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GMMB has opened a San Francisco office to support its work with California-based philanthropic organizations, change-makers, start-ups, technology companies and institutions. The office is led by Matt James, a former executive VP at the Kaiser Family Foundation, who comes to GMMB from the David & Lucile Packard Foundation, where he was scholar in residence. Washington, D.C.-headquartered GMMB, which also has a Seattle office, has worked with Bay Area clients including the Hewlett Foundation, the James Irvine Foundation, Kaiser Permanente, Omidyar Network and the startup Handshake, covering such areas as technology, education, immigration, social justice, public policy, and global health and development. GMMB San Francisco is located at 55 Union Street, Fourth Floor.
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Evolve Media has rebranded CraveOnline, its men’s lifestyle site aimed at Millennials, to Mandatory, currently the name of a popular section of the site. The rebrand includes a new look and fresh content, both of which are designed to encourage social and mobile distribution. The content’s focus has shifted from Millennials to Generation Z—men in their late teens and 20s—as well as toward younger Millennials in their early 30s. Editorial content on the site is being led by executive editor Eric Alt and senior director, content operations Anthony Severino. The site is also introducing “The Mandatory Network” a monthly video panel discussion including editors and content from the brand's other owned sites Sherdog (mixed martial arts), ComingSoon (entertainment news) and Game Revolution. Advertising opportunities will be headed up by Erik Yates, vice-president sales, East.
 Dr. Angela Caba |
As part of its celebration of March as Women’s History Month, CooperKatz has put together “Women Who Inspire Us,” a series of interviews with successful women in fields ranging from publishing to medicine to running non-profit organizations. The women profiled include CityMD medical director Dr. Angela Caba; Betsy Banks Saul, founder of the animal-adoption website Petfinder.com; former Family Circle editor and James Beard Foundation president Susan Ungaro; and Maureen Greene James, head of diversity & leadership development for Cognizant Technology Solutions. All of the profiles can be seen on the CooperKatz website, and the agency welcomes comments on social media using the hashtag #WomenWhoInspireUs.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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