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O'Dwyer's Inside News of Public Relations & Marketing Communications - PR Firm Rankings: May '16
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Fri., Nov. 13, 2015
Are Your Customers Getting the Mobile Message?
By Aljolynn Sperber
Alijolynn SperberMobile messaging apps are disrupting how brands communicate with consumers today, especially Millennial and Centennial generations.
Category: Technology PR
Fri., Nov. 13, 2015
Selman Takes London Reins for Allison+Partners
By Greg Hazley
jim selmanJim Selman, associate director at freuds who oversaw its global Mars work, has moved to Allison+Partners to head its London outpost.
Category: PR Firms
Fri., Nov. 13, 2015
Blueshirt Guides IPO Communications for Instructure
By Greg Hazley
instructureThe Blueshirt Group is supporting communications for Instructure, the cloud-based education software provider maker a run at industry institution Blackboard.
Category: Financial PR & Investor Relations
Fri., Nov. 13, 2015
PR Links: FanDuel, DraftKings Ad Strategies Diverge; FEI Sues USDA for Reputation Damage
By Greg Hazley

Crisis As FanDuel, DraftKings fight 'gambling' tag, ad strategies diverge (Ad Age) 

Media Training Why the old ground rules for interviews don't apply anymore (J. Newman)

Tech How Instagram solved its Justin Bieber problem (Wired) 

Food FEI Cold Storage sues USDA, alleging probe ruined reputation (Penn Record) 

Video The truth behind coal companies' terrible PR campaigns (Guardian) 

Comment Airplane wi-fi should soon be somewhat less awful (Bloomberg) 

Careers 5 inevitable career setbacks that will help you succeed later in life (Fast Co.) 

Category: PR Links
Thu., Nov. 12, 2015
National Defense University Foundation and Rapoza Associates Selects Curley Company for PR Services
By Matthew Schwartz

Curley Co.Event planning, media relations on the docket for the Washington, D.C.-based PR agency. 

Category: PR Firms
Thu., Nov. 12, 2015
ExxonMobil Fights Back
By Fraser Seitel
Fraser SeitelOld-timers remember Herb Schmertz, the take-no-prisoners communications director of Mobil Oil in the ’70s, who was known to answer the critics every Thursday with an advertorial in The New York Times.
Category: Crisis Communications
Thu., Nov. 12, 2015
Casanova Becomes Rubenstein Client Services Director
By Jon Gingerich
Gerry CasanovaGerry Casanova has been named senior VP and client services director of Rubenstein PR.
Category: Personnel Appointments
Thu., Nov. 12, 2015
Fox Television Group promotes Ryan to Executive VP, Marcomm
By Matthew Schwartz

Shannon RyanRyan will oversee publicity and corporate communications and talent relations for the network, 20th Century Fox Television and Fox 21 Television.

Category: Personnel Appointments
Thu., Nov. 12, 2015
World Nomads Names Turner AOR
By Jon Gingerich

Turner PRTravel insurance provider World Nomads has picked Turner PR as its agency of record.

Category: Travel PR
Thu., Nov. 12, 2015
New Book Focuses on What PR Agency Owners Need to Know About Selling Their Shops
By Matthew Schwartz

Art StevensAccording to Stevens the book will be given free of charge to any U.S. PR agency owner who requests it. It will also be available in a quality paperback version as well as through Amazon. 

Category: Public Relations
Thu., Nov. 12, 2015
Qlik on Cusp of Selecting New PR Firm
By Matthew Schwartz

QlikThe winning firm will succeed Weber Shandwick, which has been working with Qlik for the past five years.

Category: RFPs
Thu., Nov. 12, 2015
Allure Taps Michelle Lee for Editor in Chief
By Matthew Schwartz
Michelle LeeLee succeeds Linda Wells, who founded Allure in 1991 and will be transitioning to an advisory role at Condé Nast.
Category: Personnel Appointments
Thu., Nov. 12, 2015
'Million Student March' Today Seeks Free Tuition
By Jack O'Dwyer

Million Student MarchStudents in 110 locations, 90 cities and 34 states are taking part in the “Million Student March” today that seeks tuition-free college educations, cancellation of all student debt, and $15 hourly wage for campus employers.

Category: Public Affairs
Thu., Nov. 12, 2015
PadillaCRT Snaps Up Brand Shop
By Greg Hazley
saunders, markowPadillaCRT has snapped up brand strategy boutique Joe Smith in Richmond, Va., adding seven staffers.
Category: PR Firms
Thu., Nov. 12, 2015
Paul Adds 'Life Coach' to Offerings
By Greg Hazley
mike paulNew York counselor Mike Paul is offering reputation "life coaching" sessions, a bid to help clients cope with 24/7 reputation management.
Category: PR Services
Thu., Nov. 12, 2015
PR Links: Saudi Arabia's Climate Change PR Play; Bloomingdale's Date Rape Backlash
Environment Saudi Arabia launches PR drive on climate change (CCN)

Crisis Bloomingdale's holiday ad stokes backlash for appearing to promote date rape (WSJ)

Gov't Amid slumping polls, NYC mayor shifts media tactics (USN&WR) 

PR 101 How to make your influencer campaign a success (DKC) 

Food The politics of food fear (G. Baron) 

Letters Sea World's move to change orca shows is PR stunt (LAT) 

PA Guantanamo blight on US reputation (TMC) 
Category: PR Links
Wed., Nov. 11, 2015
5W Designs PR for Fitz and Floyd
By Jon Gingerich
5WPR5W Public Relations has been named agency of record for home décor designer Fitz and Floyd.
Category: Home Furnishings PR

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Bob McDonald compares VA wait lines to Disneyland
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May '16 PR Firm Rankings Magazine

O'Dwyer's magazine, now in its 30th year, is the #1 publication for PR and marketing communications pros.

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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
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May, PR Firm Rankings
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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'15 directory
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How To Hire A PR Firm
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
Fraser SeitelBy Fraser Seitel
It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
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O'Dwyer's PR Firm RankingsO'Dwyer's 2016 Rankings of PR Firms
Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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