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O'Dwyer's Inside News of Public Relations & Marketing Communications - PR Firm Rankings: May '15
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Wed., May 13, 2015
NY Times Vet Wyatt Rolls to Sphere in DC
By Greg Hazley
ed wyattEdward Wyatt, a 20-year reporter for the New York Times in Washington, D.C., has landed at Sphere Consulting in the capital as a senior VP in its public policy research and intelligence unit.
Category: Public Affairs
Wed., May 13, 2015
Visa's Cohen Charges to PayPal Corp Comms
By Greg Hazley
paul cohenPaul Cohen, who spent more than a decade at Visa in PR and communications roles, has charged to PayPal to head corporate communications for the digital payments company slated to split from eBay.
Category: Corporate Communications
Tue., May 12, 2015
Jeb Bush Snags Boehner PR Aide
By Greg Hazley
right to riseMichael Steel, press secretary to House Speaker John Boehner, is moving to Jeb Bush's Right to Rise Policy Solutions PAC.
Category: Public Affairs
Tue., May 12, 2015
GSG's Bryan Joins CLS
By Kevin McCauley
Allison Bryan of independent shop Global Strategy Group has joined CLS Strategies, which is part of Omnicom's diversifed agency services unit.
Category: PR Firms
Tue., May 12, 2015
Congo Hires KRL to Promote its War vs Sexual Abuse
By Kevin McCauley

congoThe Democratic Republic of Congo has hired KRL International to support the country's office in charge of combatting sexual violence.

Category: Foreign government
Tue., May 12, 2015
PR Links of the Day - 5-12-2015
By Greg Hazley
Corporate The best CMOs combine 4 leadership styles (HBR) 
Financial Why aren't more financial advisors on the big tube?(Financial Advisor) 
Healthcare Drug makers are having trouble improving their reputations (WSJ) 
Sports Hit to Brady's reputation could be worse than league discipline (NBC News) 
PR 101 10 to 20 to 30: An elevator pitch framework (M. Terlizzi) 
Tech Wearables galore - How to leverage them in daily PR work(A. Rosenthal) 
Reflection Five ways today's PR managers have it harder than I did (I. Lipner) 
Tech Google's self-driving car: Crash course in PR needed(Computerworld) 
Leadership 6 leadership lessons from running a PR agency(YEC/Forbes) 
Blogs How to get an in with the mommy blogging community(BW) 
Sports Bill Simmons speaks up and stands out (D. Ioselevich) 
Webinar Corporate social responsibility (GWU)
Category: PR Links
Tue., May 12, 2015
Blog: Verizon Smitten by AOL's Ad Tech Savvy
By Kevin McCauley
verizon-aolContent remains king, but Verizon views AOL's video advertising future and programmatic ad tech savvy reasons for for spending $4.4B to acquire the digital pioneer.
Category: PR Commentary
Tue., May 12, 2015
Verizon Dials Up $4.4B AOL Acquisition
By Kevin McCauley

Verizon will spend $4.4B in cash to purchase AOL and its burgeoning video advertising business and programmatic ad technology practice.

Category: Media News
Tue., May 12, 2015
Former NFL TE Heads IR for Crescent Capital
By Greg Hazley
pete mitchellPete Mitchell, a former NFL tight end, has moved to Los Angeles investment advisor Crescent Capital Group as senior VP of IR.
Category: Financial PR & Investor Relations
Tue., May 12, 2015
J'accuse The NFL of Immorality
By Arthur Solomon
arthur solomonFor decades, NFL team owners, top brass and doctors turned a blind eye to player concussions, but the league launches a blitz when it comes to deflated footballs. What a travesty! NFL management is responsible for sulliyng the image of sports.
Category: PR Commentary
Tue., May 12, 2015
Moar Returns to Helm Diddy's PR
By Greg Hazley
nathalie moarNathalie Moar, an entertainment pro and former DKC partner, has returned to Sean "Diddy" Combs' Combs Enterprises as senior VP and head of communications.
Category: Entertainment & Sports PR
Mon., May 11, 2015
Global Push to End HIV in Children Seeks PR Counsel
By Greg Hazley
global planA United Nations-launched global campaign to eliminate new HIV infections in children by 2015 is looking for communications counsel.
Category: RFPs
Mon., May 11, 2015
Saudis Bolster Spending at Qorvis
By Kevin McCauley
adel-bin-ahmed-al-jubeirSaudi Arabia steps up PR spending at Qorvis as the Kingdom adopts a more aggressive response to the upheaval in the Middle East.
Category: Foreign government
Mon., May 11, 2015
PR Links of the Day - 5-11-2015
By Greg Hazley
Legal Texas court denies Leach appeal of suit vs ESPN, PR firm(UB) 
Crisis Indiana tourism slogan could be victim of fallout over law(WNDU) 
Media Timing is just as important as the content itself (P. Gillott)
Tools 10 free (or cheap) tools that deliver extraordinary results for content development (L. Hoffman) 
Bloomberg's Halperin apologizes for Ted Cruz interview (Wash PosT) 
Crisis When bad reviews hit: Should you call legal or PR? (D. Saper)
Category: PR Links
Mon., May 11, 2015
Blog: Bush's Presidential Campaign is DOA
By Kevin McCauley
jeb bushStick a fork in Jeb Bush's presidential run. Both he and it are done after he tells Fox News' Megyn Kelly tonight that he would still authorize Iraqi invasion knowing what he knows today.
Category: Public Affairs Commentary
Mon., May 11, 2015
Al Jazeera USA Must Withstand All Scrutiny, Says Chief
By Kevin McCauley
Al Jazeera America must stand up to all scrutiny, says new chief Al Anstey, who assumes helm amid staff upheaval, lawsuit
Category: Media News
Mon., May 11, 2015
'Peformance Enhancing' Footballs?
By Joe Honick
honickThere's little difference between baseball players using "performing enhancing" drugs and Tom Brady throwing deflated footballs to bolster his passing game.
Category: PR Commentary
Mon., May 11, 2015
Brunswick Handles Syngenta's Rejection of $45B Monsanto Bid
By Kevin McCauley

syngentaSwitzerland's Syngenta is using Brunswick Group to handle media regarding its rejection of Monsanto's $45B acquisition play.

Category: Financial PR & Investor Relations
Mon., May 11, 2015
Widmeyer Aids Ole Miss After Chancellor Axed
By Greg Hazley
dan jonesThe University of Mississippi's board has called in PR support after its decision to not offer a new contract to chancellor Dan Jones roiled prominent alumni, donors and students.
Category: Crisis Communications
Mon., May 11, 2015
New York Times Losses Put Focus on its Mission
By Jack O'Dwyer

ny timesThe $14.3 million Q1 loss of the New York Times, coupled with editorial decisions such as dropping the bridge and chess columns, put the focus on how the paper views its mission.

Category: Media News
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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
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November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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'14 directory
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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