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Return to Latest News
Tue., Nov. 22, 2016
AARPís Boudreau Wins PR Woman of the Year
By Editorial Staff
 
Martha BoudreauMartha Boudreau, chief communications and marketing officer at AARP, was named PR Woman of the Year by WWPR.
Category: PR Groups
Tue., Nov. 22, 2016
Avoiding a Tech Communications Crisis
By Gene Carozza
 
Gene Carozza When it comes to the high-technology market, the possibility of something going wrong within your company is less a matter of “if” than “when.”
Category: Technology PR
Tue., Nov. 22, 2016
BK Navy Yard Wants Site Redesign
By Jon Gingerich
 
Brooklyn Navy Yard Development CorporationThe Brooklyn Navy Yard Development Corporation is seeking an agency that can design and develop a website that reflects its updated brand.
Category: RFPs
Tue., Nov. 22, 2016
B-M Brings on Boehret
By Jon Gingerich
 
Katherine BoehretBurson-Marsteller has appointed veteran tech journalist Katherine Boehret senior director.
Category: Personnel Appointments
Tue., Nov. 22, 2016
Schumacher Ciardiello Takes Over PNís NYC Office
By Editorial Staff
 
Julie Schumacher CiardelloJulie Schumacher Ciardiello is now the managing director at Porter Novelli’s NYC office, sliding over from Omnicom sister agency Ketchum.
Category: Personnel Appointments
Tue., Nov. 22, 2016
Lessons Learned from the Political Campaign
By Arthur Solomon
 
Arthur SolomonKey takeaways from analyzing a year-and-a-half of cable TV coverage of the 2016 presidential campaign. (3 reader comments)
Category: Public Affairs Commentary
Tue., Nov. 22, 2016
Returning Apparel to the USA
By Rene Henry
 

Rene HenryColleges and universities, as well as professional sports organizations, can lead the charge in rebuilding America’s sports apparel market.

Category: Consumer
Tue., Nov. 22, 2016
College Housing Operator Recruits Ray for Communications
By Editorial Staff
 
Dawn RayEdR, the publicly traded real estate investment trust that owns and runs collegiate housing, has brought in Dawn Ray as VP of corporate communications and marketing.
Category: Corporate Communications
Tue., Nov. 22, 2016
Billionaires vs. the Press in Era of Trump; Google Search Results Can Lean Liberal; Thanksgiving Needs a Good PR Campaign
By Editorial Staff
 
New York Times Magazine - Billionaires vs. the Press in the Era of TrumpMedia Billionaires vs. the press in the era of Trump (NY Times Magazine)

Digital Google search results can lean liberal, study finds (WSJ)

Thanksgiving It needs a good PR campaign (Pilot Tribune)

Social Media Facebook may have finally successfully cloned Snapchat (Campaign US)

Social Media Keeping the digital mob from stealing your brand (Real Clear Markets)

Reputation Volkswagen bets on new tech to bounce back from dieselgate crisis (ABC News)
Category: PR Links
Mon., Nov. 21, 2016
Harbour Group Aids UAE Advisory
By Jon Gingerich
 
THGThe Harbour Group has been selected to develop communications plans for United Arab Emirates government agency the Executive Affairs Authority.
Category: Foreign government
Mon., Nov. 21, 2016
Reed Unveils Cause Marketing Division
By Jon Gingerich
 

Reed Public RelationsReed Public Relations has launched a new division dedicated to cause marketing.

 
Category: CSR - Corporate Social Responsibility
Mon., Nov. 21, 2016
A Platform to Integrate All Platforms Ö or Not
By Douglas Simon
 

Doug SimonLessons on earned media from the 2016 presidential campaign.

Category: PR Services
Mon., Nov. 21, 2016
Potter Becomes B-M Exec VP
By Jon Gingerich
 

Jon Potter Burson-Marsteller has appointed Jon Potter executive vice president.

Category: Personnel Appointments
Mon., Nov. 21, 2016
We Have a Lot to Give Thanks For
By Robert Dilenschneider
 
Robert DilenschneiderThe presidential election is now behind us and the nation is moving toward the Thanksgiving holiday.
Category: Public Affairs Commentary
Mon., Nov. 21, 2016
Job for Trump Team: Traffic in New York and Elsewhere
By Jack O'Dwyer
 

NYC subway carVoters elected Donald Trump as President because they expect some bold strokes. We direct his attention to New York’s congested streets which are getting worse and worse.

Category: Public Affairs Commentary
Mon., Nov. 21, 2016
Foot Locker Ad Gets Tom Brady to Address Deflategate
By Ronn Torossian
 
Ronn Torossian Foot Locker’s new ad featuring Tom Brady bring a long-standing NFL controversy front and center. (1 reader comment)
Category: Crisis Communications
Mon., Nov. 21, 2016
Lessons Learned From Building a PR Biz; Did 2008 Financial Crisis Lead to Pres. Trump?; Awkward Election Talk Around Thanksgiving Table
By Editorial Staff
 
Forbes article on Bianca Caampued & Mallory BlairPR tips Lessons learned from building a PR biz on blood, sweat, tears and fish sticks (Forbes)

Finance Do we have the 2008 financial crisis to thank for the election of Donald Trump? (Bloomberg)

Happy Thanksgiving One nation, deeply divided, worried about going home for Thanksgiving (Wash. Post)

Crisis Election frustration generates heat for GrubHub CEO (WSJ)

Crisis Trudeau, APEC leaders vow pro-trade PR war (Mississauga News)

Reputation Federal judge looking at bogus libel law suits filed by reputation management companies (Techdirt)

Biz Warren Buffet's nine essential rules for running a business (CNBC)

Glass ceiling Three simple ways for women to get to the C-suite (Fortune)

PR tips Six ways to get your new business noticed (Startups)
Category: PR Links

O'Dwyer's Poll:
Jill Stein
What will be the end result of the recount campaign being waged by Jill Stein's & Hillary Clinton's lawyers?
Clinton gains the White House
More fuel for Trump backers
Waste of time & money
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Commentary &
Prof. Development:
Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

Mon., Nov. 28
The Art of Trump’s Failed NYT Deal
By Eric Starkman
Eric Starkman

Mon., Nov. 28
Lufthansa Flies Into PR Nightmare
By Ronn Torossian
Ronn Torossian

Mon., Nov. 28
Matching the Vision of PR Buyers with PR Sellers
By Rick Gould
Rick Gould

Mon., Nov. 28
Corporations Look to White House for Top Comms. Pros
By Nick Kalm
Nick Kalm

Wed., Nov. 23
Double Spaces Are Dead. Here’s Why You Should Care
By Rachel Thomas
Rachel Thomas

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:

Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
 
Mediaco by Weber Shandwick
 
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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