National Public Radio enjoys a "strong halo" among its extremely loyal listener base but that "core audience is aging out," Emma Carrasco, the broadcaster's chief marketing officer, told the PRSA National Conference on Oct. 12.
The PRSA Assembly Oct. 11 voted 185 to 57 to allow non-accredited members to run for the board for the first time since the 1970s. Mark McClennan bested Blake Lewis for chair-elect by a 156-110 margin.
The Edge Worldwide, a Florida-based communications shop that operates in the Caribbean and Latin America, has picked up a $325K pact with the United Nations to guide a campaign surrounding the “16/6” program to resettle Haitians affected by the 2010 earthquake.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.