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O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '14
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Fri., Feb. 21, 2014
Invest Atlanta Reviews PR
By Greg Hazley
atlantaInvest Atlanta, the economic development engine for that city, has kicked off a search for a firm to create a strategic communications plan and manage its overall PR.
Category: RFPs
Fri., Feb. 21, 2014
Business Wire Pulls Plug on High-Speed Traders
By Greg Hazley
Business Wire, responding to a Feb. 7 Wall Street Journal report about high-frequency traders exploiting its news feed, said it will stop licensing direct feeds to those trading firms.
Category: PR Services
Thu., Feb. 20, 2014
Web Links
By Greg Hazley

Media Comcast's costly package (D. Johnston) 
Corporate For corporate restructuring PR firm, timing is everything (HBJ) 
Metrics Google Analytics 101: 5 metrics for PR (C. Wolverton) 
Ethics Journalists seeking accreditation for Brit Awards asked to cover sponsor (Press Gazette) 
Marketing Hitch your campaign to a star (MediaPost) 
Sports How the myth of the NCCA 'Student-Athlete' was born (Deadspin) 
Q&A Lou Hoffman on PR and storytelling (F. Strong) 
Q&A Deidre Breckenridge (R. Iliff)

Category: PR Links
Thu., Feb. 20, 2014
Edelman, Catalyst Suit Up For Under Armour
By Kevin McCauley
Edelman and Catalyst are providing “behind-the-scenes” PR counsel for Under Armour, Diane Pelkey, VP-global communications and entertainment, told O’Dwyer’s.
Category: Crisis Communications
Thu., Feb. 20, 2014
Cheryl Andrews Does EcoDev for Montserrat
By Kevin McCauley
montserratMontserrat, the British territory in the Caribbean, has hired Cheryl Andrews Marketing for PR and economic development.
Category: Travel PR
Thu., Feb. 20, 2014
Nadal: Keystone Should Get Approved
By Greg Hazley
miles nadalMiles Nadal, chairman and CEO of advertising and PR conglomerate MDC Partners, previewed the “3 Amigos Summit” this week in an appearance on Bloomberg TV and, brushing aside foreign oil and environmental concerns, said the controversial Keystone XL pipeline should get approved:
Category: PR Videos
Thu., Feb. 20, 2014
Upcoming Events: Personal Branding Workshop
By Greg Hazley
Tue., Feb. 25, Association for Women in Communications-DC Chapter, Personal Branding Workshop.
Category: Upcoming Events
Thu., Feb. 20, 2014
HTC Hires GolinHarris
By Kevin McCauley
HTC America has hired HTC America for technology and consumer engagement work after a competitive pitch launched late last year.
Category: Technology PR
Thu., Feb. 20, 2014
Taibbi Exits RS for News Start-Up Backed by eBay Founder
By Greg Hazley
first lookThe $250M-backed First Look Media news start-up has tapped Rolling Stone's Matt Taibbi to launch a digital magazine.
Category: Media News
Thu., Feb. 20, 2014
School District in Lunch Takeaway Flap Mulls PR
By Greg Hazley

The Salt Lake City School District that drew global attention after an elementary school took away $2 lunches from kids has run a closed RFP process to consider hiring a PR firm to tackle the fallout.

Category: Crisis Communications
Thu., Feb. 20, 2014
FTI Comms Revenue Falls 6.8% in Q4
By Greg Hazley
FTI Consulting's strategic communications revenue fell 6.8% in the fourth quarter of 2013 to $46.9M on slower business in the EMEA and North America regions.
Category: PR Firms
Wed., Feb. 19, 2014
Web Links
By Greg Hazley
Content You're not going to read this, but you'll probably share it anyway (A. Jeffries) 
Creativity In complicated times, simplicity shines (S. Earl) 
Practice Top PR mistakes to fix this year (Red Banyan) 
Corporate Preparing tomorrow's CCO today (G. Sheffer) 
Tactics Are you throwing away media hits? (K. Cabrera) 
Social The power of the meme (R. Torossian) 
Monitoring 3 things you don't know about social media monitoring (E. Schwartzman)
Tools A picture is worth 1,000 likes (D. Thielen)
Category: PR Links
Wed., Feb. 19, 2014
'The Americans' - FX Network Hit, CIA PR Tool
By Kevin McCauley
the americansThe Central Intelligence Agency has the right to nix or alter the scripts written for “The Americans,” the hit original drama on the FX Network, according to today’s “WSL Live at Bryant Park” event at the Celsius restaurant and bar, erected every year with the opening of the skating rink.
Category: Public Affairs
Wed., Feb. 19, 2014
Video: Peggy Siegel on Oscar Season PR Tactics
By Greg Hazley
peggy siegelEntertainment PR guru Peggy Siegel explained to HuffPost Live how she works the Oscar season for clients and how the rules have changed.
Category: PR Videos
Wed., Feb. 19, 2014
Court Rules for Heather Mills in $168K PR Tab Spat
By Greg Hazley
heather millsHeather Mills, the model and ex-wife of Paul McCartney, does not owe her former PR firm $168K, a federal appeals court ruled Feb. 14.
Category: Public Relations
Wed., Feb. 19, 2014
Tony Blair Wooed Suspected Hacker Brooks
By Kevin McCauley
Former British prime minister Tony Blair offered his advisory expertise to Rebekah Brooks after news of the News Corp. hacking scandal gripped the U.K.
Category: Media News
Wed., Feb. 19, 2014
AAPS Seeks PR Prescription
By Greg Hazley
aapsThe American Association of Pharmaceutical Scientists has kicked off a search for PR, social media and media outreach support for its annual meeting and expo in November.
Category: RFPs
Wed., Feb. 19, 2014
H+K Hooks EPA's Bloomgren
By Kevin McCauley
David Bloomgren, senior advisor to Environmental Protection Agency chief Gina McCarthy, will join Hill+Knowlton Strategies on Feb. 24 as senior VP.
Category: Environmental PR
Wed., Feb. 19, 2014
Post to Stop Running Health, Science Press Releases
By Greg Hazley
postFollowing a report by MIT media critic Paul Raeburn, the Washington Post said it will stop running health and science press releases from universities on its website and in print.
Category: Media News
Wed., Feb. 19, 2014
Abernathy, Sard Work $45B Comcast, Time Warner Deal
By Greg Hazley
Comcast is working with longtime firm Abernathy MacGregor Group in its proposed $45B acquisition of Time Warner Cable.
Category: Financial PR & Investor Relations
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Oct. '14
Profiles of Healthcare & Medical PR Firms
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PR Firm Rankings Special Issue
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Jan. '14
PR Buyer's Guide & Profiles of Crisis Communications Firms

O'Dwyer's December Entertainment & Sports PR Magazine O'Dwyer's December Entertainment & Sports PR Magazine

Dec. '13
Profiles of Entertainment & Sports PR Firms

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Nov. '13
Profiles of Technology PR Firms

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Oct. '14 Healthcare & Medical PR Magazine

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2014 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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Top PR Firms - 2014 Rankings
rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
9. Zeno Group, New York - $35,896,998
10. DKC, New York - $32,896,560
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