Seven staffers of Peppercomm performed stand-up comedy at the Broadway Comedy Club last night for the dual purpose of sharpening their presentation skills and benefiting the American Society for the Prevention of Cruelty to Animals.
With football season in high gear, it deserves to be mentioned that the pastime offers plenty of life lessons that can be applied both on and off the field, particularly in the field of public relations.
As strategic and creative planners, PR professionals welcome each new business year, as it provides the opportunity to expand upon goals and aspirations, both internal to an agency and externally, client-side.
The Environmental Protection Agency's social media campaign supporting clean water legislation violated bans against publicity, propaganda and lobbying by the federal government, the Government Accountability Office said in a report this week.
Your client’s association with a sports property is only one step in the process of brand activation. Here’s why a sports sponsorship tied to a good public relations strategy will always result in a win.
Cision has inked a deal to acquire PR Newswire for $841M from UBM, after months of speculation as the London-based publisher and trade events producer sought a buyer of the profitable news disseminator.