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O'Dwyer's Inside News of Public Relations & Marketing Communications - Technology PR: Nov. '15
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Mon., Apr. 27, 2015
PR Firms Need to Back Diversity Words with Top Hiring Action
By Mike Paul
mike paulThe top 20 global PR firms and top 20 global corporations should hire at least 12 executives of color to demonstrate their commitment to diversity.
Category: Crisis Communications
Mon., Apr. 27, 2015
Professional Services Should Embrace Social Media
By Ted Birkhahn

ted birkahnProfessional services firms have typically avoided social media communications. For many reasons, however, communicators working in these spaces today must now act like publishers and familiarize themselves with the content needs of their audiences.

Category: Social Media
Mon., Apr. 27, 2015
Journalism Is Satisfying Despite Low $$, Other Problems
By Jack O'Dwyer
chris cillizzaThe news that two Pulitzer winners have switched to PR touched off a slew of comments knocking journalism as a career. But Washington Post’s Chris Cillizza is having "more fun than ever."
Category: Media News
Fri., Apr. 24, 2015
Otto Stresses Need to Retain, Advance Diverse Talent
By Kevin McCauley
capozzi, bursonProcter & Gamble PR legend Charlotte Otto talked about the importance of retaining and advancing diverse talent during her acceptance speech at last night's Paladin Awards dinner of the PRSA Foundation.
Category: PR Firms
Fri., Apr. 24, 2015
NBC Entertainment Tunes in Sullivan
By Kevin McCauley
chip sullivanChip Sullivan, who was branding guru at Dreamworks, has moved to NBC Entertainment as executive VP-communications.
Category: Media News
Fri., Apr. 24, 2015
Interpublic Shaves Loss
By Kevin McCauley
ipgInterpublic today reported a $1.8M first-quarter loss, an improvement from the $20.9M year ago deficit, on a 2.4 percent rise in revenues to $1.7B. Organic growth advanced 5.7 percent.
Category: Marketing Communications
Fri., Apr. 24, 2015
PR Links of the Day - 4-24-2015
By Greg Hazley
Crisis Hillary and the virtues of boring damage control(@ericdezenhall) 
Image Mattel discontinues SeaWorld trainer Barbie, All SW merchandise (Consumerist)
Media Penn St researcher, team earn $1.95M grant to study feel-good news (Romenesko) 
Crisis Jeni's Splendid Ice Creams pulls products in listeria scare(WSJ) 
Data Our obsession with millennials (D. Pinkham) 
DC Former local PR gurus in Mayweather, Pacquiao corners(Wash Times) 
Entertainment Bullock's publicist strikes blow for actresses over 50 (N. McDonald) 
RFP Marketing and PR for The Cary (NC) Theater (PDF)
Category: PR Links
Fri., Apr. 24, 2015
'Wall Street Week' Under New Management
By Thomas Walek
thomas walekThe reimagined version of the iconic, guest-driven and pun-filled "Wall Street Week" is under new management by a subsidiary of the ubiquitous hedge fund, SkyBridge Capital, and its founder, becoming the latest mile marker on the twisting path of financial services marketing.
Category: Financial PR & Investor Relations
Fri., Apr. 24, 2015
Popeyes Copes with Pregnant Manager Firing
By Greg Hazley
popeyesFast-food chicken franchise Popeyes has moved to contain fallout from a Houston TV news report about the firing of a pregnant employee that went viral online and was widely picked up by news outlets.
Category: Crisis Communications
Fri., Apr. 24, 2015
AbMac Aids Silicon Valley Gender Bias Plaintiff Ellen Pao
By Greg Hazley
ellen paoEllen Pao, the former venture capital partner who made waves in Silicon Valley with a $16M gender discrimination suit against Kleiner Perkins Caufield & Byers, is relying on Abernathy MacGregor Group for PR support.
Category: Public Relations
Thu., Apr. 23, 2015
Virostek Punches in at Diebold
By Kevin McCauley
stephen virostekStephen Virostek, who headed investor relations at Computer Sciences Corp. during the past three years, has joined Diebold as VP-IR.
Category: Financial PR & Investor Relations
Thu., Apr. 23, 2015
'Strong Performance' from WPP PR Units in Q1
By Greg Hazley
wppWPP's PR and public affairs operations climbed 5.2% in the first quarter of 2015 to $336M as overall revenues at the ad/PR conglomerate increased 8.3% to $4.2B despite a slowdown in sales growth.
Category: Marketing Communications
Thu., Apr. 23, 2015
PR Links of the Day - 4-23-2015
By Greg Hazley

