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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Broadcast Media Services & Social Media PR: Apr. '15
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Mon., Apr. 13, 2015
WSJ's Crittenden Moves to PR
By Greg Hazley
 
mcMichael Crittenden, a Washington-based reporter for the Wall Street Journal, is jumping to the PR realm with a VP slot at Mercury next week.
Category: PR Firms
Fri., Apr. 10, 2015
Coyne Books Cayman Islands PR
By Greg Hazley
 
caymanCoyne PR has booked the Cayman Islands' US tourism PR account after a competitive review.
Category: Travel PR
Fri., Apr. 10, 2015
IBM Vet Joins H+K
By Kevin McCauley
 
mike azziMike Azzi, a 16-year veteran of IBM, has joined Hill+Knowlton Strategies to head its New York tech group.
Category: Technology PR
Fri., Apr. 10, 2015
PRSA Leader McCorkindale Heads Institute for PR
By Jack O'Dwyer
 
tina mccorkindaleTina McCorkindale, Ph.D., an associate professor at Appalachian State University who was 2013 chair of the PRSA Educators Academy, will join the Institute for PR May 11 as CEO.
Category: PRSA
Fri., Apr. 10, 2015
Understanding the 'Backfire Effect'
By Kevin McCauley
 
gravesPeople become more entrenched in their viewpoints when presented with facts that show they are clearly wrong, Chris Graves, Ogilvy chairman, said today at the Arthur Page Society conference.
Category: PR Research
Fri., Apr. 10, 2015
PR Links of the Day - 4-10-2015
By Greg Hazley
 
PA California farmers mount PR campaign to counter water backlash (Sac Bee) 
Online Amazon sues to block alleged fake reviews on its website(Reuters) 
Entertainment Mariah Carey hires new PR team after split with PMK (Page Six) 
Services Cision-Gorkana merger delayed (again) by regulators(PRNewser) 
Data How teens use social media & technology (Pew) 
Ethics BuzzFeed deletes post critical of advertiser Dove (Gawker)
Backlash Fired PR director says her comment was not racist(AJC) 
Media Nerd Prom: Film shows how cozy reporters are with White House (Wash. Exam.) 
Politics Library documents show revisions on Hillary Clinton's image, identity (WSJ) 
Launch Clinton campaign to kick off on Sunday (Bloomberg)
Category: PR Links
Fri., Apr. 10, 2015
Reuters Chief Exits for Euromoney
By Kevin McCauley
 

andrew rashbassAndrew Rashbass, CEO of Reuters, is leaving for the executive chairman slot at Euromoney Institutional Investor.

 
Category: Media News
Fri., Apr. 10, 2015
CDC to Review Huge Anti-Tobacco Campaign
By Greg Hazley
 
smokeThe Centers for Disease Control and Prevention is preparing a review of its multimillion-dollar anti-tobacco campaign.
Category: Public Affairs
Fri., Apr. 10, 2015
Tailoring Content for Today’s Custom-Fit Audiences
By Mark Thabit
 

O'Dwyer's April '15 Broadcast Media Services & Social Media PR MagazineFor success in this content-cluttered world, brands need to invest more in targeting specific segments of their audience. That means creating better content over simply more content, quality over quantity. 

Category: Social Media
Fri., Apr. 10, 2015
Report: Billionaire Slates Pension Reform PR Campaign
By Greg Hazley
 
ljafJohn Arnold, the billionaire head of hedge fund Centaurus Advisors, sought proposals from PR firms for a national pension reform campaign, according to a report by Reuters.
Category: Financial PR & Investor Relations
Fri., Apr. 10, 2015
Huntsworth Profit Falls $88M in 'Turbulent' Year
By Greg Hazley
 
huntsworthUK-based Hunstworth reported an $87M loss for 2014 as revenue slipped to $242M in an "unusually turbulent" year of "fundamental change" that saw the exit of CEO Peter Gummer, amid other changes.
Category: Marketing Communications
Thu., Apr. 9, 2015
Saudi Arabia Bolsters DC Lobby Arsenal
By Kevin McCauley
 

al jubeirSaudi Arabia has signed DLA Piper to a nine-month $450K contract to cement its ties with the US and advance mutual security interests.

Category: Foreign government
Thu., Apr. 9, 2015
Page Society Reports on 'Future of CCO' Project
By Kevin McCauley
 
iwataIBM PR chief Jon Iwata outlined preliminary findings of the  "future of the chief communications officer" research project during today's session of the Arthur Page Society's spring seminar held at Manhattan's Conrad Hotel.
Category: PR Research
Thu., Apr. 9, 2015
Embattled Kenya Brings in Grayling for Tourism PR
By Greg Hazley
 
kenyaKenya has brought in Grayling for global tourism PR after a search as the country copes with a battered image from high-profile terror attacks over the past few years.
Category: Travel PR
Thu., Apr. 9, 2015
OMC's Wren Gets 33% Pay Hike
By Kevin McCauley
 
john wrenOmnicom CEO John Wren received a 33 percent hike in total compensation to $24M during the past year, according to the ad/PR conglom's proxy statement.
Category: Financial Management
Thu., Apr. 9, 2015
What To Do When Social Media Hijacks Your Brand
By Meg Alexander
 
O'Dwyer's Apr. '15 Broadcast Media Services & Social Media PR MagazineCompanies and brands are increasingly using digital and social media channels to engage customers. But when activists employ those same channels to confront or antagonize, few have the training to coordinate an effective response.
Category: Social Media
Thu., Apr. 9, 2015
On Misdirection...
By James Randi
 
james randiMagicians and conjurors rely on the art of misdirection. Language, a key PR tool, plays a large part of the process of misdirection.
Category: Marketing Communications
Thu., Apr. 9, 2015
Glover Park Picks Preston
By Kevin McCauley
 

tod prestonGlover Park Group has hired Tod Preston for a senior VP post to handle national security, foreign policy and international development matters.

 
Category: Public Affairs
Thu., Apr. 9, 2015
Independent PR Firm Owners Plan to Sell
By Greg Hazley
 
stevensAn overwhelming majority of independent PR firm owners expect to sell their firms and have given equity to top managers with an eye on succession and attracting buyers, according to a study by The Stevens Group.
Category: PR Firms
Thu., Apr. 9, 2015
Healthcare Vet Curtis Helms Comms for 'Inverted' Horizon
By Greg Hazley
 
geoff curtisGeoff Curtis, senior VP for health media at Edelman, has moved to Ireland-based Horizon Pharma as group VP of corporate communications, based in Illinois.
Category: Corporate Communications
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2015 Editorial Calendar:
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February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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