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O'Dwyer's Inside News of Public Relations & Marketing Communications - Technology PR: Nov. '14
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Fri., Apr. 4, 2014
Charleston Wants PR Firm for MBA Program
By Greg Hazley
charlestonThe College of Charleston is researching PR agency help to burnish its global MBA program.
Category: RFPs
Fri., Apr. 4, 2014
Meltwater Goes Public with $138M Cision Bid
By Greg Hazley
cisionPR software provider Meltwater, which said last month that its stake in Cision had surpassed 10%, has bid $138M in cash for the company, topping an offer by investing firm Blue Canyon Holdings.
Category: PR Services
Thu., Apr. 3, 2014
Chevron Hit for Bankrolling 'News' Site
By Kevin McCauley
richmond standardMedia watchdog Media Matters for America is taking oil giant Chevron to task for its launch of a local “news” site in Richmond, Cal., the site of its 2012 refinery fire that led to a financial settlement of $2M for fines and restitutions.
Category: Public Relations
Thu., Apr. 3, 2014
PR Links of the Day
By Greg Hazley
Recovery Why the right brushstroke can make all the difference in Target's recovery (D. Lauer) 
Monitoring How do I monitor content behind a paywall? (E. Friedman) 
Essay The endless fight for the (PR) power (S. Williams) 
Feedback The evolving conversation ecosystem (N. Hobson) 
PR 101 9 timeless PR positioning strategies (F. Strong) 
Advocacy Persuasion v Pressure: Do you want long-term influence or short-term coercion? (A. Showalter) 
Crisis Mary Barra's PR report card (L. Mahler) 
Comment All the fake news fit to print (G. Snell) 
Pew Press releases still most-trusted source of company news (D. McAlister) 
Digital Clicktivism: Is it possible to leverage for PR? (A. Alameda) 
Social Tips for participation in trending topics (K. Karcz) 
Tactics Live-tweet like a boss: 5 types of tweets to employ (M. Walsh)
Category: PR Links
Thu., Apr. 3, 2014
GM Taps Former H+K Crisis PR Guru Amid Recall
By Greg Hazley

jeff ellerGeneral Motors has brought in former Hill+Knowlton Strategies EVP and crisis guru Jeff Eller as the automaker copes with fallout from a massive recall.

Category: Crisis Communications
Thu., Apr. 3, 2014
Epiq Aids Brookstone in Bankruptcy, Sale
By Greg Hazley
brookstoneLifestyle retailer Brookstone is leaning on Epiq Strategic Communications for PR counsel amid today's Chapter 11 bankruptcy filing with plans to sell itself to Spencer Spirit Holdings, parent of the Spencer's retail chain.
Category: Financial PR & Investor Relations
Thu., Apr. 3, 2014
Intel Capital Invests PR in Merc's Delevett
By Greg Hazley
peter delevettPeter Delevett, an editor and columnist who covered the Silicon Valley venture capital realm for the San Jose Mercury News, has moved to VC giant Intel Capital to direct global marketing and PR.
Category: Corporate Communications
Wed., Apr. 2, 2014
PR Links of the Day
By Greg Hazley
Agencies How to hire your next communications agency (B. Hickey)
Healthcare 'Power Moms' require smarter healthcare marketing(L. Vidrine) 
EconDev Truce or dare? Border wars & economic development (S. Duncan) 
Media Why PR should be paying attention to the turmoil at The Oregonian (L. Hoffman) 
Social 2014 - The year the 'free' social media marketing gravy train derailed (J. Chow) 
Legacy Did a PR pro put the * and # on the telephone? (WSJ) 
PR The final PR push that put Obamacare over the hump (Politico)
Why 'Big Papi' got paid to take selfie with President Obama (ABC News) 
Sports Tiger Woods' statement on withdrawal from Masters (TW) 
Tactics Earned, owned … and paid? It's all part of PR (A. Kenney)
Category: PR Links
Wed., Apr. 2, 2014
PPG's Ukraine Pact Worth $500K
By Kevin McCauley
Prime Policy Group has just released text of its consulting agreement with Ukraine, calling for fees of $500K during a nine-month period.
Category: Lobbying
Wed., Apr. 2, 2014
Activating Employee Brand Ambassadors
By Kevin McCauley
weber shandwickWorkers are the best defenders of a corporate reputation, but many companies do little to motivate these potential brand ambassadors, according to research unveiled by Weber Shandwick today.
Category: Reputation
Wed., Apr. 2, 2014
PR to Journalist Ratio on the Rise
By Greg Hazley
blsThere are 4.6 PR pros for every reporter in the U.S., according to the latest Dept. of Labor figures for 2013, up from a three-to-one ratio in 2008.
Category: Public Relations
Wed., Apr. 2, 2014
Porter Novelli's Sullivan to B-M
By Kevin McCauley
catherine sullivanCatherine Sullivan, who handled PR at Omnicom’s Porter Novelli subsidiary, now does it for Burson-Marsteller in the managing director of worldwide communications post. She reports to CEO Don Baer.
Category: PR Firms
Wed., Apr. 2, 2014
Rankings Called 'Absurdly Influential' by Consultant
By Jack O'Dwyer

