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Return to Latest News
Tue., Nov. 22, 2016
Returning Apparel to the USA
By Rene Henry

Rene HenryColleges and universities, as well as professional sports organizations, can lead the charge in rebuilding America’s sports apparel market.

Category: Consumer
Tue., Nov. 22, 2016
College Housing Operator Recruits Ray for Communications
By Editorial Staff
Dawn RayEdR, the publicly traded real estate investment trust that owns and runs collegiate housing, has brought in Dawn Ray as VP of corporate communications and marketing.
Category: Corporate Communications
Tue., Nov. 22, 2016
Billionaires vs. the Press in Era of Trump; Google Search Results Can Lean Liberal; Thanksgiving Needs a Good PR Campaign
By Editorial Staff
New York Times Magazine - Billionaires vs. the Press in the Era of TrumpMedia Billionaires vs. the press in the era of Trump (NY Times Magazine)

Digital Google search results can lean liberal, study finds (WSJ)

Thanksgiving It needs a good PR campaign (Pilot Tribune)

Social Media Facebook may have finally successfully cloned Snapchat (Campaign US)

Social Media Keeping the digital mob from stealing your brand (Real Clear Markets)

Reputation Volkswagen bets on new tech to bounce back from dieselgate crisis (ABC News)
Category: PR Links
Mon., Nov. 21, 2016
Harbour Group Aids UAE Advisory
By Jon Gingerich
THGThe Harbour Group has been selected to develop communications plans for United Arab Emirates government agency the Executive Affairs Authority.
Category: Foreign government
Mon., Nov. 21, 2016
Reed Unveils Cause Marketing Division
By Jon Gingerich

Reed Public RelationsReed Public Relations has launched a new division dedicated to cause marketing.

Category: CSR - Corporate Social Responsibility
Mon., Nov. 21, 2016
A Platform to Integrate All Platforms or Not
By Douglas Simon

Doug SimonLessons on earned media from the 2016 presidential campaign.

Category: PR Services
Mon., Nov. 21, 2016
Potter Becomes B-M Exec VP
By Jon Gingerich

Jon Potter Burson-Marsteller has appointed Jon Potter executive vice president.

Category: Personnel Appointments
Mon., Nov. 21, 2016
We Have a Lot to Give Thanks For
By Robert Dilenschneider
Robert DilenschneiderThe presidential election is now behind us and the nation is moving toward the Thanksgiving holiday.
Category: Public Affairs Commentary
Mon., Nov. 21, 2016
Job for Trump Team: Traffic in New York and Elsewhere
By Jack O'Dwyer

NYC subway carVoters elected Donald Trump as President because they expect some bold strokes. We direct his attention to New York’s congested streets which are getting worse and worse.

Category: Public Affairs Commentary
Mon., Nov. 21, 2016
Foot Locker Ad Gets Tom Brady to Address Deflategate
By Ronn Torossian
Ronn Torossian Foot Locker’s new ad featuring Tom Brady bring a long-standing NFL controversy front and center. (1 reader comment)
Category: Crisis Communications
Mon., Nov. 21, 2016
Lessons Learned From Building a PR Biz; Did 2008 Financial Crisis Lead to Pres. Trump?; Awkward Election Talk Around Thanksgiving Table
By Editorial Staff
Forbes article on Bianca Caampued & Mallory BlairPR tips Lessons learned from building a PR biz on blood, sweat, tears and fish sticks (Forbes)

Finance Do we have the 2008 financial crisis to thank for the election of Donald Trump? (Bloomberg)

Happy Thanksgiving One nation, deeply divided, worried about going home for Thanksgiving (Wash. Post)

Crisis Election frustration generates heat for GrubHub CEO (WSJ)

Crisis Trudeau, APEC leaders vow pro-trade PR war (Mississauga News)

Reputation Federal judge looking at bogus libel law suits filed by reputation management companies (Techdirt)

Biz Warren Buffet's nine essential rules for running a business (CNBC)

Glass ceiling Three simple ways for women to get to the C-suite (Fortune)

