Press Releases Still Matter, Says Distributor Cision
Fri., May 27, 2022
By Steve Barnes
Press releases still matter, says distributor Cision, as 37 percent of journalists still find them most useful to find out about story ideas.
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Press releases still matter, says distributor Cision, as 37 percent of journalists still find them most useful to find out about story ideas.
FINN Partners promotes Ryan J. Witherell to managing partner in its Southeast corporate and consumer practice group... Calvin Klein names former Ralph Lauren chief marketing officer Jonathan Bottomley to the CMO spot... Tech advertising platform Teads hires Natalie Bastian as global chief marketing officer.
BMF sets sail on The Hidden Sea... APO Group promotes Catholic Church in Africa... THE rAVe Agency signs up CEDIA Expo, smart home tech show.
Huntsworth Communications, which includes Grayling, Citigate Dewe Rogerson, Red and Cirkle, has rebranded as Accordience.
Joele Frank, Wilkinson Brimmer Katcher represents Broadcom as it moves to acquire VMware cloud software company in a $69B deal.
Commentary
Kim Kardashian pitches Beyond Meat as "chief taste consultant" of the money-losing plant-based protein company... Securities and Exchange Commission wants 'nutritional labels' on ESG investment funds... Democrats need to weaponize their gun control PR and drop the pipe dream of winning support from GOPers... Russia's No. 1 propagandist says if Putin is a "fascist" so is Trump and MagaWorld.
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AxiCom, WPP’s tech PR agency, brings on Brian Snyder as global president of digital and Shannon Lawler as senior VP of analytics and research... Prudential Financial hires Stan Little as U.S. Business chief marketing officer... Shore Fire Media hires Nora Lyons as director of publicity.
Baretz+Brunelle launches a talent intelligence & analytics practice... Onclusive picks up US-based media monitoring platform Critical Mention... Redbird Communications Group merges with TEN|10 Group.
Scientists and the professionals who communicate on their behalf play a vital role in restoring an unforeseen casualty of the COVID-19 pandemic: the truth.
FINN Partners lands US PR duties for for RingCentral, which provides global enterprise cloud communications, video meetings, collaboration and contact center solutions... The Ripson Group is named agency for Illinois chapter of the American Foundation for Suicide Prevention... Ditto PR adds Cardless, Direxion and Truework to its roster of fintech clients.
Interdependence Public Relations president Michael Rinaldo talks about how communications pros can get the most out of earned media opportunities in the latest "PR's Top Pros Talk" video interview with Doug Simon. |
Carson, a city of 100K people less than 20 miles south of downtown Los Angeles, wants to hire a PR firm to work closely with its public information office to create a strategic communications and marketing plan.
Commentary
Donald Trump will speak at the May 27 NRA conference in Houston. It's the first annual meeting of the NRA since the COVID-19 outbreak and its first session since the latest mass shooting at a US school, which took place 277 miles away in Uvalde, TX.
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WPP has partnered with the Black Equity Organisation, which launched May 24, to advance equal opportunity and justice for Black people in the UK.
I can guarantee one topic that’s come up at your senior staff meeting, your family dinner table and that recent social event you attended. It’s “working from home” and what part it will play in our lives over the next five-to-10 years.
Clyde Group hires LaShon Beamon as a SVP in its healthcare practice... NBCUniversal promotes Joe Benarroch to EVP of communications for advertising and partnerships... Bospar hires its 100th fulltime staffer—Chani Garb, who joins the company as VP of marketing... Powell Tate, Weber Shandwick’s DC-based public affairs unit, hires Teressa Wykpisz-Lee as SVP, public affairs.
The marketing industry is one of the sectors that most often fall prey to data breaches, according to a recent NordPass study.
Los Angeles wants bids on $250K eight-month disaster preparedness marketing and outreach campaign.
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