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Tue., Oct. 29, 2013
Marketers Hunt for Multi-Screen Measurement Standard
By Kevin McCauley
 

ad researchA single measurement tool to gauge effectiveness of integrated multi-screen marketing campaigns is the Holy Grail of the marketing mix modeling advocates who attended today’s Advertising Research Foundation Industry Leader Forum in New York at the Time and Life Building.

Category: Marketing Communications
Tue., Oct. 29, 2013
Hawaii Says 'Aloha' to Tourism PR Pitches
By Kevin McCauley
 

hawaiiThe Hawaii Tourism Authority is looking for a PR firm to handle its communications and outreach efforts.

Category: RFPs
Tue., Oct. 29, 2013
Prof-Dominated PRSA Assembly Nixes APR Reform
By Jack ODwyer
 
prsa conference“Decoupling” accreditation from national board posts of PR Society of America was the chief topic at the Town Hall of the Assembly Oct. 26 but suggestions to end the grip of the APRs on office-holding went nowhere.
Category: PRSA
Tue., Oct. 29, 2013
Alcoa's Davis to Head Comms for Audio Giant Harman
By Greg Hazley
 
paula davisTop corporate PR executive who is president of the Alcoa Foundation is moving to $4.3B audio system maker Harman International Industries next month in its top corporate affairs and communications role.
Category: Corporate Communications
Tue., Oct. 29, 2013
Seitel: Dealing with Snakes in PR
By Fraser Seitel
 
seitelThere are PR snakes who will sacrifice anything -- including truth, fairness and propriety -- to skewer their targets.
Category: PR School
Tue., Oct. 29, 2013
Quinnipiac's PR Grad Program Creator Fitzpatrick to FIU
By Greg Hazley
 
kathy fitzpatrickTenured PR professor at Quinnipiac University who helped develop PRSA's code of ethics moves to Florida International University in Miami as associate dean of research and graduate programs for its school of journalism and mass communications.
Category: PR in Higher Education
Tue., Oct. 29, 2013
Next Fifteen Warns on Profits from Bite PR
By Greg Hazley
 
Next Fifteen Communications Group said today that audit adjustments at its Bite PR unit will cause 2013 profits to "fall materially short of market expectations."
Category: Marketing Communications
Tue., Oct. 29, 2013
MDC Q3 Revenue Rises 9%
By Greg Hazley
 
MDC Partners, parent to PR units like Allison+Partners and Kwittken + Company, reported third quarter revenue climbed 8.7% to $289M on strong organic growth (+9.3%) and net new business wins (+$34.2M).
Category: Marketing Communications
Mon., Oct. 28, 2013
Hard-Nosed PR Unit Contributes to 'Brilliance' of Fox TV
By Kevin McCauley
 
murdoch bookThe “brilliance” of Fox News is based on its ability to stick with a single story and force others to pay attention to it day and day and the off-air “maneuvers of its PR department,” according to David Folkenflik’s new book,  “Murdoch’s World: The Last of the Old Media Empires.”
Category: Media News
Mon., Oct. 28, 2013
PR Accounts on the Move
By Greg Hazley
 
Business wins at Susan Magrino, Trylon, Workhouse, Raker Goldstein, Abel Comms., Vitamin, French/West/Vaughan, Largemouth, Trevelino/Keller, InGear, Marketing Matters, BrandHive, Driven PR, Mi3, Rooster PR...
Category: News of Accounts
Mon., Oct. 28, 2013
Egypt Defends Lucrative Glover Park Pact
By Kevin McCauley
 
The Egyptian Foreign Ministry is defending the hiring of Glover Park Group to a monthly retainer of $250K, one of the fattest government-relations contracts on file at the Justice Dept.
Category: International
Mon., Oct. 28, 2013
Martha Stewart Names Turnaround Pro CEO
By Kevin McCauley
 
Martha Stewart Living Omnimedia today said board member Dan Dienst is assuming the vacant CEO spot at the troubled self-described "provider of original how-to information."
Category: Media News
Mon., Oct. 28, 2013
Microsoft Reorg Spurs PR Firm Cuts
By Greg Hazley
 
Waggener Edstrom has sliced five percent of its estimated 900-staffer workforce as flagship client Microsoft undergoes a large restructuring.
Category: Technology PR
Fri., Oct. 25, 2013
Clip Service Lets Users Embed Ad-Free News Video on Own Sites
By Greg Hazley
 
clip premiumVideo monitoring company Critical Mention today unveiled a service to let clients embed news coverage directly on their own websites and mobile channels through a venture with sister company Clip Syndicate.
Category: PR Services
Fri., Oct. 25, 2013
PRSA Posts $467K Operating Loss for 9 Months
By Jack ODwyer
 
PR Society of America has posted a $466,869 operating loss for the nine months ended Sept. 30. Sale of investments at a profit of $177,250 cut the loss to $289,619.
Category: PRSA
Fri., Oct. 25, 2013
NY Fed Banks on Gutt for Comms Vacancy
By Greg Hazley
 
jack guttThe Federal Reserve Bank of New York has tapped agency vet Jack Gutt as head of its communications group, following the resignation of Krishna Guha earlier this year.
Category: Public Affairs
Fri., Oct. 25, 2013
Fry: 'Present Shock' Forces Changes in PR Storytelling
By Tim Fry
 
tim fryThe need for quality storytelling is just as important as ever before, but technologies have changed in how they are told.
Category: Technology PR
Fri., Oct. 25, 2013
Kelly Takes Forest Labs PR Post
By Kevin McCauley
 
Alex Kelly has joined Forest Laboratories as senior VP and chief communications officer.
Category: Corporate Communications
Fri., Oct. 25, 2013
RF Inks $2.5M Pact with Japanese Rx Giant
By Kevin McCauley
 
daiichiRuder Finn has signed a three-year contract with Japanese pharmaceutical giant Daiichi Sankyo with an annual budget set at $2.5M.
Category: Healthcare PR
Fri., Oct. 25, 2013
Detroit Retirees Make PR, Legal Pitch Amid City Bankruptcy
By Greg Hazley
 
detroitA union for thousands of retired employees of the bankrupt city of Detroit is receiving PR support from a Bloomfield Hills, Mich., firm close to the auto industry.
Category: Crisis Communications
Today's Poll:
World Cup
Will the just-completed Brazil World Cup increase the long-term popularity of soccer in the US?
Big time
Marginally
No
What World Cup?
View past polls
Snapshots - 10/17/08
 
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