In A Down Economy, Be Bullish On Communications
Fri., Jul. 8, 2022
By Curtis Sparrer
In a down economy, companies can and must become bullish on communications—including PR, advertising and social media.
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In a down economy, companies can and must become bullish on communications—including PR, advertising and social media.
Declan Kelly’s Consello Group is serving as a financial advisor for Voyager Digital, which has filed for Chapter 11 as a casualty of the crash in cryptocurrency prices.
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| OKCupid associate director of global communications Michael Kaye talks with Doug Simon about how communicators can build strong relationships with clients, colleagues, reporters and target consumers on the latest "PR's Top Pros Talk" video interview. |
Kobre & Kim has agreed to advise Russian oligarch Roman Abramovich, former owner of Chelsea FC soccer team, on judicial and administrative proceedings.
North Carolina wants a PR firm to promote the federal program that offers discounts on broadband service to low-income households.
Commentary
Donald Trump's cabinet members can recover a bit of their integrity by warning the nation of the danger posted by a Trump II White House... Mitt Romney wants America to wake up to the "cataclysmic threats" facing the nation... Wall Street soothsayers are clueless about chances of recession... Russia outguns US in propaganda war.
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Trust in media in the United States is lower than any other country in the world, which has resulted in a rising number of Americans who are now actively avoiding the news altogether, according to a Reuters Institute report.
KCD PR hires Chris Clemens and Sarah Bilyeu as VPs. They join from Haven Tower Group and San Diego Country Credit Union, respectively... Smile Train boards Nicole Bell as its first VP-PR... The Public Affairs Council recruits Anna Platt as senior manager of government relations.
White House communications director Kate Bedingfield is exiting later this month.
TURNER signs on as agency of record for Visit Indiana... Press Record Communications gets job to brand Scranton... Allen & Gerritsen picks up The Greater Boston Convention & Visitors Bureau.
University College Dublin’s professional academy, Ireland’s top workforce upskilling program, is looking for a partner to provide PR and communications services.
Commentary
Trump has allegedly told his inner circle he’s considering officially announcing his second run for the White House as early as this month. Here’s why it would be a bad idea for the GOP to get behind him.
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Ideally, virtual personas provide a connection to your customers and give you a chance to think through how you can serve them better. Unfortunately, leaning too heavily on a virtual persona can create a disconnect between you and your audience.
The Wrap News names LA Times marketing director Oganes Akopyan as vice president of marketing and events... The Texas Democratic Party brings on Ike Hajinazarian as deputy communications director... JW Marriott Tampa Water Street and Tampa Marriott Water Street hire Erica Tortora as the complex’s senior marketing manager.
Glassman Enterprises is providing media and public affairs support for SCM Consulting, Ukraine’s largest financial and industrial group, under a five-month agreement worth $200K.
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| Warschawski founder and CEO David Warschawski talks with Doug Simon about how PR pros can get the most out of working with start-ups on the latest "PR's Top Pros Talk" video interview. |
Substack's woes are, at least in part, a result of the hype associated with the platform. There is a downside to leveraging hype as a tool for promotion.
DMPR acquires the PR agency arm of online education & training company Super Connector Media... Hotwire Group picks up ROI DNA and GetIT... V2 adds a suite of sponsored content services to its content practice.
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