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O'Dwyer's Inside News of Public Relations & Marketing Communications - Int'l & Multicultural PR: Jun. '16
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Wed., Dec. 16, 2015
Peppercomm Comedy Event Aids ASPCA
By Sharlene Spingler

Steve Cody of PeppercommSeven staffers of Peppercomm performed stand-up comedy at the Broadway Comedy Club last night for the dual purpose of sharpening their presentation skills and benefiting the American Society for the Prevention of Cruelty to Animals. 

Category: PR Firms
Wed., Dec. 16, 2015
PR Pros or Football Pros, the Playbook is the Same
By Jami Baker
Jami BakerWith football season in high gear, it deserves to be mentioned that the pastime offers plenty of life lessons that can be applied both on and off the field, particularly in the field of public relations.
Category: Entertainment & Sports PR
Wed., Dec. 16, 2015
Bernard Directs PR for Princeton Plasma Lab
By Greg Hazley
larry bernardLarry Bernard, a veteran writer and PR pro in the healthcare and science fields, has taken the communications reins for the US Dept. of Energy's Princeton Plasma Physics Laboratory.
Category: Public Affairs
Wed., Dec. 16, 2015
Time Hires New Digital Head
By Jon Gingerich
Jenninfer WongTime Inc. has appointed Jennifer L. Wong president of Time Inc. Digital.
Category: Media News
Wed., Dec. 16, 2015
PR Goals and Aspirations to Work Toward in 2016
By Courtney Lukitsch
Courtney LukitschAs strategic and creative planners, PR professionals welcome each new business year, as it provides the opportunity to expand upon goals and aspirations, both internal to an agency and externally, client-side.
Category: Professional Development
Wed., Dec. 16, 2015
PR Links: NY Observer's 2015 PR Power List; Diversity and PR's Do-Si-Do
By Greg Hazley

Lists The Observer's 2015 PR Power List (NY Observer) 

Diversity and PR - do-si-do of two steps forward and back (H. Yaxley) 

2015 Hits and misses of the year (D. Killackey) 

Sports Redskins, Cowboys take turns with PR debacles (NBC Sports) 

Tick Tock Deal for PR Newswire was two years in the making (The Deal) 

Obit Evelyn Lieberman, veteran PR hand and Clinton aide, at 71 (Wash Post) 

Category: PR Links
Tue., Dec. 15, 2015
GAO: EPA Social Media Campaign Broke Propaganda Rule
By Greg Hazley
EPA #CleanWaterRulesThe Environmental Protection Agency's social media campaign supporting clean water legislation violated bans against publicity, propaganda and lobbying by the federal government, the Government Accountability Office said in a report this week.
Category: Social Media
Tue., Dec. 15, 2015
Blog: All Eyes On Cruz In Tonightís GOP Debates
By Jon Gingerich
ted cruzRepublican candidates will convene for tonight's CNN presidential debates in Las Vegas, but for Senator Ted Cruz, the event could prove a watershed moment.
Category: Public Affairs
Tue., Dec. 15, 2015
Kaplow Among NYWICI Matrix Award Winners
By Jon Gingerich
Liz KaplowLiz Kaplow, founder and CEO of Kaplow Communications, will be among the communications professionals honored with a prestigious Matrix Award from New York Women in Communications.
Category: Associations
Tue., Dec. 15, 2015
Eichberger Takes Farmers Marketing Spot
By Jon Gingerich
Leesa EichbergerLeesa Eichberger has been named head of brand and sponsorships at Los Angeles-based insurance giant Farmers Insurance.
Category: Personnel Appointments
Tue., Dec. 15, 2015
Golin Merges China with Magic
By Greg Hazley
golinGolin has merged its China operation into Magic Group, forming GolinMagic.
Category: PR Firms
Tue., Dec. 15, 2015
Successful Sponsorships Begin and End With Good PR
By John Krisiukenas
John KrisiukenasYour client’s association with a sports property is only one step in the process of brand activation. Here’s why a sports sponsorship tied to a good public relations strategy will always result in a win.
Category: Entertainment & Sports PR
Tue., Dec. 15, 2015
Cision Buys PR Newswire for $841M
By Greg Hazley
cisionCision has inked a deal to acquire PR Newswire for $841M from UBM, after months of speculation as the London-based publisher and trade events producer sought a buyer of the profitable news disseminator.
Category: PR Services
Tue., Dec. 15, 2015
PR Links: Journalists' Constructive POVs on the PR Pitch; Why Content Strategy Isn't Enough

PR Journalists offer constructive POVs on the PR pitch (L. Hoffman) 

Content Why content strategy isn't enough (M. Fogelson) 

2016 One bold content marketing prediction for 2016 (F. Strong) 

Content How content marketers can tell better stories with data (A. Samuel) 

PR Stepping up PR's PR (R. Kirschen) 

Tools Should your brand be on Vine? (A. Loewy) 

2016 Prepping your PR plans for '16 (J. Mollica) 

Category: PR Links
Mon., Dec. 14, 2015
Haik Walks From Washington Post
By Jon Gingerich
Cory HaikCory Haik, a senior digital staffer at the Washington Post, has left that position to become chief strategy officer at burgeoning millennial news hub Mic.
Category: Media News
Mon., Dec. 14, 2015
Valeant Bolsters PR
By Greg Hazley
VianovoValeant, the US pharma facing scrutiny over its drug prices, has brought in Washington's Vianovo for PR support.
Category: Crisis Communications
Mon., Dec. 14, 2015
Morgan Marketing & PR Sold
By Jon Gingerich
Morgan Marketing & PRIrvine, CA-based Morgan Marketing & Public Relations has been sold to agency VP Kristin Daher.
Category: Marketing Communications

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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
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2016 Editorial Calendar:
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June, Multicultural/Diversity & Int'l PR
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August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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