Nigeria, a major oil supplier to the U.S., has hired McBee Strategic Consulting to increase its media profile here.
Africa’s most populous country, today is claiming a major victory in the long-running war with its Islamic insurgency, reporting the death of the leader of the Boko Haram group.
Abubakar Shekau is said to have died after being mortally wounded during a shoot-out with Nigeria’s military. The U.S. had a $7M bounty on Shekau’s head. Half of Nigeria’s 160M people are Muslims.
On behalf of Nigeria’s Washington embassy, McBee is to generate the media messaging narrative, develop thought leadership opportunities, hike social media engagement and monitor the media to educate and inform U.S. and non-governmental organizations about its policies.
McBee’s Eric Bovim, who merged his Gibraltar Assocs. with McBee last year, handles the work with John Procter, a Gibraltar/DCI Group/Coalition Provisional Authority spokesperson veteran and Christine Bald, a former member of the State Dept.’s Iraq political desk.
Nigeria last year hired WPP’s Glover Park Group to a $30K a-month contract.
Omnicom’s Mercury Public Affairs unit scooped up a four-month $300K assignment in July.