Accounts in Transit

Zapwater Communications has been named U.S. public relations and marketing agency of record for Finnair. The airline has retained Zapwater to be responsible for driving creative initiatives to help position the carrier for successful operations year-round from JFK International Airport, as well as seasonal service from Chicago’s O’Hare International Airport, Miami International Airport and San Francisco International Airport. Zapwater has already had a working relationship with Finnair, having represented Visit Finland, Finland’s national tourism organization, since 2016. The airline flies between Asia, Europe and North America with an emphasis on fast connections via Helsinki, carrying more than ten million passengers annually.

CRC has been named agency of record for The Coconut Collaborative, a dairy-free coconut, plant based and low in sugar yogurt brand. The Coconut Collaborative, the #1 coconut yogurt brand in Europe, has launched in the U.S. at outlets including Wegmans, Morton Williams and Gourmet Garage. The company says that its product offers dairy-free consumers a healthy plant based alternative to Greek style yogurt. According to CRC president and founder Cindy Riccio, the agency’s remit is to educate consumers about "a whole new take on delicious dairy-free yogurt."

Parasol is now the agency of record for One&Only Resorts. The agency will provide a range of services for the luxury hotel brand, including public relations and the creation of brand marketing partnerships and strategic relationships. One&Only operates properties in locations including the Maldives, Mauritius, Dubai, Mexico, South Africa and Australia. “As One&Only continues to grow its global portfolio of ultra-luxury properties, Parasol’s expertise in executing innovative brand building programming, media relations and marketing partnership strategies, makes them the perfect brand partner,” said Ashley McBain, VP-global communications for One&Only.

Healthcare-focused firm SPRYTE Communications has added cardiology group The Heart House to its roster of clients. SPRYTE will help the group position itself and its cardiologists as a regional authority in cardiac care, through e-marketing highlighted by a bi-monthly newsletter called The Heartbeat. Each edition will leverage the knowledge of The Heart House’s 30 cardiologists and highlight current trends and epidemiology, new techniques and devices, and practice news and initiatives. Haddon Heights, NJ-based The Heart House also has locations in Marlton, Elmer, Vineland, Washington Township, Woodbury, and Sicklerville, NJ.

Xhibition has been retained by The Setai Hotels brand to spearhead international PR representation for its properties in Israel. Xhibition’s work with The Setai Hotels brand will coincide with the launch of The Setai Tel Aviv, a 120 room and suite urban resort located on the Mediterranean Sea at the entrance to the ancient city of Jaffa. Xhibition will also oversee The Setai—Sea of Galilee and Herbert Samuel Jerusalem, a property located in Jerusalem’s central Zion Square.