Athletes are generally regarded as market influencers, but in today’s culture, they’re also seen as heroes. As heroes exist, however, so do villains — a notion made painfully apparent by recent acts committed by several players in the NFL.
The US Forest Service, which fended off a federal government bid to put all Department of Agriculture agencies under "One Brand" last year, has released an RFP for a firm to advise it on outreach, brand identity and engagement across the $5B administrator of 193M acres.
C&J Energy Services, the Houston oil field services company that saw its $2.8B merger with Nabors Industries blocked by a Delaware court last week, is relying on Abernathy MacGregor Group for PR counsel.
A Staten Island grand jury has voted not to indict a policeman in the chokehold death of Eric Garner. The 43-year-old unarmed black man was arrested for selling untaxed cigarettes. New York's medical examiner had ruled that the chokehold caused Garner's death. Police brace for protests in the city.
Robert Doody, who led invesotor relations for ViroPharma through its $4.2B acquisition by Shire last year, has landed at Idera Pharmaceuticals as VP of IR and corporate communications for the Waltham, Mass.-based biopharma developer.
Today’s media environment is characterized by product saturation, information overload, and 24/7 connectivity. More than ever, communications professionals need a progressive approach that incites change in consumer purchasing behavior.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.