Crisis The 6 As: A new model for apologies (H. Chavda) 
Careers Why the PR industry is sucking up Pulitzer winners (Wash Post) 
Strategy The basic principles of strategy haven't changed in 30 years (A. Campbell) 
Image Who are you calling a dizzy blonde? PRs hold a firm's rep in their hands (Guardian) 
Media Comcast plans to drop Time Warner cable deal (Bloomberg) 
Crisis Popeyes attempting to rectify pregnant manager's firing(KHOU)
PR 101 Eight of the worst news release mistakes (G. Dietrich) 
Fallout UVA official says Rolling Stone piece damaged her reputation (UPI) 
Entertainment Major musicians blast Tidal service (BI)

Media Press release of the day: Beagle to reform Ohio dog laws (Romenesko)

Category: PR Links
Thu., Apr. 23, 2015
Nevada Seeks Firm to Measure Tourism Marketing
By Greg Hazley
nevadaNevada is searching for a firm to measure the effectiveness of its tourism marketing efforts over the next two years, including PR, advertising and other outreach.
Category: PR Research
Thu., Apr. 23, 2015
Apple PR Vet Kerris Resigns
By Kevin McCauley
natalie kerrisNatalie Kerris, a 25-year Silicon Valley PR pro, has stepped down as senior director for worldwide communications at Apple.
Category: Technology PR
Thu., Apr. 23, 2015
PR Execs Feast Tonight; Journalists Despair
By Jack O'Dwyer

kuzniaNearly 200 PR executives will honor Charlotte Otto tonight at the Bryant Park Grill as the 2015 "Paladin" of the PRSA Foundation. Many journalists, meanwhile, are in despair, a 2015 Pulitzer winner having been found in PR.

Category: PRSA
Wed., Apr. 22, 2015
Teva Moves to Take Out Mylan
By Kevin McCauley
tevaJoele Frank and Huntsworth's Citigate First Financial represent Jerusalem-based Teva Pharmaceutical Industries' audacious $40B bid to acquire Mylan NV to create the globe's biggest generic drug company.
Category: Financial PR & Investor Relations
Wed., Apr. 22, 2015
PR Links of the Day - 4-22-2015
By Greg Hazley
Clients Breaking up is hard to do: Firing a client (C. Summers) 
Corporate Sony sends pre-emptive threat letter to journalists (C. Doctorow) 
SEO The urgency of mobile search engine optimization (Lewis) 
Careers Pulitzer winner explains why she left journalism for PR(CCP)
Clients Media relations remains #1 on client wish list (R. Culp) 
Tech Eric Schmidt on the three most important things Google is working on (BI) 
Presenting 7 things great speakers do (G. Matusky) 
Environment Earth Day 2015 (R. Bolton) 
Healthcare The regulation of search (M. Senak)
Category: PR Links
Wed., Apr. 22, 2015
Adm. Kirby Takes Command of State Dept.'s PA
By Kevin McCauley
kirbyRear Admiral John Kirby, who left his spokesperson job at the Defense Dept. in March, is expected to take the State Dept. job following Jen Psaki's move to become President Obama's communications director.
Category: Government
Wed., Apr. 22, 2015
Yahoo's Q1 Profit Plunges
By Kevin McCauley
yahooYahoo's Q1 net income plunged to $21M from $312M as revenues rose 8.2 percent to $1.2B as CEO Melissa Mayer's turnaround effort slogs ahead.
Category: Media News
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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