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O'Dwyer's Inside News of Public Relations & Marketing Communications - Broadcast Media Services & Social Media PR: Apr. '15
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Thu., Mar. 6, 2014
BBC Shuts Down Youth Channel
By Kevin McCauley
bbc threeThe BBC today announced plans to kill Channel Three, the No 1 channel in the U.K. for the 16 to 34-year old age bracket, to save about $75M a-year.
Category: Media News
Thu., Mar. 6, 2014
RFP: Tourism PR and Marketing
By Greg Hazley
Oregon city eyes national and statewide PR to position itself as the premiere tourist locale for southern Oregon.
Category: RFPs
Thu., Mar. 6, 2014
BHP Steps Up DC Effort
By Kevin McCauley

bhpBHP Billiton, $66B Australia mining/energy conglomerate, has registered a D.C. lobbying outpost with the growth of its U.S. business.

Category: Lobbying
Thu., Mar. 6, 2014
Barbary, Davis Nab San Fran Transit PR Pacts
By Greg Hazley
san franciscoBarbary Coast Consulting and Davis & Associates Communications have picked up PR pacts with the San Francisco County Transportation Authority, following an RFQ process.
Category: Public Affairs
Thu., Mar. 6, 2014
Peppercomm Reads Redbook Exec for Content Post
By Greg Hazley
robyn mait levineRobyn Mait Levine, associate publisher for integrated marketing at Hearst's Redbook, has moved to Peppercomm in the new post expanding its content services.
Category: Public Relations
Wed., Mar. 5, 2014
Pataki Aide Goes Rational
By Kevin McCauley
peter bardenPeter Barden, who was former New York governor George Pataki's deputy director of legislative affairs, has joined Rational 360 as managing director in New York.
Category: Public Relations
Wed., Mar. 5, 2014
PR Links of the Day
By Greg Hazley
Essay PR ethics: Lead by example (T. Martin) 
PR 3.0 Protip: Scrub the media list (K. Dugan) 
PR 101 Reddit's dir. of comms. on best practices for media/PR on reddit (Muck Rack) 
Big Picture The CMO's job has changed (for the better) (D. Aaker) 
Tourism Israeli prime minister visits Hollywood for tourism film premiere (WHTC) 
Social Subway customer pays for complaint to go viral (G. Rudawsky) 
Media Are alt weeklies over? (NY Times) 
Conent How to squeeze the last drop of value from your content(T. Morral) 
RFP Canada - PR strategy for Community Futures program (PDF) 
Entertainment John Travolta apologizes for Oscar name flub (RS) 
Panel The effects of Google's Hummingbird algorithm on search and social (P. Opelbaum) 
TV HBO recruits hip-hop, latin music artists to promote 'Game of Thrones' (WSJ) 
Service Where to cry in New York (tumblr) 
SXSWi What you can't miss in the 2014 SXSWi health track (G. Matthews)
Category: PR Links
Wed., Mar. 5, 2014
Collegio Exits GOP Super PAC to Rep Auto Dealers
By Greg Hazley
joanthan collegioJonathan Collegio, who directed communications for Republican Super PAC American Crossroads, has moved to the National Automobile Dealers Association as VP of public affairs.
Category: Public Affairs
Wed., Mar. 5, 2014
Washington Gets Tough In Battle Over Obesity
By Jon Gingerich
O'Dwyer's MagazineFederal health agencies have changed their tactics in the battle over obesity. After decades of passive campaigns meant to educate Americans on the dangers of excessive fats and sugars, authorities have now ditched this strategy for more aggressive measures. 
Category: Food & Beverage PR
Wed., Mar. 5, 2014
Joele Frank Fuels The Pantry in Proxy Showdown
By Greg Hazley
kangaroo expressPublicly traded convenience store chain The Pantry has enlisted Joele Frank, Wilkinson Brimmer Katcher as it fends off a dissident proxy challenge ahead of its March 13 annual meeting.
Category: Financial PR & Investor Relations
Wed., Mar. 5, 2014
Ketchum's Gazprom Client Squeezes Ukraine
By Kevin McCauley
gazpromGazprom, Russia’s state-owned energy entity, yesterday yanked Ukraine’s special discount on gas supplies effective next month, a move that further squeezes the economy of the beleaguered former Soviet state.
Category: International
Wed., Mar. 5, 2014
Ketchum, Ukraine Unit in Tough Spot Amid Strife
By Greg Hazley

pleon talanPleon Talan, the Ketchum unit based in the Ukraine, is distancing itself from Ketchum's ongoing PR work with the Russian government amid the cross-border showdown between the two countries.

Category: International
Wed., Mar. 5, 2014
CMT Comms Head to Nashville Firm
By Greg Hazley
lisa chaderLisa Chader, senior VP of corporate communications for country music network CMT, has moved to Nashville-based NPG PR in an executive VP role.
Category: Corporate Communications
Tue., Mar. 4, 2014
PR Links of the Day
By Greg Hazley
Marketing PR and advertising work best together (C. Penn) 
Agencies Third prize is you're fired (S. Cody) 
Tools Measurement replaces digital as PR pros' greatest training need (S. Bruce) 
Vetting Fake chef fools Midwest morning shows (Deadspin) 
Viral Samsung says it was included 'organically' in Ellen selfie(TechCrunch) 
Consumer Unilever drops ad that angered some in NJ (NY Times) 
PR 101 The deskside media visit (A. Brannum) 
Lingo How to decipher PR girl speak (NYCPRG) 
SXSWi 3 guerrilla marketing tips to distinguish your brand (PRW) 
Sports The making of Earvin Johnson, AIDS saint (GQ/Deadspin)
Category: PR Links
Tue., Mar. 4, 2014
Weak Language, Not Policy, Hurts Obama's PR
By Kevin McCauley

samantha powerThe President should consult with my favorite member of his team, Ambassador to the United Nations Samantha Power, the Ireland-born journalist. 

Category: Public Affairs
Tue., Mar. 4, 2014
Politico's Gibson Jumps to PR with SevenTwenty
By Greg Hazley
ginger gibsonGinger Gibson, a congressional reporter for Politico, is moving to the PR side as a VP at SevenTwenty Strategies in Washington.
Category: Media News
Tue., Mar. 4, 2014
Fed Group Slates Mortgage Scam PR
By Greg Hazley
mortgageThe federally chartered community development group in Washington tabbed by Congress to administer the national foreclosure counseling program, is searching for PR help for a campaign to alert consumers about loan modification scams in the housing market.
Category: RFPs
Tue., Mar. 4, 2014
LA Slates Water Conservation PR Amid Drought
By Greg Hazley

waterLos Angeles County, enmeshed in a protracted drought plaguing southern California, is looking to hire a PR firm for a six-figure water conservation campaign.

Category: RFPs
Tue., Mar. 4, 2014
Making of a Presidential Reputation
By Joshua Zeitz

zeitzFor those of us in the reputation business, there’s something to be learned from how historical figures and their advisors have crafted and in some cases manipulated public memory and legacy making.

Category: Reputation
Tue., Mar. 4, 2014
Brunswick's Trayner Builds NY Outpost for GQR
By Greg Hazley

traynerBrunswick Group partner in London decamps for New York to open an office of Washington-based polling and consulting firm Greenberg Quinlan Rosner, which is building a corporate practice as companies face political-style scrutiny.

Category: Public Affairs
Today's Poll:
Wage hikes
Major companies raising hourly wages are conducting:
shrewd PR.
hollow PR.
good business.
damage control.
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