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I rooted for the heroine, played by Gal Gadot, with a fist-pump in the air even though the climactic action scenes at the end were way too long and the film itself strained credibility.
As ongoing political and economic developments continue to complicate our international business climate, the world’s largest global PR networks attest that the practice of delivering effective brand messaging to audiences in widely varied locations presents its own evolving set of challenges.
Germinder & Associates, pet industry PR specialist, is moving its New York office from midtown to 175 Varick Street in SoHo. Founded in Kansas City in 1998, Germinder moved its headquarters to the Big Apple in 1999.
Articles hit topics such as the political and economic changes facing global PR networks, how to encourage workplace diversity, and confronting anti-globalization challenges.
Healthcare PR professionals are fighting to demonstrate ROI in a fierce battle for funding. In an industry where the stakes — improving health outcomes — are high, PR agencies must show the value of the conversations we shape. Doing so requires a shift in the way we deal with metrics.
Pam Jenkins, president of Weber Shandwick's Powell Tate unit, has been tapped as chief of the Interpublic unit's public affairs practice, succeeding Ranny Cooper, who is winding down her full-time schedule after a 24-year run at the firm.
G&S Business Communications is sponsoring the “Global Street Fight” conference June 12 to explore the rapid changes in traditional media and best ways companies can incorporate fiscal and social responsibility disciplines into their business practices.
Jack Trout, co-author in 1981 with partner Al Ries of Positioning: The Battle for Your Mind, which sold 2 million+ copies, died June 5 at his home in Greenwich, Conn.