Nasdaq today announced the $335M sale of its PR business to Omaha-based West Corp., provider of voice/data services communications.
The units include GlobeNewswire, webhosting/webcasting services, media monitoring and an influencer database of journalists and their social media profiles.
The sale is the result of Nasdaq’s decision in September to explore strategic alternatives for businesses that did not fit its technology, data and analytics segments.
As part of the PR divestiture,, Nasdaq has agreed to a multi-year partnership with West to provide Nasdaq clients access to certain of its products and services.
West generated $2.2B revenues during 2016 from businesses such as web/video conferences, 9-1-1 emergency services networks, school safety systems and healthcare communications.
In 2016, it announced its own plan to study strategic alternatives, which led to the $5B acquisition of West by Apollo Global Management last October.