 Kate Mitchell |
APCO Worldwide has brought on Kate Mitchell as a senior associate director in the firm’s food, consumer products and retail practice, based in its New York office. Mitchell most recently was a group manager for Weber Shandwick, with responsibility for consumer brand accounts in the food and beverage sectors. Prior to joining Weber, she served as an account executive for MSL Group. “Brands today face unprecedented expectations from society,” said Nelson Fernandez, chairman, North America and managing director, New York. “At APCO, we’re committed partners that have a deep understanding of this challenging environment and the mindset to navigate difficult issues. Kate’s branding and public relations strategy expertise fits that profile and strengthens our team.”
 Chevon Hicks |
Consultancy Prosper Group has added Chevon Hicks to its roster of strategic advisors. Hicks was previously founder and executive creative director of Heavenspot, a web design firm that led digital and social campaigns for such brands as ABC Television, Amazon Originals, Focus Features, Fox, Hulu, Logitech, Mattel, Sony, Tumblr and Warner Bros. He also led the design and build-out of the music festival website Coachella.com. In 2015 he sold the firm to M&C Saatchi Worldwide. Hicks is also an adjunct professor at USC, lecturing on game interface design. “The addition of Chevon will offer our clients access to strategic and practical guidance toward building an ‘agency of the future’,” said Prosper Group managing partner Alex Halbur. “Chevon understands how agencies can successfully and profitably build creative, social, web and analytic offerings for delivery across all distribution channels.”
 Lauren Bernat |
rbb Communications has named Lauren Bernat vice president, advertising, to lead account services for its advertising unit, OutOfTheBlue. Bernat joined the unit in 2009 and has served in various account services and management roles. She has spearheaded numerous multimedia campaigns that leverage branding, advertising and direct response strategies across multiple platforms. In her new role, Bernat serves as a strategic partner to clients, providing marketing counsel and management of account teams for Jackson Health System, Codina Partners’ Downtown Doral and Centurion brands: Bulla, Pisco y Nazca and Beehive. “OutOfTheBlue’s clients have long benefitted from Lauren’s creativity and commitment to excellent service, earning her this well-deserved promotion,” said rbb Communications president Lisa Ross.
 Matt Gilbert |
Performance marketing company Pepperjam has named Matt Gilbert CEO. Gilbert comes to Pepperjam from the CEO spot at Kinetic, a social marketing services and technology company. Before that, he co-founded 500friends, which sold to Merkle, where he served as SVP and GM of the loyalty services group. “Gilbert’s experience scaling data-driven digital marketing businesses, combined with a deep passion for teaching clients how to leverage data and technology to maximize marketing effectiveness, made him the ideal choice to lead Pepperjam into the future,” said Pepperjam chairman of the board Stephen Davis.
Derris promotes Lisa Frank, who founded the brand consultancy along Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi... Madwell promotes Gabriela Benitez to president, a newly created role at the firm... Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing
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