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MWW Taps Gordon as Research Guru

Tue., Mar. 22, 2016

By Editorial Staff

michelle gordonMichelle Gordon, VP and director of consumer insights for media buyer Horizon Media, has moved to MWWPR as senior VP of research insights to handle data analysis and measurement. (1 reader comment)

Category: PR Firms

World’s First Wi-Fi Confab Sparks Protests

Mon., Mar. 21, 2016

By Jack O'Dwyer

WiFi Now 2016Thousands are expected at "Wi-Fi Now 2016" described as the “World’s premier Wi-Fi conference” April 19-21 in the D. C. area. Wi-Fi health advocates say they will protest. New York’s Con Ed is spending $1.5 billion on Wi-Fi utility meters. Wi-Fi is also coming to NY buses. (3 reader comments)

 

Category: Healthcare PR

PR Challenge: Credible Flattery

Mon., Mar. 21, 2016

By Ronald N. Levy

Ronald N. LevyA fascinating PR challenge in the Middle East--so big a problem that it may be life-threatening to the royal families of our allies and even to terrorist leaders—is that flattery can start to sound credible. (2 reader comment)

Category: PR Commentary

Weber Works to Open Cuba Shop

Fri., Mar. 18, 2016

By Jon Gingerich

HavanaWeber Shandwick has obtained a license from the U.S. Department of the Treasury, granting the Interpublic unit permission to pursue opening an office in Havana, Cuba. (2 reader comments)

Category: International

Real Ingredients, Real Stories

Fri., Mar. 18, 2016

By Max Martens

Max MartensFood marketers in 2016 find themselves in a situation similar to political campaign managers, struggling to position their candidates for an electorate now with dramatically different perspectives than generations prior.

Category: Food & Beverage PR