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Thu., Feb. 4, 2016
Whatís the PR Practitionerís Role in Sustainability?
By John Krisiukenas
 

John KrisiukenasThough it’s taken a long time for sustainability efforts to go mainstream, a sizable cultural shift has occurred.

Category: Environmental PR
Thu., Feb. 4, 2016
Teneo Aids EOS in Blister Suit
By Editorial Staff
 
eosEOS, the lip balm in an egg-shaped container that grew wildly popular from social media and celebrity endorsements, has engaged Teneo Strategy as it copes with fallout from class action lawsuits from customers who experienced blisters and other skin irritation after using the product.
Category: Crisis Communications
Thu., Feb. 4, 2016
Jawski Joins PNís Rep. Management Practice
By Jon Gingerich
 

Greg JawskiPorter Novelli has appointed Greg Jawski senior vice president of the agency’s reputation management practice.

Category: Reputation
Thu., Feb. 4, 2016
NY Times' Serphos to Head Global PR for Reuters
By Editorial Staff
 
abbe serphosAbbe Serphos, executive director of corporate comms. for the New York Times Company, is decamping for Reuters for the global head of PR and comms. slot later this month.
Category: Corporate Communications
Thu., Feb. 4, 2016
PR Links: Digital Media's Go-To (and often wrong) Analyst; PR in Your Blind Spot
By Editorial Staff
 

Media Digital media's favorite analyst: Often quoted ... and wrong (M. Wolff) 

PR 101 Make sure PR isn't in your blindspot (K. Keegan)

Social Super Bowl Twitter campaign makes you feel like you're there (L. Hoffman) 

Int'l The media war at Syria peace talks (LA Times) 

Future PR 2020: What will it be like? (J. Mollica) 

PR on PR 6 reasons I hate press releases (C. Nicholson) 

Category: PR Links
Wed., Feb. 3, 2016
SevenTwenty Strategies Signs AANP
By Jon Gingerich
 
SevenTwenty StrategiesSevenTwenty Strategies has been named agency of record for the American Association of Nurse Practitioners.
Category: Healthcare PR
Wed., Feb. 3, 2016
Kaplow Leads Content for SheKnows
By Editorial Staff
 
susan kaplowSusan Kaplow, executive VP of development and operations for Refinery29, has moved to SheKnows Media aschief content officer for the women's lifestyle group of properties.
Category: Media News
Wed., Feb. 3, 2016
It's Time to Send the Iowa Caucuses to the Packing Plant
By Bill Huey
 
bill hueyNow that we are four election cycles into the 21st century, it's time to do away with the Iowa Caucuses, or at least move them deeper into the cycle, say about the time of the Iowa State Fair.
Category: Public Affairs
Wed., Feb. 3, 2016
Rittenhouse Reps Neo@Ogilvy in Tokyo
By Jon Gingerich
 

David RittenhouseOgilvy & Mather global media agency and marketing network Neo@Ogilvy has appointed David Rittenhouse to serve as representative director.

Category: International
Wed., Feb. 3, 2016
JeffreyGroup Names New Regional Executive Directors
By Jon Gingerich
 
JeffreyGroupJeffreyGroup has promoted Cristina Iglecio and Mariana Villarreal to serve as the agency's newest regional executive directors.
Category: International
Wed., Feb. 3, 2016
Health Angle Barred at NYU Wi-Fi Kiosk Talk
By Jack O'Dwyer
 

Sidewalk WiFi kiosksThe dangers of excessive Wi-Fi radiation will not be among the topics discussed when Sidewalk Labs CEO Dan Doctoroff talks Feb. 10 about the ongoing installation of 7,500 high-powered Wi-Fi kiosks in New York City.

Category: Public Affairs
Wed., Feb. 3, 2016
DCI Drafts Lee for VP
By Jon Gingerich
 
Judy LeeDevelopment Counsellors International has promoted Judy Lee to the role of vice president.
Category: Economic Development
Wed., Feb. 3, 2016
Sard, Joele Frank Take Sides in $2.9B Bid for Axiall
By Editorial Staff
 
Westlake & AxiallWestlake Chemical Corp. has engaged Sard Verbinnen & Co. and Mackenzie Partners to drum up support for its $20-per-share bid for Axiall Corp.
Category: Financial PR & Investor Relations
Wed., Feb. 3, 2016
A Pipeline to Communications Success
By Topper Ray
 
Topper RayA fundamental shift in the communications landscape regarding energy and petrochemical firms, and how they deal with the public, demands new communications approaches.
Category: Environmental PR
Wed., Feb. 3, 2016
Top PR Agency Websites: Who's Fastest?
By Stephen Baldwin
 

Stephen BaldwinThe advantages of having a fast-loading, "mobile-friendly" website are key, especially in a highly competitive industry such as PR.

Category: Professional Development
Wed., Feb. 3, 2016
PR Links: Where a Super Bowl Ad Fits in a Content Marketing Plan; Zika Outbreak Sparks Tata Rebrand
By Editorial Staff
 

Tata Zica carHail Mary Where does a 'Big Game' ad fit in a content marketing plan? (C. Thilk) 

Branding Zika virus claims first corporate victim: Tata's Zica car (Forbes) 

Media Training How to stand out by where you sit down (J. Newman) 

Int'l Shkreli plays daredevil, hiring himself to run his PR (Bloomberg) 

Scandal Adland's answer to Nathan Bedford Forest (S. Cody)

Gossip Prince Harry reportedly dating PR girl from L.A. (IB Times) 

Category: PR Links
Tue., Feb. 2, 2016
Abernathy MacGregor Aids Wounded Warrior Project Under Fire
By Editorial Staff
 
wounded warrior projectWounded Warrior Project, the veterans' aid organization under scrutiny for lavish spending, has engaged Abernathy MacGregor Group for PR counsel.
Category: Crisis Communications
Tue., Feb. 2, 2016
JPA Selects Sweet as VP
By Jon Gingerich
 
Dan SweetJPA Health Communications has appointed Dan Sweet vice president of the agency's Washington, D.C. office.
Category: Healthcare PR
Tue., Feb. 2, 2016
PR for the Poor
By Ronald N. Levy
 
Ronald N. LevyPR often helps make money for the rich but rarely for the poor.
Category: Public Affairs Commentary
Tue., Feb. 2, 2016
UK's Coulson Hangs PR Shingle
By Editorial Staff
 
Andy CoulsonAndy Coulson, the former News of the World editor who served time in the News Corp. phone hacking scandal, has opened a PR firm.
Category: PR Firms
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
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