Angus Roxburgh, a former BBC reporter who worked the Russia account at Ketchum unit Gplus, told the Daily Beast that his former firm is "utterly powerless" to affect the Kremlin's PR amid the Ukraine crisis.
Should a PR firm represent a client that is adverse to American interests? In this case, the client is Russia, represented by Ketchum, but the same question could be asked by most international PR firms which have toiled on behalf of foreign accounts or governments.
The Direct Marketing Association has blasted a "60 Minutes" report aired March 9 about data brokers "collecting, analyzing and packaging some of our most sensitive personal information and selling it as a commodity."
Ketchum has every right to represent any despot or authoritarian leader that it wants. There are however risks involved in advocating on behalf of a client who appears bent on re-conquest and limiting the free speech rights of his people and press.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.