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O'Dwyer's Inside News of Public Relations & Marketing Communications - Travel & Tourism PR: Jul. '16
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Thu., Jul. 14, 2016
Destination Marketing Presents PR Opportunity
By Marty McDonald

Marty Mcdonald

Angela Berardino

Destination marketers weigh in on brand leadership and the vast new PR opportunities presented by destination brand development.
Category: Travel PR
Thu., Jul. 14, 2016
Georgia Tech Seeks MarComms Support
By Editorial Staff
Georgia TechGeorgia Tech is searching for a marketing communications agency to develop a plan to pitch its Scheller College of Business.
Category: RFPs
Thu., Jul. 14, 2016
Wi-Fi Health Advocate Asks FCC to Test 5G Before Rollout
By Jack O'Dwyer

Ellen MarksEllen Marks, chair of the California Brain Tumor Assn., has asked the FCC to postpone action on the new “5G” wireless technology until there is “pre-market safety testing.”

Category: Healthcare PR
Thu., Jul. 14, 2016
GameHedge Gets M&C Saatchi PR
By Jon Gingerich
GameHedgeM&C Saatchi PR has been named AOR for online ticket marketplace GameHedge.
Category: Sports
Thu., Jul. 14, 2016
Zurich's Kevelighan to Tout US Insurance Sector
By Editorial Staff
Sean KevelighanSean Kevelighan, a Bush White House alum who is global head of public affairs for Zurich Insurance Group, is returning stateside next month to lead the Insurance Information Institute in New York.
Category: Public Affairs
Thu., Jul. 14, 2016
Omnicom PR Revenues Inch Along in Q2
By Editorial Staff
omnicomSecond quarter PR revenue at Omnicom rose 1.1% to $349.6M over a year earlier, the holding company reported today. Organic growth in the segment was essentially flat at 0.1%.
Category: Marketing Communications
Thu., Jul. 14, 2016
How Did Pokemon Go Happen?; GQ: Mystifying Triumph of Trump's Right-Hand (PR) Woman
By Editorial Staff

Viral Pokemon Go - how did it happen? (N. Sutter)

Feature The mystifying triumph of Donald Trump's right-hand (PR) woman (GQ) 

Environment A communicator's guide to mitigating the risk of greenwashing (J. Gombita) 

Healthcare A look into the crystal ball - 2017 (W. Pierce) 

Marketing Audiences crave brand authenticity (A. Blackburn) 

Careers 5 tips for cutting costs during an unpaid internship (N. Biscardi) 

Politics As a gay Republican, I can't defend the GOP platform (Time) 

Category: PR Links
Wed., Jul. 13, 2016
Brown Becomes Politico Editor
By Jon Gingerich
Carrie Budoff BrownCarrie Budoff Brown has been named the newest editor of Politico.
Category: Media News
Wed., Jul. 13, 2016
Rubenstein, Sitrick Advise Hostess IPO
By Editorial Staff
Hostess BrandsSitrick & Company and Rubenstein Associates are advising the private equity-backed deal to take Twinkie maker Hostess Brands public on the Nasdaq exchange.
Category: M&A
Wed., Jul. 13, 2016
Coyne Insures PR for Healthy Paws
By Editorial Staff
healthy pawsAon Affinity's Healthy Paws Pet Insurance operation has engaged Coyne PR as AOR for PR to promote the brand and overall importance of pet insurance.
Category: Consumer
Wed., Jul. 13, 2016
Finn Partners Picks Up Greenfield Belser
By Jon Gingerich

greenfield belderFinn Partners has acquired Washington, D.C.-based marketing services firm Greenfield Belser.

Category: PR Services
Wed., Jul. 13, 2016
Clinton’s Support of 5G Rapped by Wi-Fi Health Advocates
By Jack O'Dwyer

Hillary ClintonHillary Clinton’s support of 5G technology has drawn the ire of Wi-Fi health advocates who say she ignores radiation’s health effects.

Category: Healthcare PR
Wed., Jul. 13, 2016
Engaging Influencers to Drive Powerful Results
By Maite Velez-Couto
Maite Velez-CoutoSuccessful influencer campaigns observe the roles of nuance and transparency, and go beyond content to prioritize influencers for maximum effect.
Category: Travel PR
Wed., Jul. 13, 2016
Pittham Takes Reins at AxiCom
By Editorial Staff
Cathy PitthamCathy Pittham, a tech PR veteran of Racepoint, Text 100 and Weber Shandwick, has been named CEO of Cohn & Wolfe's AxiCom tech PR operation.
Category: Technology PR
Wed., Jul. 13, 2016
DLPR Partners with MHP
By Jon Gingerich
DLPRDukas Linden Public Relations has formed a partnership with London-based MHP Communications.
Category: International
Wed., Jul. 13, 2016
Walmart Shops at Publicis
By Editorial Staff
WalmartPublicis and Walmart have forged a deal for the French marketing conglomerate to serve as agency of record for the retailer's advertising work.
Category: Marketing Communications
Wed., Jul. 13, 2016
Whatever Happened to the Olympics; Gretchen Carlson Speaks; Top States for Business
By Editorial Staff

Sports Whatever happened to the Olympics (K. Zakheim) 

Crisis Gretchen Carlson speaks publicly about harassment lawsuit (NY Times) 

EconDev CNBC releases 2016 top states for business (DCI) 

Tactics Finding PR opportunities when you don't have news (C. Faro) 

Tactics Pokemon Go for PR and communications (S. Bruce) 

Corporate How Jamie Dimon's wage hike could backfire (HBR) 

Media Dr. Phil sues Nat'l Enquirer for $250M (Lawnewsz) 

Tech The current state and future outlook of livestreaming (B. Solis) 

Politics Hillary Clinton's scandal mistake (New Yorker) 

Category: PR Links

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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
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7. LEWIS, San Fran. - $68,585,000
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