Inside News of PR & Marketing Communications

Last Updated: Tue., Dec. 12, 2017 @ 5:28 pm


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Cellphone-Armed Mob Could Be PR Gold

Thu., Nov. 30, 2017

By Kevin McCauley

Evan KrausA mob armed with cellphones could be the best ally of a PR campaign, said APCO president Evan Kraus at the Institute of PR’s research symposium held Nov. 29 in New York.

PR Lessons From Lauer and Keillor

Thu., Nov. 30, 2017

By Curtis Sparrer

Curtis Sparrer The sexual assault scandals of Harvey Weinstein and Kevin Spacey were considered the worst PR disasters of the year among Americans, according to a recent survey, and most are cynical when it comes to the public responses issued by people accused of sexual misconduct. (5 reader comments)

Lewis Lands Auchman

Thu., Nov. 30, 2017

By Kevin McCauley

Caren AuchmanCaren Auchman, who was senior VP in FleishmanHillard’s Washington PA group, has joined Lewis US as senior VP and head of its Capital City outpost.

Five Common Mistakes in Tech PR

Thu., Nov. 30, 2017

By Aaron Strout

Aaron Strout Agencies and PR practitioners regularly engage in a number of everyday, subtle behaviors that could cost their tech clients valuable relationships and relevance with key stakeholders. (1 reader comment)

People on the Move

Thu., Nov. 30, 2017

By Steve Barnes

Melanie KlausnerHavas PR hires Ruder Finn’s Klausner, ups Clarke to Southwest VP and Barnes to content chief…. Padilla to get fresh insights from Garrison…. Teall takes on senior VP spot at Forefront.... LifeSci PR adds Dyson as executive VP, Levinson to senior VP.

'Hot Iron' of Fake News Charge Doesn’t Stop Press

Thu., Nov. 30, 2017

By Jack O'Dwyer

Christine Amanpour at CPJ dinnerJournalists, despite being “targeted with that red hot iron of fake news,” are producing some of their best work, CNN’s Christiane Amanpour told the Committee to Protect Journalists Nov. 15.

News of PR Firms

Thu., Nov. 30, 2017

By Steve Barnes

Joyce Timpson & AssociatesJoyce Timpson & Assocs. marries player in Japan's formal-wear/bridal market... Marketing Group plays wildcard... Sage Communications cops two MarCom Awards.

UN, UNICEF Top B-M's Social Media Rankings

Wed., Nov. 29, 2017

By Steve Barnes

UN logoThe United Nations and UNICEF have more social media followers than any other international organizations, according to a new study from Burson-Marsteller. (1 reader comment)

ESPN Slashes Another 150 People

Wed., Nov. 29, 2017

By Kevin McCauley

ESPNESPN is firing another 150 employees as the troubled Walt Disney property works to “do less in certain instances and re-direct resources,” according to a memo president John Skipper sent to staff today. (1 reader comment)

An Integrated Approach to Company Storytelling

Wed., Nov. 29, 2017

By Sanjay Kulkarni

Sanjay KulkarniAs technology continues to evolve through a global media landscape, more opinions and perspectives are being amplified than ever before. Within this new media reality, however, companies are finding it increasingly challenging to cut through the cacophony of voices in order to tell effective brand stories and campaign narratives in an effective manner.

Accounts in Transit

Wed., Nov. 29, 2017

By Steve Barnes

Norwegian Cruise LineCitizen Relations sails with Norwegian Cruise Line... Ripley PR lands Real Time Reviews... MWWPR's Berk Communications dines at Junoon.

Tolosa to Transform Viacom

Wed., Nov. 29, 2017

By Kevin McCauley

Jose TolosaViacom today named Jose Tolosa to the newly-created chief transformation officer post at the entertainment content company.

Commentary

Is Trump Copying Putin?

Wed., Nov. 29, 2017

By Joe Honick

Joe HonickPresident Trump is looking more and more like his chum, Vladimir Putin, in his effort to be the singular face of the US government to the American people and the world.

Auritt Hits 25-Year Mark

Wed., Nov. 29, 2017

By John O'Dwyer

Joan AurittJoan Auritt's broadcast and digital PR production company has produced over 6,00 media tours, PSA's, videos and webcasts since its founding in 1992.

People on the Move

Wed., Nov. 29, 2017

By Steve Barnes

Pranav KumarAllison+Partners taps Kumar, Rovere for India, Australia outposts… French/West/Vaughan hires Lueck for influence marketing, Meehan for media… Nike Communications names Boye VP as he returns to shop.

Rafferty Takes Charge of Ketchum

Tue., Nov. 28, 2017

By Kevin McCauley

Barri RaffertyKetchum president Barri Rafferty will become CEO of the Omnicom unit on Jan. 1, taking over for Rob Flaherty, who will remain chairman.

 

AMF Acquires Barnett Cox & Associates

Tue., Nov. 28, 2017

By Jon Gingerich

AMF Media Group San Ramon-based agency AMF Media Group plans to acquire Central CA marketing and ad shop Barnett Cox & Associates.