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O'Dwyer's Inside News of Public Relations & Marketing Communications - Food & Beverage Public Relations: Mar. '15
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Fri., Mar. 13, 2015
Embracing Millennial Roots to Build an Agency
By Lindsay Mullen and Alyssa Conrady
mullen, conradySuccess in PR comes by embracing millennial roots, employing data-driven, "silo-free" strategies and focusing on mission-driven clients.
Category: PR Firms
Fri., Mar. 13, 2015
Joele Frank Backs Surprise Bid for Salix
By Greg Hazley
endoDublin-based drug maker Endo engaged Joele Frank for PR to back its surprise $11.2B bid for Salix Pharmaceuticals, which already inked a $10B deal to be sold to Valeant Pharmaceuticals.
Category: Financial PR & Investor Relations
Fri., Mar. 13, 2015
PR Jobs of the Week
By Greg Hazley
PR and communications job listings for the week.
Category: PR Jobs
Fri., Mar. 13, 2015
PR Links of the Day - 3-13-2015
By Greg Hazley
Relationships PR and the press . . . BFFs? BS! (J. Kail) 
Tech Google change allows company statements to top news searches (Reuters) 
Crisis Clinton tackling an urgent task: Building a press team (NY Times) 
Corporate Brands, reputation and passion (C. Komisarjevsky) 
Finance Prosecutors interview people tied to Ackman's Herbalife campaign (WSJ) 
Careers Looking to hire? Know your audience (E. Gendron) 
Crisis Lumber liquidators begins its reputation renovation (Mediapost) 
Tech Edits to Wikipedia pages traced to NYPD (K. Weill) 
Crisis Bill Cosby's pajamas (J. Kokoris) 
PR Stop underestimating the value of good PR (Guardian) 
Start-ups Don't outsource passion to PR (WSJ) 
PA Fact-check of the new Fast Track PR campaign (B. Moyers)
Category: PR Links
Thu., Mar. 12, 2015
Ex-Obama Aide Takes Charge of H+K DC
By Kevin McCauley

ellen moranEllen Moran, former executive VP of Emily's List (fund-raising organization for female Democratic candidates) and communications director in the Obama White House, is moving to head Hill+Knowlton's Washington office.

Category: Public Affairs
Thu., Mar. 12, 2015
Ketchum Winds Down Russia
By Kevin McCauley
putinKetchum has wound down work for Russia, promotion that generated millions of fees for the Omnicom unit since 2006.
Category: Foreign government
Thu., Mar. 12, 2015
Stanton Works Bain's Busy Week
By Greg Hazley
Bain Capital relied on Stanton PR & Marketing this week for PR support in two major transactions -- the $2.4B acquisition of Blue Coat Systems and $2B sale of Air Medical Group Holdings.
Category: Financial PR & Investor Relations
Thu., Mar. 12, 2015
Carville Rides to Hillary's Rescue
By Kevin McCauley
carvilleRagin' Cajun James Carville makes Media Matters for America debut just in time to defend Clinton flame and swat away attacks on Hillary,
Category: Public Affairs Commentary
Thu., Mar. 12, 2015
Campaign Vet Tencher to MWW in DC
By Greg Hazley
paul tencherMWW has recruited campaign vet Paul Tencher to help manage its Washington office and serve as national director of public affairs.
Category: PR Firms
Thu., Mar. 12, 2015
Philly Archdiocese Taps MacKenzie for Comms Ahead of Papal Visit
By Greg Hazley
pope francisAramark's senior VP of corporate communications will head the World Meeting of Families and Archdiocese of Philadelphia's communications committee as it prepares to host Pope Francis and millions of visitors.
Category: Public Affairs
Thu., Mar. 12, 2015
Spectrum Opens in NYC
By Kevin McCauley
grossSpectrum, the DC-based health, life sciences and consumer PR firm, is opening in New York March 16 at 7 World Trade Center.
Category: Healthcare PR
Thu., Mar. 12, 2015
Bibi Nails It
By Fraser Seitel
netanyahuBenjamin Netanyahu's remarks to Congress -- whether you love him or hate him  – have to be considered a rip-roaring tour de force in terms of how a speech should be stylized and delivered.
Category: Professional Development
Wed., Mar. 11, 2015
Glover Park Works Egypt Economic Conference
By Kevin McCauley
egyptGlover Park Group has been hired by Mubadala Development Co., which is owned by Abu Dhabi's government, to work big economic conference in Egypt.
Category: Foreign government
Wed., Mar. 11, 2015
New Challenges from the Top of the Food Chain
By Bill Layden

O'Dwyer's March '15 Food & Beverage PR MagazineCall it a Dickensian paradox: food today is experiencing both the best and worst of times. Never in history have so many people been able to consume so much, while simultaneously remaining unsatisfied and, in many cases, being genuinely malnourished. 

Category: Food & Beverage PR
Wed., Mar. 11, 2015
FH Gets Social with News Corp
By Kevin McCauley
storyfulFleishmanHillard has established a venture with News Corp.'s Storyful unit, generator of video and user-generated content distributed to newsrooms, advertisers and brands.
Category: Media News
Wed., Mar. 11, 2015
Haberman Lights Up Medical Pot Purveyor
By Greg Hazley
leaflineLeafline Labs, one of two companies charged with selling medical marijuana in Minnesota, has rolled its PR account to Minneapolis-based Haberman.
Category: Healthcare PR
Wed., Mar. 11, 2015
PR Links of the Day - 3-11-2015
By Greg Hazley
Tech A PR perspective on the demise of Gigaom and a few words on tech media (L. Hoffman) 
Public Affairs When doing nothing is the best strategy (D. Pinkham) 
Careers 23 things you'll only understand if you work in PR (A. Wright) 
Analytics A traditional PR pro take on analytics (C. Wolverton) 
Measurement How to develop meaningful PR measurement (J. Dougherty) 
PR In Uber battle, Big Taxi strikes back with PR blitz, app plans(FP) 
Food Wendy's GoPro driven ride with lettuce is how food producers should roll (G. Baron) 
Crisis Hillary's media demons return to haunt her (L. Grove) 
Careers Start your PR career with 4 steps (PRCoture)
Category: PR Links
Wed., Mar. 11, 2015
47 Republican Fiddlers in Foreign Policy
By Joe Honick
The 47 Republican Senators who sent a juvenile though threatening letter to Iran made themselves, their party and the US look even more foolish in foreign policy.
Category: Crisis Communications
Wed., Mar. 11, 2015
Sard Pitches Simon's $16B Hostile Bid
By Greg Hazley
simonShopping mall giant Simon Property Group has engaged Sard Verbinnen & Co. for PR support of its $16B hostile bid for rival Macerich.
Category: Financial PR & Investor Relations
Wed., Mar. 11, 2015
PR Firm Speciality Rankings Published
By O'Dwyer's Staff
rankingsO'Dwyer's has published its annual PR specialty rankings, highlighting robust growth in sectors like healthcare, technology and travel and economic development.
Category: PR Firms
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Mar. '15 Food & Beverage PR

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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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