“How to work with senior managers who defer to the legal function and the court of law rather than PR and the court of public opinion” was the title of a workshop at the PR Society of America conference Oct. 28 in Philadelphia. That is exactly the situation that Stephanie Cegielski, VP-PR of the Society, finds herself in.
Winston Churchill said that “to improve is to change.” This is advice today’s technology vendors should take to heart. Corporations are now witnessing an internal transformation in the information technology world, where IT-related decisions in organizations once handled by its traditional center, the Chief Information Officer, has moved to the Chief Marketing Officer and Chief Financial Officer.
Source Cincinnati, a non-profit funded by regional business and civic groups, is looking for a “stellar public relations partner” to elevate the Queen City’s message and to “drive positive editorial coverage about the varied success stories percolating across our market,” according to its RFP dated Nov. 6.
There’s a growing disgust in the PR community about the broken RFP process in which potential clients demand elaborate presentations from candidates without any plan to eventually hire them. It’s nothing less than highway robbery.
Jim Weiss, CEO of W2O Group, $62 million firm in healthcare, tech and consumer, told 200 students at San Jose State University Nov. 5 that his firm is looking for grads that have passion, computer and social skills and who “play to win vs. playing not to lose.”
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.