Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710
O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '15
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
rss facebook twitter Sign-Up for O'Dwyer's Weekly E-mail Newsletter


Return to Latest News
Tue., Sep. 29, 2015
Vitola Moves to Makovsky
By Jon Gingerich
Denise VitolaDenise Vitola, formerly of MSLGROUP, has moved to Makovsky as managing director.
Category: Personnel Appointments
Tue., Sep. 29, 2015
Weber Shandwick Bolsters Integrated Marketing Efforts in L.A. With New Hires
By Matthew Schwartz
Weber ShandwickFocus is on creative content production, digital strategy and healthcare communications.
Category: Personnel Appointments
Tue., Sep. 29, 2015
Reader's Digest Association Is Now Trusted Media Brands, Inc.
By Jon Gingerich
Reader's DigestThe magazine and book publisher behind Reader’s Digest has rebranded as Trusted Media Brands, Inc.
Category: Media News
Tue., Sep. 29, 2015
AbMac Works $1.4B Chem Deal
By Greg Hazley
kraton, arizonaKraton Performance Polymers has engaged Abernathy MacGregor Group to handle communications for its $1.37B purchase of Arizona Chemical.
Category: M&A
Tue., Sep. 29, 2015
BMI Licenses Media Relations to Thomas
By Greg Hazley
jodi thomasJodie Thomas, VP at Rubenstein PR, has moved to music rights manager BMI as executive director of corporate communications and media relations.
Category: Corporate Communications
Tue., Sep. 29, 2015
WaggeEd Becomes WE
By Greg Hazley
waggedWaggener Edstrom, the tech PR institution founded by Melissa Waggener Zorkin and Pam Edstrom, has trimmed its moniker to become WE.
Category: Technology PR
Tue., Sep. 29, 2015
PR Links: The PR man who launched 200 companies; Twitter looks beyond 140 characters...
By Greg Hazley

Tech The PR man behind the launch of more than 200 companies(Mashable)

Fashion How Burberry mended its checkered reputation (Globe & Mail)

Tech Twitter looking beyond its 140-character limit (Re/code)

Publicity Water on Mars is out-of-this-world PR (Mumbrella)

Social Facebook ads are all-knowing, unblockable, and in everyone's phone (Bloomberg) 

Category: PR Links
Mon., Sep. 28, 2015
Samson Named Chairman of Arthur W. Page Society
By Jon Gingerich

Dave SamsonDave Samson, Chevron's general manager of public affairs, has been named Chairman of the Arthur W. Page Society.

Category: Associations
Mon., Sep. 28, 2015
RiverMend Health admits Maccabee
By Jon Gingerich
MaccabeeNational treatment service provider RiverMend Health has picked Maccabee Public Relations to provide media relations, as well as ongoing social media marketing and corporate communications work.
Category: Healthcare PR
Mon., Sep. 28, 2015
Jones joins PROI
By Jon Gingerich
Jones PROklahoma-based public affairs and communications agency Jones PR joined the world’s largest partnership of PR agencies.
Category: International
Mon., Sep. 28, 2015
Sard Mounts PR Defense for Saba Hedge Fund
By Greg Hazley
sabaSaba Capital Management, the $1.6B hedge fund run by a Deutsche Bank exec, is relying on Sard Verbinnen & Co. for PR support as it faces accusations by a large Canadian pension fund in US court.
Category: Financial PR & Investor Relations
Mon., Sep. 28, 2015
Crosby Snags Big Fed Pact
By Greg Hazley
samshaThe federal Substance Abuse and Mental Health Services Administration has awarded a potential five-year PR pact covering communications for its programs.
Category: Government
Mon., Sep. 28, 2015
Eruv Group is Godzilla Monster Rampaging in Hamptons
By Jack ODwyer

EEEA GodzillaHampton citizens are being terrorized by a Godzilla-like monster called the East End Eruv Assn. that spews billions of fiery words and threatens millions in legal costs.

