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Last Updated: Tue., Apr. 16, 2024 @ 5:15 pm


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CEOs Say Profit, Not CSR, is Top Priority

Fri., Jan. 25, 2019

By Steve Barnes

AnnenbergCEOs say bottom line, not CSR, is top priority, according to poll. Sixty percent of respondents are not likely to speak about any social issue in 2019.

Wells Fargo Unveils Image Push

Fri., Jan. 25, 2019

By Kevin McCauley

Wells FargoWells Fargo unveils new image campaign to showcase its commitment to customer service in the aftermath of its "fake accounts scandal."

B-M's Felling Joins King of Senate

Fri., Jan. 25, 2019

By Kevin McCauley

Matthew FellingMatthew Felling, who was senior director at Burson-Marsteller's Washington office, has joined the office of Maine's Independent Senator Angus King as strategic communications director.

Mower Wins Westchester Shootout

Thu., Jan. 24, 2019

By Steve Barnes

westchesterfilmMower wins hotly contested pitch for Westchester County Tourism & Film, the official destination marketing organization for Westchester County.

Ad Spending Grew 4.1% in 2018

Thu., Jan. 24, 2019

By Jon Gingerich

KantarSpending among U.S. advertisers grew by more than four percent last year, totaling nearly $152 billion, according to recent Kantar Media estimates.

Commentary

Social Media's Limited Power to Affect Change

Thu., Jan. 24, 2019

By Kevin McCauley

Women's MarchSocial media is a powerful tool to build alliances and organize protests but SM is only the beginning of the long arduous process required to achieve political change.

Sard Verbinnen Rules Deal Roost

Thu., Jan. 24, 2019

By Steve Barnes

SVCSard Verbinnen retained the top spots in Mergermarket’s rankings of PR advisors in the US and global markets for 2018, both in terms of the number of deals and total deal value.

Crisis, the Ultimate Test

Thu., Jan. 24, 2019

By Chris Nelson

Chris NelsonEvolving crisis preparedness is the only practical solution when faced with the prospect of a more dangerous world.

BGR Turns On Altice

Thu., Jan. 24, 2019

By Kevin McCauley

AlticeBGR Government Affairs is representing Altice USA, which markets its broadband communications and video services under the Optimum and Suddenlink brands.

Port of L.A. Floats Media Monitoring RFP

Wed., Jan. 23, 2019

By Kevin McCauley

Port of LAThe Port of Los Angeles is floating an RFP for media monitoring and assessment services to enable it to track news coverage, quantify & analyze data and develop a robust contact base.

Food News a Priority Among Americans

Wed., Jan. 23, 2019

By Jon Gingerich

headerNearly half of Americans now consider headlines concerning food and nutrition to be more important than any other type of news, according to a recent survey.

Can a Reputation Be Restored in 2019?

Wed., Jan. 23, 2019

By Ken Scudder

Ken ScudderRestoring a damaged reputation may be more difficult than ever—but it's possible. Following these rules can make recovering from a crisis a doable option.