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O'Dwyer's Inside News of Public Relations & Marketing Communications - PR Firm Rankings: May '16
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Wed., Apr. 27, 2016
What Does a Pulitzer Really Mean Today?
By Rich Oppel
Rich OppelWhen this year’s Pulitzer Prizes were announced last week, they confirmed some fascinating and important realities about the future of media in a fast-paced, digital-first environment. (1 reader comment)
Category: Media News
Wed., Apr. 27, 2016
Citizen Recruits Ogilvy Alum Friedman as US GM
By Editorial Staff
Nathan FriedmanNathan Friedman, former regional managing director for Ogilvy PR, has moved to Citizen Relations as its US general manager.
Category: PR Firms
Wed., Apr. 27, 2016
Liz Kaplow and Seven others Win NYWICI Matrix Awards
By Jack O'Dwyer
Liz KaplowLiz Kaplow, CEO, Kaplow Communications, and seven women in top broadcast, media and corporate posts received Matrix Awards from New York Women in Communications April 25.
Category: Associations
Wed., Apr. 27, 2016
McKenna Takes PR Reins at NYRA
By Editorial Staff
nyraPat McKenna, a Democratic PR aide and associate for media strategy firm Parkside Group, has trotted to the New York Racing Association as director of communications and media relations.
Category: Public Affairs
Wed., Apr. 27, 2016
PR Links: Nestle's Half-Billion-Dollar Debacle; Mayor Pitches Atlantic City to PR Pros
By Editorial Staff

Maggi NoodlesCrisis Nestle's half-billion-dollar noodle debacle in India (Fortune) 

Crisis Mayor pitches Atlantic City's good news to PR pros (POAC) 

Crisis Why Hubspot customers are fighting back against a PR nightmare (Inc) 

PR Can a little paranoia save media & PR? (D. Manzer) 

Category: PR Links
Tue., Apr. 26, 2016
Jarecke-Cheng Named Global CCO of Publicis Healthcare Comms.
By Jon Gingerich
Kipp Jarecke-ChengKipp Jarecke-Cheng has been appointed global chief communications officer of Publicis Healthcare Communications Group.
Category: Personnel Appointments
Tue., Apr. 26, 2016
Bryn Mawr Brings in Intermarket as AOR
By Jon Gingerich
Bryn Mawr CollegeIntermarket Communications has been named agency of record for women's liberal arts college, Bryn Mawr College.
Category: Marketing Communications
Tue., Apr. 26, 2016
Quell Group Expands Account Team
By Jon Gingerich
Pamela Turner Brian Tague
The Quell Group has appointed Brian Tague to the role of senior director of client services, and Pamela Turner senior director of digital marketing.
Category: Personnel Appointments
Tue., Apr. 26, 2016
Feintuch Adds NY Agency Vet Wright
By Editorial Staff
Doug WrightDoug Wright, a veteran agency VP and account man, has moved to Feintuch Communications in New York as senior account director.
Category: PR Firms
Tue., Apr. 26, 2016
LA Community Colleges Seek a PR Plan
By Editorial Staff
LA Community CollegeThe governing body for Los Angeles' nine community colleges wants an agency to develop a strategic PR plan.
Category: RFPs
Tue., Apr. 26, 2016
Donít Fly Planes with Wi-Fi Says EMF Health Advocate
By Jack O'Dwyer

Wi-Fi symbol on Delta planeAvoid airlines with in-flight wireless, says EMF health advocate Camilla Rees, who notes an airline is a “metal cage” and is “an especially high risk environment for radiation.” One airline providing on-board Wi-Fi is Delta. (3 reader comments)

Category: Healthcare PR
Tue., Apr. 26, 2016
FMAA Seeks Pro-Bono PR
By Jon Gingerich
Flag Manufacturers Assn. of AmericaThe Flag Manufacturers Association of America is seeking a PR agency willing to do pro-bono work for the organization.
Category: RFPs
Tue., Apr. 26, 2016
Coyne Dresses Up Babiators
By Editorial Staff
BabiatorsChildren's sunglasses brand Babiators has engaged Coyne PR to dress up its PR.
Category: News of Accounts
Tue., Apr. 26, 2016
PR Links: Can Exec Thought Leadership Be Outsourced?; Purple Rain and PR
By Editorial Staff

Purple RainGhost Writing Can executive thought leadership be outsourced? (G. Dietrich) 

Social Purple Rain and public relations (M. Barber) 

Int'l British PM's reputation tumbles (Mirror) 

Tech Breaking into B2B tech PR (D. Heffernan) 

Crisis When tragedy hits, should brands take to social? (M. Dziuban) 

EconDev Georgia Tech aims to build tech hub in Atlanta (AJC) 

Sports Wimbledon claims image of tennis not hurt by allegations (Guardian) 

In'tl Israel spokesman ridicules Tehran (Algemeiner) 

Int'l Mexico's self-image problem (NY Times) 

Clients The upside to working with difficult clients: Lessons learned (W. Vazquez) 

Category: PR Links
Mon., Apr. 25, 2016
Brandt, Clay Named Sloane Co-CEOs
By Jon Gingerich

Brandt & ClayDarren Brandt and Whit Clay, partners and managing directors of Sloane & Company, have been appointed co-CEOs of the New York-based shop, succeeding founder and CEO Elliot Sloane.

Category: Personnel Appointments
Mon., Apr. 25, 2016
McCaffery Helms C&W Atlanta
By Editorial Staff
Candace McCafferyCandace McCaffery, an agency vet and senior VP of global marketing for Powa Technologies, has moved to Cohn & wolfe to head its Atlanta office as managing director.
Category: PR Firms
Mon., Apr. 25, 2016
Gannett Moves on Tribune
By Editorial Staff
gannettGannett has gone public with an $815M offer to buy Tribune Publishing Co., eying strategic and financial benefits of combining the two publishing giants.
Category: Media News

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May '16 PR Firm Rankings Magazine

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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
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August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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'15 directory
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Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
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It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
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O'Dwyer's PR Firm RankingsO'Dwyer's 2016 Rankings of PR Firms Released
Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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