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Tue., Nov. 17, 2015
PR Links: Journalism's Downfall Traces to Rise of PR; The Laws of PR; Copyright Compliance...
By Greg Hazley
 

PR The downfall of journalism traces to the rise of PR (L. Hoffman) 

Legal The laws of PR (MPRB) 

Infographic Become informed on copyright compliance (M. Materise) 

Tactics The only real PR challenge you have is your news interests no one (Entrepreneur) 

Content 13 tools for creating brilliant articles (PIYJ) 

Content Don't let great content fall on deaf ears: Know your connection strategy (S. Davila) 

Category: PR Links
Mon., Nov. 16, 2015
Candidates Refine Messages In Wake of Paris Attacks
By Jon Gingerich
 
Trump on MSNBCThe wave of terrorist attacks that left nearly 130 dead across Paris Friday night has shifted the political conversation in the U.S. and our cast of Presidential hopefuls are now scrambling to refine and recalibrate their messages.
Category: Public Affairs
Mon., Nov. 16, 2015
Most Native Ads Fail Because They're Not Native (or Good)
By Lou Hoffman
 
Lou HoffmanNative advertising once promised to rescue online media with a legit revenue stream. A quick look at today’s poster children for the  format, however, reveals most of the content is downright dreadful.
Category: Technology PR
Mon., Nov. 16, 2015
Bloomberg debuts Bloomberg Gadfly
By Matthew Schwartz
 

Bloomberg GaddlyThe website, which launched this past weekend, provides takeaways on markets, finance, companies and technology. 

Category: Media News
Mon., Nov. 16, 2015
The Wall Street Journal Joins Snapchat
By Matthew Schwartz
 

SnapchatBringing the Journal into the Snapchat fold may well cause other brands to reconsider the ephemeral-messaging app. 

Category: Social Media
Mon., Nov. 16, 2015
Metzger Gives Up Reins to Colorado PR Shop
By Greg Hazley
 
john metzgerJohn Metzger, who established tech shop Metzger Associates in Boulder Colo. in the 1990s with a strong focus on B2B, has stepped down as CEO of the firm.
Category: Technology PR
Mon., Nov. 16, 2015
FWV Pitches for NPF
By Jon Gingerich
 

French|West|VaughanFrench|West|Vaughan has been named agency of record for women’s professional softball league National Pro Fastpitch.

Category: Sports
Mon., Nov. 16, 2015
RED PR Lands Louvelle Account
By Matthew Schwartz
 
Red PRRED PR will manage Louvelle’s U.S. media relations and consumer PR efforts to increase awareness and promote the Hollywood-inspired line of shower wear and headbands.
Category: News of Accounts
Mon., Nov. 16, 2015
U of L Seeks PR Pitches
By Greg Hazley
 
louisvilleThe University of Louisville is on the hunt for a national PR firm to guide long-term strategy, crisis communications and bolster its next fundraising campaign.
Category: RFPs
Mon., Nov. 16, 2015
Paris Slaughter Puts Focus on Strict Gun Laws
By Jack O'Dwyer
 

donald trumpIf Parisians had been allowed to carry arms “It would have been a much, much different situation,” Trump said to cheers at a political ally in Texas Nov. 14.

 
Category: Public Affairs
Fri., Nov. 13, 2015
Nordstrom Pulls Sweater That Upset Some Consumers
By Matthew Schwartz
 
SWEATERIn addition to being pulled from its stores, the sweater in question appears to have been pulled from the company’s website, as well.
Category: Crisis Communications
Fri., Nov. 13, 2015
Crop Protection Association Taps Cohn & Wolfe
By Matthew Schwartz
 

Cohn&WolfeThe Crop Protection Association, which represents the UK Plant Science sector, has selected Cohn & Wolfe for media relations and issues management.

Category: News of Accounts
Fri., Nov. 13, 2015
Study: Profits Stagnant for Small- and Mid-Size Agencies
By Matthew Schwartz
 
financesOverall, agencies’ operating profit was 16.2 percent in 2014, compared with 15.8 percent in 2013 and 18.8 percent in 2012. Regardless of the size of the agency, however, profitability remains sluggish.
Category: PR Firms
Fri., Nov. 13, 2015
Senate Eyes Obamacare PR, Ad Spending
By Greg Hazley
 
Orrin HatchThe Senate Finance Committee has asked the Obama administration for an accounting of advertising and PR spending related to the Affordable Care Act.
Category: Public Affairs
Fri., Nov. 13, 2015
Accused of Anti-Semitism, CUNY Cites "Free Speech"
By Jack O'Dwyer
 
CUNYAccused of Anti-Semitism, CUNY Cites “Free Speech."
Category: Public Affairs
Fri., Nov. 13, 2015
Neotrope Rolls Out 16th Annual PR Grant Program for Nonprofits
By Matthew Schwartz
 
Netrope, Non-Profit PR GrantsThe average value of each grant is $2,500 and will be offered to as many as 100 nonprofit organizations "doing good" on a local or national level for 2016.
Category: Public Relations
Fri., Nov. 13, 2015
High-Powered Lawyer Aids WH Library vs. Employees
By Jack O'Dwyer
 

Richard ZuckermanRichard Zuckerman, former chair of the NY State Bar Assn. Labor & Employment Law Section, will confer with the Westhampton Library board at a special closed meeting Nov. 16 in advance of the public meeting Nov. 18.

Category: Public Affairs

Today's Poll:
Bob McDonald compares VA wait lines to Disneyland
Sec. Robert McDonald, who compared VA wait times to lines at Disneyland, should:
Apologize
Resign
Defend himself
Move on
View past polls
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
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June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
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It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
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O'Dwyer's PR Firm RankingsO'Dwyer's 2016 Rankings of PR Firms
Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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