MS Eyes Firms for Public Health Campaigns
Thu., Apr. 4, 2024
By Kevin McCauley
Mississippi is accepting qualifications from firms interested in running public health campaigns.
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Mississippi is accepting qualifications from firms interested in running public health campaigns.
Freedom Solar Power has handed PR and social media AOR duties to French/West/Vaughan as the Austin-based renewable energy company expands its footprint across the US.
Commentary
Trump Media & Technology Group sees Elon Musk's X as an option for those who want the free expression promised by Truth Social but without Donald Trump, owner of 57.3 percent of TMTG... Chalk one up for "anti-woke warrior" governor Greg Abbott as University of Texas lays off 60 DEI-related staffers... Five percent of Americans see the US as its own worst enemy, according to Gallup.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Oregon is looking for a firm to conduct a communications campaign to raise awareness of reporting abuse of adults 65+ who identify as LGBTQIA2S+, and to recruit workers to provide support services to home-bound Medicaid recipients.
Brunswick Group represents Endeavor Group Holdings as it agrees to go private via its acquisition by Silver Lake technology investment firm, which is handled by Edelman Smithfield.
Commentary
Nine of the Top 100 firms that participated in O'Dwyer's rankings last year apparently threw in the towel for the 2024 scorecard. Seven other firms also went AWOL.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
Racepoint Global brings on Amy Palladino to oversee its newly launched RPG Prism employee communications and change management services as EVP, strategic services... Vail Resorts names Courtney Goldstein as EVP and CMO, effective April 29... The Harkey Group, a Phoenix-based holding company of agencies, promotes Meagan Jackman to president.
BMF picks up New York’s The Carlyle, Waldorf Astoria Monarch Beach Resort & Club in Dana Point, CA; and The Ritz Carlton, San Francisco... Kiterocket wins Flux, a global provider of decentralized cloud infrastructure... BizCom Associates adds computer science, coding and robotics franchise iCode.
Santa Clara, which is California’s sixth largest county, is looking for a firm to handle marketing communications for its health maintenance organization.
Commentary
The silence of the White House enables Israel's crackdown on foreign media as it objects to coverage of the carnage in Gaza... Israel plans yet another probe. Promises investigation of its "unintentional" attack on workers delivering food to famine-sticken Gaza... Trump White House media star Hope Hicks to return to spotlight.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Cozen O’Connor Public Strategies brings on Tamara Hinton as senior principal to lead its strategic communications practice, based in DC office... Reveleer, an AI-powered healthcare data and analytics company, names Alan Tam as CMO... COACT Agency, a Chicago-based full-service marketing and advertising firm and certified minority owned company, hires Farissa Knox as president.
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Nosediving technology spending, tumbling healthcare outlays and recession-jittery consumers jolted PR in 2023 as the 147 independent firms ranked by O’Dwyer’s posted a paltry 1.8 percent growth to a combined $4.7B in fee income. |
Trump Media & Technology Group today reported a $58.2M net loss on $4.1M in 2023 revenues, a disclosure that drove its stock price down 22.6 percent to $47.96.
Thanks to advances in AI, social media has now taken a leading role in providing customer support services for brands, with adoption achieving noted fanfare among Gen Z consumers.
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