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CCOs & CMOs Wary of Trump

Thu., May 4, 2017

By Editorial Staff

A Time of Change: How CCOs and CMOs are Handling a New Presidential AdministrationA new study by Peppercomm and the Institute for Public Relations shows the extent to which communications departments are prepping in the event an action by the administration affects them or their industry.

Category: PR Research

Idea Hall Taps Into VR

Thu., May 4, 2017

By Editorial Staff

Idea HallOrange County’s Idea Hall is using virtual reality for client Visit Anaheim to give viewers from anywhere in the world a feel of what it’s like to visit the Southern California destination. (1 reader comment)

Category: Technology PR

PR Industry Makes the Most of Big Changes

Wed., May 3, 2017

By Jon Gingerich

O'Dwyer's May 2017 PR Firm Rankings MagazineAs the PR landscape faces disruptions from all sides — economic, technological and political — an increased focus on diversified services and a savvy understanding of the opportunities tech provides point the way to a wave of success that promises to continue through 2017 and beyond. (2 reader comments)

Category: PR Firms

DeVries Unveils 'DELUXE' Network

Mon., May 1, 2017

By Editorial Staff

DeVries GlobalThe new offering by IPG’s DeVries Global taps into top talent from the agency’s hubs in New York, London, Beijing, Taipei and Singapore as well as other IPG agencies to offer speed and flexibility for client needs.

Category: PR Firms

Makovsky Says 'PR' is Here to Stay

Mon., May 1, 2017

By Editorial Staff

Ken MakovskyIn his latest blog, Ken Makovsky stresses that PR—managing relations with publics—doesn't need to be redefined and is more relevant today than ever as witnessed by the recent media storms surrounding United Airlines, Pepsi and Fox News.

Category: PR Commentary