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O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Oct. '16 Healthcare & Medical PR Magazine
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Wed., Sep. 16, 2015
Citizens Ask Westhampton Library Board to Resign
By Jack O'Dwyer

It's Your Library!The five-member, self-appointed board of the “Westhampton Free Library” was asked to resign today by most of the 35 residents at a library board meeting. The board showed no signs of doing that.

Category: Public Affairs
Wed., Sep. 16, 2015
Brunswick Backs A-B InBev's Move on SABMiller
By Kevin McCauley
AB InBevBrunswick Group handles media for Anheuser-Busch InBev's takeover approach to SAB Miller, a proposed deal to unite the two top global beer companies would create a $70B colossus.
Category: Financial Management
Wed., Sep. 16, 2015
What a Client's IPO Means to the PR Team
By Mark Thabit
Mark ThabitHow a PR team perceives a client's brand may differ from how investors and consumers classify it. This is a major pitfall for communicators.
Category: Financial PR & Investor Relations
Wed., Sep. 16, 2015
Delaware River Toll Bridge Commission Trolls for PR
By Kevin McCauley
Delaware River Joint Toll Bridge CommissionThe Delaware River Joint Toll Bridge Commission is seeking a "well-established" PR/marketing firm to handle its varied communications needs.
Category: RFPs
Wed., Sep. 16, 2015
Alibaba PR Chief Blasts Barron's in Lengthy Rebuttal
By Greg Hazley
barron'sJim Wilkinson, the veteran corporate PR hand who leads global corporate affairs for Chinese e-commerce titan Alibaba, penned a lengthy rebuttal to a critical piece in Barron's this week, hitting the magazine and its reporter for a "lack of integrity, professionalism and fairness."
Category: Crisis Communications
Wed., Sep. 16, 2015
Ukraine Firm, CEO Pay $30M in Newswire Hack
By Greg Hazley
jaspenA Ukrainian company and its CEO agreed to pay $30M to settle federal charges of profiting from a massive, $100M newswire hacking scheme unveiled in August.
Category: PR Services
Wed., Sep. 16, 2015
Changes at Tribune and WSJ Contract and Expand PR opportunities
By Matthew Schwartz

Keep Calm & Pitch OnTwo major publishing companies reportedly are making strategic moves that will both expand and contract the pitching opportunities at some of the nation’s most popular media outlets.

Category: Media News
Wed., Sep. 16, 2015
What's the Answer to 'Why'
By Joe Honick
Joe HonickThe White House approves Iran deal because it says it's the best way to avoid war, yet rejects Russian offer to form alliance to fight terrorism in Syria. What gives?
Category: Crisis Communications
Wed., Sep. 16, 2015
Weber Shandwick Announces Executive Changes
By Matthew Schwartz

Sosin & GilbertWeber Shandwick Tuesday announced key executive changes for its global practices. 

Category: Personnel Appointments
Wed., Sep. 16, 2015
PR Links: Facebook Dislikes and Data-Driven Marketers; 'National Days' and PR...
By Greg Hazley
Social What Facebook dislikes could mean for data-driven marketers (C. Penn)

PR The 12 weirdest 'national days' reveal potential PR strategy (L. Hoffman) 

Media Gannett takes idea behind AZ Storytellers nationwide(Poynter) 

Tools A picture worth a thousand words (on thousands of websites) (C. van Dulmen) 

Policy Why paid leave matters for the future of business (HBR) 

Agencies Peppercomm reconsidering OJ Simpson partnership (S. Cody) 

Slideshare Why rebrand? (Dixon|James) 

Lessons Five things marketers can learn from fantasy football (R. Gartman)
Category: PR Links
Tue., Sep. 15, 2015
Far East Lines Ships Lobbying to Prime Policy Group
By Kevin McCauley
Prime Policy GroupHong Kong-based Far East Lines Limited ocean shipping company signed up Prime Policy Group for a 40-day US lobbying blitz.
Category: Lobbying
Tue., Sep. 15, 2015
Blog: Edelman Does the Right Thing
By Kevin McCauley
EdelmanEdelman, the world's biggest PR firm, does the right thing, banning coal interests and global warming deniers from client roster.
Category: PR Commentary
Tue., Sep. 15, 2015
$300M Miami Science Museum Mulls PR Experiment
By Greg Hazley
museumThe Patricia and Phillip Frost Museum of Science, the new $300M downtown Miami facility under construction, wants to hear from PR firms.
Category: RFPs
Tue., Sep. 15, 2015
New Wrinkle In Subway Scandal
By Matthew Schwartz
SubwayThe latest development in the Subway saga is a stark reminder for PR managers not to downplay any information or concerns they receive related to their brand reputaiton.
Category: Crisis Communications
Tue., Sep. 15, 2015
Citizens Seek to Toss Westhampton Library Board
By Jack O'Dwyer

Zegler & TragerCitizens who want the appointed board of the Westhampton Library replaced with an elected board are handing out flyers that urge citizens attend the board meeting tomorrow at 9:30 a.m. and push that cause.

Category: Public Affairs
Tue., Sep. 15, 2015
Study Reveals Generational Preferences for Branded Content
By Matthew Schwartz
TV setAs a growing number of companies adopt the 'brand as publisher' model, PR managers and communicators need to know which media channels most resonate with their audiences.
Category: Data
Tue., Sep. 15, 2015
MWW Taps Holland
By Kevin McCauley
MWWPRMatthew Holland, most recently executive director of public health solutions at WebMD, moved to MWWPR as senior VP in its corporate health practice.
Category: Healthcare PR
Tue., Sep. 15, 2015
Bittman Signs Off at Times
By Greg Hazley
mark bittmanNew York Times food writer and columnist Mark Bittman is leaving the paper.
Category: Food & Beverage PR
Tue., Sep. 15, 2015
Former PR Newswire Chief Travels to TLG
By Greg Hazley
ninan chackoNinan Chacko, who was ousted as CEO of PR Newswire in July, has been named CEO of Travel Leaders Group, the Minnesota-based retail travel agency giant.
Category: PR Services
Tue., Sep. 15, 2015
History Repeats? I Hope Not
By Arthur Solomon
Arthur SolomonPresident Obama believes the Iranian nuke deal will result in a nuclear-free Iran that will pursue closer ties with the West. Given his Pinocchio-like track record, why should anyone have faith in him?
Category: Public Affairs Commentary

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Oct. '16
Healthcare &
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Commentary &
Prof. Development:
Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

Mon., Oct. 17
Marketing Medical Cannabis, Like it’s Medicine
By Jonathan Bloom
Jonathan Bloom

Fri., Oct. 14
Communicating Healthcare in a Mobile-First World
By Johnathon Briggs
Johnathon Briggs

Thu., Oct. 13
Why the VP Debate Could be a Four-Year Story
By Arthur Solomon
arthur solomon

Tue., Oct. 11
Trump is Running Out of Time to Sell His Story
By Bodine Williams
Bodine Williams

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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