Day - 1-21-2015
By Editorial Staff
Tactics How to craft an agile marketing campaign (HBR) 
Retort Why Mark Cuban is wrong about startups and PR (C. Egusa) 
Social How much damage did that tweet cause? (J. Licko) 
IR 4 analyst relations best practices companies should seek (S. Liu) 
Tech Why CES still matters (G. Matusky) 
Tech Six PR tips post CES (J. Koo) 
PA Associations lobby less, spend more on ads and PR (AN) 
Politics SOTU quip goes viral (J. Nau) 
RFP Media relations for the city of Kenmore, WA (link) 
RFP Writing editing, Port of Los Angeles media relations (PDF)
Category: PR Links
Wed., Jan. 21, 2015
Doing PR for Nazis in 1930s Is Theme of Novel
By Jack O'Dwyer
nazi accountRetired PR counselor Larry Roth has written The Nazi Account, a novel based on Carl Byoir & Associates’ work for the Hitler government in the 1930s. It led to the Foreign Agents Registration Act.
Category: Book Review
Wed., Jan. 21, 2015
Al Jazeera America Says Non-US News Matters
By Kevin McCauley
al jazeeraThe US unit of the Qatar satellite TV network has established its "road map for 2015,"promising new programming but warning that "it cannot ignore the pivotal role played by news events outside the US."
Category: Media News
Wed., Jan. 21, 2015
Auto PR Veteran Kowaleski Dies at 63
By Kevin McCauley
tom kowaleskiTom Kowaleski, the automotive PR executive who held top posts at Chrysler, General Motors, BMW and Lincoln, is dead at 63.
Category: Corporate Communications
Wed., Jan. 21, 2015
Institutional Trust Tanks, Says Edelman
By Kevin McCauley
trustThe 2015 Edelman Trust Barometer released Jan. 20 found that trust in government, business, non-governmental organizations and media tanked to the levels of the Great Recession of 2009.
Category: Public Affairs
Wed., Jan. 21, 2015
Paris Mayor Threatens to Sue Fox News
By Kevin McCauley
Paris Mayor Anne Hidalgo plans to sue Fox News for its alleged false reports about neighborhoods ruled by Sharia law that have become no-go zones for non-Muslims.
Category: Media News
Tue., Jan. 20, 2015
American Sniper is Hollywood Gift to Pentagon
By Kevin McCauley
sniperAmerican Sniper is a PR gift to the Pentagon, which is once again gearing up in the Middle East, as the film is cheered by cultural conservative and liberal audiences.
Category: Entertainment & Sports PR
Tue., Jan. 20, 2015
H+K Guides Egyptian Tourism
By Kevin McCauley
egyptHill+Knowlton Strategies has registered the Egyptian government's Ministry of Tourism as a client here in a effort managed by the London office of the WPP-owned unit.
Category: Foreign government
Tue., Jan. 20, 2015
UK's Portland PR Bolsters DC Outpost
By Kevin McCauley
scott nolanBritain's Portland PR has recruited Scott Nolan Smith from the UK embassy in Washington to handle media/digital engagement, diplomatic communications and international affairs.
Category: Public Diplomacy
Tue., Jan. 20, 2015
Australia Tourism Books Global PR Search
By Kevin McCauley

australiaTourism Australia is looking to hire PR partners in key international markets such as the US, Brazil, Malaysia, China, Korea, India, UK and Japan.

Category: RFPs
Tue., Jan. 20, 2015
FEMA Assesses Flood Insurance PR
By Editorial Staff
floodsmartThe Federal Emergency Management Agency is assessing agency PR and marketing capabilities to handle the $75M account to promote the National Flood Insurance Program, FloodSmart.
Category: Public Affairs
Tue., Jan. 20, 2015
PR Links of the Day - 1-20-2015
By Editorial Staff
Corporate 10 most hated companies in America (24/7 Wall St.)
Pro football shill Lanny Davis lies about shilling for pro football (Deadspin) 
Conflicts Double-dipping between PR and journalism exposes reputation risk (D. Tisch) 
Social Obama's social media team tries to widen SOTU audience(NY Times) 
Legal Lawsuit implicates former Mattel, Burson PR exec (The Acorn) 
Entertainment Lena Dunham hires 'Scandal' PR expert, PMK-BNC(THR) 
Healthcare Enhancing content marketing practices for the health industry (MSLG)
Measurement Measuring PR and Google Analytics (D. Laloggia) 
Image The Big Mac of brand integrity (N. Fischer) 
Measurement Improve your PR measurement strategy (T. Chandler) 
Media NBC to stream Super Bowl, halftime show for free(Adweek) 
Tactics 5 things you're doing wrong with your press release(Cision) 
PR 101 5 tips to write the perfect email pitch (K. Schellekens) 
Environment Greenpeace names activists behind epic fail in Peru(BBW)
Category: PR Links
Tue., Jan. 20, 2015
Looking Back to Gear Up for Super Bowl
By Arthur Solomon
There are lessons learned from the 2014 Super Bowl that should help pave the way for a marketing touchdown in the impending Big Game.
Category: Sports
Tue., Jan. 20, 2015
Hamptons Libraries Should Join Fight vs. Eruvim
By Jack O'Dwyer

sh libraryLibraries in Southampton, Westhampton Beach and Quogue, elected leaders of which are being falsely accused in court of "animus" towards Orthodox Jews, must fight those charges and stop massive legal costs. 

Category: Public Affairs
Mon., Jan. 19, 2015
MLK Day - A Day On, Not A Day Off
By Editorial Staff
MLK DayGo to and learn about the events happening today, #MLKDay.
Category: Public Affairs
Fri., Jan. 16, 2015
Alaska Reviews Tourism Account
By Editorial Staff
alaskaAlaska has created a new tourism marketing board and kicked off an open competition for its $15M-a-year travel account.
Category: RFPs
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
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4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
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9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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