Category: Public Affairs
Mon., Sep. 28, 2015
PR Links: What Volkswagen Must Do to Restore Its Rep; Clinton Blames Media for Wife's Woes; Facebook's Blogging Update...
By Greg Hazley

Crisis What Volkswagen must do to restore its reputation (N. Kalm)

Agencies Tips from Omnicom's agency 'stars' (S. Forth)

Social How much is a social media influencer's audience really worth? (Ad Age)

Politics Bill Clinton says GOP, media at fault for wife's woes (AP)

Corporate Page Society mulls future of the C-suite (APS)

Tools Facebook Notes gets an update (R. Morton)

Tools Facebook blogging could be great (N. Hobson)

PA FTC sues marketers who gag customer reviews (PR)

Tech Alibaba cements reputation of big tech IPOs as portfolio dogs(USA Today)

Category: PR Links
Fri., Sep. 25, 2015
Lebanon Bank Deposits Work at Squire Patton Boggs
By Kevin McCauley
Al-Mawarid BankBeirut financial institution Al-Mawarid Bank has hired Squire Patton Boggs to handle issues regarding the Lebanese financial sector.
Category: Foreign government
Fri., Sep. 25, 2015
Thanks for Everything!
By Kevin McCauley

Kevin McCauleyAfter nearly 26 years (Columbus Day is my anniversary), I decided it's time to add another line to my resume. Today is my last day at O'Dwyer's.

Category: Public Relations
Fri., Sep. 25, 2015
Swiss Opens Criminal Proceedings Against FIFA President Sepp Blatter
By Matthew Schwartz

Sepp BlatterThe announcement is the latest wrinkle in a long-running scandal that has wrecked the reputation of FIFA, the governing body for World Cup Soccer.

Category: Crisis Communications
Fri., Sep. 25, 2015
PR Careers Overrated
By Greg Hazley
CareerCastPR manager, advertising account exec and event coordinator are among the most overrated jobs of 2015, according to a study by CareerCast.
Category: Public Relations
Fri., Sep. 25, 2015
Fuller Takes PCI Digital Post
By Kevin McCauley
Grant FullerGrant Fuller has joined Public Communications Inc. as its first director of digital strategy.
Category: Social Media
Fri., Sep. 25, 2015
Boehner Walks
By Kevin McCauley
John BoehnerEmbattled Hose Speaker John Boehner will retire at the end of October, according to Politico.
Category: Public Affairs
Today's Poll:
CNN website screenshot
The mass shooting in Oregon will:
Prompt Congress to act
Cause states to act
Embolden pro & anti-gun PR
Have no impact
View past polls
Rank Your Firm With O'Dwyer's
Snapshots - 10/17/08
O'Dwyer's NL
Oct. 5, 2015
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine
Oct. '15
Profiles of Healthcare & Medical PR Firms
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Sep. '15
Profiles of Beauty/Fashion & Lifestyle PR Firms
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Aug. '15
Profiles of Financial PR/IR & Professional Services PR Firms
O'Dwyer's Travel & Tourism PR Magazine O'Dwyer's Travel & Tourism PR Magazine
Jul. '15
Profiles of Travel & Tourism PR Firms
O'Dwyer's June Multicultural & Int'l PR Magazine O'Dwyer's June Multicultural & Int'l PR Magazine
Jun. '15
Profiles of Multicultural/Diversity & Int'l PR Firms
O'Dwyer's May PR Firm Rankings Magazine O'Dwyer's May PR Firm Rankings Magazine
May '15
PR Firm Rankings Special Issue
O'Dwyer's April Broadcast & Social Media Magazine O'Dwyer's April Broadcast & Social Media Magazine
Apr. '15
Profiles of Broadcast Media Services Cos. & Social Media PR Firms
O'Dwyer's March Food & Beverage PR Magazine O'Dwyer's March Food & Beverage PR Magazine
Mar. '15
Profiles of Food & Beverage PR Firms
O'Dwyer's Magazine O'Dwyer's February Environmental PR & Public Affairs Magazine
Feb. '15
Profiles of Environmental PR & Public Affairs Firms
O'Dwyer's January PR Buyer's Guide O'Dwyer's January PR Buyer's Guide
Jan. '15
PR Buyer's Guide & Profiles of Crisis Communications Firms
O'Dwyer's December Entertainment & Sports PR Magazine O'Dwyer's December Entertainment & Sports PR Magazine
Dec. '14
Profiles of Entertainment & Sports PR Firms
O'Dwyer's November Technology PR Magazine O'Dwyer's November Tecnology PR Magazine
Nov. '14
Profiles of Technology PR Firms
O'Dwyer's magazine back issues to 2011
Edelman - Show Up Differntly Edelman Trust Barometer Edelman Trust Barometer 2013
Finn Partners
G2 Crowd
inVentiv Health: Salu-Team
2016 SIIA CODiE Awards

