Finn Launches Purpose Alignment Index
Thu., Jun. 8, 2023
By Kevin McCauley
Finn Partners has launched a diagnostic tool that enables brands to understand how product and purpose priorities factor into consumer purchasing decisions.
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Finn Partners has launched a diagnostic tool that enables brands to understand how product and purpose priorities factor into consumer purchasing decisions.
Chris Licht, the embattled chairman/CEO of CNN, was fired today in the aftermath of a hard-hitting piece in The Atlantic and Donald Trump's town hall meeting.
The San Jacinto River Authority is looking for a PR partner to support its Woodlands division that serves as a wholesaler to 11 municipal utility districts in Texas and is in need of an infrastructure overhaul.
Rachel Gartner Clark, who led Real Chemistry’s public affairs practice, is joining Narrative Strategies as managing director, overseeing the agency’s healthcare practice.
While midweek mornings are the best times for engaging with people on popular social media platforms such as Instagram, Facebook and Twitter, research by Sprout Social has found that afternoons are now the optimal times for posting on TikTok and Pinterest.
Senior leaders at financial services companies look at budget constraints as their biggest hurdle when it comes to meeting communications and marketing goals this year, according to a new study from Cognito Media.
Method Communications, Harvard and Sling & Stone, which are all part of VCCP Business, form Outleap, a global collective... Three Rings, a Boston-based agency, launches a growth marketing division... Buzzer, a communication and consultancy agency, is started up by former Metro Public Relations senior VP Dana Block.
Central Health, which provides medical and hospital care to needy and uninsured residents of Texas’ Travis County, is looking for a firm to support its public affairs and strategic communications efforts.
ICR has acquired Bullfrog + Baum, the 23-year-old PR shop focused on the hospitality, lifestyle, travel and consumer marketing sectors.
Commentary
The PGA Tour trashes its legacy and tradition by shamelessly merging with Saudi Arabia's LIV Golf after two years of mudslinging and bitter legal fights. (Updated)
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Purpose Built Communities, a nonprofit housing group, hires The Walt Disney Co.'s Curtis Hunter as VP of marketing and communications... AI-assisted public relations platform Intelligent Relations brings on Nadel Phelan CEO Paula Phelan as chief operating officer... Allied Global Marketing promotes Erin Corbett to executive VP of global partnership marketing.
Almost half of small business owners say they expect to hire fewer people in the future due to generative AI tools, according to a new survey.
Hopscotch Europe is to handle PR activities for Wilson Sporting Goods in the UK, France, Germany, Spain, Italy, Belgium and Sweden... Manifest lands North America PR duties for Daiya Foods, a leader in the plant-based cheese market... Firecracker PR signs on UK-based defense and space manufacturing company Pulsar Fusion.
PRovoke Media chair Paul Holmes talks with Doug Simon about why PR pros should continue to lead with their values, despite the wave of "anti-woke" sentiment, on the latest "PR's Top Pros Talk" video interview. |
Twitter’s advertising revenues in the U.S. plummeted 59 percent between April and May compared to a year prior, according to a report published today by the New York Times.
The Detroit-based Great Lakes Water Authority, which provides clean, safe drinking water to 40 percent of Michigan’s population, is looking for a firm to create a "dynamic communications strategy."
Bryan Lesswing, senior advisor to New York Governor Kathy Hochul, has joined Stagwell’s SKDK unit’s public affairs practice as SVP to work on corporate, crisis and advocacy clients.
Commentary
San Francisco launches its biggest-ever tourism promotion push in effort to escape media's "doom loop" stories... Target, which caved to conservative pressure to remove its Pride collection, gets credit for decade-long support of the LGBTQIA+ community... Voice from above encourages Mike Pence to enter the GOP presidential fray.
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