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Tue., Nov. 12, 2013
Legal Trumps Court of Opinion at PRSA
By Jack ODwyer
 
“How to work with senior managers who defer to the legal function and the court of law rather than PR and the court of public opinion” was the title of a workshop at the PR Society of America conference Oct. 28 in Philadelphia. That is exactly the situation that Stephanie Cegielski, VP-PR of the Society, finds herself in.
Category: PRSA
Tue., Nov. 12, 2013
Cooney Waters Teams With Russo
By Kevin McCauley
 

Cooney/Waters has teamed with Russo Partners to form Clearpath Health Communications to provide holistic PR support to companies though the lifecycles of businesses and products.

Category: Healthcare PR
Tue., Nov. 12, 2013
WCG Grabs Edelman Digital Maven
By Kevin McCauley
 
michael britoWCG has recruited Michael Brito, who led Edelman Digital's social business strategy, for the group director slot at its San Francisco headquarters office.
Category: Technology PR
Mon., Nov. 11, 2013
Dilenschneider on Veterans Day
By Robert Dilenschneider
 
Monday is the observation of Veterans Day. We all need to pause to honor and celebrate the men and women who stand in harm's way so we can live full and safe lives.
Category: Public Affairs
Mon., Nov. 11, 2013
Gap Shops for PR
By Kevin McCauley
 
gapGap Inc. is circulating an RFP for a corporate communications PR partner to "serve as a thought partner to deliver out-of-the-box and innovative ideas" to the San Francisco-based $16 billion retailer.
Category: Beauty & Fashion PR
Fri., Nov. 8, 2013
Eclipse of CIO Signals Big Changes for Tech Suppliers
By O'Dwyer's Staff
 
O'Dwyer's November Technology PR MagazineWinston Churchill said that “to improve is to change.” This is advice today’s technology vendors should take to heart. Corporations are now witnessing an internal transformation in the information technology world, where IT-related decisions in organizations once handled by its traditional center, the Chief Information Officer, has moved to the Chief Marketing Officer and Chief Financial Officer.
Category: Technology PR
Fri., Nov. 8, 2013
PR People Told to 'Lighten Up'
By Kevin McCauley
 
whipple“Lighten up,” is the best recommendation to PR people that I have heard in many years of covering the business.
Category: Public Relations
Fri., Nov. 8, 2013
Video: PR Advice for Mayor Rob Ford
By Greg Hazley
 
seitelPR counselor Fraser Seitel appeared on Fox News Channel's "America's Newsroom" to weigh in on Toronto Mayor Rob Ford's bizarre press conference:
Category: PR Videos
Fri., Nov. 8, 2013
Goodman Enrolls at Pratt
By Kevin McCauley
 
Pratt Institute, the 126 year-old art, design, fashion and architectural college in Brooklyn, has hired Goodman Media International to bolster its media footprint in New York City.
Category: PR in Higher Education
Fri., Nov. 8, 2013
Xerox Corp. Creator's Foundation Seeks Firm
By Greg Hazley
 
wilsonThe foundation of Xerox founder Joseph Wilson and his wife, Peggy, is scanning for PR proposals to promote its upstate New York research of homelessness and families on a national level.
Category: RFPs
Fri., Nov. 8, 2013
Media: CBS Retraction, Guns & Ammo Resignation...
By Greg Hazley
 

Gun Mag Editor Resigns After Outcry; CBS Retracts Benghazi Report; Fitzgerald to Edit BuzzFeed Books' Meredith Launches Allrecipes Mag...

Category: Media News
Fri., Nov. 8, 2013
Source Cincinnati Looks for PR Partner
By Kevin McCauley
 
Source Cincinnati, a non-profit funded by regional business and civic groups, is looking for a “stellar public relations partner” to elevate the Queen City’s message and to “drive positive editorial coverage about the varied success stories percolating across our market,” according to its RFP dated Nov. 6.
Category: RFPs
Fri., Nov. 8, 2013
Foodminds Scores Campbell Soup's Sloves
By Greg Hazley
 
Mandel SlovesSenior communications exec at Campbell Soup Company moves to food PR specialists FoodMinds as a senior VP.
Category: PR Firms
Fri., Nov. 8, 2013
Global Electronic Payments Push Reviews PR
By Greg Hazley
 
btcaThe United Nations-administered global push toward electronic payments for government programs and relief efforts has kicked off a review of its global PR account.
Category: RFPs
Thu., Nov. 7, 2013
PR Image Boost Begins With Revolt Against Rigged RFPs
By Kevin McCauley
 
There’s a growing disgust in the PR community about the broken RFP process in which potential clients demand elaborate presentations from candidates without any plan to eventually hire them. It’s nothing less than highway robbery.
Category: RFPs
Thu., Nov. 7, 2013
Jewish Agency for Israel Establishes Lobbying Beachhead
By Kevin McCauley
 

jafiThe Jewish Agency for Israel, which promotes Zionism/Judaism and Jewish immigration to Israel, has registered as a lobbyist with the U.S. Justice Dept.

Category: Lobbying
Thu., Nov. 7, 2013
W2O CEO Wants Grads with Passion, Speed, Social Skills
By Samantha Mendoza
 
san jose stateJim Weiss, CEO of W2O Group, $62 million firm in healthcare, tech and consumer, told 200 students at San Jose State University Nov. 5 that his firm is looking for grads that have passion, computer and social skills and who “play to win vs. playing not to lose.”
Category: PR in Higher Education
Thu., Nov. 7, 2013
Alaska Seafood Casts Net for $500K Eco-Labeling Campaign
By Kevin McCauley
 
alaskaThe Alaska Seafood Marketing Institute is looking for a communications firm to handle a $500K, first-quarter 2014 effort to build support for its own eco-labeling sustainability certification program.
Category: Food & Beverage PR
Thu., Nov. 7, 2013
Kekst Reps Buyers in Nestle's Jenny Craig Sale
By Greg Hazley
 
Kekst and Company is working the PR beat for the Connecticut private equity owner of the Curves gym franchise as it snaps up weight loss brand Jenny Craig from Nestle.
Category: Financial PR & Investor Relations
Thu., Nov. 7, 2013
Whaley Wraps Siemens Stint to Lead Sealed Air Comms
By Greg Hazley
 
jim whaleySenior VP of corporate communications for Siemens' North American unit moves to $7.6B packaging producer Sealed Air Corp. to head corporate communications and sustainability.
Category: Corporate Communications
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