Insomniac, the Los Angeles-based concert production firm behind the electronic music phenomenon Electric Daisy Carnival, has plugged in Jennifer Forkish in the new post of VP of communications and public affairs.
Forkish handled the Insomniac account at LA PA shop Englander Knabe & Allen as a VP for the firm.
The Electric Daisy events, which have been held around the US and in London, are said to be the largest electronic music festivals, or raves, in the world. Three-day gates have surpassed 300K people, although drug use and the toll the events take on emergency response resources have fostered criticism and opposition.
The Los Angeles Times in a February feature weighed 14 drug overdoses stemming from such events since 2006 against the economic boon provided to financially strapped areas where the "raves" are held.
Insomniac founder and CEO Pasquale Rotella, considered a pioneer in the large-scale production of rave events, said Forkish's experience in media relations, crisis communications and politics make her a valuable asset for the company.
Forkish previously directed government relations for the California Grocers Association and handled communications for LA councilman Dennis Zine.