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O'Dwyer's Inside News of Public Relations & Marketing Communications - Travel & Tourism PR: July '15
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Mon., Jul. 20, 2015
Rubenstein Searches for Aliens
By Kevin McCauley

breakthroughRubenstein Communications handled today's "Breakthrough Initiative" announcement of a $100M program to hunt for intelligent life in the universe.

Category: Technology PR
Mon., Jul. 20, 2015
Anti-Iran Nuke Pact Group Gets Rational
By Kevin McCauley
iranCitizens for a Nuclear Free Iran is using Rational 360 for media support as it plans a $20M ad effort to thwart President Obama's signature foreign policy achievement.
Category: Crisis Communications
Mon., Jul. 20, 2015
'Bring It On' Public Relations
By Fraser Seitel
fraser seitelPart of Donald Trump's’ popularity stems from the growing backlash to “political correctness" in society as too many people today are just too doggone sensitive to even a mildly discouraging word about almost anything.
Category: Public Affairs Commentary
Mon., Jul. 20, 2015
Thank You, Donald Trump
By Kevin McCauley
trumpThank you, Donald Trump for enlivening a slow summer news season.
Category: Crisis Communications
Mon., Jul. 20, 2015
Kenya Railways Seeks PR Engine
By Kevin McCauley

kenya railwaysKenya Railways, which is in the midst of the largest transportation investment project in Kenya since its independence from the UK, is looking to hire a PR firm to improve the image of the state-owned system. 

Category: Foreign government
Mon., Jul. 20, 2015
Online Cheating Site Gets Crisis PR Counsel Amid Hack
By Greg Hazley
ashley, the 37-million-user online dating site for people looking to have affairs, has brought in PR support amid a reported hack.
Category: Crisis Communications
Mon., Jul. 20, 2015
Plain Dealer Managing Editor Takes PR Post with Hennes
By Greg Hazley
thom fladungThom Fladung, managing editor of the Cleveland Plain Dealer, has moved to PR as a VP with Hennes Communications in Cleveland.
Category: PR Firms
Mon., Jul. 20, 2015
Video Advice: Be Quick or Be Gone
By Jack O'Dwyer

pedersenWeb users are being deluged with video segments but a third of the audience bolts after 30 seconds unless hooked, says Mary Pedersen of JPL.

Category: Marketing Communications
Mon., Jul. 20, 2015
PR Links of the Day - 7-20-2015
By Greg Hazley
Strategy Great organizations get great ideas from anywhere (P. Wentz) 
Content The one thing every blog post needs to have (M. Mathieu) 
Content How to interview a dead person (and the potential PR implications) (L. Hoffman) 
Travel Airbnb ramps up pitch to business travelers (Bloomberg) 
Careers Using social media without jeopardizing your career (A. Samuel)
Infographic Secret features on social media (R. McPherson) 
Legacy Important PR lessons we can learn from Steve Jobs (R. Lorenzen) 
Measurement Brand vs non-brand: Measurement is key (J. Johnstone)
Newbiz False expectations (S. Cody) 
Careers How to land a PR internship (A. Schroeder)
Category: PR Links
Fri., Jul. 17, 2015
Paralyzed Vets Group Picks F/W/V
By Kevin McCauley
vetsThe Paralyzed Veterans of America organization has selected French/West/Vaughan to provide marketing services for its new "Racing to Empower Veterans" charity endurance racing program.
Category: Associations
Fri., Jul. 17, 2015
PR Industry Needs Creative Leaders
By Courtney Lukitsch
Courtney LukitschA timely topic in the realm of both marketing and media relations is the increasingly dominant role of creative leadership in PR.
Category: PR Commentary
Fri., Jul. 17, 2015
National Journal Folds
By Kevin McCauley
nat journalThe National Journal, the prestigious Washington political news magazine, will suspend print publication by the end of the year after a 46-year run.
Category: Media News
Fri., Jul. 17, 2015
Mount Vernon Board of Ed Seeks PR Firm
By Kevin McCauley
mt vernonThe under performing Mount Vernon (NY) school district is looking for a PR firm to communicate its continuing efforts to improve the culture and atmosphere at the 16 schools.
Category: Associations
Fri., Jul. 17, 2015
Joele Frank Sets M&A PR Pace in First Half
By Greg Hazley
the dealJoele Frank, advising 58 transactions in the first six months of the year, was the top M&A PR adviser for the period, according to The Deal.
Category: M&A
Fri., Jul. 17, 2015
PR Links of the Day - 7-17-2015
By Greg Hazley
Content What is the optimal length for video content? (Ad Age) 
Lessons Top 3 things communicators can learn from Reddit's debacle, pre Reddit (B. Birdwell) 
Food Moving the black hat: A lesson from the GMO debate (G. Baron)
Media Gawker does the right thing: Erases piece on Conde Nast(Wash Post) 
Consumers Famous people pressuring Costco to stop selling eggs from caged hens (M. B. Quirk) 
EconDev 10 economic facts about Cuba (F. Dews) 
Corporate Know when to kill your brand (HBR) 
PR Pop quiz: What is PR? (N. Halliwell) 
Image USA's reputation isn't that great. Blame Canada (MPR) 
Crisis CVS photo site taken offline due to possible hack (USAT)
Category: PR Links
Fri., Jul. 17, 2015
Faculty, Students Demand Info from Embattled Yeshiva Univ
By Jack O'Dwyer

yeshivaYeshiva University, hit with a steep decline in assets, is charged with failing to communicate adequately with faculty and students. 

Category: PR in Higher Education
Thu., Jul. 16, 2015
Twitter's Stricker Walks Away
By Kevin McCauley
gabe strickerGabriel Stricker, a Google alum who joined Twitter as communications and marketing chief in 2012, is now an alum at the micro-blogging site.
Category: Media News
Thu., Jul. 16, 2015
Blog: Caitlyn Jenner is Walt Disney Co.'s New PR Pitchwoman
By Kevin McCauley
bruce jennerAfter last-night's boffo performance on ESPN's Espy Award program, Caitlyn Jenner is the new face of Walt Disney Co.
Category: Entertainment & Sports PR
Thu., Jul. 16, 2015
Beaver Lodges at RFW
By Kevin McCauley
scott beaverScott Beaver, who has more than 10 years of PR experience, has moved Ruder Finn West.
Category: Technology PR
Thu., Jul. 16, 2015
Teneo Scores PR Goal with FIFA
By Kevin McCauley
fifaFIFA, global soccer's embattled governing body, has hired politically connected Teneo Holdings to handle potential fallout over the Justice Dept. probe into alleged corruption, according to the BBC.
Category: Sports
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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