Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710
O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '14
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
rss facebook twitter Sign-Up for O'Dwyer's Weekly E-mail Newsletter


Return to Latest News
Fri., Feb. 28, 2014
PR Web Links of the Day
By Greg Hazley
Finance Now hiring: Head of hedge fund PR (CNBC) 
Entertainment PR firm drops Drake after Rolling Stone cover debacle (@billboard) 
Finance IR before the IPO (B2Community) 
PR How to land an interview with Charles Koch (Gawker) 
Tech Microsofties ponder fate of Mark Penn in new Nadella regime(Recode) 
WP Wikipedia tackles paid entry problem, but still has a bigger sexist one (M. Humphrey) 
Finance Look for even more megamergers in 2014(Entrepreneur) 
Listicle 7 PR musts for startups and small businesses (J. Sahin) 
Crisis Sea World questions ethics of 'Blackfish' investigator (NY Times)
Category: PR Links
Fri., Feb. 28, 2014
Paul Newman Trades eBay for MSLGroup
By Greg Hazley
paul newmanPaul Newman, VP of communications for eBay, is moving to MSLGroup to head North American operations as president.
Category: PR Firms
Fri., Feb. 28, 2014
MSNBC Showcases Keystone Pipe Backer
By Kevin McCauley
brian schweitzerBrian Schweitzer, the populist former governor of Montana, has joined left-leaning MSBC as a contributor.
Category: Media News
Fri., Feb. 28, 2014
PR Newswire 2013 Revenue Tops $300M
By Greg Hazley
pr newswireUBM reported today PR Newswire's 2013 revenue climbed 1.9% to £201.8M, or about $316.2M by the average 2013 exchange rate.
Category: PR Services
Thu., Feb. 27, 2014
PR Web Links of the Day
By Greg Hazley
Media Times' Sorkin is Wall Street's most valuable flack (A. Pareene) 
Healthcare FDA press releases - what they say (M. Senak) 
Crisis Disgraced Penn State hires mammoth PR firm and gets what it paid for (New Republic) 
IR Ending the shareholder lawsuit gravy train (HBR) 
Crisis Three PR lessons from 'Scandal's' Olivia Pope (J. Rossi) 
Poll What publications do top PR, IR, social and digital marketers read? (BW) 
Suit Private Relations: Tech PR firm sued for rampant sexual harassment (S. Biddle) 
PA Michigan puts off $1M boost to Weber Shandwick contract(Free Press) 
Crisis City of Lakeland spent nearly $130K on PR as it faced scandals (Ledger) 
Internships Creating a mutually beneficial relationship (A. Allison) 
Entertainment Oscar voter spills secrets (Daily Beast)
Category: PR Links
Thu., Feb. 27, 2014
Big Oil Faces Fresh PR Challenge on Climate Change
By Kevin McCauley
The Union of Concerned Scientists is working on a landmark report that will name oil/gas/coal companies and tie them to corporate practices that trigger specific changes in climate.
Category: Environmental PR
Thu., Feb. 27, 2014
Zogenix Slates Potent Painkiller for March Launch
By Greg Hazley
zohydroZogenix, the San Diego drug company preparing to market the potent painkiller Zohydro in March, relies on WCG for PR counsel.
Category: Healthcare PR
Thu., Feb. 27, 2014
Effler Gets Checkered Flag of NHRA
By Kevin McCauley
geno efflerVice president of communications at Volvo Cars of North America is named VP of PR and communications at the National Hot Rod Association, which bills itself as the largest motorsports sanction authority. 
Category: Corporate Communications
Thu., Feb. 27, 2014
Havens Sails From Atlantic to Time Inc
By Kevin McCauley
Scott Havens, president of The Atlantic, is moving to soon-to-be-independent Time Inc. as senior VP-digital next month, according to a "colleagues" memo send today from Atlantic Media CEO Dave Bradley.
Category: Media News
Thu., Feb. 27, 2014
Federal Workers Doff Image
By Kevin McCauley
nteuThe National Treasury Employees Union has launched a year-long PR effort to link the productive work of members with the quality of life in the U.S.
Category: Public Affairs
Thu., Feb. 27, 2014
Ex-Congressman Scans Sky for Amazon
By Kevin McCauley
Former Congressman Norm Dicks is representing Amazon on issues surrounding the federal government’s use of cloud computing.
Category: Lobbying
Thu., Feb. 27, 2014
WPP PR Revenues Decline in 'Difficult' 2013
By Greg Hazley
wppWPP reported today PR and PA operations fell 1.7% to £921M ($1.3B) for 2013, although a rocky first nine months of the year turned to growth in the fourth quarter.
Category: Marketing Communications
Wed., Feb. 26, 2014
Web Links
By Greg Hazley
Amen Next time you're crafting exec quotes, consider this (L. Hoffman) 
