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O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Oct. '16 Healthcare & Medical PR Magazine
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Return to Latest News
Wed., Oct. 12, 2016
Leading Amid Disruption
By David Jarrard
David Jarrard Hospitals and health systems are faced with more complex and difficult-to-communicate change than ever.
Category: Healthcare PR
Wed., Oct. 12, 2016
Crosby Calls Friedman Senior VP
By Jon Gingerich
Kat Friedman Crosby has appointed Kat Friedman senior vice president in the firm’s Washington, D.C. office.
Category: Personnel Appointments
Wed., Oct. 12, 2016
Brunswick's Jensen to Head Citadel Communications
By Editorial Staff
Julie Andreef JensenJulie Andreef Jensen, a partner and key player in the buildup of Brunswick Group's Washington, D.C., operation, will join investment giant Citadel in its top communications role in December.
Category: Corporate Communications
Wed., Oct. 12, 2016
EmailGate PR Plan: Bogus FOIA Requests to Congress; Billy Bush Hires NY-Based PR Guru Goldin; Secret Service Uses Social Media to Boost Image
By Editorial Staff
WikiLeaksWikiLeaks Hillary's EmailGate PR plan was to send bogus FOIA requests to Congress members (TruNews)

Trump Tape Billy Bush calls on New York-based crisis PR guru David Goldin to help right ship (Hollywood Reporter)

Reputation Secret service looks to social media to boost public image (WTOP)

Trump Hotel Campaign is being use to pump up revamp of Old Post Office pavillion into a luxury hotel (Wash. Post)

PR/Mktg. Trust is the major factor affecting the success of a brand's marketing and PR (Forbes)
Category: PR Links
Tue., Oct. 11, 2016
FL Airport Seeks PR Pitches
By Jon Gingerich
Northwest Florida Beaches Int'l AirportThe Panama City – Bay County Airport and Industrial District is seeking an agency to perform advertising, marketing and PR services for the Northwest Florida Beaches International Airport.
Category: RFPs
Tue., Oct. 11, 2016
Hannegan Becomes Brunswick Partner
By Jon Gingerich
Christopher Hannegan Christopher Hannegan has been named partner of corporate advisory giant Brunswick Group.
Category: Personnel Appointments
Tue., Oct. 11, 2016
The Atlantic Assigns Goldberg Editor-in-Chief
By Jon Gingerich
Jeffrey Goldberg Atlantic correspondent Jeffrey Goldberg has been named that magazine's newest editor-in-chief.
Category: Media News
Tue., Oct. 11, 2016
ANA Creates Think Tank on Multicultural Marketing
By Editorial Staff
ANAAlliance for Inclusive & Multicultural Marketing will bring together thought leaders from the African-American, Hispanic, Asian, LGBT and general market communities.
Category: Marketing Communications
Tue., Oct. 11, 2016
Communicating, Providing for Your Staff
By Tom Coombes
Tom Coombes Generational differences comprise some the most influential factors in workplace communication, but communicating on a fundamental level with your staff focuses on employees’ united needs.
Category: Professional Development
Tue., Oct. 11, 2016
Trump is Running Out of Time to Sell His Story
By Bodine Williams
Bodine WilliamsHollywood could not have produced a better trailer for the second presidential debate than a 2005 video from the vaults of NBC. (6 reader comments)
Category: Public Affairs Commentary
Tue., Oct. 11, 2016
Keeping Your Communications Strategy on Track
By Chowning Johnson
Chowning Johnson Too often, companies let water cooler conversations influence their marketing and PR strategies, relying on opinions and hunches instead of research and facts. The result is a communications plan that's apt to change with the prevailing wind.
Category: Healthcare PR
Tue., Oct. 11, 2016
Presidential Debate Sank to Gutter; New Rules Needed
By Jack O'Dwyer

Washington University Presidential Debate 2016The Clinton/Trump debate hit new lows of personal remarks last night with moderator Anderson Cooper of CNN immediately bringing up Trump’s vulgar comments about women that he made 11 years ago.

Category: Public Affairs
Tue., Oct. 11, 2016
Italy’s Mailander Joins PROI
By Jon Gingerich
PROIAdvisory and PR agency Mailander has joined global communications partnership PROI Worldwide.
Category: International
Tue., Oct. 11, 2016
WikiLeaks is Trump's Best Friend; Pentagon Spends Most of US Gov't PR Budget; Lessons to be Learned From Samsung Smartphone Crisis
By Editorial Staff
BloombergBusinessWeek article - WikiLeaks founder Julian AssangeWikiLeaks How Julian Assange turned WikiLeaks into Trump’s best friend (Bloomberg)

Gov't PR Pentagon spends most of US gov’t PR budget according to the GAO (RT News)

Crisis Lessons to be learned from Samsung's Galaxy Note 7 smartphone failure (Christian Science Monitor)

Media Billy Bush seeks high-powered PR pro to right his ship after Trump tape scandal (NY Post)

Politics Tips for talking politics at work (Fox News)

Wells Fargo Top brass laid out plans on Monday to move past sales-tactics scandal (WSJ)
Category: PR Links
Fri., Oct. 7, 2016
Editorials Invite Criticism but Voice Values
By Arnold Garcia
Arnold GarcíaNewspaper endorsements ultimately may not matter, but a newspaper’s principles do.
Category: Public Affairs
Fri., Oct. 7, 2016
Ford Talks Cars, Trump at Economic Club Forum
By Editorial Staff
Bill Ford at The Economic Club of Washington, D.C.Bill Ford, executive chairman, Ford Motor Company, was interviewed by Economic Club of Washington, D.C. president David Rubenstein on Wed., Oct. 5.
Category: Corporate Communications
Fri., Oct. 7, 2016
Magazine Readership Rises in ’16
By Jon Gingerich
Magazine Media 360Magazine audiences have picked up more than nine percent in the last year, according to the latest Brand Audience Report from Magazine Media 360°.
Category: Media News
Fri., Oct. 7, 2016
Four Keys to Effective Communication
By Michelle Ubben

Michelle Ubben The healthcare industry is evolving rapidly, and as this landscape changes, communications strategies that keep up with the pace of this change and resonate with target audiences are more important than ever.

Category: Healthcare PR
Fri., Oct. 7, 2016
Ripp Media Handles PR for Cosby Legal Defense
By Jack O'Dwyer

Vanity Fair article on Bill CosbyRipp Media is handling PR for Bill Cosby’s demand that charges against him by Andrea Constand be dismissed on the ground that the Montgomery County D.A.’s office reneged on a promise not to prosecute Cosby. (6 reader comments)

Category: Legal PR
Fri., Oct. 7, 2016
Akin Gump Advises Millennium Health
By Jon Gingerich

Millennium HealthDrug-testing laboratory Millennium Health has hired Akin Gump Strauss Hauer & Feld to advocate Medicare related issues on Capitol Hill. (1 reader comment)

Category: Lobbying

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Commentary &
Prof. Development:
Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

Mon., Oct. 17
Marketing Medical Cannabis, Like it’s Medicine
By Jonathan Bloom
Jonathan Bloom

Fri., Oct. 14
Communicating Healthcare in a Mobile-First World
By Johnathon Briggs
Johnathon Briggs

Thu., Oct. 13
Why the VP Debate Could be a Four-Year Story
By Arthur Solomon
arthur solomon

Tue., Oct. 11
Trump is Running Out of Time to Sell His Story
By Bodine Williams
Bodine Williams

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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