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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Broadcast Media Services & Social Media PR: Apr. '14
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Tue., Apr. 8, 2014
US PR Units Boost Next Fifteen Revenues
By Greg Hazley
 
next fifteenNext Fifteen Communications Group reported today first half revenue rose six percent to £49.3m (about $82.4M) on the strength of its US operations like Outcast, M Booth, Text 100 and Blueshirt, which saw 13% organic revenue growth for the period ended Jan. 31.
Category: Public Relations
Mon., Apr. 7, 2014
PR Links of the Day
By Greg Hazley
 
Narratives How bad storytelling ruined online grocery shopping (G. Matusky) 
Backlash Did Samsung kill the presidential selfie? (Time) 
Reputation 4 practical ideas to making a difference to your reputation (D. Stocks)
Infographic Social media short hand for the un-social CMO (F. Strong) 
Measurements Two NCAA basketball teams claim $1B multiplier/equivalency AVE metrics (R. French) 
Case Study Chipotle: Building content marketing on a story platform (J. Bell) 
Resumes Avoid 'to whom it may concern' (Culpwrit)
Category: PR Links
Mon., Apr. 7, 2014
Run, Jeb, Run
By Kevin McCauley
 
jeb bushFormer Florida Governor Jeb Bush will decide by yearend whether he'll run for the Republican nomination for president.  He should go for it.
Category: Public Affairs
Mon., Apr. 7, 2014
Jewish Heritage Drives Ethics, Growth of Edelman
By Kevin McCauley
 
richard edelmanRichard Edelman, in Atlanta last week, talked about how his Jewish heritage helps drive ethical development and growth at the world’s largest PR firm.
Category: Public Relations
Mon., Apr. 7, 2014
Singer Guides San Bruno's Battle vs PG&E
By Kevin McCauley
 
Singer Associates handles media for California’s city of San Bruno, which is seeking compensation from utility giant PG&E over the 2010 pipeline explosion that killed eight of its citizens, injured 66 others and destroyed almost 40 homes.
Category: Environmental PR
Mon., Apr. 7, 2014
GTCR Takes Vocus Private
By Kevin McCauley
 
vocusGTCR LLC, the Chicago-based private equity firm that made a run at Cision, is taking Vocus private in a cash transaction pegged at $447M.
Category: PR Services
Mon., Apr. 7, 2014
Kekst, Joele Frank Advise $5B Pharma Deal
By Greg Hazley
 
actharKekst and Company and Joele Frank, Wilkinsom Brimmer Katcher are advising Mallinckrodt's $5.6B acquisition of Questcor, announced today.
Category: Financial PR & Investor Relations
Sun., Apr. 6, 2014
Be Open, Embrace Change, Max Info Say Page Speakers
By Jack O'Dwyer
 

jean-marie druCreate “open cultures,” maximize info flow, be quick to learn and change, be lean, and dump past practices readily, the Arthur W. Page Society was told April 3-4.

Category: PR Events
Fri., Apr. 4, 2014
PR Jobs of the Week
By Greg Hazley
 
PR job listings for the week...
Category: PR Jobs
Fri., Apr. 4, 2014
PR Links of the Day
By Greg Hazley
 
NCAA Throwing in the towel: How to build reputation in a no-win scenario (P. Walotsky) 
Media Chevron's publication of community news causes a stir (G. Baron) 
Food Sugar producers want to spread good news about their mortal enemy (Businessweek)
Corporate Mozilla CEO: Persecutor or persecuted? (S. Adams) 
Paid The immediate future of paid media (C. Paul) 
PA Hot job after working for Obama: 'Unlobbyist' (BBW) 
Sports Worst PR stunt to sell baseball tickets ever? (NIK) 
Stunts White House not amused with presidential selfie used as Samsung promote (Consumerist) 
Healthcare Hobby Lobby invests in contraception makers while fighting Supreme Court battle (Mother Jones)
Category: PR Links
Fri., Apr. 4, 2014
Ground Zero: Life After Organic Reach on Facebook
By Marshall Manson
 
O'Dwyer's MagazineIn 2012, Facebook famously restricted organic reach of content published from brand pages to about 16%. In December 2013, another round of changes reduced it even more.
Category: Social Media
Fri., Apr. 4, 2014
Mercury Bolsters PR Ahead of IPO
By Greg Hazley
 
mercuryBrunswick Group is advising Mercury Payment Systems, the Colorado-based point-of-sale electronic payment technology provider planning an initial public offering.
Category: Financial PR & Investor Relations
Fri., Apr. 4, 2014
Ketchum Sings Praises of Ecuador
By Kevin McCauley
 
ecuadorKetchum has inked a $35K-a-month contract with Ecuador's Washington embassy, covering economic development, trade and tourism of the South American state of 14.5M people.
Category: International
Fri., Apr. 4, 2014
Vatican's Ad Hoc Media Strategy
By Kevin McCauley
 
greg burkeThe emergence of Pope Francis as a global media superstar is a shocker for the former Time magazine and Fox News Channel reporter who is now a media advisor to the Vatican’s Secretariat of State.
Category: Public Relations
Fri., Apr. 4, 2014
NY Times, Wash Post Vow Sanctity of Editorial
By Jack O'Dwyer
 
arthur page society spring seminarRepresentatives of the New York Times and Washington Post vowed to 300 at the Arthur W. Page spring seminar yesterday that running “branded content” (advertorials) will not compromise their mission.
Category: Public Relations
Fri., Apr. 4, 2014
Charleston Wants PR Firm for MBA Program
By Greg Hazley
 
charlestonThe College of Charleston is researching PR agency help to burnish its global MBA program.
Category: RFPs
Fri., Apr. 4, 2014
Meltwater Goes Public with $138M Cision Bid
By Greg Hazley
 
cisionPR software provider Meltwater, which said last month that its stake in Cision had surpassed 10%, has bid $138M in cash for the company, topping an offer by investing firm Blue Canyon Holdings.
Category: PR Services
Thu., Apr. 3, 2014
Chevron Hit for Bankrolling 'News' Site
By Kevin McCauley
 
richmond standardMedia watchdog Media Matters for America is taking oil giant Chevron to task for its launch of a local “news” site in Richmond, Cal., the site of its 2012 refinery fire that led to a financial settlement of $2M for fines and restitutions.
Category: Public Relations
Thu., Apr. 3, 2014
PR Links of the Day
By Greg Hazley
 
Recovery Why the right brushstroke can make all the difference in Target's recovery (D. Lauer) 
Monitoring How do I monitor content behind a paywall? (E. Friedman) 
Essay The endless fight for the (PR) power (S. Williams) 
Feedback The evolving conversation ecosystem (N. Hobson) 
PR 101 9 timeless PR positioning strategies (F. Strong) 
Advocacy Persuasion v Pressure: Do you want long-term influence or short-term coercion? (A. Showalter) 
Crisis Mary Barra's PR report card (L. Mahler) 
Comment All the fake news fit to print (G. Snell) 
Pew Press releases still most-trusted source of company news (D. McAlister) 
Digital Clicktivism: Is it possible to leverage for PR? (A. Alameda) 
Social Tips for participation in trending topics (K. Karcz) 
Tactics Live-tweet like a boss: 5 types of tweets to employ (M. Walsh)
Category: PR Links
Thu., Apr. 3, 2014
GM Taps Former H+K Crisis PR Guru Amid Recall
By Greg Hazley
 

jeff ellerGeneral Motors has brought in former Hill+Knowlton Strategies EVP and crisis guru Jeff Eller as the automaker copes with fallout from a massive recall.

Category: Crisis Communications
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