Vlad Cartwright
Vlad Cartwright

SevenTwenty Strategies has named executive VP Vlad Cartwright president of the DC-based firm. Cartwright has been with SevenTwenty since 2009. Before that, he served as executive VP at both Burson-Marsteller and Direct Impact. In his new position, he will continue to lead PR and advocacy programs for SevenTwenty’s Fortune 500 and trade association client base. SevenTwenty founder Pam Fielding praisedCartwright’s “unique vision and ability to translate strategy into action."

Alan Marcus
Alan Marcus

SHIFT Communications has promoted Alan Marcus to managing director. Marcus was previously senior VP and New York office. Before SHIFT, he was a senior VP at Porter Novelli and held VP slots at MWW Group and Ketchum. Marcus will continue to lead and grow SHIFT’s New York outpost. With offices in Boston, San Francisco, New York and Austin, the firm represents Citrix, Demandbase, McDonald's, The Rockport Group, Red Hat, RSA Conference and Webroot.

Juliet O'Connor
Juliet O'Connor

Crosby Marketing Communications has brought on Juliet O’Connor and Taylor Smith as social media specialists. O’Connor joins Crosby from Planit, digital shop in Baltimore, where she held positions in both social media and brand strategy. Smith comes to the firm from Nashville-based MP&F Public Relations, where she served in a variety of social media and PR capacities. Both will focus on creating real-time content, managing social media channels and using analytics to optimize program performance.