PAN Communications announced that it has rolled out an influencer marketing initiative.


PAN’s “The Power of Voice” program will provide the agency’s clients with influencer relations services via a step-by-step process to help identify market opportunities and build a strong influencer strategy with an engagement program tailored to their industry.

The program will make use of a data-driven platform that targets the five key categories of relationship building that comprises a strong influencer strategy. This includes assessing the client’s market, aligning brands with influencers, using stories that move ideas, prioritizing programs and channels to build engagement and measurement.

Boston-headquartered PAN, which specializes in B2B technology and healthcare, accounted for more than $15.6 million in net fees in 2016.