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O'Dwyer's Inside News of Public Relations & Marketing Communications - Broadcast Media Services & Social Media PR: Apr. '14
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Fri., Apr. 4, 2014
PR Jobs of the Week
By Greg Hazley
PR job listings for the week...
Category: PR Jobs
Fri., Apr. 4, 2014
PR Links of the Day
By Greg Hazley
NCAA Throwing in the towel: How to build reputation in a no-win scenario (P. Walotsky) 
Media Chevron's publication of community news causes a stir (G. Baron) 
Food Sugar producers want to spread good news about their mortal enemy (Businessweek)
Corporate Mozilla CEO: Persecutor or persecuted? (S. Adams) 
Paid The immediate future of paid media (C. Paul) 
PA Hot job after working for Obama: 'Unlobbyist' (BBW) 
Sports Worst PR stunt to sell baseball tickets ever? (NIK) 
Stunts White House not amused with presidential selfie used as Samsung promote (Consumerist) 
Healthcare Hobby Lobby invests in contraception makers while fighting Supreme Court battle (Mother Jones)
Category: PR Links
Fri., Apr. 4, 2014
Ground Zero: Life After Organic Reach on Facebook
By Marshall Manson
O'Dwyer's MagazineIn 2012, Facebook famously restricted organic reach of content published from brand pages to about 16%. In December 2013, another round of changes reduced it even more.
Category: Social Media
Fri., Apr. 4, 2014
Mercury Bolsters PR Ahead of IPO
By Greg Hazley
mercuryBrunswick Group is advising Mercury Payment Systems, the Colorado-based point-of-sale electronic payment technology provider planning an initial public offering.
Category: Financial PR & Investor Relations
Fri., Apr. 4, 2014
Ketchum Sings Praises of Ecuador
By Kevin McCauley
ecuadorKetchum has inked a $35K-a-month contract with Ecuador's Washington embassy, covering economic development, trade and tourism of the South American state of 14.5M people.
Category: International
Fri., Apr. 4, 2014
Vatican's Ad Hoc Media Strategy
By Kevin McCauley
greg burkeThe emergence of Pope Francis as a global media superstar is a shocker for the former Time magazine and Fox News Channel reporter who is now a media advisor to the Vatican’s Secretariat of State.
Category: Public Relations
Fri., Apr. 4, 2014
NY Times, Wash Post Vow Sanctity of Editorial
By Jack O'Dwyer
arthur page society spring seminarRepresentatives of the New York Times and Washington Post vowed to 300 at the Arthur W. Page spring seminar yesterday that running “branded content” (advertorials) will not compromise their mission.
Category: Public Relations
Fri., Apr. 4, 2014
Charleston Wants PR Firm for MBA Program
By Greg Hazley
charlestonThe College of Charleston is researching PR agency help to burnish its global MBA program.
Category: RFPs
Fri., Apr. 4, 2014
Meltwater Goes Public with $138M Cision Bid
By Greg Hazley
cisionPR software provider Meltwater, which said last month that its stake in Cision had surpassed 10%, has bid $138M in cash for the company, topping an offer by investing firm Blue Canyon Holdings.
Category: PR Services
Thu., Apr. 3, 2014
Chevron Hit for Bankrolling 'News' Site
By Kevin McCauley
richmond standardMedia watchdog Media Matters for America is taking oil giant Chevron to task for its launch of a local “news” site in Richmond, Cal., the site of its 2012 refinery fire that led to a financial settlement of $2M for fines and restitutions.
Category: Public Relations
Thu., Apr. 3, 2014
PR Links of the Day
By Greg Hazley
Recovery Why the right brushstroke can make all the difference in Target's recovery (D. Lauer) 
Monitoring How do I monitor content behind a paywall? (E. Friedman) 
Essay The endless fight for the (PR) power (S. Williams) 
Feedback The evolving conversation ecosystem (N. Hobson) 
PR 101 9 timeless PR positioning strategies (F. Strong) 
Advocacy Persuasion v Pressure: Do you want long-term influence or short-term coercion? (A. Showalter) 
Crisis Mary Barra's PR report card (L. Mahler) 
Comment All the fake news fit to print (G. Snell) 
Pew Press releases still most-trusted source of company news (D. McAlister) 
Digital Clicktivism: Is it possible to leverage for PR? (A. Alameda) 
Social Tips for participation in trending topics (K. Karcz) 
Tactics Live-tweet like a boss: 5 types of tweets to employ (M. Walsh)
Category: PR Links
Thu., Apr. 3, 2014
GM Taps Former H+K Crisis PR Guru Amid Recall
By Greg Hazley

