Raquel Baldelomar
Raquel Baldelomar

Quaintise, a health & wellness branding and marketing agency, has been chosen as agency of record by Los Angeles-based CBD College, a non-profit healthcare career college. Established in 1982, CBD has become a major non-profit resource for healthcare career training, with flexible programs that cater to students of all means and backgrounds. “We couldn’t be more proud to support CBD College and what they represent to healthcare education,” said Quaintise founder and president Raquel Baldelomar. “We look forward to building awareness of CBD College within the local and national community, and are confident Quaintise is poised to help grow an already successful and quickly-moving career college.”

CURRENT

Current Marketing has been selected as PR agency of record by Omni Hotels & Resorts. Current, part of the Interpublic Group of Companies, will develop and execute communications programming to support the brand and its 60 properties throughout North America. The agency’s work will focus on building brand and property awareness among key stakeholders, launching new properties, and developing creative programming and promotions. “As our portfolio expands and our brand evolves, we needed an agency partner to help us unify our public relations strategy across corporate and individual property efforts,” said Peter Strebel, CMO and senior VP of sales for Omni. “Current demonstrated a deep understanding of our business, and got us excited with strategic and creative ideas that align with our brand vision.”

Pneuma Respiratory

Pharma and health-tech startup Pneuma Respiratory has hired Lindsay, Stone & Briggs to develop and execute its public relations strategy. LSB is working with Pneuma leadership to develop the company’s public relations strategy, content development and thought leadership to increase awareness of the company’s novel approach to improving delivery of asthma, COPD and other drugs via the lungs. Pneuma has created the world's first fully integrated digital soft mist inhaler, which has the potential to deliver a range of novel therapies, including biologics, through the lungs. “LSB has proven their expertise within the healthcare market time and time again,” said Pneuma director of business development James Bauler. “We’re confident in their ability to effectively share Pneuma’s technology through a creative and integrated approach to public relations.”