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Tue., Oct. 7, 2014
Conde Nast Corp PR Chief Lands at OTG
By Kevin McCauley
Laura Miller, who founded Conde Nast's corporate communications unit, is now VP-communications at OTG Management, operator of more than 200 restaurants, cafes and lounges in 10 airports including JFK's revamped Terminal 5.
Category: Corporate Communications
Tue., Oct. 7, 2014
USA Tourism Push Wants Media Relations Pitches
By Greg Hazley

brand usaThe large-scale, public-private campaign to promote travel and tourism to the United States wants to hear from PR agencies to guide global media relations in the face of declining international travel.

Category: RFPs
Tue., Oct. 7, 2014
PRSA Hotel Permits O'Dwyer Lobby Exhibit
By Jack O'Dwyer
Marriott Wardman Park HotelThe Washington Marriott Wardman Park hotel, site of the 2014 conference of PRSA Oct. 11-14, is allowing a lobby display of O’Dwyer products. The Society had refused to sell us exhibit space.
Category: Public Relations Society
Tue., Oct. 7, 2014
Edelman Cuts Hollywood Content Deal
By Kevin McCauley
United Talent AgencyEdelman has forged a venture with Hollywood talent agency United Talent Agency to provide the firm better access to entertainment content.
Category: Entertainment & Sports PR
Tue., Oct. 7, 2014
Inbound Marketing Brings Fresh Air to Healthcare
By John F. Kouten
O'Dwyer's Healthcare & Medical PR MagazineThe advent of inbound marketing is a logical extension of a rapidly evolving communications environment where consumers are increasingly demanding personalized content.
Category: Healthcare PR
Tue., Oct. 7, 2014
Next Fifteen Acquires Story Worldwide, US Growth Jumps
By Greg Hazley
next fifteenNext Fifteen Communications Group reported fiscal 2014 revenue rose six percent to £101.5M, including robust 12% organic growth in the US.
Category: Marketing Communications
Tue., Oct. 7, 2014
Tesla Comms VP Rolls to Aston Martin
By Greg Hazley
sprouleSimon Sproule, who joined the Silicon Valley luxury electric carmaker Tesla Motors earlier this year in its top PR role, is leaving for Aston Martin.
Category: Corporate Communications
Mon., Oct. 6, 2014
Oestreicher Schools Yeshiva U. in PR
By Kevin McCauley
paul oestreicherPaul Oestreicher, former Genaissance Pharmaceuticals, Sanofi-Synthelabo, Edelman, Hill & Knowlton executive and frequent O'Dwyer's contributor, is the new communications & PA director at Yeshiva University in New York.
Category: Marketing Communications
Mon., Oct. 6, 2014
Osako Interacts with Activision
By Kevin McCauley
mary osakoMary Osako, who was director of corporate communications at Amazon for five years, is now at Activison Blizzard, the interactive entertainment company.
Category: Media News
Mon., Oct. 6, 2014
PRSA Gives Gold to Golin's Cook
By Kevin McCauley
fred cookPRSA has granted a Gold Anvil, the group's highest individual award, to Golin CEO Fred Cook in recognition of his lifetime achievement and contributions made to the professionals.
Category: PR Awards
Mon., Oct. 6, 2014
PR Links of the Day - 10-06-2014
By Greg Hazley
Big Picture PR's 21st Century challenge (D. Tisch) 
Travel 10 ways travel brands can boost social media engagement (G. Pritchard) 
Media John Oliver is funny, but is he a journalist? (G. Matusky) 
Big Data Marketers don't need to be data scientists (HBR) 
Tech Facebook readies to take on healthcare (C. O'Brien) 
Jargon The marketing words that work with each generation (E. Friedman) 
RFP On-call PR for Port Canaveral (PDF) 
RFP Two-year PR, mktg. pact with Michigan Community Action(link) 
RFP PR for Sanger, Calif., 'The Nation's Christmas Tree City'(PDF)
Category: PR Links
Mon., Oct. 6, 2014
Former WSJ Reporter to Heads H+K/NY
By Kevin McCauley
chris winansChris Winans, who spent a decade at the Wall Street Journal as national news editor, is joining H+K as head of its New York flagship.
Category: PR Firms
Mon., Oct. 6, 2014
Honick: Be Wary of America's Arab Anti-ISIS 'Coalition'
By Joe Honick
honickAmerica should be wary about the virtual love affair between the Obama administration and the non-democracies of the Arab world  in which our Secretary of State has functioned as the matchmaker, running hat in hand to negotiate a “coalition."
Category: Public Affairs Commentary
Mon., Oct. 6, 2014
B-M Studies Perception of Drug, Violence-Infested Honduras
By Kevin McCauley
hondurasBurson-Marsteller is studying ways to improve the image of drug-infested Honduras, which suffers the world's No. 1 homicide rate.
Category: Foreign government
Mon., Oct. 6, 2014
Prince Charles' Spokesman Headed to Weber Shandwick
By Greg Hazley
clarence housePatrick Harrison, longtime spokesman for Prince Charles, is moving to Weber Shandwick in London in January as director of reputation management and strategic media relations.
Category: International
Mon., Oct. 6, 2014
Variety's Peter Bart Raps PR; Industry Has Image Problems
By Jack O'Dwyer

peter bartVariety's editor Peter Bart has landed another haymaker on PR. It's one of several negative media items confronting the industry as PRSA gears up for its annual conference Oct 11-14 in D.C.

Category: Public Relations
Fri., Oct. 3, 2014
PR Links of the Day - 10/03/2014
By Greg Hazley
Royal Fam PR Guru Lord Bell Claims 'Vain' Princess Diana Behaved Like 'Sulking Brat'
Crisis PR NFL, Walmart Fumbles Show Just How Tough PR Business Is
NFL Cowboys Back Spillman in yet Another PR Challenge
Category: PR Links
Fri., Oct. 3, 2014
Weather Channel Freezes Out 40 Staffers
By Kevin McCauley
Weather ChannelThe Weather Channel is cutting about 40 workers as it consolidates operations, according to a report in the Atlanta Journal-Constitution.
Category: Media News
Fri., Oct. 3, 2014
Promoting the Small Physician Practice
By Georgette Pascale
O'Dwyer's Oct. '14 Healthcare & Medical PR MagazineIn the surgical world, the term “barrier to entry” is used to denote the financial or temporal obstacles associated with implementing a new technology or technique. A new modality might offer faster, better, or safer treatment, but the first things any buyer will ask almost always include: “How much will it cost me?” and “How much time will I spend learning it?”
Category: Healthcare PR
Fri., Oct. 3, 2014
Bonnier Buys Promotion Co.
By Kevin McCauley

Specialty publisher Bonnier Corp. has acquired The Promotion Co. Inc.—Family Events to beef up its events capabilities.

Category: Media News
Today's Poll:
October 2014
LEGO should have:
never aligned with Shell.
cut ties with Shell earlier.
defended Shell.
attacked Greenpeace.
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Snapshots - 10/17/08
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Dec. '13
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Nov. '13
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2014 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
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June, Multicultural/Diversity & Int'l PR
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August, Financial PR/IR & Prof. Svcs. PR
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October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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Top PR Firms - 2014 Rankings
rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
9. Zeno Group, New York - $35,896,998
10. DKC, New York - $32,896,560
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