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O'Dwyer's Inside News of Public Relations & Marketing Communications - Broadcast Media Services & Social Media PR: Apr. '14
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Thu., Apr. 10, 2014
Prime Policy Group Cuts Ukraine Ties
By Kevin McCauley
Prime Policy Group has terminated its work for Ukraine, according to an April 4 filing with the Justice Dept.
Category: Lobbying
Thu., Apr. 10, 2014
Weber's Tennessen to St Paul PR Post
By Kevin McCauley
Tonya TennessenTonya Tennessen, a 12-year communications pro, has exited Weber Shandwick to become communications director for the City of Saint Paul.
Category: Public Affairs
Thu., Apr. 10, 2014
Ex-BBC PR Head to Burberry
By Greg Hazley
julian payneJulian Payne, who led communications for the BBC in the wake of the Jimmy Savile sex abuse scandal, has moved to fashion brand Burberry as VP of PR and corporate communications in London amid a CEO transition.
Category: Corporate Communications
Thu., Apr. 10, 2014
Virginia Reviews Youth Tobacco, Obesity Push
By Greg Hazley
virginiaVirginia has launched a review of its $3.5M social marketing campaign to discourage youth tobacco use and prevent obesity.
Category: RFPs
Wed., Apr. 9, 2014
PR Links of the Day
By Greg Hazley
Healthcare Sunset on the ROI of social media and pharma discussion (M . Senak) 
Digital Good brands build their communities, but great brands… (J. Monson) 
Crisis Toyota recall comes amid safety clampdown (WSJ) 
Tech Evolution of marketing: Where's the human factor? (R. Mathias) 
Social 6 keys to using the new Twitter design for PR (S. Skerik) 
Brands America's favorite spokescharacters (Forbes) 
Media Magazines coordinate content in version of TV's crossover episodes (NY Times) 
Content Employed Media: A missed opportunity (E. Verlee) 
Social What brands can learn from Samsung's social media fail (A. Cicero) 
Sports NFL players' union comes out in support of college union(Deadspin) 
Sports UMass' Derrick Gordon is first openly gay Div-I basketball player (Atlantic Wire)
Category: PR Links
Wed., Apr. 9, 2014
Maurice Levy Wants Hands of Government Off Data
By Kevin McCauley

maurice levyPublicis Groupe chief Maurice Levy called for a ban of the political use on data because interactivity is the “holy grail” of the advertising/PR world.

Category: Public Affairs
Wed., Apr. 9, 2014
Samsung Won $1B in Earned Media From Ellen's Selfie
By Kevin McCauley
ellenPublicis Groupe CEO Maurice Levy said the famous selfie arranged by his firm that Ellen DeGeneres took at the Academy Awards ceremony was worth from $800M to $1B in “earned media” for client Samsung due to the massive press and social media coverage.
Category: Public Relations
Wed., Apr. 9, 2014
Gov't Tech Contractor Calls for Pitches
By Greg Hazley
civergyCivergy, the government technology contractor that acquired New West Technologies and BION Enterprises this year, has kicked off an open RFP to tap firms for PR, marketing and advertising.
Category: RFPs
Wed., Apr. 9, 2014
Groups Can Bar People Legally But Not Ethically
By Jack O'Dwyer

augustaPRSA, in barring reporters as members, opens itself to legal action as well as trial in the Court of Public Opinion. It allows employees of BusinessWire as members, so why not reporters?

Category: Public Relations Society
Wed., Apr. 9, 2014
Iraq Renews Podesta's $1M PR Job
By Kevin McCauley
iraqThe Government of Iraq has renewed its one-year $960K PR contract with Podesta Group to "promote a better understanding with the US of its priorities and concerns," according to the contract between the two parties.
Category: International
Wed., Apr. 9, 2014
Rubenstein Arms Brady Center with PR
By Greg Hazley
bradyThe Brady Center to Prevent Gun Violence has engaged Rubenstein Associates as the Washington-based gun violence prevention group ramps up its campaign focused on youth.
Category: Public Affairs
Wed., Apr. 9, 2014
Stanton Serves PR in Bain Unit's Manischewitz Buy
By Greg Hazley
manischewtizBain Capital is relying on longtime firm Stanton PR & Marketing in its Sankaty Advisors unit's acquisition of kosher food titan Manischewitz.
Category: Financial PR & Investor Relations
Tue., Apr. 8, 2014
PR Links of the Day
By Greg Hazley
PR Publicity is free with no PRs (Financial Times) 
PR Content marketing *is* PR (F. Strong) 
Food A crop with an image to uphold (NY Times) 
Viral Which messages go viral and which don't (HBR) 
RFP PR consultant, CT Academy of Nutrition (PDF) 
RFP PR firm for Tallahassee Housing Authority (PDF) 
City Brooklyn Park (MN) hires PR firm to improve reputation(Star Trib) 
Tactics Public speaking tips for PR pros (T. Sabourin) 
Careers 4 mistakes young business professionals do not have to make (R. Torossian) 
Sports ESPN thinks it can get Americans to watch cricket (Atlantic Wire) 
Trends EDM festivals, big new money makers (KWE)
Category: PR Links
Tue., Apr. 8, 2014
CNN Rapped for Misleading Global Warming Coverage
By Kevin McCauley
The Union of Concerned Scientists is rapping CNN for inaccurate coverage of global warming, claiming one-third of its reports are misleading.
Category: Public Affairs
Tue., Apr. 8, 2014
Scotland Moves to Break Ties with UK
By Kevin McCauley

scotlandAn independent Scotland would be the one of the world’s most prosperous countries, one blessed with substantial energy resources and a young well-educated population, Alex Salmond, Scotland’s First Minister, told a Wall Street Journal panel this morning.

Category: International
Tue., Apr. 8, 2014
Retale App Taps Gray for US PR
By Greg Hazley
retaleRetale, the Germany-founded app that aggregates retail circulars for shoppers, has brought in a US head of corporate communications after launching here last year.
Category: Technology PR
Tue., Apr. 8, 2014
PRSA Rejects O'Dwyer Membership, Battle Starts
By Jack O'Dwyer

master'sPR Society of America, after welcoming Jack O'Dwyer as a new member April 3, accepting a $440 credit card payment via its website, then cancelled the membership.

Category: PRSA
Tue., Apr. 8, 2014
Northrop Flies to FTI
By Kevin McCauley
northropNorthrop Grumman Corp. has enlisted FTI Government Affairs for Washington work on defense and aerospace matters.
Category: Lobbying
Tue., Apr. 8, 2014
Stratacomm Execs Buy Firm Back from FleishmanHillard
By Greg Hazley
Partners at Washington-based Stratacomm have bought the firm back from FleishmanHillard, which acquired the transportation PR specialist in 2004.
Category: PR Firms
Tue., Apr. 8, 2014
Apple Considered Firing TBWA--Court Papers
By Jack O'Dwyer

appleApple SVP-marketing Phil Schiller told agency TBWAMedia Arts Lab in 2013 that it was not performing well and might be fired, according to court papers.

Category: Marketing Communications
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