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Lucky Break Public Relations & Marketing (Los Angeles) has recently opened offices in Austin, DC and Chicago. Kris Ferraro, who joined Lucky Break from Giant Noise Public Relations, heads the Texas outpost. Ashley Mason-Greene, who was VP marketing & PR for The Howard Theatre, leads Washington. Former Intel design director Dave Kroy heads Lucky Break Chicago. As part of the opening, Lucky Break will give away six months of PR services to a start-up in each of the three markets.
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SPRYTE Communications has been re-certified as a Women’s Business Enterprise by the Women’s Business Enterprise Council The certification process is designed to confirm the business is at least 51 percent owned, operated and controlled by a woman or women. Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members.
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Green Room Communications is marking its 10th anniversary by relocating to new space in Parsippany, NJ. Located in the state’s pharmaceutical corridor, the offices are near many of the agency’s healthcare clients, and will provide it with room for continued expansion. “Green Room has grown exponentially in terms of revenue, size and clientele as we have solidified our business model,” said agency managing partner Deborah Fowler.
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Calypso Communications has rebranded as Calypso. “Message development and elite writing will remain our core strengths, but we’ve greatly expanded our team and technologies to best craft and protect client brands,” said Kevin Stickney, Portsmouth, NH-based Calypso’s founder. In addition to its new name and expanded services, the brand identity agency has launched a redesigned website. The new website was created and developed on the HubSpot COS platform, which the company says will facilitate seamless integration with both marketing and CRM platforms.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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