Tue., Jan. 13, 2015
Communications Tips on Navigating Title IX
By Ashley McCown
Even before the recent Rolling Stone article on a UVA student who alleged she was sexually assaulted by fraternity brothers imploded, frequent and hard-hitting media coverage had put an increasingly sharper focus on a challenging reality facing colleges and universities across this country.
Category: Crisis Communications
Fri., Jan. 9, 2015
Liberals on the March
By Kevin McCauley
The percentage of liberals is at an all-time high, according to Gallup. The future is very bright for progressives as Republicans settle in to control Congress
Fri., Jan. 9, 2015
St Petersburg Combs for Travel PR
By Greg Hazley
The "Sunshine City" of St. Petersburg, Fla., is combing for an agency to guide a six-figure branding campaign to attract tourists, new residents and businesses.
O'Dwyer's PR Magazine
magazine, now in its 29th year, is the #1 publication for PR and marketing communications pros.
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January, 2015 Editorial Calendar:
PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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How To Hire A PR Firm
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
By Fraser Seitel
It still makes great good sense for a
corporate buyer to be cautious before hiring a public relations agency. Read more...
O'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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