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O'Dwyer's Inside News of Public Relations & Marketing Communications - PR Firm Rankings: May '15
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Wed., Apr. 2, 2014
PR Links of the Day
By Greg Hazley
Agencies How to hire your next communications agency (B. Hickey)
Healthcare 'Power Moms' require smarter healthcare marketing(L. Vidrine) 
EconDev Truce or dare? Border wars & economic development (S. Duncan) 
Media Why PR should be paying attention to the turmoil at The Oregonian (L. Hoffman) 
Social 2014 - The year the 'free' social media marketing gravy train derailed (J. Chow) 
Legacy Did a PR pro put the * and # on the telephone? (WSJ) 
PR The final PR push that put Obamacare over the hump (Politico)
Why 'Big Papi' got paid to take selfie with President Obama (ABC News) 
Sports Tiger Woods' statement on withdrawal from Masters (TW) 
Tactics Earned, owned … and paid? It's all part of PR (A. Kenney)
Category: PR Links
Wed., Apr. 2, 2014
PPG's Ukraine Pact Worth $500K
By Kevin McCauley
Prime Policy Group has just released text of its consulting agreement with Ukraine, calling for fees of $500K during a nine-month period.
Category: Lobbying
Wed., Apr. 2, 2014
Activating Employee Brand Ambassadors
By Kevin McCauley
weber shandwickWorkers are the best defenders of a corporate reputation, but many companies do little to motivate these potential brand ambassadors, according to research unveiled by Weber Shandwick today.
Category: Reputation
Wed., Apr. 2, 2014
PR to Journalist Ratio on the Rise
By Greg Hazley
blsThere are 4.6 PR pros for every reporter in the U.S., according to the latest Dept. of Labor figures for 2013, up from a three-to-one ratio in 2008.
Category: Public Relations
Wed., Apr. 2, 2014
Porter Novelli's Sullivan to B-M
By Kevin McCauley
catherine sullivanCatherine Sullivan, who handled PR at Omnicom’s Porter Novelli subsidiary, now does it for Burson-Marsteller in the managing director of worldwide communications post. She reports to CEO Don Baer.
Category: PR Firms
Wed., Apr. 2, 2014
Rankings Called 'Absurdly Influential' by Consultant
By Jack O'Dwyer

russell perkinsMorgan Stanley and Goldman Sachs gave up millions in fees in order to rank high in deal-making tables, notes consultant Russell Perkins, who says such rankings are “absurdly influential.”

Category: PR Firms
Wed., Apr. 2, 2014
Wheeler Heads IR, Comms at Newly Public Relypsa
By Greg Hazley

sylvia wheelerSylvia Wheeler has left the VP of IR and corporate communications slot at Hyperion for a similar role at Relypsa, the biopharmaceutical company with a hyperkalemia drug in Phase 3 clinical trials.

Category: Corporate Communications
Wed., Apr. 2, 2014
MN Billionaire Moves to Acquire Star Tribune
By Greg Hazley
glen taylorGlen Taylor, the billionaire owner of the Minnesota Timberwolves basketball franchise, has signed a letter of intent to acquire the Star Tribune.
Category: Media News
Wed., Apr. 2, 2014
Huey: Barra Needs to Take Ownership of GM Crisis
By Bill Huey
mary barraMary Barra has been given something of a pass by commentators for dealing with GM's recall forthrightly even though she wasn’t in charge at the time, but in fact she owns this problem.
Category: Crisis Communications
Wed., Apr. 2, 2014
Balenske Takes Comms Post at Revolution in DC
By Greg Hazley
meredith balenskeMeredith Balenske, a VP for corporate technology at FleishmanHillard in Washington, has moved to Revolution, the DC-based venture firm backed by tech luminaries including AOL founder Steve Case.
Category: Corporate Communications
Tue., Apr. 1, 2014
Brooklyn Navy Yard 'Green Industrial Site' Seeks PR
By Kevin McCauley
bnyThe Brooklyn Navy Yard, a 300-acre industrial park that houses more than 330 businesses, is looking for a firm for marketing, PR and community affairs duties.
Category: RFPs
Tue., Apr. 1, 2014
Sirva Moves PR to Sard Amid $175M IPO
By Greg Hazley

alliedRelocation and moving services provider Sirva is relying on Sard Verbinnen & Co for PR counsel as the Oakbrook Terrace, Ill.-based company pursues an initial public offering to raise up to $175M.

