Powerhouse Communications has been engaged by WOLO WanderSnacks® to lead the brand’s public relations and influencer programs as well as support its retail growth strategy. WOLO is the creator of the WanderBar™, a protein bar designed with the needs of travelers in mind. Powerhouse will plan and execute creative communications campaigns directed toward consumers who are passionate about travel. “We’re excited to embark on this adventure with an agency that truly understands what WOLO is all about,” said WOLO senior brand manager Angela Bailey. “Besides being a great personality fit, we’re impressed with Powerhouse’s past results and creative approach to PR; and we’re confident they will play a key role in shaping the brand and taking WOLO to new heights.”
Buffalo.Agency has been selected to manage public relations for Junior Players Golf Academy. Buffalo will place JPGA stories and student profiles in consumer and trade media covering golf, sports, news, education and related topics. Headquartered on Hilton Head Island, JPGA emphasizes individualized instruction, giving students access to five championship courses on the island for on-course instruction and playing. “We pride ourselves on creating well-rounded students who excel both on and off the course,” says Keith Bach, JPGA President. “Partnering with Buffalo allows us to increase JPGA’s profile and visibility.”
Beach House PR has added Three Little Words, a Melbourne, Australia-based hair-care line, to its agency roster. Beach House will handle TLW’s public relations efforts. The multifunctional hair care line says its products are developed using only the best natural ingredients, are free of sulfates and parabens, and are never tested on animals. Beach House’s fashion and beauty clients also include Kiehl’s, clothing line Alice and Olivia, Tiffany & Co., Revlon and Alexander Wang.