Gil Schwartz, who does PR for CBS and journalism for Fortune, will face an audience Wednesday to plug his 14th book. Schwartz, a modern man/beast centaur, can play a key role for his fellow flacks/hacks if he wishes to.
The council of governments for the St. Louis region is dangling a six-figure PR contract to guide the "All Ready" campaign, an emergency awareness outreach effort funded by the federal Dept. of Homeland Security.
The "millennial" demographic coveted by marketers and advertisers is a consumer force that will trump the Baby Boomers, but targeting the generation born since the early 1980s requires a deft, engaging and authentic approach, Evan Shapiro, president of the cable network Pivot, told Gibbs & Soell's annual conference in New York this month.
"Billy Lynn's Long Halftime Walk," a funny but biting critique of the Iraqi invasion and America's indifference to the conflict, is the best book on the practice of PR since Christopher Buckley’s masterpiece, "Thank You for Smoking" of 1994.
DiMassimo Goldstein the aggressive independent ad agency in Manhattan’s Flatiron District has named Sarah Block as PR director to integrate strategic communications with DG's earned/social/paid offerings.
Bob Gray, whose clients included Haitian dictator "Baby Doc" Duvalier, the Church of Scientology, Teamsters and Kennedy Center for Performing Arts, died April 18 from heart troubles at a Miami hospital.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.