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Thu., Nov. 19, 2015
Lincoln Center Names New Chief of PR and Media Strategy
By Matthew Schwartz

Mary CaraccioliCaraccioli is responsible for the organization's public relations and media strategies and messaging for all institutional initiatives, programs and performances.

Category: Personnel Appointments
Thu., Nov. 19, 2015
US Takes Back Top Country Brand from Germany
By Greg Hazley
usThe United States has unseated Germany to top the global nation brand ranking of Anholt-GfK, while the UK, France and Canada maintained their top 5 positions.
Category: Public Affairs
Thu., Nov. 19, 2015
PR Links: How Pepsi Got an 'Empire' Story Arc; The Truthiness of Charts; Fogle Gets 18 Years...
By Greg Hazley

Placement How Pepsi got its very own 'Empire' story arc (Bloomberg)

Data Beware the truthiness of charts (HBR) 

Crisis Ex-Subway spokesman Jared Fogle gets 15 years in prison (Mashable) 

Crisis People are taking up Volkswagen's $1K offer (Fortune) 

PR/CSR Uber offers fllu shots (HuffPost) 

Finance Could better PR have helped contain the financial crisis? (Marketing Interactive) 

Tactics Tips for successful marketing programs when you can't name names (J. Bryson) 

Healthcare HIV celebrity diagnosis - what's changed and what hasn't (M. Senak) 

Int'l The road to & through Paris as it prepares for the COP21 conference (P. Beucler) 

Category: PR Links
Wed., Nov. 18, 2015
Phelps Names Chambliss President
By Jon Gingerich

Joe Phelps & Ed ChamblissSanta Monica-based agency Phelps has named Ed Chambliss president.

Category: Personnel Appointments
Wed., Nov. 18, 2015
Penn's Stagwell Buys Nielsen's NRG
By Greg Hazley
Stagwell GroupMark Penn's Stagwell Group has inked a deal to acquire Nielsen's National Research Group, the movie marketing research unit relied upon by Hollywood.
Category: Entertainment & Sports PR
Wed., Nov. 18, 2015
Rogers & Cowan Promotes Reilly to SVP
By Jon Gingerich
John ReillyRogers & Cowan has promoted John Reilly to the role of senior VP, entertainment and multicultural communications.
Category: Personnel Appointments
Wed., Nov. 18, 2015
Gawker to Rebrand as Political News Site
By Jon Gingerich

GawkerInternet gossip pioneer is moving in a new editorial direction, as part of a massive shakeup at parent company Gawker Media Group that includes staff layoffs and the closure of several of its longstanding sites.

Category: Media News
Wed., Nov. 18, 2015
Understanding the New B2B Buyer Journey
By Dave Parro
Dave ParroA new study shows that the B2B buyer journey is only growing in complexity, underscoring why it’s critical for communicators to understand how B2B prospects make purchase decisions, and to stay in front of buyers over the course of the sales cycle.
Category: Technology PR
Wed., Nov. 18, 2015
Cohen Steps Down at ExxonMobil
By Greg Hazley
Ken CohenKen Cohen, VP of public and government affairs at ExxonMobil, will retire at the end of the year, capping a 38-year career at the energy giant.
Category: Corporate Communications
Wed., Nov. 18, 2015
Primate Research Centers Study PR Firms
By Greg Hazley
primatesFederally backed network of seven scientific institutes around the country that performs medical research on primates is looking for a PR firm.
Category: RFPs
Wed., Nov. 18, 2015
The Post-Paris Knee-Jerks
By Joe Honick
joe honickShooting from the hip offers not one thing to the discussion, and that is precisely what is what we are seeing on the pages of media where everyone suddenly has solutions after the Paris attacks.
Category: Public Affairs
Wed., Nov. 18, 2015
PR Accounts: Vidanta, Fredrik Eklund, Maestro Health, SciMetrika, Diamonds Direct...
By Greg Hazley
Q&A residential hotelNew business wins at Turner, The Brooks Group, Pan Communications, French/West/Vaughan, MMI, E. Boineau, Amendola, Zion & Zion, Global Results Comms...
Category: News of Accounts
Wed., Nov. 18, 2015
PR Links: Companies Target Journalists Via Facebook; News-Jacking is Out, News Hacking is In...
By Greg Hazley

Digital Companies target journalists with ads on Facebook (WSJ) 

Tactics News-jacking is out, news hacking is in (G. Matusky) 

Online Senate committee OKs bill barring 'gag clauses' to block negative reviews (Consumerist) 

Placement Tinder's outspoken CEO gives wide-ranging interview flanked by PR chief (Standard UK) 

Healthcare AMA doesn't want you to see those healthcare ads (Chicago Trib) 

Crisis One year later, Sony chief discusses hack, healing (LA Times) 

Int'l Unfortunate product placement for Schwepps (Mirror UK) 

Category: PR Links
Tue., Nov. 17, 2015
Why PR Needs to Get Specific in 2016 or Go Home
By Brendon Craigie
Brendon CraigieNext year will see the U.S. Presidential election take targeted campaigning to a new level. New technology and in-depth knowledge of target voters will combine to deliver voters with what feels like personalized campaign messages.
Category: Technology PR
Tue., Nov. 17, 2015
Blog: Sheen Goes Traditional Media Route to Announce HIV-Positive Status
By Matthew Schwartz
Charlie SheenDespite the increasing clout of social media channels—not to mention the growing influence of hipster Websites like BuzzFeed and Mashable—traditional channels such as 'Today' still pack an incredible punch.
Category: Public Relations
Tue., Nov. 17, 2015
NIRI Rolls Out First Professional Credential Program
By Matthew Schwartz
NIRIThe IRC Program is a comprehensive, four-hour, 200-question exam that gauges candidates’ ability to apply their fundamental knowledge and skills within the practice of investor relations.
Category: Professional Development
Tue., Nov. 17, 2015
R&J Rebrands, Acquires Fifth Room Creative
By Jon Gingerich
R & J Public RelationsR&J Public Relations has acquired boutique marketing communications firm Fifth Room Creative. As a result, the Bridgewater, NJ-based agency has now rebranded as R&J Strategic Communications.
Category: Personnel Appointments

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May '16 PR Firm Rankings Magazine

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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
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July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
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November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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O'Dwyer's PR Firm RankingsO'Dwyer's 2016 Rankings of PR Firms
Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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