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rbb Communications has formed Reputation & Risk Advisors, a new crisis and issues management division focusing on crisis preparedness planning, issue-oriented advocacy campaigns, litigation communications, and programs to mitigate risk and reputational impact for organizations, including guidance during M&A transactions. Reputation & Risk Advisors will be led by rbb Executive Vice President Laura Guitar. It carries forward the legacy of strategic crisis and litigation communications services established by Bruce Rubin, founder of Bruce Rubin Associates, rbb’s predecessor agency. Rubin will serve on the division’s advisory board. “Reputation & Risk Advisors brings additional senior-level change management expertise to rbb while serving to enhance the work we already do in this area,” said rbb CEO Christine Barney. “When stakes are the highest, Laura and her team deliver results through communications planning, positioning and protection to help organizations successfully weather the storm.”

She Runs It

She Runs It, a group that encourages and promotes the role of women in the advertising industry, is presenting its Impact Awards on January 25 at AppNexus in New York. The evening will feature three prominent women who will each salute a mentor who helped them succeed. Lauren Connolly, EVP, executive creative director at BBDO will honor Susan Credle, global chief creative officer at FCB Global; Skai Blue Media president Rakia Reynolds will honor GE vice chair Beth Comstock; and Ronalee Zarate-Bayani, CMO at NFL Rams, will honor Karina Hamilton, advisor at UC Irvine College. The keynote speaker for the evening will be Jenny Rooney, editor of the CMO Network, Forbes. For more information, go to the She Runs It website.

Brand News Team

Rhinebeck, NY-based digital communications and PR firm Brand-News-Team has been granted authorization to fly a drone in federally controlled airspace in multiple locations around New York State. The firm says that it applied for permission from the Federal Aviation Administration (FAA) to fly in sections of airspace located within 5 miles of airports near Buffalo, Syracuse, Rochester, Capitol Region, Hudson Valley, Long Island and New York City. The company uses the airspace access to assist clients with visual branding and aerial storytelling that employs high-dynamic range photographs and 4K-quality video. “We see the uses for advertising, marketing, construction, tourism and real estate. We can even go live from a drone to Facebook or YouTube,” said Brand-News-Team President Roger Rosenbaum.