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Mon., Jul. 20, 2015
Kenya Railways Seeks PR Engine
By Kevin McCauley
 

kenya railwaysKenya Railways, which is in the midst of the largest transportation investment project in Kenya since its independence from the UK, is looking to hire a PR firm to improve the image of the state-owned system. 

Category: Foreign government
Mon., Jul. 20, 2015
Online Cheating Site Gets Crisis PR Counsel Amid Hack
By Greg Hazley
 
ashley madisonAshleyMadison.com, the 37-million-user online dating site for people looking to have affairs, has brought in PR support amid a reported hack.
Category: Crisis Communications
Mon., Jul. 20, 2015
Plain Dealer Managing Editor Takes PR Post with Hennes
By Greg Hazley
 
thom fladungThom Fladung, managing editor of the Cleveland Plain Dealer, has moved to PR as a VP with Hennes Communications in Cleveland.
Category: PR Firms
Mon., Jul. 20, 2015
Video Advice: Be Quick or Be Gone
By Jack O'Dwyer
 

pedersenWeb users are being deluged with video segments but a third of the audience bolts after 30 seconds unless hooked, says Mary Pedersen of JPL.

Category: Marketing Communications
Mon., Jul. 20, 2015
PR Links of the Day - 7-20-2015
By Greg Hazley
 
Strategy Great organizations get great ideas from anywhere (P. Wentz) 
Content The one thing every blog post needs to have (M. Mathieu) 
Content How to interview a dead person (and the potential PR implications) (L. Hoffman) 
Travel Airbnb ramps up pitch to business travelers (Bloomberg) 
Careers Using social media without jeopardizing your career (A. Samuel)
Infographic Secret features on social media (R. McPherson) 
Legacy Important PR lessons we can learn from Steve Jobs (R. Lorenzen) 
Measurement Brand vs non-brand: Measurement is key (J. Johnstone)
Newbiz False expectations (S. Cody) 
Careers How to land a PR internship (A. Schroeder)
Category: PR Links
Fri., Jul. 17, 2015
Paralyzed Vets Group Picks F/W/V
By Kevin McCauley
 
vetsThe Paralyzed Veterans of America organization has selected French/West/Vaughan to provide marketing services for its new "Racing to Empower Veterans" charity endurance racing program.
Category: Associations
Fri., Jul. 17, 2015
PR Industry Needs Creative Leaders
By Courtney Lukitsch
 
Courtney LukitschA timely topic in the realm of both marketing and media relations is the increasingly dominant role of creative leadership in PR.
Category: PR Commentary
Fri., Jul. 17, 2015
National Journal Folds
By Kevin McCauley
 
nat journalThe National Journal, the prestigious Washington political news magazine, will suspend print publication by the end of the year after a 46-year run.
Category: Media News
Fri., Jul. 17, 2015
Mount Vernon Board of Ed Seeks PR Firm
By Kevin McCauley
 
mt vernonThe under performing Mount Vernon (NY) school district is looking for a PR firm to communicate its continuing efforts to improve the culture and atmosphere at the 16 schools.
Category: Associations
Fri., Jul. 17, 2015
Joele Frank Sets M&A PR Pace in First Half
By Greg Hazley
 
the dealJoele Frank, advising 58 transactions in the first six months of the year, was the top M&A PR adviser for the period, according to The Deal.
Category: M&A
Fri., Jul. 17, 2015
PR Links of the Day - 7-17-2015
By Greg Hazley
 
Content What is the optimal length for video content? (Ad Age) 
Lessons Top 3 things communicators can learn from Reddit's debacle, pre Reddit (B. Birdwell) 
Food Moving the black hat: A lesson from the GMO debate (G. Baron)
Media Gawker does the right thing: Erases piece on Conde Nast(Wash Post) 
Consumers Famous people pressuring Costco to stop selling eggs from caged hens (M. B. Quirk) 
EconDev 10 economic facts about Cuba (F. Dews) 
Corporate Know when to kill your brand (HBR) 
PR Pop quiz: What is PR? (N. Halliwell) 
Image USA's reputation isn't that great. Blame Canada (MPR) 
Crisis CVS photo site taken offline due to possible hack (USAT)
Category: PR Links
Fri., Jul. 17, 2015
Faculty, Students Demand Info from Embattled Yeshiva Univ
By Jack O'Dwyer
 

yeshivaYeshiva University, hit with a steep decline in assets, is charged with failing to communicate adequately with faculty and students. 

Category: PR in Higher Education
Thu., Jul. 16, 2015
Twitter's Stricker Walks Away
By Kevin McCauley
 
gabe strickerGabriel Stricker, a Google alum who joined Twitter as communications and marketing chief in 2012, is now an alum at the micro-blogging site.
Category: Media News
Thu., Jul. 16, 2015
Blog: Caitlyn Jenner is Walt Disney Co.'s New PR Pitchwoman
By Kevin McCauley
 
bruce jennerAfter last-night's boffo performance on ESPN's Espy Award program, Caitlyn Jenner is the new face of Walt Disney Co.
Category: Entertainment & Sports PR
Thu., Jul. 16, 2015
Beaver Lodges at RFW
By Kevin McCauley
 
scott beaverScott Beaver, who has more than 10 years of PR experience, has moved Ruder Finn West.
Category: Technology PR

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Jack O'DwyerBy Jack O’Dwyer
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It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
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Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
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Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
 
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