PR tips Six ways to get your new business noticed (Startups)
Category: PR Links
Fri., Nov. 18, 2016
Agency Adds Cyber Crime, Terrorism Capabilities
By Jon Gingerich
Tellem Grody Public Relations, Inc.Tellem Grody Public Relations has expanded its crisis management practice to include cyber-crime, homeland threats and terrorism.
Category: Crisis Communications
Fri., Nov. 18, 2016
Financial Follies Roast Trump, Brexit
By Editorial Staff
Financial FolliesThere was no shortage of material for the players at the 74th annual Financial Follies held last week in NYC.
Category: Financial PR & Investor Relations
Fri., Nov. 18, 2016
One Launch Isn't Enough
By Curtis Sparrer
Curtis SparrerWhat really achieves lead generation and drives traffic to a company’s website — and, ultimately, sales — is a steady, regular coverage in media outlets. (1 reader comment)
Category: Marketing Communications
Fri., Nov. 18, 2016
Allison+Partners Adds Three Partners
By Jon Gingerich
Three partnersAllison+Partners has promoted Lisa Rosenberg, David Wolf and Jerry Zhu to the role of agency partner.
Category: Personnel Appointments
Fri., Nov. 18, 2016
Barnacle Parking Enforcement Latches Onto Havas PR
By Editorial Staff
Barnacle attached to a windshieldAs AOR, Havas PR is getting the word out on the Barnacle, a device meant to be a modern alternative to towing or booting a vehicle parked illegally.
Category: Technology PR
Fri., Nov. 18, 2016
Dobriansky Joins APCO's Int'l Advisory Council
By Editorial Staff
Paula DobrianskyAmbassador Paula Dobriansky, the former U.S. Undersecretary of State for Global Affairs, has joined APCO’s International Advisory Council.
Category: Personnel Appointments
Fri., Nov. 18, 2016
PR Challenges for Foreign Tech Companies
By Matthew Pugh

Matthew Pugh Technology companies based overseas often have a difficult time gaining traction among media and influencers in the U.S. Here’s how a consistent communications program can change all that.

Category: Technology PR
Fri., Nov. 18, 2016
Law Firm Giant Dentons Eyes PR, Public Affairs Network
By Editorial Staff
DentonsDentons, the largest law firm in the world, said it will form a global network of public affairs firms in 2017 reaching into PR, lobbying, advertising and related fields.
Category: Public Affairs
Fri., Nov. 18, 2016
TrumpCup at Starbucks; Fake News and Our Cultural Crisis; Value of Lists
By Editorial Staff
TrumpCupTrumpCup President-elect supporters protest Starbucks with Trump's name (Fox News)

Media Fake news and our cultural crisis (National Review)

Branding The value of lists in your brand's PR strategy (Forbes)

Social Media Post-election media posts could haunt your online reputation (Huffington Post)

Reputation Six strategies when the sales figures are dismal (

Trump U. Trump agrees to $25M settlement in Trump University fraud cases (Wash. Post)
Category: PR Links
Thu., Nov. 17, 2016
Peterson Gets GCI SVP Title
By Jon Gingerich
Alexandra Peterson GCI Health has named Alexandra Peterson senior vice president.
Category: Personnel Appointments
Thu., Nov. 17, 2016
Boys & Girls Clubs of America Names New Comms Exec
By Jon Gingerich
Karl Kaiser Karl Kaiser has been named senior VP of marketing and communications at Boys & Girls Clubs of America.
Category: Personnel Appointments

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Commentary &
Prof. Development:
Thu., Dec. 8
Wells Fargo, Trump Give 'PR' a Pummeling
By Tom Madden
Tom Madden

Thu., Dec. 8
2017: The Year Independently Owned Agencies Will Thrive
By Ronn TorossianRonn Torossian

Tue., Dec. 6
Why the Times Should Hire a Pro-Trump Columnist
By Fraser Seitel
Fraser Seitel

Tue., Dec. 6
Chief Storyteller: The Newest Member of the C-Suite
By Rachel Spielman
Rachel Spielman

Tue., Dec. 6
Adding Purpose-Driven Partnerships to Your Game Plan
By Steve Mann
Steve Mann

Mon., Dec. 5
Faltering Press, PR Are in a "Pickle"
By Jack O'Dwyer
Ronn Torossian

Mon., Dec. 5
Breitbart and Kellogg’s at War
By Ronn Torossian
Ronn Torossian

Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Fri., Dec. 2
NY Post Sees Traffic Problem But Has No Solutions
By Jack O'Dwyer
Ronn Torossian

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations


Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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