jeff ellerGeneral Motors has brought in former Hill+Knowlton Strategies EVP and crisis guru Jeff Eller as the automaker copes with fallout from a massive recall.

Category: Crisis Communications
Thu., Apr. 3, 2014
Epiq Aids Brookstone in Bankruptcy, Sale
By Greg Hazley
brookstoneLifestyle retailer Brookstone is leaning on Epiq Strategic Communications for PR counsel amid today's Chapter 11 bankruptcy filing with plans to sell itself to Spencer Spirit Holdings, parent of the Spencer's retail chain.
Category: Financial PR & Investor Relations
Thu., Apr. 3, 2014
Intel Capital Invests PR in Merc's Delevett
By Greg Hazley
peter delevettPeter Delevett, an editor and columnist who covered the Silicon Valley venture capital realm for the San Jose Mercury News, has moved to VC giant Intel Capital to direct global marketing and PR.
Category: Corporate Communications
Wed., Apr. 2, 2014
PR Links of the Day
By Greg Hazley
Agencies How to hire your next communications agency (B. Hickey)
Healthcare 'Power Moms' require smarter healthcare marketing(L. Vidrine) 
EconDev Truce or dare? Border wars & economic development (S. Duncan) 
Media Why PR should be paying attention to the turmoil at The Oregonian (L. Hoffman) 
Social 2014 - The year the 'free' social media marketing gravy train derailed (J. Chow) 
Legacy Did a PR pro put the * and # on the telephone? (WSJ) 
PR The final PR push that put Obamacare over the hump (Politico)
Why 'Big Papi' got paid to take selfie with President Obama (ABC News) 
Sports Tiger Woods' statement on withdrawal from Masters (TW) 
Tactics Earned, owned … and paid? It's all part of PR (A. Kenney)
Category: PR Links
Wed., Apr. 2, 2014
PPG's Ukraine Pact Worth $500K
By Kevin McCauley
Prime Policy Group has just released text of its consulting agreement with Ukraine, calling for fees of $500K during a nine-month period.
Category: Lobbying
Wed., Apr. 2, 2014
Activating Employee Brand Ambassadors
By Kevin McCauley
weber shandwickWorkers are the best defenders of a corporate reputation, but many companies do little to motivate these potential brand ambassadors, according to research unveiled by Weber Shandwick today.
Category: Reputation
Wed., Apr. 2, 2014
PR to Journalist Ratio on the Rise
By Greg Hazley
blsThere are 4.6 PR pros for every reporter in the U.S., according to the latest Dept. of Labor figures for 2013, up from a three-to-one ratio in 2008.
Category: Public Relations
Wed., Apr. 2, 2014
Porter Novelli's Sullivan to B-M
By Kevin McCauley
catherine sullivanCatherine Sullivan, who handled PR at Omnicom’s Porter Novelli subsidiary, now does it for Burson-Marsteller in the managing director of worldwide communications post. She reports to CEO Don Baer.
Category: PR Firms
Wed., Apr. 2, 2014
Rankings Called 'Absurdly Influential' by Consultant
By Jack O'Dwyer

russell perkinsMorgan Stanley and Goldman Sachs gave up millions in fees in order to rank high in deal-making tables, notes consultant Russell Perkins, who says such rankings are “absurdly influential.”

Category: PR Firms
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