PR 101 The secrets to working with a PR firm (G. Matusky) 
RFPs Why I'm done with RFPs (for now) (A. Hanson) 
PR 101 How serious are PRs about being professional? (N. Hobson) 
Women Why 'leaning in' is killing us (Foreign Policy) 
Marketing How to find and use online brand ambassadors (S. Scott) 
RFP Regional Transportation Commiss. of So. Nevada (PDF) 
Profile Chris Lehane out-Washingtons Washington (NY Times Mag)
Tools Pinterest for corporate communications (Streamfeed) 
Olympics Russia somehow pulls off Olympic PR masterpiece (J. Landsberg) 
Healthcare Small screen reporting on ACA misses big picture (W. Potter) 
Media Newspaper denies attorney general profile is Trump's revenge (BuzzFeed) 
Entertainment Ronan Farrow's PR rules: No personal questions (NY Post) 
RFP India, IDBI Bank (PDF)
Category: PR Links
Wed., Feb. 26, 2014
'Network' Book Charts Media Descent into Beale's World
By Kevin McCauley
mad as hellPaddy Chayefsky’s prophetic “Network” was a movie almost forty years ahead of its time, a film highlighting the “comicization’ of the news business.
Category: Book Review
Wed., Feb. 26, 2014
Upcoming: Syncing Your Content & Digital Ad Strategies
By Greg Hazley
Fri., Mar. 21, 9:00-11:00 a.m., Adfero/Nat'l Press Club. You have great online content. And you’ve launched (or are thinking about launching) a great digital ad campaign. Find out how to get as much as possible out of both.
Category: Upcoming Events
Wed., Feb. 26, 2014
W20 Invades Boston
By Kevin McCauley
W20 Group has opened in Boston to expand its U.S. market presence to that technology/medical devices company-rich city and New England.
Category: Technology PR
Wed., Feb. 26, 2014
Cosmetic Ultrasound Company Listens to Pitches
By Kevin McCauley
ultheraUlthera, specialty dermatology company that has developed a non-invasive ultrasound treatment for cosmetic medical practices, is looking for a PR partner to build awareness in the U.S. and selected foreign markets.
Category: RFPs
Wed., Feb. 26, 2014
Image-Battered Salt Lake School District Shelves PR for Cupcakes
By Kevin McCauley
The Salt Lake City school district has shelved hiring a PR firm to defuse national outrage connected to its policy of yanking $2 lunches away from kids whose parents were delinquent with cafeteria payments. 
Category: PR Firms
Wed., Feb. 26, 2014
Ex-US Weekly Editor Sees PR Light
By Kevin McCauley
suzanne marcheseSuzanne Marchese, former senior fashion editor at US Weekly, is opening a Beverly Hills outpost for New York’s Now+Zen PR, lifestyle PR shop.
Category: Public Relations
Wed., Feb. 26, 2014
Lobbyist Stages PR Stunt to Ban Gay Players from NFL
By Kevin Foley
michael samIn one of the sleaziest publicity stunts I've seen in my 30-plus year PR career, lobbyist Jack Burkman made a brief splash by claiming he was writing legislation that would ban gays from playing in the National Football League, a travesty aimed at putting his two-bit D.C. lobbying firm on the map.
Category: Public Affairs
Today's Poll:
October 2014
LEGO should have:
never aligned with Shell.
cut ties with Shell earlier.
defended Shell.
attacked Greenpeace.
View past polls
Snapshots - 10/17/08
O'Dwyer's NL
Oct. 20, 2014
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine
Oct. '14
Profiles of Healthcare & Medical PR Firms
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Sep. '14
Profiles of Beauty/Fashion & Lifestyle PR Firms
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Aug. '14
Profiles of Financial PR/IR & Professional Services PR Firms
O'Dwyer's Travel & Tourism PR Magazine O'Dwyer's Travel & Tourism PR Magazine
Jul. '14
Profiles of Travel & Tourism PR Firms
O'Dwyer's June Multicultural & Int'l PR Magazine O'Dwyer's June Multicultural & Int'l PR Magazine
Jun. '14
Profiles of Multicultural/Diversity & Int'l PR Firms
O'Dwyer's May PR Firm Rankings Magazine O'Dwyer's May PR Firm Rankings Magazine
May '14
PR Firm Rankings Special Issue
O'Dwyer's April Broadcast & Social Media Magazine O'Dwyer's April Broadcast & Social Media Magazine
Apr. '14
Profiles of Broadcast Media Services Cos. & Social Media PR Firms
O'Dwyer's March Food & Beverage PR Magazine O'Dwyer's March Food & Beverage PR Magazine
Mar. '14
Profiles of Food & Beverage PR Firms
O'Dwyer's Magazine O'Dwyer's February Environmental PR & Public Affairs Magazine
Feb. '14
Profiles of Environmental PR & Public Affairs Firms
O'Dwyer's January PR Buyer's Guide O'Dwyer's January PR Buyer's Guide

