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O'Dwyer's Inside News of Public Relations & Marketing Communications - PR Firm Rankings: May '15
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Return to Latest News
Fri., Sep. 26, 2014
PR Links of the Day - 9-26-2014
By Greg Hazley
Big Picture Defining the future of public relations(@FastCompany)
Tech Apple rebuts complaints of bending iPhones (WSJ) 
PA Forest Service says media need permits, alarming First Amend advocates (OL) 
Crisis Ferguson PR man loses contract over homicide conviction(SLPD) 
Int'l Burson-Marsteller rejects Israel as client, accepts Muslim Brotherhood (NY Observer) 
Social FOMO, WOM, WTF and ELLO (D. Armano) 
Careers New at work? Here's 5 tips to help you get ahead (J. Mignano) 
Media Seymour Hersh, Twitter and a lesson in 'off the record'(CJP) 
Crisis What Amanda Knox taught us about PR, racism and money in our courts (Elite Daily)
Category: PR Links
Fri., Sep. 26, 2014
PR Jobs of the Week
By Greg Hazley
PR and communications jobs from this week.
Category: PR Jobs
Fri., Sep. 26, 2014
Crosby Takes PR Controls at Johnson
By Kevin McCauley
grady crosbyGrady Crosby will take the VP/PA and chief diversity officer slot at Johnson Controls effective Oct. 1.

Category: Corporate Communications
Fri., Sep. 26, 2014
J&J's Tylenol Scam Gets Another PRSA Sendup
By Jack O'Dwyer

maria soninJohnson & Johnson's handling of the Tylenol murders of 1982 and 1986, called a "shining example" of ethical behavior at a PRSA/NY panel Sept. 8, got more praise at national’s ethics webinar yesterday.

Category: PR Ethics
Fri., Sep. 26, 2014
Joele Frank Aids Endo in Pharma Tax Inversion Triangle
By Greg Hazley
endoIreland-based pharmaceutical producer Endo International is working with Joele Frank, Wilkinson Brimmer Katcher for PR support on an unsolicited takeover attempt of Auxilium Pharmaceuticals of Pennsylvania.
Category: Financial PR & Investor Relations
Thu., Sep. 25, 2014
Ex-LHA Staffer Pleads Guilty to Insider Trading
By Kevin McCauley
lucarelliMichael Lucarelli, who was director of market intelligence at Lippert/Heilshorn & Assocs., pleaded guilty to insider trading charges.
Category: Financial PR & Investor Relations
Thu., Sep. 25, 2014
PhRMA's Bennett to Racepoint
By Greg Hazley
matt bennettMatt Bennett, senior VP of communications and PA for the drug industry trade group PhRMA, has moved to Racepoint Global as senior VP to lead its Washington outpost.
Category: Public Affairs
Thu., Sep. 25, 2014
Big Soda's Splashy PR Move
By Kevin McCauley

ABABig Soda's splashy announcement of a plan to cut the number of calories that its customers drink by 20 percent by 2025 is nothing more than a PR move, says highly respected nutritionist Marion Nestle.

Category: Food & Beverage PR
Thu., Sep. 25, 2014
Prince Shuffles to Spotify to Head Comms
By Greg Hazley
spotifyJonathan Prince, a veteran Washington communicator and Clinton and Obama administration hand, is joining music streaming service Spotify as global head of communications and public policy.
Category: Corporate Communications
Thu., Sep. 25, 2014
PR Links of the Day - 9-25-2014
By Greg Hazley
Apologies Ferguson police chief apologizes to family of slain teen(USA Today) 
Crisis NFL's message is clear: 'We still don't get it' (L. Koerdt) 
Content Intent and the art of creating engaging social content(A. Strout) 
PR 101 Celebrities and PR events (S. Goldfarb) 
Data 5 questions and answers shedding light on how Americans use mobile apps (E. Baker) 
PR 101 10 tips for hosting successful media events at trade shows and conferences (L. Lesak-Greenberg) 
ebook From Measurement to Management (Lewis) 
RFP PR consultant for Bush Foundation (PDF) 
RFP PR for Cayman Islands Health Services Authority (PDF) 
Finance Occupational hazards of working on Wall St (M. Lewis)
Category: PR Links
Thu., Sep. 25, 2014
ALEC Takes Swipe at Google's Schmidt
By Kevin McCauley
ALECThe American Legislative Exchange Council says Google executive chairman Eric Schmidt's contention that the group is "literally lying" about the reality of climate change is based on 'misinformation from climate activists.'
Category: Corporate Communications
Thu., Sep. 25, 2014
Sutherland Returns to Lubrizol
By Kevin McCauley
j mark sutherlandJ. Mark Sutherland is returning to Lubrizol to handle public affairs duties for the foundation of the Wickliffe, Ohio-based producer of chemical additives and advanced materials.
Category: Corporate Communications
Thu., Sep. 25, 2014
PR Perils of the 21st Century Press Conference
By Fraser Seitel
goodell, biscottiPress conferences are dicey, dangerous and often a complete waste of time and money -- as the NFL and the Ravens found out this month.
Category: Crisis Communications
Thu., Sep. 25, 2014
Text, APCO Support Blackberry 'Passport' Launch
By Greg Hazley
blackberryText 100 and APCO Worldwide handled the global launch of Blackberry's Passport smartphone this week, a bid to recapture the enterprise mobile phone business it has lost over the past decade.  
Category: Technology PR
Thu., Sep. 25, 2014
British Diplomat Tries PR Hand at BellPott
By Kevin McCauley
mark canningMark Canning, who was Britain's ambassador to Indonesia and Malaysia, has joined Bell Pottinger as senior advisor for its Asian operations.
Category: International
Wed., Sep. 24, 2014
Brunswick Fronts Climate Push for $300B Chinese Power Company
By Greg Hazley
state gridBrunswick Group is supporting the $300B State Grid Corporation of China's presence at the UN Climate Summit this week in New York as the world's largest state-owned power company seeks to position itself as a leader against climate change.
Category: Environmental PR
Wed., Sep. 24, 2014
Virgo Takes Bite of Big Apple
By Kevin McCauley
Britain's Virgo Health, which was acquired by Golin in 2012, has launched a US healthcare communications in New York.
Category: Healthcare PR
Wed., Sep. 24, 2014
Blog: 'War is Powerful and Cynical PR Tactic'
By Kevin McCauley
dennis kucinichThe bombing of Syria will forever tarnish President Obama's legacy. It may help Democrats in upcoming Senate races in Red States, but the bombing may thwart Hillary Clinton's presidential dream.
Category: Public Affairs
Wed., Sep. 24, 2014
BBG Names First CEO
By Kevin McCauley

The Broadcast Board of Governors named veteran journalist/media executive Andy Lack its first CEO.

Category: Media News
Wed., Sep. 24, 2014
PR Links of the Day
By Greg Hazley
Stunts Agency was behind Emma Watson nude images hoax(The Drum) 
Book PR Lena Dunham and Charles Blow: Literary tales & sales(P. Himler) 
Careers What do PR firms really want in new hires? (M. Shaw) 
Media Facebook news feed to surface more timely stories (A. Chowdhry) 
Tech 3 reasons why Facebook Communities are dead (G. Snell) 
Washington Reports say White House changes pool reports(Wash Post) 
Demographics 4 ways to retain Gen Xers (HBR)
Category: PR Links
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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
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August, Financial PR/IR & Prof. Svcs. PR
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October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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