Internet gossip pioneer Gawker.com is moving in a new editorial direction, as part of a massive shakeup at parent company Gawker Media Group that includes staff layoffs and the closure of several of its longstanding sites.
A new study shows that the B2B buyer journey is only growing in complexity, underscoring why it’s critical for communicators to understand how B2B prospects make purchase decisions, and to stay in front of buyers over the course of the sales cycle.
Next year will see the U.S. Presidential election take targeted campaigning to a new level. New technology and in-depth knowledge of target voters will combine to deliver voters with what feels like personalized campaign messages.
Despite the increasing clout of social media channels—not to mention the growing influence of hipster Websites like BuzzFeed and Mashable—traditional channels such as 'Today' still pack an incredible punch.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.