Inside News of PR & Marketing Communications

Last Updated: Tue., Jan. 16, 2018 @ 11:01 am


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Cancer Group Issues PR RFP

Wed., Mar. 22, 2017

By Jon Gingerich

Int'l Association for the Study of Lung CancerThe International Association for the Study of Lung Cancer has issued a request for proposal for agencies that can provide PR and media consulting services.

Online Engagement Absent Among U.S. CEOs

Tue., Mar. 21, 2017

By Jon Gingerich

Weber ShandwickCEOs have largely come around on social media, but most still aren’t engaging with audiences online, according to a report that gauged the sociability of U.S. executives.

New Media Platforms, New Options for PSAs

Tue., Mar. 21, 2017

By Annette Minkalis

Annette Minkalis Public service campaigns have entered a new age. They can reach mass audiences through traditional media like television and radio stations or can be highly targeted through digital channels and other non-traditional media.

Growth Returns for Huntsworth

Tue., Mar. 21, 2017

By Jon Gingerich

HuntsworthFavorable exchange rates and a strong performance from Huntsworth Health helped boost UK-based Huntsworth’s 2016 results, even as PR unit Grayling continued to underperform.

The Dana Agency Strolls Down Española Way

Mon., Mar. 20, 2017

By Editorial Staff

El Paseo Hotel on Espanola WayThe Dana Agency has been named agency of record for Miami Beach’s historic Española Way and El Paseo Hotel located on the pedestrian-only promenade.

Cheryl Andrews Reps Cayo Espanto

Mon., Mar. 20, 2017

By Editorial Staff

Cayo EspantoTravel PR specialist Cheryl Andrews Marketing Communications has been named the agency of record for Cayo Espanto, a luxury private-island retreat just off the coast of Belize.

PadillaCRT Rebrands as Padilla

Mon., Mar. 20, 2017

By Editorial Staff

PadillaCEO Lynn Casey says the name change “is a natural progression” since clients and industry partners already refer to the agency as “Padilla.”

Breaking News: Nothing’s Changed

Mon., Mar. 20, 2017

By Arthur Solomon

Arthur SolomonThe same crew of reporters and so-called political experts who provided malpractice-like analysis of the 2016 election are still at it in 2017. (3 reader comments)

Tan Takes A+P GM Post

Mon., Mar. 20, 2017

By Jon Gingerich

Serina Tan Allison+Partners announced that it has named Serina Tan general manager of the agency’s Singapore office.

Economic Impact of Walmart to be Debated

Mon., Mar. 20, 2017

By Jack O'Dwyer

Long Live Walmart DebateEconomic pluses and minuses of Walmart, world’s largest company with $485.8 billion in sales and 2.3 million employees, will be aired April 6 in New York.

Preet Bharara and His Media Enablers

Fri., Mar. 17, 2017

By Eric Starkman

Eric Starkman Recently ousted U.S. Attorney Preet Bharara, who garnered fawning media coverage for his high-profile cases, wasn't himself immune to unethical behavior. (4 reader comments)

Honick to Discuss Trump on Radio Show

Fri., Mar. 17, 2017

By Editorial Staff

Joe HonickJoe Honick, frequent contributor to O'Dwyer's, will be interviewed for a special two-hour radio program this weekend on the Trump administration and other current events. (1 reader comment)

Balance Digital and TV Ad Spend, Says Study

Fri., Mar. 17, 2017

By Editorial Staff

Standard Media IndexData gathered by Standard Media Index and Bill Harvey Consulting finds the majority of advertisers who decreased advertising spend in TV, to fuel digital, ending up losing sales share.

PN Taps Digital Expert Garrett

Fri., Mar. 17, 2017

By Editorial Staff

Eddie GarrettPorter Novelli has named Eddie Garrett, most recently at Weber Shandwick, as executive VP, global digital strategies.

Thor Guard Picks Buffalo.Agency for PR Outreach

Fri., Mar. 17, 2017

By Editorial Staff

Thor Guard lightning warning systemBuffalo.Agency, which specializes in sport and lifestyle PR, will spread the word on Thor Guard’s sensor technology that predicts lightning strikes even when there’s no visible evidence of it coming.

Celeb PR Is Topic at PRSA/New York Panel March 23

Fri., Mar. 17, 2017

By Jack O'Dwyer

PRSA New YorkLeora Arnowitz, entertainment editor, Foxnews.com, and four other celeb editors will tell PR people how to channel “star power” into their programs at a “Meet the Media” session of PRSA/New York March 23.

Notre Dame Enrolls Gibbons for Academic PR

Fri., Mar. 17, 2017

By Editorial Staff

Patrick GibbonsPatrick Gibbons, who leads communications for the Johns Hopkins University Applied Physics Laboratory, is slated to move to the University of Notre Dame as executive director of academic communications next month.