Jan. '14
PR Buyer's Guide & Profiles of Crisis Communications Firms

O'Dwyer's December Entertainment & Sports PR Magazine O'Dwyer's December Entertainment & Sports PR Magazine

Dec. '13
Profiles of Entertainment & Sports PR Firms

O'Dwyer's November Technology PR Magazine O'Dwyer's November Tecnology PR Magazine

Nov. '13
Profiles of Technology PR Firms

O'Dwyer's magazine back issues to 2011
Edelman - Show Up Differntly Edelman Trust Barometer Edelman Trust Barometer 2013
Finn Partners

O'Dwyer's PR Magazine
O'Dwyer's Magazine O'Dwyer's Magazine

Oct. '14 Healthcare & Medical PR Magazine

O'Dwyer's magazine, now in its 28th year, is the #1 publication for PR and marketing communications pros.

Advertise With O'Dwyer's
2014 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
Subscribe to O'Dwyer's Magazine
2015 SIIA CODiE Awards

Find The Right PR Firm
O'Dwyer's Directory of PR Firms
Download PDF of
'14 directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory

- Alphabetically
- Geographically
- PR Specialty

2011 O'Dwyer's Directory of PR Firms 2011 O'Dwyer's Directory of PR Firms O'Dwyer's Directory of PR Firms

O'Dwyer's is the
#1 source for researching outside PR counsel.

Add your firm to our online database and let O’Dwyer’s help you to expand your PR firm locally, nationally and globally.

O'Dwyer's is the only place you can look up a company (e.g., Apple, Nike, Starbucks) and determine its outside PR counsel.

Try it out!

Compare terms using: AND    OR

List Your Firm With O'Dwyer's

How To Hire A PR Firm
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
Fraser SeitelBy Fraser Seitel
It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
The 2014 Extending Your Brand to Employees Conference
Strategic Internal Communications Conference
3rd Annual Internal Comms. & Situational Messaging
Corporate Social Media Summit
3rd Internal Branding & Employee Engagement Conference
The Communicator Awards: Deadline March 9, 2012
Reputation Preservation and Crisis Communication Summit (Mar. 5-6) New York

Top PR Firms - 2014 Rankings
rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
9. Zeno Group, New York - $35,896,998
10. DKC, New York - $32,896,560
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
Become an O'Dwyer's Ranked PR Firm

PR Services & Products
O'Dwyer's 2014 PR Buyer's Guide
Shop in 50 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Interactive/Multimedia Services
- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

Add Your PR Service or Product

Sponsored Links:
E-mail to add your link

Rosica PR Agency – 866-843-5600

Interact Marketing, 888-418-INTERACT

Web Links:
- PR Blogs
- Public Relations/Media
- Newswires
- Networks
- Int'l News
- More News
- Health Resources
- Media Watchdogs
- U.S. Government
- U.S. Newspapers
- U.S. Magazines
O'Dwyer's Newsletter PDF


Edelman - Show Up Differently GroupHigh Outreach Marketing Virtual Summit Strategic Employee Engagement & Internal Brand Activation 2015 SIIA CODiE Awards

Schneider Associates


Subscribe to O'Dwyer's website | Editorial Contacts | Order O'Dwyer Publications | Advertising Info | Contact O'Dwyer's | Terms and Conditions

Copyright © 1998-2014 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710