 Kimberly Eberl |
Chicago-based Motion PR has merged with AgencyMSI. The new entity will be known as Motion. Kimberly Eberl, founder and former CEO of Motion PR, will be owner and CEO of the firm and Dave Weiner, founder and CEO of AgencyMSI, is retiring. The goal of the merger, the agency says, is to combine AgencyMSI’s retail, branding, planning and digital capabilities with Motion PR’s digital and PR practice for B2B and B2C clients to form a multi-disciplined, creative communications agency. The client roster of Motion, a certified woman-owned business, includes Serta, The Home Depot, Simon Property Group, Feld Entertainment, Kenmore, DieHard, Tractor Supply and Becker Professional Services.
 Tripp Donnelly |
Digital marketing and brand management shop RepEquity is rebranding as REQ, effective immediately. The rebranding is intended to highlight the company’s evolution from a start-up specializing in online reputation management and search engine optimization to a full-service digital marketing and technology solutions endeavor. Founded in Washington DC in 2008, REQ has offices and employees in New York, Boston, and San Francisco. It acquired digital marketing agency Virilion in 2011 and mobile technology and experience design company Unison in 2015. “With the move to REQ, our expanding capabilities and services reinforce our culture and commitment to innovation, making us more agile,” said CEO Tripp Donnelly.
 Jonathan Wilson |
Spectrum Science Communications has partnered with Tickr, a data visualization expert, to create the newly launched Galileo6TM, an insights and analytics tool that the agency says is tailored to keep individuals and companies abreast of the rapid changes in the world of health and science communications. The initial suite of applications includes a dashboard focused on news from both earned and social media; a tool to assess metrics across a company's paid, earned, shared and owned channels; and a customizable option that lets users expand their dashboard to include additional trends, campaigns and data sources as needed. Additional products, which are in development, are expected to launch in 2019. “By focusing on media relevance and key insights rather than being gatekeepers to data, we're able to predict trends, analyze the marketplace and ultimately uncover game-changing insights that allow our clients to engage and drive value," said Spectrum president and CEO Jonathan Wilson.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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