Exponent PR and client Land O'Lakes won Best in Show honors at Minnesota PRSA's Classics Awards April 9 for a Pinterest-based campaign that saw the agricultural cooperative support food banks each time a user "pinned" a recipe.
Despite snickers from the social media crowd, press releases are far from dead. PR pros must demonstrate release-writing savvy to show they can write better than their clients. Take the news release test.
Grocery story shelf space and media space are being sold to the highest bidders. It's a shocking statement but there's a lot of truth to it. PR people must be aware of such market forces in order to cope with the PR fallout.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.