Sheila Donnelly Theroux
Sheila Donnelly Theroux

New York-based EVINS Communications Ltd. and Honolulu-based Sheila Donnelly & Associates have entered into a strategic partnership. While the two agencies will remain separate entities, they will be creating integrated teams for the benefit of existing clients, as well as for business development.

EVINS and SDA both specialize in the luxury market sector. EVINS focuses on the practice areas of digital content & integration; food, spirits & wine; lifestyle; and travel & hospitality. SDA has launched, expanded or repositioned over 100 luxury brands in travel, hospitality, real estate, lifestyle and fashion in North America, Asia, Europe and Latin America.

Their combined experience incudes campaigns and strategies for such clients as Four Seasons Hotels & Resorts, American Express, Rosewood Hotels & Resorts, Chanel, The Lanesborough London, Maker’s Mark Bourbon and Departures magazine.

Both firms werre founded in 1987. They have been formalizing their partnership since 2016. In the interim they have collaborated on several client programs in order to determine how they can most effectively work together.