US and UK-based tech PR specialist Hotwire has launched a new branded partnership with global production company Irresistible Films.

The partnership, titled Hotwire Reels, will provide global, multi-lingual video services to the agency’s network of 35 offices, partners and affiliates around the world, offering clients fast access to top video production talent for everything from fast turn-around social content, to advertising and full film production, to the ability to produce content from short films, advertisements and documentaries.


The Hotwire Reels venture now becomes an integral part of Hotwire’s Digital Brand Lab, will build upon the tech agency's existing video capabilities by offering clients greater scale and speed in the production and delivery of video content.

Irresistible Films works with creative teams around the world to deliver high-quality video content. Clients have included Dove, Hellman’s, Kellogg’s, Perrier and Visit Britain, among others. The London-based company, which maintains an additional office in New York, was founded in 2007.

Hotwire had previously worked with Irresistible on an informal basis for the past three years, developing video content for award winning client campaigns such as "Be A Superhero With Supercard" and "Luxury For Less for Travelex."

Hotwire, which was founded in 2000, is a subsidiary of Australia-based marketing and communications network Enero Group Limited.  It is one of the top-ranked technology PR firms, according to O'Dwyer's ranking.