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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Broadcast Media Svcs. & Social Media PR: Apr. '16
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Wed., Oct. 28, 2015
PR Links: VW's US Rep Won't Suffer Long; PR Firm Embraces Babies at Work; Cornell Defends Removal of Fox Reporter....
By Greg Hazley
 
Crisis VW's US rep won't suffer long (Auto News) 

Video Can VW reverse the reputation damage? (Bloomberg) 

Workplace PR firm embraces babies at work trend (ABC 13) 

Higher Ed Cornell defends decision to remove Fox News reporter from campus (Syracuse)

Corporate Managing reputational risks across the enterprise (WSJ) 

Legal Protecting corporate reputation through legal action sometimes 'the only way' (Outlaw)

Crisis For IT firm in Clinton email flap, a rough intro to politics (Wash Post)

Entertainment Rihanna's lawyer to PR guy who planted story: We don't know you (Root)
Category: PR Links
Tue., Oct. 27, 2015
21st Century Fox Hires Bing as Senior VP, Corp. Comm.
By Matthew Schwartz
 

Jonathan BingBing will oversee communications and media relations for the Fox Networks Group and its vast array of domestic and international cable channels, with the exception of Fox News and Fox Business Network. 

Category: Personnel Appointments
Tue., Oct. 27, 2015
Volkswagen Scandal Expected to Push Automaker into Red
By Matthew Schwartz
 

VolkswagenNeed a fresh piece of evidence that brand reputation is synonymous with corporate reputation and that scandal can wreck your bottom line?

Category: Crisis Communications
Tue., Oct. 27, 2015
Yahoo, Reuters Add Staffers
By Matthew Schwartz
 
Yahoo, ReutersA departure from the layoffs and downsizing that have become the norm throughout the nation's newsrooms.
Category: Media News
Tue., Oct. 27, 2015
PRSA Names Laurent Lawrence Director of PR
By Jack O'Dwyer
 

Laurent LawrenceLaurent Lawrence, who had his own PR firm from 2011 to January 2015, has been named director of PR, PR Society of America.

Category: Public Relations Society
Tue., Oct. 27, 2015
Shift Communications Announces Three Key Promotions
By Matthew Schwartz
 

Shift Comms.The promotions are designed to expand the PR agency’s tech practice and bolster its services.

Category: Personnel Appointments
Tue., Oct. 27, 2015
"Connection Day" on Long Island Draws 500+ Media, PR Pros
By Jack O'Dwyer
 

Fair Media CouncilFair Media Council’s annual “Connection Day” Oct. 23 drew more than 500 PR people, reporters and editors to the Bethpage, Long Island, campus of Briarcliffe College.

Category: Media News
Tue., Oct. 27, 2015
Arizona Eyes PR to Woo Mexican Tourists
By Greg Hazley
 
ArizonaArizona is on the hunt for a firm to guide industry marketing and media relations in Mexico as it ramps up its PR efforts across the border.
Category: RFPs
Tue., Oct. 27, 2015
Campanini Prescribes Healthcare for SplashMedia
By Greg Hazley
 
campaniniSteven Campanini, VP of corporate communications for Tenet Healthcare, has moved to digital shop Splash Media in Addison, Tex., as chief communications officer and head of healthcare.
Category: Corporate Communications
Tue., Oct. 27, 2015
PR Links: Meat and Cancer - How Should Big Food Respond?; Cornell PR Rep Makes Fox Run-In a Story; How Media Buzz = Millions for Startups...
By Greg Hazley
 
Food Meat and cancer: How should the food industry respond? (Fortune) 

Media Cornell Univ. PR rep helps Fox News make a story (Wash Post) 

Tech How media buzz for startups can mean millions in venture capital (DC Tech) 

Truthiness Obama official being forced out for steering PR pact to friend (Breitbart) 

Comment It's not charity if you want your name on it (Gawker) 

Workplace The power of 'Thank you' (K. Makovsky) 

Entertainment Rihanna's publicist admits to starting Jay-Z dating rumors as publicity stunt (DT)

Food How to solve bacon's reputation problem (The Age) 

Food Michelin stars for Chicago announced (Bloomberg)
Category: PR Links
Mon., Oct. 26, 2015
Havas Q3 Growth Climbs 5.5%
By Greg Hazley
 
HavasHavas posted Q3 revenue of $570M as organic growth rose 5.5% for the period fueled by its North American "powerhouse."
Category: Marketing Communications
Mon., Oct. 26, 2015
Report: Marketers Struggle Mightily with Social Media ROI
By Matthew Schwartz
 

Social Media iconsThe more marketing turf battles that ensue regarding social media, the more companies will fall behind in the accelerating race for social eyeballs.

Category: Social Media
Mon., Oct. 26, 2015
Cision Debuts Upgrade of PR Platform
By Matthew Schwartz
 

CisionThe upgrade is designed to improve the ability among PR professionals to find both media reps and influencers who are most likely interested in their story pitches.

Category: Technology PR
Mon., Oct. 26, 2015
ChargeItSpot Taps Feintuch Communications for PR Campaign
By Matthew Schwartz
 
ChargeItSpotChargeItSpot provides free, secure and user-friendly charging stations that can charge eight phones at a time. Clients include Bloomingdale's, Neiman Marcus and Rite Aid.
Category: News of Accounts
Mon., Oct. 26, 2015
Lowell Institute Grabs Greenough
By Jon Gingerich
 
GreenoughGreenough has been named the agency of record for Boston's The Lowell Institute.
Category: Associations
Mon., Oct. 26, 2015
PRSA/New York Puts Legal System and Lawyers in Docket
By Jack O'Dwyer
 

PRSA-NYPRSA/New York, after panels that considered whether PR is “ethical” and ditto for healthcare PR, will hear from PR reps of four law firms Nov. 5 on how they promote a profession accused of becoming too powerful.

Category: Legal PR
Mon., Oct. 26, 2015
WPP Sees Q3 Gains
By Greg Hazley
 
WPPWPP reported third quarter revenue at its PR and public affairs operations climbed 6.5% to top $351M while revenues overall at the marketing conglomerate rose 5.9% to $4.5B on the strength of North American operations.
Category: Marketing Communications

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Top 10 PR firms for 2016:
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2. APCO Worldwide, D.C. - $119,858,300
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4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
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9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
 
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