russell perkinsMorgan Stanley and Goldman Sachs gave up millions in fees in order to rank high in deal-making tables, notes consultant Russell Perkins, who says such rankings are “absurdly influential.”

Category: PR Firms
Wed., Apr. 2, 2014
Wheeler Heads IR, Comms at Newly Public Relypsa
By Greg Hazley

sylvia wheelerSylvia Wheeler has left the VP of IR and corporate communications slot at Hyperion for a similar role at Relypsa, the biopharmaceutical company with a hyperkalemia drug in Phase 3 clinical trials.

Category: Corporate Communications
Wed., Apr. 2, 2014
MN Billionaire Moves to Acquire Star Tribune
By Greg Hazley
glen taylorGlen Taylor, the billionaire owner of the Minnesota Timberwolves basketball franchise, has signed a letter of intent to acquire the Star Tribune.
Category: Media News
Wed., Apr. 2, 2014
Huey: Barra Needs to Take Ownership of GM Crisis
By Bill Huey
mary barraMary Barra has been given something of a pass by commentators for dealing with GM's recall forthrightly even though she wasn’t in charge at the time, but in fact she owns this problem.
Category: Crisis Communications
Wed., Apr. 2, 2014
Balenske Takes Comms Post at Revolution in DC
By Greg Hazley
meredith balenskeMeredith Balenske, a VP for corporate technology at FleishmanHillard in Washington, has moved to Revolution, the DC-based venture firm backed by tech luminaries including AOL founder Steve Case.
Category: Corporate Communications
Tue., Apr. 1, 2014
Brooklyn Navy Yard 'Green Industrial Site' Seeks PR
By Kevin McCauley
bnyThe Brooklyn Navy Yard, a 300-acre industrial park that houses more than 330 businesses, is looking for a firm for marketing, PR and community affairs duties.
Category: RFPs
Tue., Apr. 1, 2014
Sirva Moves PR to Sard Amid $175M IPO
By Greg Hazley

alliedRelocation and moving services provider Sirva is relying on Sard Verbinnen & Co for PR counsel as the Oakbrook Terrace, Ill.-based company pursues an initial public offering to raise up to $175M.

Category: Financial PR & Investor Relations
Tue., Apr. 1, 2014
PR Links of the Day
By Greg Hazley
Crisis Malaysia Airlines nails crisis checklist, falls short on execution (C. Winters) 
Tactics The power of cross-training in PR (M. Kessler) 
Students Handicapping the PR career track (Culpwrit) 
Sponsorship The NCAA took away my cat mug (WSJ) 
Social 13 statistics from an Inc. 500 social media study (F. Strong) 
Ethics Peppercomm names G. Washington chief ethics officer (S. Cody) 
Food/Bev Americans drinking fewer soft drinks, more fake fruit water (Consumerist) 
RFP Sierra Club, 6-months comms. consultant (CL) 
Vid Huff Post's Arin Greenwood on pitching stories, cats… (D. Simon) 
RFP Maine Assn. of Planners, RFP for comms. consultant (MAP) 
Entertainment Lego Movie: Master class in branded content(Lewis360)
Category: PR Links
Today's Poll:
Bill Cosby needs to:
Lay low
Do an interview
Let his lawyer talk
Push back
View past polls
Snapshots - 10/17/08
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Top PR Firms - 2014 Rankings
rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
9. Zeno Group, New York - $35,896,998
10. DKC, New York - $32,896,560
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