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In the world of travel, where Gen Z and Millennial travelers reign supreme, speaking directly to this demographic through the trifecta of traditional PR, influencer marketing and social media marketing is a powerful way to connect with consumers across multiple angles.
Hemsworth Communications is engaged to craft a PR strategy for Bernoulli | Locke, which is launching FANVEST.io... 5WPR picks up Advantage car rental company... APO Group, a pan-African communications consultancy and press release distribution service, is appointed as official PR agency for the World Football Summit in Africa.
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| Byron Calamese, managing director of Zeno East for Zeno Group, talks with Doug Simon about how PR pros can seize the opportunity presented by multicultural communications on the latest "PR's Top Pros Talk" video interview. |
FTI Consulting promotes Edward Bridges to global head of M&A and activism within its strategic communications segment... Luquire hires Beth Clayton as VP of public relations... Yahoo appoints Chipotle's Tressie Lieberman as CMO.
FGS Global represents SoftwareOne as the Swiss technology company receives its second unsolicited takeover offer from private equity firm Bain Capital.
Omnicom CEO John Wren reports 2Q revenues inched ahead by 1.2 percent to $3.6B. Operating income rose 1.7 percent to $550.7M.
Riverside County, which is home to 2.4M southern Californians, is looking for a firm to develop a public health campaign that emphasizes the importance of getting COVID-19 and flu vaccinations.
Joele Frank and FGS Global are at the top of the heap in Mergermarket’s global rankings of PR advisors for 1H 2023.
Commentary
Florida's "woke warrior" has to stop pussyfooting around and go on the attack against Donald Trump... Special counsel Jack Smith hits the big time as National Bobblehead Hall of Fame and Museum issues limited edition of Trump's nemesis... ESG champion BlackRock's Larry Fink rolls out the red carpet out for Saudi Aramco, the world's biggest fossil fuels company... Edelman, NYU Stern Center find out what works in sustainability messaging.
Babbit Bodner lands The Honey Baked Ham Company, taking over the account from Edelman... SourceCode Communications wins ReasonLabs, a cybersecurity company... Kafka Media Group partners with the Tampa Bay Business Journal.
Evins Communications promotes Jacqueline Long to president... Hill+Knowlton Strategies hires Jenna Goldberg as director, energy + industrials... Pattern, a global ecommerce and marketplace acceleration platform, adds Amazon's Carolyn Sarnoff as CMO... BWH Hotels recruits Joelle Park as SVP and CMO.
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| Deseret Management Corporation senior VP Aaron Sherinian talks with Doug Simon about the "deforestation" of local news and the role that discussions about faith can have in building a sense of community in a polarized world on the latest "PR's Top Pros Talk" video interview. |
BGR Government Affairs has signed on to provide DC coverage for Adarga, a top British AI software company that serves the defense and national security sectors.
Marana, a fast growing town of 55K people northwest of Tucson, is looking for a firm to create an economic and tourism development plan.
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
Dr. Cherilyn Cecchini, a pediatrician, author and influencer, has joined Finn Partners’ New York health group.
A list of 10 emerging trends and developments that are currently shaping the future of the public relations industry.
Jane Morgan, who was managing director of Golin Hong Kong and head of client services for the APAC region, has joined FTI Consulting.
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