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O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '15
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Fri., Sep. 25, 2015
PR's Greatest Success Story
By Arthur Solomon
Arthur SolomonThe symbiotic relationship between media and the sports business provides covers up the many problems of professional and big-time college athletics.
Category: Entertainment & Sports PR
Fri., Sep. 25, 2015
PR Links: Girls' Pope Encounter Planned by Immigration Group;
By Greg Hazley
Int'l Girl's Pope Encounter Planned by Immigation Group (AP) 

EconDev The 5 biggest mistakes in economic development marketing (DCI) 

Healthcare Can Doctors improve patient outcomes with social media? (Forbes) 

Corporte If the Pope were a PR guy, here's what he'd tell your CEO (C. Winters)

Social The Week in Social: Instagram passes Twitter in users (R. Pritchard) 

Politics Carly Fiorina's Legacy as H-P CEO (HBR) 

History If you're a fan of 'astroturfing,' you're probably a fan of Edward Bernays (J. Wheeler) 

Crisis Volkswagen's PR response made things worse, experts say (Marketwatch)
Category: PR Links
Thu., Sep. 24, 2015
Porsche Chief Sits in Volkswagen Driver's Seat
By Kevin McCauley
Matthias MullerMatthias Muller, Porsche AG chief, is replacing Martin Winterkorn Volkswagen CEO in the aftermath of the German automaker's emissions scandal that affects 11M of its cars sold worldwide.
Category: Crisis Communications
Thu., Sep. 24, 2015
MKW Advocates for Ukraine Aid
By Kevin McCauley
MKW GroupMKW Group is working Capitol Hill to line up finance assistance to Ukraine and promote its commitment for free enterprise and human rights.
Category: Foreign government
Thu., Sep. 24, 2015
Comcast Enlists Eggert
By Kevin McCauley
ComcastComcast has named Carol Eggert VP-military & veteran affairs, a new position at the cable TV giant.
Category: Media News
Thu., Sep. 24, 2015
Yogi-isms that PR Folks Can Appreciate
By Matthew Schwartz
Yogi BerraFor many people (and non-sports fans, in particular), the beloved Berra will be remembered for his witticism and endearing way with words.
Category: Obituary
Thu., Sep. 24, 2015
Summit to Focus on How to Boost Diversity in PR Field
By Matthew Schwartz

DiversityRepresentatives from major brands, agencies and organizations, including Coca-Cola, Edelman, Golin Harris and Wells Fargo, are scheduled to participate in the summit.

Category: Associations
Thu., Sep. 24, 2015
Korosec Joins Enquirer Media
By Kevin McCauley
Libby KorosecLibby Korosec, who handled external relations for parent company of the Cincinnati Reds Major League Baseball team, will join Enquirer Media in mid-October.
Category: Media News
Thu., Sep. 24, 2015
Dan's Papers Asks Pope Francis to End Eruv War
By Jack ODwyer
Pope FrancisDan’s Papers, whose 32,940 circulation makes it the most widely read weekly in the Hamptons, said today that an eruv Jewish boundary in Westhampton Beach would have a very negative effect on the town and is urging Pope Francis to intervene.
Category: Public Affairs
Thu., Sep. 24, 2015
Sard, Brunswick Work Lyft's China Entree
By Greg Hazley
dkDidi Kuaidi, the Uber of China, worked with Sard Verbinnen & Co. and Brunswick Group on PR for its $100M tie-up with San Francisco-based ride-sharing service Lyft.
Category: Technology PR
Thu., Sep. 24, 2015
PR Vet Medina to Papa John's Board
By Greg Hazley
sonya medinaSonya Medina, a PR exec and former advisor to First Lady Laura Bush, has joined the board of directors of pizza franchise Papa John's International.
Category: Corporate Communications
Thu., Sep. 24, 2015
Rawlins Wraps Warner Run
By Greg Hazley
lisa rawlinsLisa Rawlins, senior VP of public affairs for Warner Bros. and former head of the California Film Commission, is retiring at the end of the year.
Category: Corporate Communications
Thu., Sep. 24, 2015
PR Links: Don't Be in the Incumbent in a Review; VW Crisis Continues; Teen in Clock-Bomb Gets PR, Legal Advice....
By Greg Hazley

Agencies How to avoid being the incumbent in a review (Ad Age)

Crisis Assessing the sings of Volkswagen, Toyota and GM (HBR)

Crisis Can a tarnished VW emerge successfully from dieselgate?(N. Hobson)

Crisis The one thing that still might save VW's reputation (Y. van Bokhoven)

Media Teen in clock/bomb case has new attorney, PR reps (K. Kalthoff)

Tools How snapchat is disrupting the news industry (N. Artavia)

Food Childhood obesity and the power of influencer strartegy (A. Abell)

Tools The power of use cases in PR pitching (M. Eaton)

PR 101 How to pitch the media in an email (J. Newman)

Clients Winning the client game lessons from the ballfield (A. Marcus)

Category: PR Links
Wed., Sep. 23, 2015
GE, Travelers Alum Takes NC County Post
By Kevin McCauley
Ruth Ravitz-SmithRuth Ravitz Smith, one-time General Electric, Alstrom and Travelers Corp. executive, has signed on as communications chief at New Hanover County, NC.
Category: Government
Wed., Sep. 23, 2015
Blog: AP Puts Heat on Global Warming Deniers
By Kevin McCauley
APThe AP has adopted new guidelines that instruct its reporters to stop calling those who reject the reality of global warming 'deniers' or skeptics.' They now are people 'who reject mainstream climate science.'
Category: Environmental PR
Wed., Sep. 23, 2015
Volkswagen CEO Winterkorn Quits
By Kevin McCauley
WinterkornVolkswagen CEO Martin Winterkorn resigned today, citing the best interests of the embattled German automaker.
Category: Crisis Communications
Wed., Sep. 23, 2015
America's 'Whine' Experts
By Joe Honick
Joe HonickHacking charges create tension between the US/China relationship, but electronic snooping is hardly a new development.
Category: PR Commentary
Wed., Sep. 23, 2015
Axel Springer Springs on Business Insider
By Kevin McCauley

Axel SpringerGerman publisher Axel Springer is negotiating the takeover of Business Insider, the No. 2 financial site after Yahoo Finance.

Category: Media News
Wed., Sep. 23, 2015
Rothenberg Out at Embattled Turing
By Greg Hazley
Turing PharmaceuticalsCraig Rothenberg, the veteran Johnson & Johnson communications exec who moved to embattled Turing Pharmaceuticals in July, has left the company.
Category: Healthcare PR
Wed., Sep. 23, 2015
Edelman Acquires UK's Smithfield
By Kevin McCauley
EdelmanEdelman has acquired Smithfield Consultants, the London-based financial communications and IR shop.
Category: Financial PR & Investor Relations
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Oct. '15 Healthcare & Medical PR Magazine

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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
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August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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