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Last Updated: Thu., Apr. 18, 2024 @ 5:44 pm


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Navigating an Ever-Changing Healthcare Market

Fri., Nov. 1, 2019

By Jacolyn Gleason

Jacolyn GleasonThe healthcare industry has grown significantly in recent years, with marketing agencies expanding their healthcare and wellness practices in response. But what’s often getting lost along the way is the targeted approach that’s needed to tell clients’ stories and meet their objectives.

Accounts: Firecracker PR Fires up Fujitsu Technology's PR

Fri., Nov. 1, 2019

By Steve Barnes

FujitsuFirecracker PR signs Fujitsu Technology & Business of America to promote its AI push and solutions lab... Method Communications inks Software & Information Industry Assn.'s Codie Awards for 2020... Magrino pencils The Fulham Group, grilling manufacturer and exclusive Cuisinart brand licensee for outdoor cooking products.

Montgomery College Calls on Biotech PR Bids

Thu., Oct. 31, 2019

By Jon Gingerich

MONTGOMERY COLLEGEMaryland’s Montgomery College is requesting bids among agencies that can provide marketing services for the College’s biotechnology training programs.

Power in Numbers: Fighting Cancer the Way It Fights Us

Thu., Oct. 31, 2019

By Melissa Gomez

Melissa GomezHow the public and private sector are setting their differences aside and combining resources to focus on the shared goal of making a difference in cancer control and reducing the global cancer burden.

PR Firm News: Spectrum Science Rebrands; Ditto PR Opens in London

Thu., Oct. 31, 2019

By Steve Barnes

SpectrumSpectrum Science Communications unveils new branding, which includes an updated logo, website and positioning... Ditto PR expands from Brooklyn to London... Hill+Knowlton Strategies Portugal opens a content studio led by Ana Castro Rego, who joins from 9 Communications.

Ex-Ikea US President Counsels for APCO

Thu., Oct. 31, 2019

By Kevin McCauley

Lars PeterssonLars Petersson, a 36-year veteran of IKEA who most recently was US president after holding management posts in Sweden, Italy and Japan, has joined APCO Worldwide’s international advisory council.

Facebook Closes UK Books on Cambridge Analytica Scandal

Wed., Oct. 30, 2019

By Kevin McCauley

Cambridge AnalyticaFacebook today agreed to pay $643K to Britain’s information commissioner’s office, for it's suspected failure to comply with UK data protection principles covering lawful processing of data and security.

Commentary

Howard Rubenstein to Peter Luger's 'PR Rescue?'

Wed., Oct. 30, 2019

By Kevin McCauley

Peter Luger steakhousePR people shouldn’t fret too much over the reputational hit suffered by iconic Peter Luger Steakhouse, which received a blistering zero-star review yesterday by New York Times restaurant critic Pete Wells. Howard Rubenstein and his team may be on the way.

Human Rights Campaign’s Dalton Opens Shop

Wed., Oct. 30, 2019

By Kevin McCauley

Olivia Adair DaltonOlivia Alair Dalton, who was senior VP for communications & marketing at the Human Rights Campaign, has opened Dalton Strategies in DC.

Accounts—Rubenstein Goes Crowdfarming; SourceCode Gets Handshake

Wed., Oct. 30, 2019

By Steve Barnes

StewardRubenstein Public Relations lands Steward, which bills itself as the world’s first Crowdfarming platform... Zapwater Communications wins Vail Resorts for seasonal support of the brand’s Midwest resort locations: Afton Alps in Minnesota, Mt. Brighton in Michigan and Wilmot Mountain in Wisconsin... SourceCode Communications picks up Handshake, platform that connects college students with employers.

Innovation 'Halo' Bolsters Brands

Wed., Oct. 30, 2019

By Steve Barnes

Diffusion 1Being perceived as innovative gives brands a boost in today’s marketplace—and tech plays a big role in creating that perception, according to a new report from Diffusion.