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O'Dwyer's Inside News of Public Relations & Marketing Communications - Technology PR: Nov. '15
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Wed., Nov. 18, 2015
Gawker to Rebrand as Political News Site
By Jon Gingerich

GawkerInternet gossip pioneer is moving in a new editorial direction, as part of a massive shakeup at parent company Gawker Media Group that includes staff layoffs and the closure of several of its longstanding sites.

Category: Media News
Wed., Nov. 18, 2015
Understanding the New B2B Buyer Journey
By Dave Parro
Dave ParroA new study shows that the B2B buyer journey is only growing in complexity, underscoring why it’s critical for communicators to understand how B2B prospects make purchase decisions, and to stay in front of buyers over the course of the sales cycle.
Category: Technology PR
Wed., Nov. 18, 2015
Cohen Steps Down at ExxonMobil
By Greg Hazley
Ken CohenKen Cohen, VP of public and government affairs at ExxonMobil, will retire at the end of the year, capping a 38-year career at the energy giant.
Category: Corporate Communications
Wed., Nov. 18, 2015
Primate Research Centers Study PR Firms
By Greg Hazley
primatesFederally backed network of seven scientific institutes around the country that performs medical research on primates is looking for a PR firm.
Category: RFPs
Wed., Nov. 18, 2015
The Post-Paris Knee-Jerks
By Joe Honick
joe honickShooting from the hip offers not one thing to the discussion, and that is precisely what is what we are seeing on the pages of media where everyone suddenly has solutions after the Paris attacks.
Category: Public Affairs
Wed., Nov. 18, 2015
PR Accounts: Vidanta, Fredrik Eklund, Maestro Health, SciMetrika, Diamonds Direct...
By Greg Hazley
Q&A residential hotelNew business wins at Turner, The Brooks Group, Pan Communications, French/West/Vaughan, MMI, E. Boineau, Amendola, Zion & Zion, Global Results Comms...
Category: News of Accounts
Wed., Nov. 18, 2015
PR Links: Companies Target Journalists Via Facebook; News-Jacking is Out, News Hacking is In...
By Greg Hazley

Digital Companies target journalists with ads on Facebook (WSJ) 

Tactics News-jacking is out, news hacking is in (G. Matusky) 

Online Senate committee OKs bill barring 'gag clauses' to block negative reviews (Consumerist) 

Placement Tinder's outspoken CEO gives wide-ranging interview flanked by PR chief (Standard UK) 

Healthcare AMA doesn't want you to see those healthcare ads (Chicago Trib) 

Crisis One year later, Sony chief discusses hack, healing (LA Times) 

Int'l Unfortunate product placement for Schwepps (Mirror UK) 

Category: PR Links
Tue., Nov. 17, 2015
Why PR Needs to Get Specific in 2016 or Go Home
By Brendon Craigie
Brendon CraigieNext year will see the U.S. Presidential election take targeted campaigning to a new level. New technology and in-depth knowledge of target voters will combine to deliver voters with what feels like personalized campaign messages.
Category: Technology PR
Tue., Nov. 17, 2015
Blog: Sheen Goes Traditional Media Route to Announce HIV-Positive Status
By Matthew Schwartz
Charlie SheenDespite the increasing clout of social media channels—not to mention the growing influence of hipster Websites like BuzzFeed and Mashable—traditional channels such as 'Today' still pack an incredible punch.
Category: Public Relations
Tue., Nov. 17, 2015
NIRI Rolls Out First Professional Credential Program
By Matthew Schwartz
NIRIThe IRC Program is a comprehensive, four-hour, 200-question exam that gauges candidates’ ability to apply their fundamental knowledge and skills within the practice of investor relations.
Category: Professional Development
Tue., Nov. 17, 2015
R&J Rebrands, Acquires Fifth Room Creative
By Jon Gingerich
R & J Public RelationsR&J Public Relations has acquired boutique marketing communications firm Fifth Room Creative. As a result, the Bridgewater, NJ-based agency has now rebranded as R&J Strategic Communications.
Category: Personnel Appointments
Tue., Nov. 17, 2015
Isentia Acquires King Content
By Matthew Schwartz
isentiaWith King Content on board, Isentia can now offer clients several additional services, such as content creations and content marketing strategy.
Category: M&A
Tue., Nov. 17, 2015
Capstrat Promotes Albritton to CEO-President
By Matthew Schwartz

Karen AlbrittonIn her new role, Albritton will be responsible for agency strategy, operations and financial performance.

Category: Personnel Appointments
Tue., Nov. 17, 2015
Endangered Helicopter Tours Enlist Mercury
By Greg Hazley
HelicopterThe Helicopter Jobs and Tourism Council, an industry-backed group fighting proposals to ban chopper tours over noise and safety concerns, has enlisted Mercury for Washington support.
Category: Public Affairs
Tue., Nov. 17, 2015
Sard Works $12B Marriott-Starwood Deal
By Greg Hazley
Marriott Marquis DubaiSard Verbinnen & Co. is providing PR counsel in Marriott International's $12.2B bid to acquire Starwood Hotels and Resorts Worldwide, a deal to create the largest hotel company.
Category: M&A
Tue., Nov. 17, 2015
Havas, Publicis Mourn Losses in Paris Attacks
By Greg Hazley
havas, publicisParis-based agency conglomerates Havas and Publicis are mourning the loss of six staffers in the Nov. 13 attacks that rocked the City of Lights.
Category: Marketing Communications
Tue., Nov. 17, 2015
Fantasy Gambling is Latest Sports Hypocrisy
By Arthur Solomon
arthur solomonAs an individual who got his start in journalism as a sports reporter and segued into public relations, where I managed and played key roles in some of the most significant national and international sports events, it’s evident to me that a dictionary definition of “hypocrites” should include “sports cabals.”
Category: Entertainment & Sports PR
Tue., Nov. 17, 2015
PR Links: Journalism's Downfall Traces to Rise of PR; The Laws of PR; Copyright Compliance...
By Greg Hazley

PR The downfall of journalism traces to the rise of PR (L. Hoffman) 

Legal The laws of PR (MPRB) 

Infographic Become informed on copyright compliance (M. Materise) 

Tactics The only real PR challenge you have is your news interests no one (Entrepreneur) 

Content 13 tools for creating brilliant articles (PIYJ) 

Content Don't let great content fall on deaf ears: Know your connection strategy (S. Davila) 

Category: PR Links
Mon., Nov. 16, 2015
Candidates Refine Messages In Wake of Paris Attacks
By Jon Gingerich
Trump on MSNBCThe wave of terrorist attacks that left nearly 130 dead across Paris Friday night has shifted the political conversation in the U.S. and our cast of Presidential hopefuls are now scrambling to refine and recalibrate their messages.
Category: Public Affairs
Mon., Nov. 16, 2015
Most Native Ads Fail Because They're Not Native (or Good)
By Lou Hoffman
Lou HoffmanNative advertising once promised to rescue online media with a legit revenue stream. A quick look at today’s poster children for the  format, however, reveals most of the content is downright dreadful.
Category: Technology PR
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