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Thu., Dec. 17, 2015
Royalty Rates to Increase for Streaming Music Services
By Jon Gingerich
Copyright Royalty BoardThe Copyright Royalty Board yesterday raised the rates that streaming services must now pay in music royalties.
Category: Media News
Thu., Dec. 17, 2015
L&C Makes First US Deal, Acquires EDF
By Greg Hazley
de la fuenteLlorente & Cuenca, the PR group focused on Spain, Portugal and Latin America, has made its first US deal with the acquisition of Miami's EDF Communications.
Category: M&A
Thu., Dec. 17, 2015
PR Links: Journos Who Crossed to PR in '15; Sony CEO on '14 Hack
By Editorial Staff

Social Are shorter Facebook posts better? (NPR) 

PR Journalists who crossed into PR in 2015 (Observer) 

Food/Bev ‘Just Mayo’ will get stay ‘Just Mayo’ (CNN) 

PA Gawker continues to effectively troll Clinton spokesman over FOIA (Gawker) 

Crisis Chipotle metric drops to lowest level ever (CNBC) 

Crisis Sony CEO on surviving the 2014 hack, more (BI) 

Remembrance Former DKC rising star Peter Seligman died at 30 (DKC) 

Vid Is Taylor Swift America’s #1 public diplomat? (USC) 

Category: PR Links
Wed., Dec. 16, 2015
Poll: Clinton Is Most Dishonest Candidate
By Jon Gingerich
Hillary & Donald honesty problemMore Americans perceive Hillary Clinton as dishonest than any other presidential candidate, according to a recent Economist/YouGov poll.
Category: Public Affairs
Wed., Dec. 16, 2015
Top Obama Aide to Head Comms for GoFundMe
By Greg Hazley
dan pfeifferDan Pfeiffer, one of President Obama's top advisors for communications, has moved to crowdfunding start-up GoFundMe as VP of communications and policy.
Category: Corporate Communications
Wed., Dec. 16, 2015
Blog: Fed Announces Interest Rate Hikes
By Jon Gingerich
Federal Reserve sealThe Federal Reserve today has decided to raise interest rates for the first time in nearly a decade.
Category: Government
Wed., Dec. 16, 2015
Hot PR Trends for 2016
By Ronn Torossian
Ronn TorossianAs the old year comes to an end, it’s always a good time to evaluate where things stand, what works well, what doesn’t, what will continue being used, and even what’s on the rise. 
Category: Professional Development
Wed., Dec. 16, 2015
Peppercomm Comedy Event Aids ASPCA
By Sharlene Spingler

Steve Cody of PeppercommSeven staffers of Peppercomm performed stand-up comedy at the Broadway Comedy Club last night for the dual purpose of sharpening their presentation skills and benefiting the American Society for the Prevention of Cruelty to Animals. 

Category: PR Firms
Wed., Dec. 16, 2015
PR Pros or Football Pros, the Playbook is the Same
By Jami Baker
Jami BakerWith football season in high gear, it deserves to be mentioned that the pastime offers plenty of life lessons that can be applied both on and off the field, particularly in the field of public relations.
Category: Entertainment & Sports PR
Wed., Dec. 16, 2015
Bernard Directs PR for Princeton Plasma Lab
By Greg Hazley
larry bernardLarry Bernard, a veteran writer and PR pro in the healthcare and science fields, has taken the communications reins for the US Dept. of Energy's Princeton Plasma Physics Laboratory.
Category: Public Affairs
Wed., Dec. 16, 2015
Time Hires New Digital Head
By Jon Gingerich
Jenninfer WongTime Inc. has appointed Jennifer L. Wong president of Time Inc. Digital.
Category: Media News
Wed., Dec. 16, 2015
PR Goals and Aspirations to Work Toward in 2016
By Courtney Lukitsch
Courtney LukitschAs strategic and creative planners, PR professionals welcome each new business year, as it provides the opportunity to expand upon goals and aspirations, both internal to an agency and externally, client-side.
Category: Professional Development
Wed., Dec. 16, 2015
PR Links: NY Observer's 2015 PR Power List; Diversity and PR's Do-Si-Do
By Greg Hazley

Lists The Observer's 2015 PR Power List (NY Observer) 

Diversity and PR - do-si-do of two steps forward and back (H. Yaxley) 

2015 Hits and misses of the year (D. Killackey) 

Sports Redskins, Cowboys take turns with PR debacles (NBC Sports) 

Tick Tock Deal for PR Newswire was two years in the making (The Deal) 

Obit Evelyn Lieberman, veteran PR hand and Clinton aide, at 71 (Wash Post) 

Category: PR Links
Tue., Dec. 15, 2015
GAO: EPA Social Media Campaign Broke Propaganda Rule
By Greg Hazley
EPA #CleanWaterRulesThe Environmental Protection Agency's social media campaign supporting clean water legislation violated bans against publicity, propaganda and lobbying by the federal government, the Government Accountability Office said in a report this week.
Category: Social Media
Tue., Dec. 15, 2015
Blog: All Eyes On Cruz In Tonightís GOP Debates
By Jon Gingerich
ted cruzRepublican candidates will convene for tonight's CNN presidential debates in Las Vegas, but for Senator Ted Cruz, the event could prove a watershed moment.
Category: Public Affairs
Tue., Dec. 15, 2015
Kaplow Among NYWICI Matrix Award Winners
By Jon Gingerich
Liz KaplowLiz Kaplow, founder and CEO of Kaplow Communications, will be among the communications professionals honored with a prestigious Matrix Award from New York Women in Communications.
Category: Associations
Tue., Dec. 15, 2015
Eichberger Takes Farmers Marketing Spot
By Jon Gingerich
Leesa EichbergerLeesa Eichberger has been named head of brand and sponsorships at Los Angeles-based insurance giant Farmers Insurance.
Category: Personnel Appointments

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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
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6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
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2016 Editorial Calendar:
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August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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