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Thu., Feb. 19, 2015
PR Links of the Day - 02-19-2015
By Greg Hazley
PR Why PR hasn't been automated yet (C. Penn) 
Clients Edelman calls it quits with API (Guardian) 
PR 101 5 ways to get more for your PR efforts (V. Harnish) 
Fashion PR legend Alison Brod on difficult clients and the industry's changing landscape (Racked) 
Crisis PR experts on A-Rod’s apology (NYDN) 
Media Nevada city cracks down on employees who talk to reporters (RJ)
Crisis Pre-crisis and post-crisis comms: vitamin vs. prescription (G. Hyder) 
Media Bill Carter on Jon Stewart’s next move: It won’t be what you think (THR) 
Int’l US intensifies effort to blunt ISIS’ message (NYT) 
PA How a State Dept. PA staffer fostered the espionage arrest of Stephen Kim (Intercept) 
Longread The education of Alex Rodriguez (ESPN Mag)
Category: PR Links
Thu., Feb. 19, 2015
Blog: Jeb Forgets that Actions Speak Louder than Words
By Kevin McCauley
jeb bushJeb Bush promises to be own man, but relies on same foreign policy retreads used by his dad and brother that brought America the Persian Gulf War and disastrous follow-up.
Category: PR Commentary
Thu., Feb. 19, 2015
America Welcomes Williams Back
By Kevin McCauley
More than half of America (52 percent) says Brian Williams should return to his anchor slot at NBC's "Nightly News," according to a CNN/ORCpoll.
Category: Media News
Thu., Feb. 19, 2015
Blog: Walmart Reaps PR Reward, Shames Uncle Sam
By Greg Hazley
walmartWalmart made a splash with its fourth quarter earnings announcement today, not with its revenue figures but in a vow to raise the pay of a half-million of its workers.
Category: Corporate Communications
Thu., Feb. 19, 2015
Can Trust Be Regained?
By Ronn Torossian
torossianTrust is an imprecise science with very real consequences. Gaining it can be difficult. Regaining it can be nigh impossible.
Category: Public Relations
Thu., Feb. 19, 2015
FTI Strategic Communications Revenue Falls in Q4
By Greg Hazley
steven gunbyFTI Consulting today reported fourth quarter 2014 strategic communications revenue fell 1.2% to $46.3M as president/CEO Steven Gunby expressed "disappointment" for the period.
Category: Marketing Communications
Wed., Feb. 18, 2015
W2O Acquires ARC2
By Kevin McCauley

arcW2O has acquired ARC2 Communications and Media, the Los Angeles-based healthcare PR shop that was launched by two top Hill+Knowlton Strategies executives.

Category: Healthcare PR
Wed., Feb. 18, 2015
Didit Does Bridge Global Deal
By Kevin McCauley
diditDidit search engine marketing shop has acquired New York's Bridge Global Strategies, which was founded by PR veteran Lucy Siegel in 2004.
Category: PR Firms
Wed., Feb. 18, 2015
Sitrick Reps Bank of America Mediator
By Greg Hazley
eric greenSitrick and Company is representing mediator Eric Green as he serves as the independent monitor of $7B of Bank of America's $16.65B Justice Department settlement to aid struggling homeowners.
Category: Financial PR & Investor Relations
Wed., Feb. 18, 2015
Has There Ever Been a More Pathetic PR Victim Than Alex Rodriguez?
By Fraser Seitel
fraser seitelWrongheaded PR has been a hallmark of the Rodriguez comeback initiative ever since the aging star was first charged with taking performance-enhancing steroids.
Category: Sports
Wed., Feb. 18, 2015
PMK-BNC Launches Jeter's Athlete Publication
By Greg Hazley
jeterPMK-BNC guided PR for the star-studded launch of the The Player's Tribune, the Derek Jeter-backed publication of first-person athlete stories aimed to circumvent daily sports media.
Category: Entertainment & Sports PR
Wed., Feb. 18, 2015
PR Links of the Day - 02-18-2015
By Greg Hazley
Trust The future of trust is decentralization (P. Gomes) 
Content How to conduct a content audit (R. Lieb) 
Social Fashion company tweets about its interns, PR nightmare ensues (Bloomberg) 
Case Study Google+ hangouts on air gives Xerox PR power (E. Bird) 
Finance HSBC's mea culpa is really about PR and damage limitation (Independent) 
EconDev Austin takes baby steps with PR (R. Rice) 
Crisis Publicist: Don't ask Allison Williams about her dad(Observer) 
Media Serial: From investigative journalism to pop culture sensation (A. Cicero) 
Tech How to rock at startup PR (B. Lessard)
Category: PR Links
Wed., Feb. 18, 2015
Tyler Moves to Cloud
By Kevin McCauley

Janet Tyler, who launched Michigan's Airfoil Group with Lisa Vallee-Smith in the late `90s, has moved to Red Level Networks, as COO in charge of operations and marketing communications.

Category: Technology PR
Wed., Feb. 18, 2015
Korea Taps Twinlogic
By Kevin McCauley

frazeeKorea has signed well-connected Twinlogic Strategies to a $25K per-month contract for legislative strategy and government relations duties.         

Category: Foreign government
Wed., Feb. 18, 2015
Joele Frank Tops 2014 M&A PR Firms in US
By Greg Hazley
deal tablesJoele Frank, Wilkinson Brimmer Katcher logged PR duties for 101 deals in 2014 to top The Deal's annual league tables.
Category: M&A
Tue., Feb. 17, 2015
Library of Congress Books PR, Events Search
By Greg Hazley
locThe Library of Congress has booked a review for agencies to handle event planning and PR.
Category: RFPs
Tue., Feb. 17, 2015
Visit California Opens PR Review
By Greg Hazley

caVisit California, the tourism promotion entity for the Golden State, is reviewing its six-figure domestic PR contract with an open RFP process.

Category: RFPs
Tue., Feb. 17, 2015
Nicol Speaks for PM Harper
By Kevin McCauley
rob nicholRob Nicol, VP-corporate affairs at Canadian Tire, is now chief spokesperson for Canadian prime minister Stephen Harper.
Category: Foreign government
Tue., Feb. 17, 2015
DeBorchgrave Dies at 88
By Kevin McCauley
arnaud de borchgraveArnaud de Borchgrave, former editor-in-chief of the Washington Times and chief foreign correspondent for Newsweek, died Feb. 15 after a long bout of cancer. He was 88.
Category: Media News
Tue., Feb. 17, 2015
Publicis Acquires Content Shop
By Kevin McCauley

relaxnewsPublicis Groupe is acquiring Relaxnews, developer of an online platform combining leisure content, data and services for brands, blogs and media, for $17M.

Category: Marketing Communications
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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