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O'Dwyer's Inside News of Public Relations & Marketing Communications - Financial PR/IR & Professional Svcs. PR: August '15
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Fri., Aug. 14, 2015
Marriott Picks Primrose for PR
By Kevin McCauley

tricia primroseMarriott International has picked Tricia Primrose for the global chief communications and PA officer slot.

Category: Corporate Communications
Fri., Aug. 14, 2015
Blog: 'Win It Again, Al' -- Gore for President
By Kevin McCauley

al goreHe's tan, rested and ready! Plus, he's got a ready-made campaign slogan: "Win It Again, Al!" Will Al Gore throw his hat into the Democratic race to give the party a needed boost.

Category: Public Affairs Commentary
Fri., Aug. 14, 2015
Azerbaijan's Oil Company Hires DC Hands to Rebound from Ethics Probe
By Kevin McCauley

socar30 Point Strategies and Global Policy Initiatives have gone to work for Azerbaijan's national oil company, which was the focus of a Congressional ethics probe for funding all-expenses paid trips for 10 US Congressmen and 32 staffers.

Category: Foreign government
Fri., Aug. 14, 2015
Rubenstein Hires NY Times Vet
By Kevin McCauley
bill gossBill Goss, a 23-year veteran of the New York Times and editor of its Sunday real estate section, has joined Rubenstein.
Category: Media News
Fri., Aug. 14, 2015
CPJ Raps Saudi Press Crackdown
By Kevin McCauley
CPJThe Committee to Protect Journalists has rapped the latest restrictions imposed by Saudi Arabia on its already heavily censored media.
Category: Media News
Fri., Aug. 14, 2015
H+K Bolsters Marcomm Offer
By Kevin McCauley
Jennifer Weldon & Ted DonathHill+Knowlton Strategies has added senior VPs in New York and Los Angeles to bolster the WPP unit's marketing communications practice.
Category: Marketing Communications
Fri., Aug. 14, 2015
Understanding Social Role of Corporation
By Amy Binder
Joe Fisher & Amy BinderAs social sentiment changes among the public, companies are exhibiting greater sensitivity to justice, diversity and inclusivity than ever.
Category: CSR - Corporate Social Responsibility
Fri., Aug. 14, 2015
Veteran Journo to Burson-Marsteller
By Greg Hazley
brett pulleyBrett Pulley, dean of Hampton University's Scripps Howard School of Journalism and Communications, has taken a senior advisor role with Burson-Marsteller.
Category: PR Firms
Thu., Aug. 13, 2015
Rubenstein Runs Rwanda's Tourism Push
By Kevin McCauley
rwandaRubenstein PR has a six-month contract with Rwanda Development Board's tourism and conservation unit to promote the African country's culture and attractions.
Category: Travel PR
Thu., Aug. 13, 2015
Blog: Social Media Perils of Kim Kardashian
By Kevin McCauley
kardashianWhat in the world was drugmaker Duchesnay thinking when it tapped social media hound Kim Kardashian to shill for its Diclegis prescription drug for morning sickness?
Category: Social Media
Thu., Aug. 13, 2015
Burson's Goldstein to Ogilvy's Corporate Practice
By Greg Hazley
goldsteinNancy Goldstein, a VP for Burson-Marsteller, has moved to Ogilvy PR in New York to lead its work for 3D Systems, the 3D printing pioneer.
Category: PR Firms
Thu., Aug. 13, 2015
News Corp. Pulls Plug on Education Unit
By Kevin McCauley
News Corp. chief Robert Thomson is putting the Amplify electronic learning/curriculum platform unit on the auction block to rid the media company of the money-losing operation.
Category: Media News
Thu., Aug. 13, 2015
Donald the Rabbit
By Fraser Seitel
seitelDonald Trump sprints from presidential marathon pack, but Jeb Bush and his chief rival Mark Rubio will battle each other during the last leg of the race to the GOP nomination finish line.
Category: Public Affairs Commentary
Thu., Aug. 13, 2015
Indiana Nat'l Guard Slates Recruitment PR
By Greg Hazley
national guardThe Indiana branch of the Army National Guard has cast about for an agency to guide a PR and marketing campaign to recruit and retain members.
Category: RFPs
Thu., Aug. 13, 2015
PR Links: Kardashian and the FDA; Lessons from a tech PR intern; Real-time marketing 101; Google's Alphabet is textbook reorg; Vulgarity and political corectness
By Greg Hazley

Healthcare Kardashian caught the FDA's eye, but did anyone else care? (B. Reid)

Careers 4 things I discovered as a tech PR intern (S. Hodgson)

Marketing The key to successful real time marketing (J. Feal)

Management Google's Alphabet move is reorganizing 101 (HBR)

Ethics Vulgarity and political correctnesss (E. Tchividjian)

Food/Bev Sugar, dopamine, and infographics: The importance of responsible content (R. McRoberts)

Corporate When this CEO did her own PR, here's what happened(C. Conner)

Category: PR Links
Thu., Aug. 13, 2015
NBCU Invests $200M in Vox
By Kevin McCauley
NBCUniversal is paying $200M for an equity investment in Vox Media, parent of, SB Nation, The Verge, Curbed, Re/code, Polygon, Racked and Eater.
Category: Media News
Wed., Aug. 12, 2015
Pearson Sells Stake in The Economist
By Kevin McCauley
economistPearson is selling its 50 percent stake in The Economist to its investment partners for $730M. Billionaire Agnelli family of Italy becomes biggest shareholder in business/PA magazine.
Category: Media News
Wed., Aug. 12, 2015
Walmart VP of IR to Depart
By Greg Hazley
carol schumacherCarol Schumacher, VP of investor relations for Walmart who held top communications posts at Kerr-McGree and Home Depot, is leaving the retailer after 11 years this month.
Category: Financial PR & Investor Relations
Wed., Aug. 12, 2015
Al Golin Joins Golin Staffers in Volunteer Work
By Kevin McCauley
golinAl Golin (86) volunteered today at Ronald McDonald House Charities of Chicagoland & Northwest Indiana site at Lurie Children’s Hospital as part of Golin's week-long celebration of his birthday.
Category: PR Firms
Wed., Aug. 12, 2015
Baltimore Police Get a New PR Head
By Greg Hazley
tj smithThe embattled Baltimore Police Department has brought in a civilian as its new top spokesman, following the exit of a 13-year police officer in the post in July.
Category: Public Affairs
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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