 Martin Sorrell |
WPP chief Martin Sorrell today announced the merger of Burson-Marsteller and Cohn & Wolfe to forge Burson Cohn & Wolfe and create "the scale to compete with the largest communications agencies in the world."
C&W CEO Donna Imperato will helm the unified firm backed by B-M chief Don Baer who becomes chairman with a focus on counseling key clients.
BC&W will have more than 4,000 staffers in 42 nations. The mash-up combines C&W's consumer, healthcare and technology strengths with B-M's PA, corporate and crisis savvy.
Sorrell praised Imperato for "years of strong leadership and delivering excellent results at C&W" and thanked Baer for his contributions as CEO over the last six years.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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