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O'Dwyer's Inside News of Public Relations & Marketing Communications - PR Firm Rankings: May '16
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Fri., May 13, 2016
Mayor Maria Moore of Westhampton Beach to Seek Re-election
By Jack O'Dwyer
Maria MooreMayor Maria Moore of Westhampton Beach announced she will seek re-election to another two-year term. Candidates must file by 5 p.m. today, May 13. Also seeking re-election are trustees Ralph Urban and Charles Palmer. Election is June 17.
Category: Public Affairs
Fri., May 13, 2016
Rules of Engagement for PR Disruption
By Susan Butenhoff
Susan ButenhoffDisruptive PR is not about go big or go home tactics. Instead, it is built on thoughtful, well-planned communications fundamentals delivered in new and creative ways. (1 reader comment)
Category: Professional Development
Fri., May 13, 2016
Media’s Failure in a Vulgar Campaign
By Joe Honick
Joe HonickThe media have exhibited an unwillingness to address the real issues and have relinquished their responsibility to demand presidential candidates’ accountability.
Category: Public Affairs Commentary
Fri., May 13, 2016
A People-Focused Approach to M&A
By Phillip A. Nardone Jr.
Phillip A. Nardone Jr.In order to ensure a lasting and mutually beneficial union, agency heads must strike a delicate balance between science and intuition. (1 reader comment)
Category: M&A
Fri., May 13, 2016
H+K Adds Considine in Austin
By Editorial Staff
Travis ConsidineTravis Considine, a Republican political operative who was press secretary for Gov. Rick Perry's 2016 presidential bid, has joined Hill+Knowlwon Strategies as a VP in Austin.
Category: Public Affairs
Fri., May 13, 2016
Ralph Lauren Dons Bartle for PR
By Editorial Staff
Kate BartleKate Bartle, communications director for Michael Kors, has moved to Ralph Lauren Corp., as senior director of global fashion PR and communications.
Category: Corporate Communications
Fri., May 13, 2016
PR Links: Trump Denies Impersonating PR Rep; Woody Allen's PR Mastermind
By Editorial Staff

donald trumpCrisis Trump denies impersonating a PR rep to plant stories (Bloomberg) 

Corporate Pfizer shuts off last official source of execution drugs (NY Times) 

Profile Meet the PR mastermind who's managed Woody Allen's image for years (Jezebel) 

Q&A Influence, PR and snake oil - Phil Sheldrake (R. Smith) 

ID PR head unknowingly linked to Panama Papers law firm (RNZ) 

Content Paid media makes earned work harder (C. Burnum) 

Q&A How to pitch Stylewatch's beauty director Holly Carter (PRC) 

Category: PR Links
Thu., May 12, 2016
PR Newswire Sells Off Agility
By Editorial Staff
InnodataPR Newswire has inked a deal to sell its US and UK Agility media intelligence business to Innodata.
Category: PR Services
Thu., May 12, 2016
Study: Women Prefer Gender Neutral Marketing Messages
By Jon Gingerich
Marketing to WomenMost women dislike gender-targeted ads, according to a recent national survey that sought to analyze how different marketing channels influence the engagement and purchasing decisions of female consumers.
Category: Marketing Communications
Thu., May 12, 2016
Franklin Square Group Flies for New Drone Advocacy Coalition
By Jon Gingerich
Drone Manufacturers AllianceThe Drone Manufacturers Alliance, a newly formed coalition dedicated to the unmanned aircraft systems industry, has hired Franklin Square Group for help with federal aviation policy.
Category: Lobbying
Thu., May 12, 2016
Westhampton Citizens Dissed by Library Board
By Jack O'Dwyer

Westhampton Free Library Elected Board logoThe Westhampton Library board and citizens engaged in another shouting match at last night’s meeting, the board sticking by its resolve to remain self-appointed and citizens saying it’s about time the community was listened to.

Category: Public Affairs
Thu., May 12, 2016
Identifying the Right Needle in a Crowded Haystack
By Eric Lebson
Eric Lebson Ian McCalebv
Social media has allowed any self-determined “investigator” to find, mine and exploit someone’s private data.
Category: Social Media
Thu., May 12, 2016
Haller Heads Siemens Communications
By Editorial Staff
Clarissa HallerClarissa Haller, who led corporate communications for Credit Suisse out of Zurich until November, is moving to German industrial and electronics giant Siemens as head of communications.
Category: Corporate Communications
Thu., May 12, 2016
FCC Okays $17B Sale of Cablevision, Newsday to Altice
By Jack O'Dwyer

Patrick DrahiThe Federal Communications Commission has approved the $17.7 billion sale of Cablevision/Newsday to Altice, headed by Israeli/French citizen Patrick Drahi.

Category: Media News
Thu., May 12, 2016
Florida Coastal Region Seeks European Pitch
By Editorial Staff
Bradenton beachBradenton, the southwest Florida region on the Gulf of Mexico, wants to hire a PR firm to pitch Europeans for travel and tourism.
Category: Travel PR
Thu., May 12, 2016
PR Links: Are Brands Really Your Friends?; Woody Allen Publicist Says 'Natural' to Ban Adversarial Outlet From Cannes
By Editorial Staff

woody allenTech Are brands really your friends? (W. Mossberg) 

Entertainment Woody Allen publicist says it's 'only natural' to ban adversarial outlet from Cannes (Wash Post) 

Ads With Netflix, you miss almost 200 hours of commercial a year (LR)

Measurement Are you confident about your PR ROI? (K. Gaab) 

Data Have we reached peak data? (C. Henley) 

Careers Recruiter? I wouldn't got near her! (L. LoBello) 

Healthcare Which way on the public health narrative on Zika? (M. Senak) 

Category: PR Links
Wed., May 11, 2016
FDA Examines Definition of 'Healthy'
By Jon Gingerich
US FDAThe Food and Drug Administration plans to re-evaluate its current definition of the term "healthy," which could have a direct impact on how food companies market their products.
Category: Food & Beverage PR

Today's Poll:
Bob McDonald compares VA wait lines to Disneyland
Sec. Robert McDonald, who compared VA wait times to lines at Disneyland, should:
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May '16 PR Firm Rankings Magazine

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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
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July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
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October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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O'Dwyer's PR Firm RankingsO'Dwyer's 2016 Rankings of PR Firms
Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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