Inside News of PR & Marketing Communications

Last Updated: Fri., Sep. 22, 2017 @ 2:11 pm

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Potter Becomes B-M Exec VP

Mon., Nov. 21, 2016

By Jon Gingerich

Jon Potter Burson-Marsteller has appointed Jon Potter executive vice president.

We Have a Lot to Give Thanks For

Mon., Nov. 21, 2016

By Robert Dilenschneider

Robert DilenschneiderThe presidential election is now behind us and the nation is moving toward the Thanksgiving holiday.

Financial Follies Roast Trump, Brexit

Fri., Nov. 18, 2016

By Editorial Staff

Financial FolliesThere was no shortage of material for the players at the 74th annual Financial Follies held last week in NYC.

One Launch Isn't Enough

Fri., Nov. 18, 2016

By Curtis Sparrer

Curtis SparrerWhat really achieves lead generation and drives traffic to a company’s website — and, ultimately, sales — is a steady, regular coverage in media outlets. (1 reader comment)

PR Challenges for Foreign Tech Companies

Fri., Nov. 18, 2016

By Matthew Pugh

Matthew Pugh Technology companies based overseas often have a difficult time gaining traction among media and influencers in the U.S. Here’s how a consistent communications program can change all that.

Tax Reform and Trump

Thu., Nov. 17, 2016

By Richard Goldstein

Richard GoldsteinWith a Republican Congress and incoming Republican President, some form of tax reform appears imminent.

Apple Has Top U.S. Corporate Rep

Thu., Nov. 17, 2016

By Editorial Staff

AppleApple continues as the most economically effective corporate reputation in the S&P 500, according to the latest Reputation Dividend report.