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Wed., Oct. 15, 2014
Improving Healthcare Literacy Among Consumers
By Michal Regunberg
 
O'Dwyer's Healthcare & Medical PR MagazineHealthcare already has a captive audience. The real challenge lies in figuring out how to talk to consumers in ways that keep them engaged and involved.
Category: Healthcare PR
Wed., Oct. 15, 2014
Racepoint Looks West with Fonkalsrud
By Greg Hazley
 
dan fonkalsrudDavid Fonkalsrud, co-founder and partner at tech shop K/F Communications, has landed at Racepoint Global as EVP and West Coast lead based in San Francisco.
Category: Technology PR
Wed., Oct. 15, 2014
Book Review: Clinton Inc.
By Kevin McVicker
 
Clinton, Inc.In his superbly reported book, Clinton Inc.: The Audacious Rebuilding of a Political Machine [Broadside Books, 2014], Daniel Halper, a reporter with The Weekly Standard, describes the Clinton family’s rehabilitation with the public, their friends and their enemies.
Category: Book Review
Wed., Oct. 15, 2014
Edelman China Unit Chief Back Home
By Greg Hazley
 
steven caoSteven Cao, who leads Edelman's China group, has returned to his family after he went missing in August, reportedly to help authorities with an investigation.
Category: International
Tue., Oct. 14, 2014
Ketchum Backs All-Out PR Press for Spain's Olives
By Kevin McCauley
 
olivesKetchum is handling a six-month $1.2M 2014 "Olives from Spain" promotional campaign on behalf of the country's trade commission.
Category: Food & Beverage PR
Tue., Oct. 14, 2014
Blog: Millennial Buzz Fills PRSA Conference
By Kevin McCauley
 
millennials panelMillennials need to step up into managment ranks, PRSA conference told. Professors see urgent need for "parental-like mentoring" from Baby Boomer, Gen X supervisors.
Category: Corporate Communications
Tue., Oct. 14, 2014
GTCR Targets Gorkana
By Kevin McCauley
 
GTCR, fresh from the consoldation of Cision and Vocus, is moving to acquire Gorkana Group, the British PR database/monitoring company.
Category: Media News
Tue., Oct. 14, 2014
PR Links of the Day - 10-14-2014
By Greg Hazley
 
Tech Four observations from LinkedIn's inaugural CommsConnect event (AccessPR) 
PR 101 Three sneaky reporter tactics and how to respond (E. Port) 
Content Mktg Content is the new currency (T. Birkhahn) 
Measurement The right way to measure social media (J. Rick) 
Politics Press secretary is Ted Cruz's nice face (Ozy) 
Travel 7 digital tips for DMOs to leverage hotel partners (G. Pritchard) 
PR 101 Get your pitch noticed by a major publisher (K. Libert) 
Digital Building a strong digital influencer program (T. Hunt) 
Social Can Twitter make money out of breaking news or is it a PR platform? (Guardian)
Category: PR Links
Tue., Oct. 14, 2014
Cision Is Name for Combined Cision/Vocus
By Jack O'Dwyer
 
CisionCision is the name for the combined operations of Cision and Vocus, which provide contacts to hundreds of thousands of editors and many related services, it was announced last night by CEO Peter Granat.
Category: Media News
Tue., Oct. 14, 2014
McAndrew Unplugs Cablevision for Xylem
By Greg Hazley
 
kelly mcandrewKelly McAndrew, a top corporate communications exec for Cablevision and Viacom, has moved to $3.8BN water technology and services company Xylem as VP of global public affairs.
Category: Crisis Communications
Tue., Oct. 14, 2014
Corporate PR Success Comes from Counseling Management
By Fraser Seitel
 
seitelThe people in PR who make the big money and possess the real power are those who counsel management.
Category: PR School
Tue., Oct. 14, 2014
NBC's Todd Trashes Dysfunctional DC Politics
By Kevin McCauley
 
chuck toddOur political system is broken because professional politicians refuse to practice the art of politics, Chuck Todd, moderator of NBC's "Meet the Press," told PRSA's National Conference on Oct. 13.
Category: Public Affairs
Tue., Oct. 14, 2014
C&W's Levin to Newlio
By Greg Hazley
 
josh levinJosh Levin, senior VP and head of Cohn & Wolfe's US corporate affairs practice, has moved to marketing research start-up newlio as chief marketing officer and partner.
Category: PR Services
Tue., Oct. 14, 2014
National Press Club Events Must Be On-the-Record -- Member
By Jack O'Dwyer
 
wesley pippertNational Press Club member Wesley G. Pippert told the annual meeting Oct. 10 that visitors must adhere to its press-freedom ideals. "If you rent rooms here, it's open to the press," he said.
Category: Media News
Mon., Oct. 13, 2014
NPR Seeks Brand Platform
By Kevin McCauley
 
emma carrascoNational Public Radio enjoys a "strong halo" among its extremely loyal listener base but that "core audience is aging out," Emma Carrasco, the broadcaster's chief marketing officer, told the PRSA National Conference on Oct. 12.
Category: Media News
Mon., Oct. 13, 2014
Capozzi Outlines Efforts to Boost Minorities in PR
By Jack O'Dwyer
 
lou capozziLou Capozzi, president of the PRSA Foundation, on Oct. 13 described efforts of the Foundation to increase minority participation in PR.
Category: PRSA
Sun., Oct. 12, 2014
Isaacson Lauds PR's Role in Digital Age
By Kevin McCauley
 
isaacsonPR's ability to bring people together is the crucial part of the digital age equation, according to Walter Isaacson, CEO of the Aspen Institute, former CNN chief and Time magazine editor.
Category: Marketing Communications
Sun., Oct. 12, 2014
PRSA Softens APR Rule for Board, Elects McClennan
By Jack O'Dwyer
 
APRThe PRSA Assembly Oct. 11 voted 185 to 57 to allow non-accredited members to run for the board for the first time since the 1970s. Mark McClennan bested Blake Lewis for chair-elect by a 156-110 margin.
Category: Public Relations Society
Fri., Oct. 10, 2014
Maine Reviews Tourism PR
By Greg Hazley
 
maineThe Pine Tree State kicked off a review of its tourism PR account on Oct.  2, putting the mid-six-figure account in play for the second time in two years.
Category: Travel PR
Fri., Oct. 10, 2014
CMPR Ices Crumbs Re-Launch
By Greg Hazley
 
crumbsCupcake bake shop chain Crumbs has engaged Los Angeles-based CMPR for its re-launch after a July bankruptcy filing.
Category: Food & Beverage PR
Today's Poll:
October 2014
LEGO should have:
never aligned with Shell.
cut ties with Shell earlier.
defended Shell.
attacked Greenpeace.
View past polls
Snapshots - 10/17/08
 
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rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
 
1. Edelman, NY - $734,177,526
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3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
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