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Edelman topped 16 bidders for the $250K Wyoming Office of Tourism account because it proved its “ability to be strategic thinkers and creators with a core focus on media relations,” WOT announced today.
The No. 1 independent firm also has the “insights and skills that will help WOT’s publicity program amplify other marketing programs, including paid advertising and travel trade efforts.”
Diane Shober, executive director of WOT, expressed confidence that Edelman will help The Cowboy State “stand out from other destinations in the world.
More than 8.5M people visited Wyoming in 2016.
WOT issued its PR RFP in October for a year-long program with media outreach targeted at travel writers, journalists and influencers, plus PR events (receptions, deskside appointments).
The state is launching the third year of its “That’s WY” campaign, which attempts to bring stories of Wyoming (outdoor adventures, Yellowstone National Park, culinary scene) to life.
Edelman Seattle will handle the business.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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