Category: Financial PR & Investor Relations
Tue., Apr. 1, 2014
PR Links of the Day
By Greg Hazley
Crisis Malaysia Airlines nails crisis checklist, falls short on execution (C. Winters) 
Tactics The power of cross-training in PR (M. Kessler) 
Students Handicapping the PR career track (Culpwrit) 
Sponsorship The NCAA took away my cat mug (WSJ) 
Social 13 statistics from an Inc. 500 social media study (F. Strong) 
Ethics Peppercomm names G. Washington chief ethics officer (S. Cody) 
Food/Bev Americans drinking fewer soft drinks, more fake fruit water (Consumerist) 
RFP Sierra Club, 6-months comms. consultant (CL) 
Vid Huff Post's Arin Greenwood on pitching stories, cats… (D. Simon) 
RFP Maine Assn. of Planners, RFP for comms. consultant (MAP) 
Entertainment Lego Movie: Master class in branded content(Lewis360)
Category: PR Links
Tue., Apr. 1, 2014
FH Gets Fashionable
By Kevin McCauley

emily shapoffFleishmanHillard has recruited Alison Brod PR's fashion leader for the VP-brand marketing slot.

Category: Beauty & Fashion PR
Tue., Apr. 1, 2014
Gross to Take Reins of RLM Finsbury
By Greg Hazley
michael grossRLM Finsbury partner and president Michael Gross will succeed CEO and co-founder Walter Montgomery later this month.
Category: PR Firms
Tue., Apr. 1, 2014
Solomon: Why I Became A Whistle Blower
By Arthur Solomon
arthur solomonOn the first Monday of each January after the inauguration of a new president, there is a secret meeting of editors of influential newspapers at which no notes are taken and no words are spoken to anyone outside of the group. All who attend are sworn to secrecy.
Category: Public Affairs
Tue., Apr. 1, 2014
Troubled Hawaii Health Exchange Eyes PR Help
By Greg Hazley

hawaiiHawaii's health insurance exchange, which, like the federal marketplace, had a rocky rollout at the end of 2013, has released RFPs for PR and marketing services as the state pursues a goal of running its own marketplace under the Affordable Care Act.

Category: RFPs
Tue., Apr. 1, 2014
Wash Post Publisher Weymouth at Page Seminar
By Jack O'Dwyer
weymouthKatharine Weymouth, granddaughter of Katherine Graham, longtime head of the Washington Post who died in 2001, will address the Spring Seminar of the Arthur W. Page Society Thursday at the Conrad New York.
Category: PR Groups
Mon., Mar. 31, 2014
PR Links of the Day
By Greg Hazley
Big Picture PR is the new SEO (C. Penn) 
Travel Drone on, travel marketers (P. Himler) 
Digital Move from listening to learning (J. Bell) 
Tactics What the hell does the PR guy know about journalism? (L. Hoffman) 
Marketing Gmail's updated promotions tab: What organizations need to know (K Street Cafe) 
Strategy Mastering the art of the pivot (J. Weiss) 
Travel Driving social media engagement with photos (G. Pritchard)
PR 101 How to get your product in a magazine's holiday gift guide(E. Friedman)
Category: PR Links
Mon., Mar. 31, 2014
WSJ Buries Inconvenient Climate Change Report
By Kevin McCauley
climateThe Wall Street Journal today buried the blockbuster report from the UN body, which calls for immediate actions to curtail greenhouse gas emissions in order to stave off future environmental disaster.
Category: Environmental PR
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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
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August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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