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O'Dwyer's Inside News of Public Relations & Marketing Communications - Technology PR: Nov. '15
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Mon., Nov. 16, 2015
Most Native Ads Fail Because They're Not Native (or Good)
By Lou Hoffman
Lou HoffmanNative advertising once promised to rescue online media with a legit revenue stream. A quick look at today’s poster children for the  format, however, reveals most of the content is downright dreadful.
Category: Technology PR
Mon., Nov. 16, 2015
Bloomberg debuts Bloomberg Gadfly
By Matthew Schwartz

Bloomberg GaddlyThe website, which launched this past weekend, provides takeaways on markets, finance, companies and technology. 

Category: Media News
Mon., Nov. 16, 2015
The Wall Street Journal Joins Snapchat
By Matthew Schwartz

SnapchatBringing the Journal into the Snapchat fold may well cause other brands to reconsider the ephemeral-messaging app. 

Category: Social Media
Mon., Nov. 16, 2015
Metzger Gives Up Reins to Colorado PR Shop
By Greg Hazley
john metzgerJohn Metzger, who established tech shop Metzger Associates in Boulder Colo. in the 1990s with a strong focus on B2B, has stepped down as CEO of the firm.
Category: Technology PR
Mon., Nov. 16, 2015
FWV Pitches for NPF
By Jon Gingerich

French|West|VaughanFrench|West|Vaughan has been named agency of record for women’s professional softball league National Pro Fastpitch.

Category: Sports
Mon., Nov. 16, 2015
RED PR Lands Louvelle Account
By Matthew Schwartz
Red PRRED PR will manage Louvelle’s U.S. media relations and consumer PR efforts to increase awareness and promote the Hollywood-inspired line of shower wear and headbands.
Category: News of Accounts
Mon., Nov. 16, 2015
U of L Seeks PR Pitches
By Greg Hazley
louisvilleThe University of Louisville is on the hunt for a national PR firm to guide long-term strategy, crisis communications and bolster its next fundraising campaign.
Category: RFPs
Mon., Nov. 16, 2015
Paris Slaughter Puts Focus on Strict Gun Laws
By Jack O'Dwyer

donald trumpIf Parisians had been allowed to carry arms “It would have been a much, much different situation,” Trump said to cheers at a political ally in Texas Nov. 14.

Category: Public Affairs
Fri., Nov. 13, 2015
Nordstrom Pulls Sweater That Upset Some Consumers
By Matthew Schwartz
SWEATERIn addition to being pulled from its stores, the sweater in question appears to have been pulled from the company’s website, as well.
Category: Crisis Communications
Fri., Nov. 13, 2015
Crop Protection Association Taps Cohn & Wolfe
By Matthew Schwartz

Cohn&WolfeThe Crop Protection Association, which represents the UK Plant Science sector, has selected Cohn & Wolfe for media relations and issues management.

Category: News of Accounts
Fri., Nov. 13, 2015
Study: Profits Stagnant for Small- and Mid-Size Agencies
By Matthew Schwartz
financesOverall, agencies’ operating profit was 16.2 percent in 2014, compared with 15.8 percent in 2013 and 18.8 percent in 2012. Regardless of the size of the agency, however, profitability remains sluggish.
Category: PR Firms
Fri., Nov. 13, 2015
Senate Eyes Obamacare PR, Ad Spending
By Greg Hazley
Orrin HatchThe Senate Finance Committee has asked the Obama administration for an accounting of advertising and PR spending related to the Affordable Care Act.
Category: Public Affairs
Fri., Nov. 13, 2015
Accused of Anti-Semitism, CUNY Cites "Free Speech"
By Jack O'Dwyer
CUNYAccused of Anti-Semitism, CUNY Cites “Free Speech."
Category: Public Affairs
Fri., Nov. 13, 2015
Neotrope Rolls Out 16th Annual PR Grant Program for Nonprofits
By Matthew Schwartz
Netrope, Non-Profit PR GrantsThe average value of each grant is $2,500 and will be offered to as many as 100 nonprofit organizations "doing good" on a local or national level for 2016.
Category: Public Relations
Fri., Nov. 13, 2015
High-Powered Lawyer Aids WH Library vs. Employees
By Jack O'Dwyer

Richard ZuckermanRichard Zuckerman, former chair of the NY State Bar Assn. Labor & Employment Law Section, will confer with the Westhampton Library board at a special closed meeting Nov. 16 in advance of the public meeting Nov. 18.

Category: Public Affairs
Fri., Nov. 13, 2015
Are Your Customers Getting the Mobile Message?
By Aljolynn Sperber
Alijolynn SperberMobile messaging apps are disrupting how brands communicate with consumers today, especially Millennial and Centennial generations.
Category: Technology PR
Fri., Nov. 13, 2015
Selman Takes London Reins for Allison+Partners
By Greg Hazley
jim selmanJim Selman, associate director at freuds who oversaw its global Mars work, has moved to Allison+Partners to head its London outpost.
Category: PR Firms
Fri., Nov. 13, 2015
Blueshirt Guides IPO Communications for Instructure
By Greg Hazley
instructureThe Blueshirt Group is supporting communications for Instructure, the cloud-based education software provider maker a run at industry institution Blackboard.
Category: Financial PR & Investor Relations
Fri., Nov. 13, 2015
PR Links: FanDuel, DraftKings Ad Strategies Diverge; FEI Sues USDA for Reputation Damage
By Greg Hazley

Crisis As FanDuel, DraftKings fight 'gambling' tag, ad strategies diverge (Ad Age) 

Media Training Why the old ground rules for interviews don't apply anymore (J. Newman)

Tech How Instagram solved its Justin Bieber problem (Wired) 

Food FEI Cold Storage sues USDA, alleging probe ruined reputation (Penn Record) 

Video The truth behind coal companies' terrible PR campaigns (Guardian) 

Comment Airplane wi-fi should soon be somewhat less awful (Bloomberg) 

Careers 5 inevitable career setbacks that will help you succeed later in life (Fast Co.) 

Category: PR Links
Thu., Nov. 12, 2015
National Defense University Foundation and Rapoza Associates Selects Curley Company for PR Services
By Matthew Schwartz

Curley Co.Event planning, media relations on the docket for the Washington, D.C.-based PR agency. 

Category: PR Firms
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
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4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
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9. DKC, New York - $41,500,000
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