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Thu., Dec. 4, 2014
Calculating The Risks of Athlete Sponsorships
By Hayes Grooms IV
Hayes Grooms IVAthletes are generally regarded as market influencers, but in today’s culture, they’re also seen as heroes. As heroes exist, however, so do villains — a notion made painfully apparent by recent acts committed by several players in the NFL.
Category: Entertainment & Sports PR
Thu., Dec. 4, 2014
Forest Service Releases RFP After 'Brand' Victory
By Greg Hazley
forest serviceThe US Forest Service, which fended off a federal government bid to put all Department of Agriculture agencies under "One Brand" last year, has released an RFP for a firm to advise it on outreach, brand identity and engagement across the $5B administrator of 193M acres.
Category: RFPs
Thu., Dec. 4, 2014
Dreamworks Casts Madatian to Lead Comms
By Greg Hazley
jasmine madatianMovie industry PR exec Jasmine Madatian has been cast to lead communications for Hollywood institution Dreamworks Studios.
Category: Corporate Communications
Thu., Dec. 4, 2014
Larsen to Leave Time Inc.
By Kevin McCauley

Todd Larsen, the Dow Jones veteran who joined Time Inc. in 2012 is leaving at the end of the month in latest shake-up of management ranks.

Category: Media News
Thu., Dec. 4, 2014
Watch Those Backdrops!
By Bill Huey
bill hueyThe White House could have used the late imagemeister Mike Deaver after an embarrassing backdrop relocated President Obama to "The White Tribal Nations" conference.
Category: Crisis Communications
Thu., Dec. 4, 2014
PR Links of the Day - 12-04-2014
By Greg Hazley
Int'l Fiji government's use of PR company queried (RNZ) 
Higher Ed Ohio State mum on PR firm tab (Lantern) 
Crisis When apologizing makes no sense (B. Arends) 
Healthcare Power Moms require smarter health care marketing(L. Vidrine)
Sports Top World Cup sponsor exits wanting more for its dollars(Bloomberg) 
Media NBC's Snyderman apologizes for violating ebola quarantine (HuffPost) 
Tribute NY Times ad columnist will be missed (D. Reich) 
Social The spiral of silence in social media (G. Matusky) 
Crisis Uber and the case of the apology (J. Glicoes) 
Legal UK Court: Cost of PR firm to reduce rep damage can be recovered (H&L)
Category: PR Links
Thu., Dec. 4, 2014
Next Fifteen Grabs Brand Consulting Firm Morar
By Greg Hazley
morarNext Fifteen Communications Group has acquired London-based brand market research firm Morar.
Category: PR Services
Thu., Dec. 4, 2014
Politico New York to 'Hit Hard.' We Hope So!
By Jack O'Dwyer

vandehei, harrisPolitico, the hard-driving D.C. journailsm org that purchased Capital New York, promises "hard-hitting journalism" in politics and media. We can give it a few subjects to sharpen its teeth on.

Category: Media News
Wed., Dec. 3, 2014
Stuart Elliott Calls it Quits at NY Times
By Kevin McCauley
stuart elliottStuart Elliott, who wrote the New York Times ad column for 23 years, is taking a buyout as the troubled paper restructures.
Category: Media News
Wed., Dec. 3, 2014
Ketchum Snags Fenton Pro
By Kevin McCauley
Cheryl Damian, a veteran of corporate social responsibility heavyweights Fenton Communications and Cone, has shifted to Ketchum.
Category: PR Firms
Wed., Dec. 3, 2014
C&J Gets PR Help Amid Court-Blocked 'Inversion' Merger
By Greg Hazley
cjC&J Energy Services, the Houston oil field services company that saw its $2.8B merger with Nabors Industries blocked by a Delaware court last week, is relying on Abernathy MacGregor Group for PR counsel.
Category: M&A
Wed., Dec. 3, 2014
NYC Policeman Cleared in Chokehold Death
By Kevin McCauley

eric garnerA Staten Island grand jury has voted not to indict a policeman in the chokehold death of Eric Garner. The 43-year-old unarmed black man was arrested for selling untaxed cigarettes.  New York's medical examiner had ruled that the chokehold caused Garner's death. Police brace for protests in the city.

Category: Media News
Wed., Dec. 3, 2014
Doody Reunites with Milano at Idera
By Greg Hazley
Robert Doody, who led invesotor relations for ViroPharma through its $4.2B acquisition by Shire last year, has landed at Idera Pharmaceuticals as VP of IR and corporate communications for the Waltham, Mass.-based biopharma developer.
Category: Corporate Communications
Wed., Dec. 3, 2014
Toni Muzi, PR Counselor & Prof, Tells All in Biased Memoirs
By Jack O'Dwyer
glow wormsToni Muzi Falcone, founder of Methodos, a major Italian PR firm he sold in 1990 to Weber Shandwick, has described 50 years in international PR in Glow Worms: Biased Memoirs of a Public Relator.
Category: Public Relations
Wed., Dec. 3, 2014
Pepsi Alum Adds Fizz to APCO
By Kevin McCauley
yachDerek Yach, who was senior VP-global health and agriculture at PepsiCo, has joined APCO Worldwide's health advisory board.
Category: Healthcare PR
Wed., Dec. 3, 2014
Provoking Disruptions in Consumer Behavior
By Tom Tardio
Tom TardioToday’s media environment is characterized by product saturation, information overload, and 24/7 connectivity. More than ever, communications professionals need a progressive approach that incites change in consumer purchasing behavior.
Category: Marketing Communications
Wed., Dec. 3, 2014
Absurd Priorities of the NFL
By Arthur Solomon

NFL logoThe NFL, which is dogged by claims of domestic abuse and severe mental/physical injuries to players, launches an aggressive crackdown. Commissioner Goodell wages war against cuss words.

Category: Entertainment & Sports PR
Wed., Dec. 3, 2014
Nevada Reviews Int'l PR Pacts
By Greg Hazley
nevadaNevada has kicked off a review of its international PR pacts covering Germany and South Korea.
Category: RFPs
Tue., Dec. 2, 2014
Hiltzik Counsels Janay Rice
By Kevin McCauley
janay riceHiltzik Strategies is advising Janay Rice, who is leading the reputation rehabilitation effort of her husband and National Football League running back Ray Rice.
Category: Entertainment & Sports PR
Tue., Dec. 2, 2014
Healthcare Vet Sheahan to Helm Avalere Comms Unit
By Greg Hazley
claire sheahanVeteran healthcare PR pro who led communications for the Generic Pharmaceutical Association is moving to healthcare research and consulting company Avalere Health to head its communications operation.
Category: Healthcare PR
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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