Chris Ferguson, who was senior global creative director at Under Armour, has joined Weber Shandwick’s DC office as executive creative director.
With more than 20 years of traditional and interactive marketing experience, he’ll oversee creatives in Washington, Baltimore and Dallas.
At Under Armour, Ferguson handled global brands such as Nike Running and Google Wallet. He also held top creative posts at Tribal Worldwide, R/GA, TBWA Chiat Day and Young & Rubicom.
His campaign for the Ad Council to promote feminine relief in the Horn of Africa raised more than $100M and was shared 115M-plus times in 24 hours.