A single measurement tool to gauge effectiveness of integrated multi-screen marketing campaigns is the Holy Grail of the marketing mix modeling advocates who attended today’s Advertising Research Foundation Industry Leader Forum in New York at the Time and Life Building.
“Decoupling” accreditation from national board posts of PR Society of America was the chief topic at the Town Hall of the Assembly Oct. 26 but suggestions to end the grip of the APRs on office-holding went nowhere.
Top corporate PR executive who is president of the Alcoa Foundation is moving to $4.3B audio system maker Harman International Industries next month in its top corporate affairs and communications role.
Tenured PR professor at Quinnipiac University who helped develop PRSA's code of ethics moves to Florida International University in Miami as associate dean of research and graduate programs for its school of journalism and mass communications.
MDC Partners, parent to PR units like Allison+Partners and Kwittken + Company, reported third quarter revenue climbed 8.7% to $289M on strong organic growth (+9.3%) and net new business wins (+$34.2M).
Video monitoring company Critical Mention today unveiled a service to let clients embed news coverage directly on their own websites and mobile channels through a venture with sister company Clip Syndicate.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.