O'Dwyer's PR Magazine
O'Dwyer's Magazine O'Dwyer's Magazine

Oct. '15 Healthcare & Medical PR Magazine

O'Dwyer's magazine, now in its 29th year, is the #1 publication for PR and marketing communications pros.

Advertise With O'Dwyer's
2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
Subscribe to O'Dwyer's Magazine

Find The Right PR Firm
O'Dwyer's Directory of PR Firms
Download PDF of
'15 directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory

- Alphabetically
- Geographically
- PR Specialty

2011 O'Dwyer's Directory of PR Firms 2011 O'Dwyer's Directory of PR Firms O'Dwyer's Directory of PR Firms

O'Dwyer's is the
#1 source for researching outside PR counsel.

Add your firm to our online database and let O’Dwyer’s help you to expand your PR firm locally, nationally and globally.

O'Dwyer's is the only place you can look up a company (e.g., Apple, Nike, Starbucks) and determine its outside PR counsel.

Try it out!

Compare terms using: AND    OR

List Your Firm With O'Dwyer's

How To Hire A PR Firm
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
Fraser SeitelBy Fraser Seitel
It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
The 2014 Extending Your Brand to Employees Conference
Strategic Internal Communications Conference
3rd Annual Internal Comms. & Situational Messaging
Corporate Social Media Summit
3rd Internal Branding & Employee Engagement Conference
The Communicator Awards: Deadline March 9, 2012
Reputation Preservation and Crisis Communication Summit (Mar. 5-6) New York

O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
Become an O'Dwyer's Ranked PR Firm
Cision State of Media 2015

PR Services & Products
O'Dwyer's Magazine O'Dwyer's Magazine
Shop in 50 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Integrated Marketing & PR
- Interactive/Multimedia Services
- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

Add Your PR Service or Product

Sponsored Links:
E-mail to add your link

Rosica PR Agency – 866-843-5600

Interact Marketing, 888-418-INTERACT

Web Links:
- PR Blogs
- Public Relations/Media
- Newswires
- Networks
- Int'l News
- More News
- Health Resources
- Media Watchdogs
- U.S. Government
- U.S. Newspapers
- U.S. Magazines
O'Dwyer's Newsletter PDF


Edelman - Show Up Differently GroupHigh Outreach Marketing Virtual Summit Strategic Employee Engagement & Internal Brand Activation 2015 SIIA CODiE Awards 2015 SIIA CODiE Awards Crisis Response Pro PR Summit - San Francisco 2016 SIIA CODiE Awards G2 Crowd, Write a Review, Get a $15 Amazon Gift Card

Cision State of Media 2015


Subscribe to O'Dwyer's website | Editorial Contacts | Order O'Dwyer Publications | Advertising Info | Contact O'Dwyer's | Terms and Conditions

Copyright © 1998-2015 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710